Sean O'Connor,
Posts by this author
What is a CMO? The evolving chief marketing officer role in 2026
Your board just approved an ambitious growth strategy. Marketing needs to drive 40% more qualified leads...
The essential marketing skills and strategies you need in 2026
Your marketing team just delivered a campaign that hit every deadline and stayed within budget. The creative...
The ultimate guide to marketing program management (MPM) for 2026
Your marketing team launches campaigns that generate buzz, create leads, and drive engagement. But when you...
The top workflow automation software for a head of marketing in finance (2026)
Marketing teams in financial services face unique operational challenges. You manage 40+ campaigns across...
The best marketing operations software for a head of marketing in finance (2026)
For enterprise marketing teams, coordinating strategy is one thing; executing it is another. When campaigns...
Video marketing strategy: how to build campaigns that convert in 2026
Many organizations invest significant time and resources in creating video content that seems perfect on...
How to master STP marketing for smarter campaigns in 2026
Your marketing team just spent weeks crafting the perfect campaign. The creative is polished, the budget is...
Excel alternative options for streamlined workflows in 2026
Every organization has that one spreadsheet. What began as a simple tracker often evolves into a central tool...
Marketing plan template: free guide and examples for 2026
Your marketing team has great ideas. Leadership approves ambitious campaigns. But somewhere between the...
The best project estimation methods for accurate planning: a 2026 guide
Your project just got approved, the team is excited, and stakeholders are asking the inevitable question:...
The best goal tracking software for a head of marketing in media (2026)
Media marketing leaders operate in constant motion. Campaigns run across multiple channels, creative cycles...
The best Gantt chart software for a head of marketing in finance [2026]
Marketing teams manage countless moving parts in every campaign. Creative assets sit waiting for approval,...
Building the perfect construction punch list: complete guide for 2026
Construction projects aren’t complete until every detail is perfect: from properly functioning HVAC...