Meet Chinburg Properties

Chinburg Properties is one of New England’s leading real estate developers and property managers, building and managing thousands of homes and more than two million square feet of commercial space across New Hampshire, Maine, and Vermont. From new residential communities to revitalized historic mills, the company oversees the full lifecycle — development, construction, leasing, and long-term property care.

With nearly 150 employees across construction, design, sales, and property management, Chinburg Properties manages an unusually broad operation under one roof. The company’s ethos is rooted in craftsmanship, community impact, and creating places people love to live and work — an ambition that continues to strengthen as the portfolio grows.

The challenge

As Chinburg Properties expanded its residential, commercial, and construction portfolios, the systems supporting the business couldn’t keep pace. Key workflows lived in spreadsheets, inboxes, and personal files — creating inconsistent processes across departments and making it difficult to understand what was happening across the portfolio day-to-day. Handoffs between leasing, sales, construction, and property management lacked continuity. Reporting required hours of manual effort, and critical context often lived in conversations or email threads that didn’t scale.

“We were growing quickly and operating successfully, but the way we were working behind the scenes was starting to crack. What once worked when we were a much smaller company just wasn’t sustainable anymore — we needed a more unified, modern way to stay aligned as we continued to scale.”

Jennifer Chinburg, EVP of Corporate Development & Brand

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Marketing faced the same fragmentation, but in a different direction. Email communications to Chinburg’s 25,000+ contacts ran through standalone tools, entirely disconnected from the CRM and operations pipeline. A previous email platform felt clunky and inflexible. A move to a more expensive solution brought cost without integration — no connection to the sales team, no visibility into what was resonating, and no way to close the loop between marketing and the rest of the business. Solving operations and sales in one place, without solving marketing too, would only shift the fragmentation — not end it.

The solution

Why monday.com?

Chinburg Properties needed more than a project management tool or a standalone CRM. They needed a platform where monday work management, monday CRM, and monday campaigns could work in harmony — connecting development, construction, leasing, sales, and marketing communications in one environment. Equally important, it had to be intuitive enough for teams across field operations, offices, and leadership to adopt with confidence.

“We needed a platform powerful enough to handle the complexity of our business, but intuitive enough that every team would actually embrace it,” explains Jennifer Chinburg. “The combination of monday work management, monday CRM, and monday campaigns was the first solution that could do all of that and finally bring every part of our work into one connected space.”

Creating a real-time source of truth for the commercial portfolio

One of Chinburg Properties’ first major builds was The Beast Board — a unified portfolio view in monday work management that syncs directly with monday CRM. It houses every commercial suite, showing occupancy, lease status, tenant details, and upcoming changes in one place.

This replaced scattered spreadsheets with a single, always-current operational record. Property managers, asset managers, and executives now rely on the same real-time view to understand performance and prioritize decisions. Reporting that once required hours is now available in real time.

Automating vacancy workflows to accelerate leasing and protect revenue

When a unit is marked ‘vacating’ on the Beast Board, automations immediately update availability boards, dashboards, and leasing pipelines inside monday CRM. Every upcoming vacancy is surfaced in real time, enabling leasing and marketing teams to act without delay.

This automated flow drives faster, more predictable leasing cycles — allowing teams to begin outreach earlier and make more strategic pricing decisions. Chinburg Properties has recorded zero missed vacancies since automating availability workflows.

Connecting the commercial leasing journey from inquiry to signed lease

Using monday CRM, Chinburg Properties manages the entire commercial leasing cycle in one structured pipeline. Website inquiries flow directly into CRM, communication is captured automatically, and deals progress through clear stages.

When a lease is finalized, tenant details sync back to the Beast Board in monday work management, ensuring operational teams always have accurate, up-to-date information. This integrated workflow eliminates double entry, reduces administrative work, and creates a seamless experience from first inquiry through to move-in.

Unifying the single-family home sales journey across external and internal teams

Single-family home sales require coordination between external real estate agents, Chinburg Properties’ internal sales team, construction, and design — a process once buried in emails and PDFs.

With monday CRM, external agents submit structured buyer meeting requests that automatically populate the sales pipeline. Internal teams qualify buyers, progress deals, and hand off to construction in monday work management, where project managers and designers take over with full visibility into selections, expectations, and timelines.

