8 top CRMs with email campaigns for driving revenue

Marketing teams once measured success by open rates, while sales teams focused solely on closing deals. This old approach creates a gap where valuable customer intelligence gets lost. Today, the most effective organizations connect every marketing touchpoint directly to revenue, using a CRM with email campaigns to create a single, shared view of the customer journey.

This guide explores how to build that connection. We will cover the must-have features for any modern email marketing platform, how AI transforms campaign creation, and a breakdown of the top platforms available. You will also find practical automation examples that you can implement to start driving revenue right away.

Why CRM and email marketing work better together

The intelligence of your email campaigns is directly tied to the quality of the data fueling them. When your CRM and marketing tools operate in silos, you’re sending generic messages and hoping for the best. By connecting your systems, you can turn every email into a strategic conversation that moves customers forward.

The true advantage emerges from your CRM, which holds the complete story for every customer, from their first click to their latest purchase. Natively connecting this intelligence to your campaigns means you stop guessing what people want and start delivering exactly what they need, right when they need it.

Beyond simply boosting open rates, an integrated approach forges genuine synergy between your marketing and sales teams. Everyone works from a single source of truth, aligning their efforts around the entire customer lifecycle. You’ll move from just generating clicks to driving real, measurable growth for the business.

8 top CRMs with email marketing features

The best CRM with email marketing transforms every customer touchpoint into revenue. These platforms eliminate silos between marketing and sales, creating a single source of truth that helps teams close deals faster.

Here’s a quick look at the top platforms:

1. monday campaigns

Transforming how marketing and sales teams collaborate, monday campaigns combines AI-powered email marketing with native CRM integration. The platform specializes in revenue-aligned campaign automation, making it ideal for mid-market and enterprise teams who want to connect every email to pipeline outcomes. With monday’s unified Work OS, your campaigns, contacts, and customer data live in one place — no more switching between tools or losing attribution.

Use case: Marketing teams that want to run email campaigns directly from their CRM using live customer and pipeline data

Key features

• AI-powered campaign creation: Generate email content, optimize subject lines, and improve send timing using AI informed by CRM data.
• Native CRM-based segmentation: Build audiences and trigger campaigns based on real-time fields like deal stage, lead status, and engagement activity.
• Automated lifecycle workflows: Launch and adapt multi-step email sequences automatically as contacts move through the pipeline.

Pricing

• Pro: Available on Pro tier (pricing varies by seat bundle)
• Enterprise: Full workflow automation and dedicated IP options (custom quote)
• AI credits: Additional AI features consume paid credits beyond free allocation
• Annual discount: Approximately 18% savings with annual billing

Why it stands out

• Email campaigns live inside the CRM: Campaign data, engagement, and performance stay tied to contacts and deals — no syncing or attribution gaps.
• Designed for cross-team alignment: Marketing and sales share the same data, dashboards, and workflows, reducing friction between teams.
• Scales without adding another tool: Teams already using monday CRM can run sophisticated email campaigns without expanding their martech stack.

2. HubSpot Marketing Hub

By combining smart automation with its renowned CRM, HubSpot Marketing Hub empowers teams to create and launch powerful email campaigns. The platform gives you real-time insights and helps you optimize campaigns quickly, making it a great choice for teams looking for stronger marketing and sales alignment. Since it’s built right into the HubSpot platform, you get a clear view of the entire customer journey, from their first visit to becoming a loyal fan.

Use case: Marketing teams wanting to create, launch, and optimize email campaigns using real-time customer data to automatically improve performance

Key features

• AI-powered campaign optimization: Create and refine campaigns that automatically adapt based on how customers interact with your content.
• Native CRM integration: Get a complete view of every customer touchpoint throughout their entire lifecycle without switching platforms.
• Real-time lead intelligence: Automatically segment audiences and personalize campaigns using live customer data and engagement signals.

Pricing

• Starter: Starts at $20/month
• Professional: Starts at $890/month
• Enterprise: Starts at $3,600/month

Considerations

• The platform’s pricing can scale quickly as you add more contacts and features, which may require careful budget planning for growing teams.
• While HubSpot offers extensive functionality, smaller teams with simpler needs might find themselves paying for advanced features they don’t yet use.

3. ActiveCampaign

ActiveCampaign is engineered for deep customer connection and engagement, leveraging powerful marketing automation and email campaigns. It’s designed to go beyond simple email blasts, letting you create personalized experiences that guide customers through their entire journey. This platform is a great fit for teams looking to build meaningful relationships and drive growth by automating their marketing, sales, and support processes.

