Why AI won’t take your job…but the marketer using it smarter might!
Good news! AI isn’t going to take your job.
The bad news? The AI-savvy marketer just might.
Of all the industries being reshaped by AI, marketing is moving the fastest. From strategy and research to content, creative, and operations—AI is showing up everywhere. AI will never replace great marketers, but those who learn how to work with AI will quickly outpace those who don’t.
The best marketers aren’t just using AI to move faster. They’re using it to make smarter decisions, get closer to their audience, and unlock ideas they wouldn’t have otherwise reached. They’re rethinking how research happens, how teams collaborate, and how insights get applied.
Based on what we’ve seen from teams like Zoom, Labcorp, ServiceNow, and Johnson Controls, here are four things you could be doing with AI right now to stay ahead of the curve.
1. Let AI help you get closer to your customer
We’ve all seen how AI can help us crank out content and summarize meetings. But some of the most powerful use cases go way beyond that—like using AI as a research engine.
ServiceNow is using synthetic personas (AI-generated profiles that act as stand-ins for real buyers) to understand how buyers make decisions at scale. Why go synthetic? It’s faster and more affordable than traditional research, and it’s especially useful for reaching audiences who rarely respond to surveys—like the C-suite.
These personas solve for that. In many cases, teams have compared their synthetic results with real survey data and found the insights to be nearly identical. That level of accuracy helps marketers move faster, test smarter, and create campaigns rooted in real buyer behavior—not guesswork.
And it doesn’t stop there. Teams are using synthetic personas to prioritize creative variations and test scripts.
At monday.com, we’re seeing marketing teams get closer to their customers by centralizing research, feedback, and persona insights into one place. monday helps you keep your customer insights organized, accessible, and actionable. And with monday AI, teams can take it a step further—using AI to categorize data, surface trends, and even generate quick insights.
Try this: Use AI to model a customer you can’t easily reach—like a CTO or procurement lead—and test your creative ideas against that persona before launch.
2. Rethink your sales + marketing connection
Let’s be honest: the handoff between sales and marketing hasn’t always been smooth. But AI is making it easier to stay on the same page.
Instead of relying on scattered notes and one-off updates, sales teams are using AI to summarize their calls, flag what’s actually resonating with buyers, and relay that back to the marketing team. Zoom’s teams, for example, use AI to quickly share insights from customer conversations and send better follow-ups.
At Labcorp, marketing uses AI to scan millions of patient interactions and turn that feedback into usable intelligence—helping them quickly identify customer friction, spot patterns, and align the right messages to the right moments. Instead of manually combing through thousands of open-text comments, their teams let AI do the heavy lifting—surfacing trends and pain points that inform campaign messaging.
And at monday.com, we’ve seen how much easier alignment gets when everyone works from the same system. monday AI for CRM helps sales and marketing stay in sync by automatically summarizing meeting notes, identifying follow-ups, and updating deal records in real time. That means fewer emails, faster handoffs, and more time focused on moving the deal forward.
Try this: Use AI-generated insights to create a shared view of the buyer journey across both teams—and eliminate the guesswork in handoffs.
3. Use AI to scale creative without the overhead
Here’s something we don’t talk about enough: creative teams are stretched thin. Campaigns keep multiplying, timelines keep shrinking, and everyone still wants the work to feel fresh, bold, and strategic.
At Johnson Controls, the marketing team found their answer in AI. With a small team and a global footprint, they started using AI tools to storyboard, script, and even produce content for everything from LinkedIn ads to connected TV spots. And because they’re spending less on production, they’ve got more budget to put toward getting it out in the world.
But it’s not just a cool use case. It’s a repeatable engine. They now publish new creative weekly, using AI to power ideation, production, and distribution.
At monday.com, we’ve seen how much AI can improve campaign management—especially when you’re juggling multiple launches at once. With monday AI, teams can track campaign performance in real time, flag underperforming content, and automatically adjust timelines, budgets, or placements without manual updates. Whether you’re launching one campaign or managing dozens, monday helps you move faster, stay aligned, and get more from every dollar you spend.
Try this:
Use AI to revive an old campaign, test a new idea, or make your first draft feel less daunting. When production gets easier, creative gets better.
4. Start with ROI to build the case for AI
Let’s be real—most teams aren’t struggling to imagine AI use cases. They’re struggling to get budget for them. The fastest way to build buy-in? Show the ROI.
At Johnson Controls, the team launched “Presto,” an AI assistant that qualifies inbound leads. It didn’t just fill a headcount gap—it generated real pipeline with a 3-month payback. At Franklin Templeton, a different kind of need: translations. With content running across 36 languages, they used AI to cut translation costs and timelines dramatically—freeing up budget for other marketing priorities.
These weren’t moonshot projects. They were smart, specific, and measurable. And they opened the door to broader experimentation.
Try this:
Pick one high-friction process. Run a pilot. Prove the value fast—and use that win to unlock more investment.
Final thought
AI isn’t coming for your job. But the marketer who knows how to harness it for insight, execution, and strategy? They just might.
And here’s the thing: none of this works if your team doesn’t have the tools to move fast and make smart decisions. The best marketing orgs aren’t just experimenting with AI—they’re putting it to work in ways that drive impact.
At monday.com, we’ve built AI capabilities designed specifically for modern marketers: to help you summarize insights, automate repetitive tasks, and generate content fast—all from one centralized platform. It’s not about testing for the sake of it. It’s about helping your team do their best work, with less lift and more clarity.
If you’re curious how monday AI can help your team start testing, experimenting, and moving faster, get in touch to learn more.
Because in the end, the marketers who will thrive aren’t the ones who avoid AI. They’re the ones who get curious, get scrappy, and find ways to use it better.
One team. One mindset. One test at a time. That’s how the shift starts—and how you stay ahead.
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