“What used to be a maze of emails is now a single, connected workflow. Sales hands off to construction seamlessly — with every detail in one place.”

Jennifer Chinburg, EVP of Corporate Development & Brand

Bringing marketing into the same workspace with monday campaigns

With operations and sales running on monday, the next step was marketing. For Amy Fukuizumi, Chinburg’s Corporate Development and Brand Manager, that meant leaving two familiar but frustrating tools behind.

Mailchimp, which the team had used first, “felt clunky. There were a lot of places you had to go — it wasn’t straightforward. I didn’t always love the look of the newsletters; they felt very boxy and not very flexible,” says Amy. A subsequent move to HubSpot didn’t solve the underlying problem. “HubSpot was very expensive for what we were doing. We didn’t have any other teams in HubSpot — it was really just for email marketing, and the value wasn’t really there.” Critically, there was no connection between the marketing work in HubSpot and the sales and operations activity building up in monday.

When monday campaigns became available, the logic was straightforward: the team was already living in monday, and adding yet another standalone tool would only recreate the fragmentation they had spent years eliminating.

“We realized how easy monday is to use, how intuitive the software is,” says Amy. “It was just sort of like: the sooner we can get everything into monday, the better.”

The migration was smooth. Chinburg’s 25,000+ contacts moved into monday campaigns without disruption — and open and delivery rates held steady. “When we switched from Mailchimp to HubSpot, we saw a dip, so I was expecting something similar,” says Amy. “But it was arguably the same or maybe even better.”

The setup process itself stood out. “The flow of campaigns is a lot more intuitive — it’s set up so you go through all the information first, then get to the design,” Amy explains. “With Mailchimp and HubSpot it felt like the opposite. Navigating between the information and the template feels a lot easier.” The drag-and-drop builder made campaign creation fast: “Everything about monday is so intuitive — it doesn’t take a lot of training. The learning curve is very small.”

Today, Chinburg uses monday campaigns to stay connected with more than 25,000 existing contacts across residential and commercial audiences. Content is evolving — from lifestyle blog posts toward more strategic, property-focused messaging — with segmented newsletters for commercial and residential audiences planned to reach the right person with the right message at the right moment. The team expects to increase its email marketing output over the next one to two years, and is exploring using campaigns for internal communications as well.

“We are now moving to connecting our marketing and sales. I think it’s going to be really enlightening for all of us to understand how marketing is impacting sales, because they’ve been so separate.”

Amy Fukuizumi, Corporate Development and Brand Manager

The impact

monday.com is now the connected operating system behind Chinburg Properties’ commercial, residential, and marketing operations — bringing clarity, speed, and alignment across the full property lifecycle.

More than 900 commercial units are managed in one unified system, giving teams real-time visibility into occupancy and upcoming changes. Automated vacancy workflows have resulted in zero missed vacancies, enabling earlier outreach, smarter pricing, and faster, more predictable leasing cycles.

Leadership now has instant insight through centralized dashboards. Reporting that once required hours happens automatically, contributing to 5,850+ hours saved annually and over $200,000 in recovered productivity — delivering a 6x return on investment.

On the residential side, monday.com powers a streamlined buyer journey. What was once an email-heavy process is now a connected workflow linking external agents, internal sales, construction, and design. With selections, timelines, and updates in one place, teams deliver a consistent, transparent sales-to-construction handoff.

And now, marketing is part of the same connected environment. A contact database of 25,000+ is managed from the same workspace as operations and sales — no separate tools, no manual exports, no gaps between what marketing is doing and what the rest of the business sees. Open rates held through the migration, setup was straightforward, and the team is building toward targeted, segmented campaigns that connect directly to the leasing and sales pipeline — closing the loop between marketing and sales.

“monday.com brought every part of our business into one connected space. The harmony between work management, CRM, and monday campaigns has become our operating system — giving us the clarity and confidence to scale.”

Jennifer Chinburg, EVP of Corporate Development & Brand

By unifying its commercial, residential, and marketing workflows on a single platform, Chinburg Properties has built the operating foundation it needs to grow — and to keep creating places people love to call home.

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