Use case: Marketing teams wanting to build sophisticated automated customer journeys using behavioral triggers and deep personalization to nurture leads at scale

Key features

• Advanced marketing automation: Build powerful, customized workflows with a visual drag-and-drop builder to automate everything from welcome series to lead nurturing.
• Built-in CRM & sales automation: Manage your contacts and sales pipeline directly within the platform. Automate lead scoring, task assignments, and deal updates to keep your sales process moving smoothly.
• Personalization & site tracking: Track visitor activity on your website to trigger personalized emails, segment your audience based on behavior, and deliver truly relevant content.

Pricing

Pricing is based on your number of contacts. The following are for 1,000 contacts on monthly billing:

• Plus: Starts at $70/month
• Professional: Starts at $187/month
• Enterprise: Custom pricing for advanced needs
• Annual billing offers a discount on all plans
• A 14-day free trial is available

Considerations

• ActiveCampaign’s powerful automation capabilities come with a learning curve, so teams new to marketing automation may need time to fully leverage its advanced workflow features.
• While the platform excels at personalization through behavioral tracking, you’ll need consistent website traffic and engagement data to unlock its full potential for dynamic segmentation.

4. Salesforce Marketing Cloud

With Salesforce Marketing Cloud, businesses can forge more personal customer connections across every channel, from email to mobile and social media. It’s a powerful platform for building and managing customer journeys, ensuring every interaction feels relevant and timely. By unifying marketing with sales, service, and commerce, it gives you a complete view of your customer.

Use case: Teams that want to create personalized, automated customer journeys across multiple channels to engage customers at the right moment with the right message

Key features

• Journey orchestration: Visually map and automate 1-to-1 customer journeys across email, mobile, ads, and web touchpoints.
• AI-driven personalization: Use Einstein AI to predict customer behavior, personalize content, and optimize campaign timing.
• CRM-connected marketing data: Sync marketing activity with Salesforce sales and service data for a unified customer profile.

Pricing

• Pricing is customized based on the edition and features you need
• Editions include Pro, Corporate, and Enterprise
• Contact Salesforce for a custom quote based on your team’s needs

Considerations

• Salesforce Marketing Cloud’s enterprise-grade capabilities require significant implementation time and technical expertise, which may be more than smaller teams need or can support.
• The platform’s custom pricing model and complex feature tiers can make it difficult to predict costs as your marketing needs evolve and scale.

5. Brevo (formerly Sendinblue)

As an all-in-one platform, Brevo equips businesses to build stronger customer relationships through a unified suite of tools for email, SMS, chat, and more. It combines powerful marketing and sales tools into a single, easy-to-use solution, making it a great choice for businesses looking to manage their entire customer journey in one place.

Use case: Teams wanting to launch targeted email campaigns, automate workflows, chat with website visitors, and track every interaction in its built-in CRM

Key features

• Multi-channel marketing suite: Launch email, SMS, and WhatsApp campaigns from a single platform to reach customers wherever they are.
• Marketing automation workflows: Build custom workflows that automatically nurture leads through personalized sequences based on their behavior and engagement.
• Unified sales and marketing platform: Manage your entire customer journey with built-in CRM, live chat, landing pages, and transactional email capabilities in one place.

Pricing

• Free: $0/month for up to 300 emails/day and unlimited contacts
• Starter: Starts at $25/month for 20,000 emails and no daily sending limit
• Business: Starts at $65/month for advanced automation, A/B testing, and landing pages
• BrevoPlus: Custom pricing for enterprise-level needs

Considerations

• Teams focused solely on advanced email automation may find other platforms offer deeper workflow capabilities for complex nurture sequences.
• The platform’s pricing scales based on email volume rather than contact count, which works well for businesses with large lists but infrequent sends, though high-frequency senders may see costs rise quickly as their campaigns grow.

6. Pipedrive Campaigns

The Campaigns add-on for Pipedrive transforms email marketing by connecting it directly to the Pipedrive CRM, creating a unified ecosystem where marketing and sales teams work in harmony. This native integration helps eliminate data silos, giving you a complete view of your customer journey from the first touch to becoming a loyal advocate.

Use case: Marketing teams wanting to create, launch, and optimize email campaigns in minutes to turn campaign engagement into actionable insights for your sales team

Key features

• Smart campaign creation and optimization: Use your data to help improve performance with intelligent campaign tools that learn from your results.
• Native integration with Pipedrive CRM: Achieve seamless marketing-sales alignment by keeping all your campaign and customer data in one unified system.
• Real-time engagement tracking: Turn campaign activity into actionable customer insights that help your sales team close deals faster.

