Three years ago, we had a theory: sales teams were suffering with CRMs that felt more like punishment than productivity tools. Today, that theory has become a $100 million reality.
monday CRM just crossed $100 million in annual recurring revenue, making it one of the fastest-growing products ever built. But here’s what really gets us excited: this milestone isn’t just about the numbers. It’s proof that when you design software around how people actually work, magic happens.
The problem we couldn’t ignore
It’s 2022, and we’re watching countless sales teams struggle with the same frustrating reality. Their CRMs were digital fortresses, rigid, complex, and seemingly designed by people who’d never actually sold anything. The setup took months. Customization required consultants. Simple changes felt impossible.
Meanwhile, these same teams were already using monday.com to manage projects, campaigns, and operations with the kind of flexibility and speed they craved. The disconnect was glaring: Why should sales be any different?
So we asked ourselves a simple question: What if we rebuilt CRM from the ground up, but made it work the way sales teams actually think?
Building different
Our answer became monday CRM, and we took some unconventional approaches:
- We made it ridiculously customizable. Not the kind where you can change colors and field names, but where you can rebuild your entire sales process in an afternoon. No developers required.
- We made it genuinely fast. While others were still loading dashboards, monday CRM customers were already updating deals, sending follow-ups, and moving to the next task.
- We made it connected. Built on our Work OS, monday CRM doesn’t live in isolation; it talks to your marketing campaigns, customer success workflows, and project timelines because that’s how real businesses operate.
The growth that surprised everyone (including us)
The response was immediate and overwhelming. Small and medium businesses flocked to monday CRM, drawn by setup times measured in hours instead of months. They loved being able to see their entire sales funnel at a glance, customize workflows without calling IT, and finally enjoy using their CRM.
But then something interesting happened. As word spread, larger organizations started taking notice. Mid-market and enterprise teams realized that complexity doesn’t have to mean complication. They began adopting monday CRM to handle sophisticated, multi-stakeholder deals while maintaining the agility of a startup.
The results speak for themselves. Take TIG Freight, an enterprise customer who completed their entire transition to monday CRM in just four weeks, achieving 27% faster time to market, 40% shorter onboarding, and a 20% increase in outbound sales calls. Or BioPak, who completed their adoption in just 3 months – half the typical timeline – while generating a 12× ROI. These aren’t outliers – they’re examples of what happens when CRM finally works the way sales teams actually operate.
The AI advantage
As we’ve grown, so has our ambition. We’re not just building a better CRM; we’re building an autonomous revenue engine that makes reps spend 100% of their time just selling.
Our recent product launches reflect this vision. New AI enhancements now automate the tedious stuff, extracting insights from communications, autofilling data, and surfacing deal prioritization recommendations so reps can focus on what matters most. Features like Sales Activity Tracker give managers visibility into team performance, while enhanced Sequences and streamlined Quotes & Invoices make the entire sales process faster and smarter.
The result? Sales teams that move faster, see clearer, and win more often.
What $100m really means
This milestone represents more than revenue; it’s validation of a fundamental shift happening in sales technology. Teams are rejecting one-size-fits-all solutions in favor of platforms that adapt to their unique processes. They’re choosing speed over complexity, flexibility over rigidity.
Most importantly, they’re proving that great software should feel like an extension of your team, not an obstacle to overcome.
monday CRM isn’t just another standalone tool; it’s part of our expanding product ecosystem. This means seamless workflows between sales, marketing, and customer success teams, all built on the same flexible foundation that ~245,000 customers already know and love. We’re not just building a better CRM; we’re creating an integrated experience that supports your entire customer journey as we continue expanding our suite of business solutions.
Just the beginning
$100 million feels significant, but honestly? We’re just warming up.
The roadmap ahead is packed with innovations that will make monday CRM even more intuitive, intelligent, and indispensable. We’re expanding our AI capabilities, deepening our integrations, and continuing to listen to the thousands of sales teams who trust us with their most important work.
To everyone who’s been part of this journey, our customers who took a chance on something new, our team who built something special, and our partners who helped us scale, thank you. Your belief in what’s possible made this milestone real.
Now, let’s build the next $100 million together.
Curious how monday CRM might work for your team? Take a look and see what’s possible when your CRM actually fits the way you sell.
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