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Using a launching plan template to secure success 8 min read
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Getting a new product out into the marketplace can be exciting, but it can also be chaotic. This is especially true if the product launch hasn’t been meticulously organized. To make things run more smoothly, it can be helpful to use a launching plan template to organize the step-by-step details of your launch strategy. Having a set procedure in place that’s backed up by market, target audience, and competitor analysis can make all the difference.

By organizing things from the get-go, you can avoid unpleasant surprises and hidden costs down the line. So, what exactly is a launching plan, what should you include in it, and how can you use to help with upcoming product launches? This guide covers everything you need to know about using a launching plan template to lock in success for your new product or service.

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What is a launching plan?

A launching plan is a roadmap that helps entrepreneurs and project managers bring their products or services to market with a successful product launch. The plan usually outlines the launch activities and steps necessary for a successful product or service launch. A typical launching plan includes target audience market research, marketing strategies, and a detailed financial plan. The launching plan also details resources required for the project such as funding, personnel, and materials. By taking the time to develop a comprehensive launching plan, entrepreneurs can increase their chances of success and avoid costly mistakes. Let’s take a closer look at what to include in a launching plan template.

What to include in a launching plan template

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When launching a new product or service, there are many factors to consider in order to ensure a successful launch. Here are eight key elements to include in your launching plan:

  1. Define your target market: Who is your product or service for? What customer pain points does it address? Knowing your target market is essential for crafting an effective marketing strategy.
  2. Create a timeline: Launching a new product or service is a complex process with many moving parts. Creating a timeline will help you keep track of deadlines and ensure that everything stays on schedule.
  3. Develop a marketing plan: How will you reach your target market? What channels will you use? What message do you want to communicate? A well-thought-out marketing plan is crucial for generating interest and creating demand for your product or service.
  4. Create promotional materials: Once you know what your marketing plan entails, you can start developing the necessary promotional materials such as website content, brochures, and email templates.
  5. Set up social media accounts: Social media is an essential tool for promoting any business venture. Make sure to set up accounts on the major platforms and populate them with engaging content prior to launch day.
  6. Line up press coverage: If you want to generate buzz around your launch, securing press coverage is a great way to do it. Start reaching out to relevant media outlets well in advance of launch day to try to secure placement for stories about your product or service.
  7. Plan a launch event: A launch event can be a great way to generate excitement and build anticipation for your new offering. Start planning logistics and launch strategy well in advance so that everything runs smoothly on the big day.
  8. Manage post-launch communications: Once your product or service is live, it’s important to stay on top of customer feedback and address any concerns that may arise. Have a plan in place for how you will handle customer inquiries and complaints so that you can keep the momentum going after launch day.

Why use a launching plan?

A launching plan can help ensure that all necessary steps are taken prior to launch and that potential problems are identified and addressed.

Developing and following a launching plan can offer a number of benefits for individuals and businesses alike. Aside from keeping track of all necessary steps or potential problems, a launching plan template can also help to create a timeline for the launch process and ensure that everyone involved is aware of their responsibilities. Furthermore, a launching plan can provide a valuable opportunity to test-run the launch process and make any necessary adjustments prior to the actual launch. By taking the time to develop and implement a comprehensive launching plan, individuals and businesses can increase their chances of success.

Example of a successful launching plan

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A well-executed launching plan will take all of these aforementioned factors into account and develop a strategy for bringing the product or service to market in a way that maximizes its chances for success. One example of a successful launching plan is the launch of the iPhone in 2007. The iPhone was a radical new product that combined the functions of a cell phone and a personal digital assistant. The market for such a device had not yet been established, so Apple had to create it. To do this, they focused their marketing efforts on early adopters and influencers. They also developed an innovative pricing strategy that made the iPhone accessible to a wider range of consumers. As a result of these efforts, the iPhone was successfully launched and went on to become one of the most popular consumer electronic devices in history.

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Launching plan template on

Moving projects from the drawing room and out into the world is a challenge that product development and marketing teams face daily. Here at, we understand this struggle, and finding solutions for you is our bread and butter. Our feature-packed, highly-customizable cloud-based workspace has a rich toolkit that can meet the needs of any team. You can use our customizable templates to create your own product launch plan template to launch your product into marketplace orbit.

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Related templates on

Getting new products out is a multilayered endeavor, and no doubt there will be many items on your product launch checklist. has tools to match each of your launch activities, making it easier for you to get the necessary work done. For example, you can use our Product Development Template in the early stages of your project. The template features the possibility to map quarterly milestones and rank items in terms of their impact and priority. You can also assign individual team members to tasks, keep track of progress on items, and add category labels to help you keep things organized and flowing in the right direction. Additionally, our Marketing Strategy Template is there to help you coordinate your marketing activities. With the ability to automate selected processes and integrate any add-ons you might need, you can take a significant administrative weight off your shoulders, allowing you and your team to focus on the more complex tasks.

Frequently asked questions

How do you write a launching plan?

You can write a launch plan by following these simple steps:

1. Define the goals and objectives of the launch
2. Identify your target audience
3. Develop your marketing strategy
4. Create your launch timeline
5. Assemble your team and resources
6. Create your launch budget
7. Execute the plan and track results

What is included in a launching plan?

There are a number of elements that should be included in a launching plan. First, businesses should research their target market and develop a clear understanding of who their ideal customer is. This information will be crucial in developing an effective marketing strategy. Next, businesses should set realistic goals for their launch. Trying to accomplish too much in too short a time period is a recipe for disaster. It is important to focus on a few key objectives and to ensure that these objectives are achievable. Finally, businesses should create a budget for their launch.

Launching plans into orbit

Developing an effective launching plan can benefit individuals and businesses alike. Perhaps most importantly, a launching plan can help to ensure that all necessary steps are taken prior to launch and help you to identify and address potential problems. Additionally, a launching plan can help you create a timeline for the launch process and ensure that everyone involved is aware of their responsibilities. A launching plan can also provide a valuable opportunity to test-run the launch process and make any necessary adjustments prior to the actual launch.

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