Pricing

• Essential: $9/month per seat (billed annually)
• Advanced: $12/month per seat (billed annually)
• Professional: $19/month per seat (billed annually)
• Enterprise: Custom pricing available
• 14-day free trial available for all plans

Considerations

• The platform’s strength lies in its native CRM connection, but teams already invested in other marketing automation tools may face migration complexity when consolidating their stack.
• While the unified customer view is powerful, smaller teams with simpler sales cycles might not need the full depth of pipeline-to-email integration that Pipedrive Campaigns offers.

7. Zoho CRM Plus

Zoho CRM Plus delivers a comprehensive business suite that unifies CRM, email marketing, analytics, and customer service in one integrated platform. The solution targets organizations seeking an all-in-one approach to customer experience management, eliminating the complexity of stitching together multiple point solutions. With its pre-integrated apps and per-user licensing model, Zoho CRM Plus offers exceptional value for teams ready to streamline their marketing-sales operations.

Use case: Businesses wanting deep CRM-email marketing integration with real-time engagement tracking, automated workflows, and unified customer data across sales, service, and marketing teams

Key features

• Native CRM-email integration: Send email campaigns directly from CRM records with real-time engagement sync between Zoho CRM and Zoho Campaigns.
• Advanced audience management: Build topics-based preference centers that reduce unsubscribes while maintaining GDPR compliance across all campaigns.
• Comprehensive automation suite: Launch abandoned cart emails, AI-powered product recommendations, and time-zone optimized sending to reach customers at the perfect moment.

Pricing

• Starter: Contact for pricing (small teams)
• Enterprise: Contact for pricing (includes all CRM Plus apps)
• 30-day free trial available for up to 10 users

Considerations

• API limitations prevent creating online campaigns programmatically through the CRM-Campaigns integration.
• Full campaign creation from CRM interface requires Enterprise edition or higher, limiting functionality for teams on lower-tier plans.

8. Klaviyo

Klaviyo delivers AI-powered email marketing and customer data management specifically designed for ecommerce brands. The platform combines deep Shopify integration with predictive analytics and real-time personalization, making it the go-to choice for online retailers looking to maximize customer lifetime value through data-driven campaigns.

Use case: Ecommerce teams wanting to turn customer purchase data and browsing behavior into highly personalized email campaigns that drive repeat purchases and increase CLV

Key features

• AI-powered personalization: Deliver dynamic product recommendations and predictive customer lifetime value scoring that turn browsing behavior into revenue opportunities.
• Real-time behavioral segmentation: Build precise audiences using purchase history, browsing patterns, and engagement data that update automatically as customer behavior changes.
• Multi-channel campaign management: Orchestrate coordinated campaigns across email, SMS, and push notifications with unified reporting that shows performance at a glance.

Pricing

• Free: Up to 250 active profiles and 500 email sends per month with 150 SMS/MMS credits
• Email plan: Starting from $45/month with 15,000 email sends (pricing scales by active profiles)
• Email + Mobile: Starting from $60–$70/month including SMS and WhatsApp credits
• Additional products like Reviews, Customer Hub ($20/month for up to 10k profiles), and Helpdesk ($10/month for up to 50 tickets) are sold separately

Considerations

• Smart Send Time optimization requires audiences of at least 12,000 recipients, limiting smaller businesses from accessing this key feature.
• Advanced personalization capabilities depend on having rich customer data, so value increases significantly with data maturity and integration depth.

7 must-have features for CRM email marketing platforms

As you start evaluating software options, consider these 7 features, which are essential for transforming basic email tools into powerful growth engines. Think of them as your playbook for creating marketing-sales alignment and scaling your impact, not your workload.

1. Built-in email campaign creator: Design professional, on-brand emails directly in your workspace using drag-and-drop builders that connect seamlessly to your CRM data.
2. Smart customer segmentation: Create dynamic audiences that update automatically based on real CRM data like purchase history or lifecycle stage.
3. Marketing automation workflows: Build automated sequences that trigger based on customer actions, ensuring consistent follow-up without manual work.
4. AI-powered campaign tools: Generate subject lines, email content, segments, and optimized campaigns using artificial intelligence that analyzes your CRM data.
5. Revenue attribution tracking: Connect marketing efforts directly to closed deals, showing exactly which campaigns drive revenue.
6. Real-time analytics dashboard: Monitor campaign performance as it happens, allowing quick adjustments based on customer behavior.
7. Fast implementation and setup: Get started quickly with simple setup, pre-built templates, and easy data imports.

