How Europastry uses monday.com to scale global M&A and IT governance

Meet Europastry

Europastry is a global leader in the frozen bakery sector, combining the soul of artisan tradition with the scale of modern technology. Its mission is to transform the bakery industry through innovation, launching new products while maintaining the quality its customers love. Headquartered in Barcelona, Europastry has spent more than 30 years rewriting the history of baking, delivering high-quality breads, pastries, and snacks to more than 90 countries.

With 29 production plants and a team of over 5,200 employees, Europastry is growing fast, acquiring one to two new companies every year. This demands operational precision to integrate new teams, standardize systems, and ensure that the Europastry approach is baked into every new business added to the portfolio.

The challenge

As Europastry expanded its global footprint, its IT governance struggled to keep pace. When Tatiana Gómez, IT M&A and CIO Office Manager, stepped into her role, she found a department relying on outdated tools and manual processes that couldn’t support the complex needs of a global bakery leader.

The complexity of the existing project management solution meant it wasn’t widely used, making reporting a challenge. Every month, Gómez spent an entire week pulling data from emails and spreadsheets just to create reporting decks for the CIO and CFO. 

By the time the reports were ready, the data was often already out of date, leading to a lack of trust in the numbers. This made it harder to keep projects on schedule, particularly during sensitive M&A integrations where timing is critical, as well as when working with external partners. 

“If a project is delayed, we need to be able to provide accurate, up-to-date information to management so they can escalate the issue,” Gómez explains. “If we can’t give them this information, they can’t help us.”

IT support requests, meanwhile, were coming in via email, hallway chats, and messaging apps, making them difficult to assign, prioritize, and track. This led to stress and inefficiency among Gómez’s team.

The solution

Why monday.com?

Europastry needed a platform that balanced structure with usability. It had to be intuitive enough for non-technical staff and at the same time able to handle complex M&A integrations. Europastry found monday.com met both these needs.

"I chose monday.com because it’s so user friendly," says Gómez. "It feels familiar and intuitive, which helped win over team members used to the old way of working. And it gives us the flexibility to take full control of our reporting." 

After implementation, Europastry partnered with Hiberus to make the most of the platform. “I always strive to do more with monday.com, but it can be hard to find the time. Hiberus has been a lifesaver, keeping us updated with capabilities and ensuring we’re using the platform in the optimal way.” 

Hiberus helped Europastry to implement the Template Center, standardize workflows, and train new users, giving Gómez more time to focus on her strategic responsibilities surrounding the company’s M&A roadmap. 

A recipe for standardized success

Gómez and her team used monday.com to build a project portfolio management system that creates a repeatable blueprint for company expansion, while ensuring accountability at every step. New project requests are now submitted via Forms, which automatically route to the CIO for approval, enforcing governance at the very start of the process. 

Once approved, the system instantly creates a new project board, containing critical milestones, from a standard template to ensure a consistent framework. These feed directly into management dashboards. 

Project managers retain flexibility to manage their daily work their way, while the central IT team has defined status workflows to ensure alignment, accurate reporting, and clear governance across the portfolio. This means that when an IT developer updates a task, everyone from the project manager to the CIO understands what that status means for the broader rollout.

From hallway requests to clear visibility

The IT team has also used monday.com to bring order to incoming support requests. These are now all funnelled through standardized Forms, so the team can see exactly what they need to do, prioritize, and manage resources effectively, transforming them from reactive firefighters to proactive analysts supporting a growing global workforce.

The platform’s versatility has also allowed the IT team to bring testing and QA processes out of isolated spreadsheets and into the main workflow. Testers now log results directly in monday.com, streamlining the handover by immediately creating actionable tasks for developers. 

"It makes sense to do the testing directly through monday.com,” says Gómez. “If a test fails, the task for the developer is created instantly without us having to manually create a new assignment."

The impact

With monday.com, Europastry has transformed the way it manages its project portfolio and the integration of new business units, creating a repeatable blueprint for international growth. 

A key benefit is the elimination of manual processes to allow the team to focus on more strategic projects. Reporting that previously took Gómez a full week now takes just one hour.

"With monday.com, I don't have to hold meetings with team members every week to see how they are progressing, I can simply go through the board, see how projects are tracking, and make any comments there,” explains Gómez. “When I need to report to leadership, I can have everything ready to present in just one hour.”

With real-time dashboards, Europastry leadership now has a live, trustworthy view of the entire project portfolio. This means they can make decisions based on live data, essential for a company growing at the rate of two acquisitions per year. Team members can see delays instantly and intervene when necessary, ensuring that new production lines, product launches, or integrations stay on track.

Adoption of monday.com has grown rapidly from an initial group of 40 users to more than 200 across the company. Today, the platform powers over 9,000 monthly interactions and manages 800 daily tasks. 

"The IT department was the first to work with monday.com, then when we started adding the business and finance teams to our projects, they wanted to use it more and more,” adds Gómez. “It’s transforming the way we work right across the business and helping us grow the company more efficiently."

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