Taking your sales strategy to the next level isn’t an overnight process. It takes time.

You need to review past data and current trends, then use this information to identify how you can improve your strategy.

Fortunately, there’s a way to streamline this process and make it easier to manage.

The answer? Sales tracking software.

In this article, we’re going to provide you with information about what sales tracking software is, how it works, and if it’s beneficial to your overall sales strategy.

Let’s start with the basics: what is sales tracking software, and why is it important?

What is sales tracking software?

Sales tracking software helps businesses track, monitor, and analyze the different stages of their sales process.

In other words, it tracks the entire sales process from start to finish.

This allows businesses to pinpoint areas of success within their current sales process and identify any room for improvement.

As a result, companies can make sure their sales strategy is heading in the right direction, and they’re on track to meet any company-wide KPIs.

Why is sales tracking software important?

A survey shows that only 24.3% of salespeople exceed their sales targets.

The sales management process involves identifying the right customers to target, figuring out the best way to nurture them into a conversion, and constantly trying to keep your pipeline full.

With all this work, it’s no surprise that less than a quarter of salespeople met their goals.

This is where sales tracking software can help.

A sales tracking system allows teams to easily see what’s in motion. They can view everything coming down the pipeline and identify leads at every stage of the sales funnel.

In short, it allows them to manage the sales process more efficiently.

monday.com allows users to manage their leads

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What does a good sales tracking software platform include?

Finding the right sales tracking software for your business can be a tad overwhelming.

With so many options to choose from, we’ve compiled this list of sales tracking features that you should be looking out for.

Hopefully, this will help you spend less time hunting for the right software and more time making sales.

Lead tracking

We don’t have to tell you that lead tracking is one of the most important elements of sales management.

Tracking lead activity from the first touchpoint all the way to conversion is vital for businesses that want to understand how their customers behave and how to engage with them in the future.

And that’s exactly why you need sales tracking software that allows you to track leads at every stage of the funnel.

Without this function, it’ll be pretty tricky to keep on top of all your leads, what stage they’re at in the customer journey, and what you need to do to convert them into a sale.

Let’s take a look at monday.com as an example.

With our platform, users can create their own lead management board to ensure that there is a record for every stage of the journey.

A sales rep simply has to view the board, and they can track all of the leads in the funnel, no matter what stage they’re at.

monday.com provides users with a lead management template

Find out more about lead tracking in our blog: what is lead tracking software and do you need it?

Real-time insights

To effectively manage your sales process, you need software that provides you with access to real-time sales activity.

This is for 2 main reasons:

  1. You can review customer behavior: when you have real-time access to your sales activity, you can constantly review how your customers behave. As a result, you can adapt your sales process to cater to their needs. And let’s face it, customer needs change all the time.
  2. You can identify any gaps or delays in sales: if you have a company-wide KPI to hit at the end of the year, you need to make sure your sales team is hitting goals. With real-time data, you can easily track their sales progress and make sure you’re on track.

That’s why you need a platform with real-time sales activity.

Not only does it provide oversight of the current sales performance, but it also provides insight into your customer’s behavior as soon as it happens.

As a result, you can facilitate the changes needed to maximize a new sales opportunity and mitigate any problems or risks that come up unexpectedly.

Resource management

Sales tracking software should also help you manage resources.

Whether that’s deciding where to allocate your budget or which team members are best suited to specific tasks, you can use sales progress to easily identify where you should allocate or retract resources.

monday.com resource management template

Let’s use an example to put this into context.

Your current sales tracking software shows that you can expect large growth over the next quarter.

As the sales manager, you hire a new employee to lighten the load for your sales staff and continue providing a high level of customer service.

Had this information not been easily accessible in your sales tracking software, you might not have identified the need.

Sales reports

That’s why you need to use sales tracking software that has reporting capabilities.

You’ll have a much harder time figuring out whether your sales team aligns with the sales strategy and company goals without it.

Take a look at monday.com, for example.

Our platform offers basic and advanced reporting, along with the opportunity to create your own dashboard and visualize all key data in a single location.

As a result, you can take one look at the dashboard and see if things are progressing as they should.

monday.com dashboards allows users to see all the information they need in one screen

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Using monday.com as your next sales tracking software platform

So far, we’ve dropped a few hints as to why we think monday.com is the perfect sales tracking platform.

As a Work OS, we’re much more than your everyday CRM software or project management solution.

Not only do we have all the features you need to track your sales from start to finish, but our platform is also incredibly flexible and intuitive.

In fact, we want all of our users to customize their entire workflow in our software.

The most important thing to us is that you can use our platform to suit your needs.

So instead of dropping any more hints, let’s take a look at some of our sales tracking features in more detail. Then, you’ll be able to decide for yourself if you think monday.com is the right fit.

Centralize sales data

With monday.com, you can easily centralize all sales data and analytics into one location.

Think about how much easier this will make sales tracking. There’ll be no need for any back and forth between various programs. Everyone can access everything they need from one platform.

All you need to do is log in to the system, and everything you need is right in front of you.

Don’t worry if you’re already using external platforms to manage your sales. Fortunately for you, our software integrates with a variety of third-party tools and platforms.

monday.com sales process template

Manage your leads

To ensure you provide leads with the best experience possible, you need a platform that allows efficient lead management.

You need monday.com.

With our software, you can tailor your boards to manage leads in a way that suits your business.

monday.com allows users to categorize their leads

It’s also possible to create your own lead categories, add new columns, and integrate external lead management platforms to streamline the entire process.

Plus, you can even reach out to leads with our email integration.

Streamline your sales process with automations

From lead generation to managing the sales pipeline, sales tracking is a time-consuming job.

That’s where automations can help.

With monday.com, you can streamline your entire workflow with automations and free up more time that your sales team can use to focus on what really matters — making sales.

Whether you need to move leads along the sales funnel when they perform a specific action or you want to send automated notifications to your team, our automations are sure to help facilitate your sales process.

If you can’t find an automation that fits the bill, you can always create your own.

monday.com allows users to automate their sales process

Still searching for the right software?

To answer our original question, sales tracking software is important to your overall sales strategy.

Not only does it allow you and your team to work from one central location, but it also provides the visibility you need to make sure sales department actions align with your sales strategy.

If they’re not, you can get a head start figuring out how to get them back on track.

If you’re thinking about taking some sales management software for a spin, why not consider monday.com?

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