Asana pricing & review: Is it good value for money?

If you’re considering Asana as a project management solution for your business, pricing will undoubtedly be a question you need answered. How much does Asana cost? Which package should you choose? And how much bang do you get for your buck?

Our Asana pricing guide gives you an insight into the platform’s key features and functionality. We also introduce monday.com as a powerful alternative when comparing other solutions in the market.

About Asana

Asana was founded in 2008 by Facebook’s Dustin Moskovitz and Justin Rosenstein. Frustrated by how their team members were often distracted by “work about work,” they started designing a productivity tool named Tasks to aid team collaboration. Inspired by their progress, Moskovitz and Rosenstein left Facebook in 2008 to build Asana, which launched in beta in November 2011 before becoming commercially available in April 2012.

Asana runs from its headquarters in San Francisco, with other global offices in London, Paris, Dublin, Munich, Reykjavik, and many others. The company serves 100,000+ paying organizations and millions of teams worldwide.

Asana pricing

Asana pricing is based on the number of users who use the software to collaborate on tasks or projects. Asana offers a free forever plan, followed by premium and enterprise pricing. Below are some of the features available in each plan to help you choose the best solution for your needs:

Personal

Asana’s Personal plan is free for up to 10 users, making it a strong choice for individuals and small teams. Its features include:

• Unlimited tasks, projects, messages, and activity logs
• Basic views (List, Board, Calendar)
• Assignees, due dates, basic search filters, and status updates
• iOS and Android mobile apps and free integrations with other apps

Starter

Asana’s Starter plan is billed annually at $10.99 per user/month. Suitable for up to 500 team members, its features include everything in the Personal plan, plus:

• Timeline and Gantt views
• Asana Intelligence
• Workflow Builder with up to 250 automations per month
• Project dashboards
• Advanced search, global custom fields, custom project templates
• Unlimited free guests

Advanced

Asana’s Advanced plan is billed annually at $24.99 per user/month. Also suitable for up to 500 team members, its features include everything in the Starter plan, plus:

• Goals
• 20 Portfolios
• Workload feature
• 25,000 automations per month
• Forms branching & customization, approvals, proofing, lock custom fields
• Advanced reporting
• Time tracking
• Scaled security

Enterprise and Enterprise +

Asana offers two Enterprise and Enterprise+ pricing levels for larger organizations, with specific quotes available from Asana’s sales team. The Enterprise plan is best suited for companies who need to manage multi-team collaboration, while the Enterprise + plan includes advanced compliance and more precise controls.

Taking a closer look at the features, the Enterprise package includes everything from Advanced, plus:

• No user seat limits
• Unlimited essentials and views
• Workflow bundles
• Resource management
• Advanced integrations with Tableau, Salesforce, and Power BI
• Custom branding

The Enterprise+ package includes everything in Enterprise, plus:

• Audit log and API
• Integration support for data loss, archiving, eDiscovery, and security information and event management
• HIPAA compliance
• Data residency (US, Europe, Australia, Japan)
• Enterprise key management

Asana review: Key features and functionality

At its core, Asana is a cloud-based project management tool that helps teams collaborate on tasks and projects. Here’s what you can expect in terms of features and functionality:

Task management

Within Asana, users can create tasks, assign them to team members, set due dates, and add task descriptions. Users can also add relevant comments to specific items and tag their colleagues to stay updated on task progress.

• Pros: For more complex tasks, Asana users can create a series of subtasks and activate task dependencies to mark the order to complete the work. The software also includes appealing task celebrations, which whizz across the screen sporadically when users check off their completed tasks.
• Cons: Expect a ton of email notifications if your team members are rocketing through their to-do lists, although you can adjust your email preferences to avoid inbox overwhelm.

Project views

Once you’ve created a new project in Asana, you can view it in various ways. Asana offers List, Board, and Calendar views for all users, including those on the free Personal plan.

• Pros: It’s easy to toggle between different views to quickly see your task or project progress from a different perspective.
• Cons: Your preferred view might be unavailable at your price point. For example, Timeline and Gantt views are only available from the Starter plan upwards, while Workload is included in the Advanced package.

Portfolio management

Workspaces in Asana allow teams to organize and focus on a specific group of tasks or projects. As the number of ongoing projects mounts, Portfolios provide a high-level overview of multiple projects, making monitoring progress and managing resources easier as you spin multiple plates.

• Pros: Project managers can make data-driven decisions based on milestone progress.
• Cons: Portfolio views are only available from the Advanced package onwards.