Help sales managers make informed decisions.

These are three of the many characteristics of a useful sales dashboard.

Sales organizations live (and sometimes die) by the data that are housed in their sales dashboards.

Here’s an example of a monday.com board that could be one of many to roll up into a full sales dashboard:

Sales Deals Board

But a more detailed, robust sales performance dashboard will be more useful to all stakeholders and ensure teams are open and transparent about their sales pipeline.

In this blog post, we’ll review the importance of a sales dashboard, detail its various components and widgets, and share how (and why) monday.com is the perfect Work OS choice to house your sales dashboards.

Why every sales team needs a sales dashboard

Imagine trying to organize an event without a plan. Imagine trying to manage a team without data as to what’s working (and what’s not).

Sales dashboards allow for full transparency (something we are huge advocates of) into the ins and outs of a sales organization.

Sales dashboards empower individual sales reps to plan their day-to-day activities and managers to help step in (and coach) where necessary. Sales dashboards help VPs of Sales plan for headcount, predict quarterly revenue, and know when teams are going to exceed (or fall short of) monthly goals.

As we wrote here:

Having the right systems in place to manage the pipeline, monitor progress and goals, and stay organized throughout the sales cycle is integral to effective sales management.

Running a sales organization without a sales dashboard in place is like playing a game without a scoreboard. It’s possible, but certainly not ideal.

What are the various components of a sales dashboard?

A sales dashboard is like a snowflake — while all serve a similar purpose and look comparable on the surface when you get closer each and every one is unique.

Sales dashboards are a visual display of “everything sales-related” in one place. They show reports using data from one (or many) boards. Bonus: dashboards automatically update every time data in linked boards change. This not only saves time but ensures data integrity!

A typical sales dashboard combines the following boards:

  • CRM Board: track customer relationship status and store key demographic and firmographic information
  • Lead Board: store all data related to a lead — demographics, past and future communication touchpoints, the status of each contact, and so on
  • Sales Pipeline Board: display the progress and status of all sales deals

Now that your Boards have been selected, the fun begins.


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What are widgets and how do they relate to sales dashboards?

Widgets are like “mini-reports” that visually display data from one or more boards. Some widgets are shown as charts or graphs, while others are simply numbers.

In this “sales insights” dashboard below, you can see 2 different types of widgets pulling data from the month of April:

  1. The numbers widget displays 3 different data summaries: total qualified leads, total deals won, and total $ amount closed
  2. The bar chart widgets display 2 different data summaries: amount closed per rep and added ARR per month

When it comes to sales dashboards, these are the typical/standard data that are displayed. If you want to go a level deeper, you can add:

  • Board to Globe widget: visualize active leads in an interactive globe
  • Calendar widget: see all monthly meetings in one place

There are so many more widgets to choose from — battery, timeline, goal, apps, overview, and more!

Sales Dashboard

For a complete listing of all available dashboard widgets, review this support post.

Additionally, all dashboards (and their underlying boards) are fully customizable.

Information on each dashboard can be filtered and personalized to show the view that makes the most sense for each user.

Why use monday.com’s Work OS to create your sales dashboards

monday.com’s Work OS is the platform for the future of work.

Our Work OS is a cloud-based software platform where teams build custom workflow apps, enabling teams to plan, run, and track processes, projects, and everyday work.

Geared for organizations of all sizes and across all functions of the organization, the monday.com Work OS provides the flexibility to build and adapt to any workflow, project, or process.

When it comes to sales dashboards, monday.com ensures your team can generate sales performance reports quickly and easily.

Deepa Shah, Entrepreneur’s VP of Innovation, uses monday.com’s sales dashboard to show the President and Head of Sales all total opportunities won and review what’s in the pipeline under the different sales stages.

“[Our leaders] can see a monthly breakdown of how well the sales team members are progressing towards their monthly goals. If they want to see a detailed view, they can click into it and see what’s in which sales pipeline bucket and the salesperson next to the opportunity,” Deepa shared.

Read the full Entrepreneur Customer Success story.

And then try monday.com for yourself. Get started by signing up for monday.com now.

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P.S. A nice way to start is with our sales process template.