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Michelle Deery
Michelle Deery is a content writer and strategist for B2B SaaS companies. She writes content that helps brands convert visitors into paying customers.
Posts by this author
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Optimizing sales productivity for a high-performing...
Sales is the driving force behind any business. Without a strong sales team, it’s difficult for...
6 min read
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BANT: What you need to know to generate qualified leads
One way to ensure your company is targeting the right people is by using the BANT sales methodology. This...
6 min read
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Our guide to customer tracking the right way
When companies track and analyze their customer’s data, it helps them identify possible opportunities and...
9 min read
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Sales qualified leads (SQL) — what you need to know
Research shows sales reps need to average 8-10 meaningful conversations per day to fulfill their monthly...
7 min read
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What is a web-based CRM, and why does it matter?
Setting up an on-premise customer relationship management (CRM) system requires a significant investment of...
6 min read
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What is CRM automation? [benefits and how to]
CRM automation provides a time-saving solution that teams will love.
7 min read