Stephanie Trovato,
Posts by this author
Collaborative CRM: 7 platforms that eliminate sales team silos
Sales closed the deal. Marketing launched the campaign. Support resolved the ticket. The customer moved...
AI email campaigns: how to plan, personalize, and optimize at scale in 2026
Enterprise marketers face a crowded reality — too many tools, rising expectations for personalization, and...
How to calculate customer acquisition cost (CAC) and reduce acquisition costs in 2026
Your marketing budget keeps climbing, and CAC often follows. One quarter looks steady. The next quarter comes...
Sales quotas explained: 5 types, how to set them, and best practices for 2026
Your sales team missed the quarterly target by 15%. The post-mortem points to familiar issues: unclear...
How inbound marketing funnels drive predictable revenue in 2026
Your marketing team creates strong content. Your sales team knows how to close deals. When prospects drop out...
What is sales territory management? A practical guide for 2026
Sales territory management defines how accounts, leads, and opportunities are assigned across your sales...
360 customer view: How to build a unified sales system in 2026
Your sales rep walks into a renewal call feeling good about the account. The pipeline looks healthy. Then the...
What revenue teams should track on the balance sheet in 2026
Sales can look strong on paper and still leave your business tight on cash. The balance sheet shows where...
Effective sales campaigns: 14 types that close more deals in 2026
When your sales team sends dozens of emails and makes countless calls, every action is an investment. But...
Top IT asset tracking software platforms for modern businesses (2025)
Many organizations manage more hardware, software, and cloud resources than they can reliably track. Asset...
Top AI customer service software platforms in 2025: Compare features, pricing, and benefits
Your service team manages rising expectations and a steady stream of manual tasks. AI customer service...
The complete guide to service desk automation for smarter operations
Service teams handle rising request volumes driven by hybrid work, distributed devices, expanding SaaS...
Best compliance management software tools: 12 top solutions for 2025
Managing compliance often feels like a separate, defensive function handled through spreadsheets and endless...