These features work together to eliminate the gap between marketing activity and sales outcomes. When your email platform connects natively to your CRM, every campaign becomes a strategic conversation that moves customers forward, turning marketing from a cost center into a predictable growth engine.

How to select the right email CRM for your business

The right email CRM doesn’t just check boxes — it transforms how your team works. When marketing and sales operate from the same system, campaigns become key tactics that drive real revenue. But with so many platforms promising seamless integration and AI-powered features, how do you cut through the noise and find the tool that actually fits your business?

The answer lies in asking the right questions before you commit. Here’s a practical framework to guide your decision:

1. Define your revenue goals first. Start with the outcome you need, not the features you want. Are you trying to shorten sales cycles, increase customer lifetime value, or improve lead conversion rates? Your platform should connect directly to these metrics.
2. Assess your team’s reality. Evaluate their current workload and technical skills honestly. The best platform is one your team will actually use — not one that requires a dedicated admin or months of training to unlock its value.
3. Map your customer journey. Identify the key touchpoints where email plays a role, from first contact to loyal advocate. Your CRM should support automation at each stage without forcing you to build complex workarounds.
4. Prioritize native integration over bolt-ons. Look for platforms where email campaigns live inside your CRM, not tools that sync data back and forth. This eliminates attribution gaps and ensures marketing and sales always work from the same truth.
5. Calculate total cost, not just list price. Factor in implementation time, training needs, and whether advanced features like AI or automation require additional fees. The cheapest option often becomes expensive when you account for hidden costs.
6. Test with real workflows. Don’t just watch demos — build an actual campaign during your trial. Can you segment audiences using live CRM data? Do engagement metrics flow back to contact records automatically? These details reveal whether a platform truly delivers on its promises.
7. Plan for scale. Choose a platform that grows with your business without forcing you to migrate later. The right tool should handle both your current volume and your goals for next year.

The platform that checks these boxes has the power to become your growth engine.

CRM email automation examples that generate revenue

Effective email automation is less about sending messages and more about starting timely conversations. When your CRM triggers the right email at the perfect moment, you meet people exactly where they are, turning interactions into revenue.

• Lead nurturing sequences guide new prospects with relevant, well-timed content. Your CRM tracks lead behavior and automatically sends educational articles, product info, and case studies that build trust and address their specific needs.
• Customer re-engagement campaigns automatically detect when a subscriber goes quiet and work to win them back. The system can trigger a sequence of personalized offers or simple check-in surveys to bring them back into the fold.
• Post-event follow-up automation ensures no lead is lost after a webinar, demo, or call. It captures attendance and engagement data to send relevant follow-ups, keeping the momentum going while your sales team focuses on what’s next.

Why choose monday campaigns for CRM-driven email campaigns

Designed for teams that want email campaigns to live inside their CRM, monday campaigns isn’t bolted on as a separate tool. Instead of syncing data back and forth, campaigns are built and triggered directly from live CRM data.

Here’s what makes monday campaigns a strong fit for CRM-based email campaigns:

• Native CRM + email alignment: Email campaigns are built directly on CRM records, so segmentation, personalization, and targeting always reflect real customer data — not static lists.
• Behavior-based automation: Trigger emails based on CRM events like lead status changes, deal updates, or customer activity, without manual handoffs between tools.
• AI-assisted campaign execution: AI helps generate copy, suggest optimal send times, and refine targeting, supporting faster execution without replacing human oversight.
• Clear visibility from campaign to outcome: Engagement data (opens, clicks, responses) stays connected to the contact and deal, making it easier to understand how campaigns influence pipeline.
• Built for cross-team workflows: Marketing and sales work from the same system, reducing delays, duplicate work, and misaligned follow-ups.

Turn email campaigns into a revenue engine

The gap between marketing activity and revenue results isn’t a mystery — it’s a symptom of disconnected tools. When your CRM and email campaigns operate as one unified system, every message becomes a strategic conversation that moves customers forward. You stop guessing what works and start building a predictable growth engine where marketing and sales share the same truth about every customer interaction.

monday campaigns delivers this connection natively, turning AI-powered email marketing into a revenue driver that your entire team can see and measure. Launch your first campaign in minutes, watch engagement data flow directly to sales, and finally prove exactly how your marketing efforts translate into closed deals. The platform you need to align your teams and accelerate growth is ready when you are.