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Michelle Deery

Michelle Deery is a content writer and strategist for B2B SaaS companies. She writes content that helps brands convert visitors into paying customers.

Posts by this author

The best task app to organize your workflow
CRM and sales

Optimizing sales productivity for a high-performing...

Sales is the driving force behind any business. Without a strong sales team, it’s difficult for...

6 min read

BANT (budget, authority, need, timing)
CRM and sales

BANT: What you need to know to generate qualified leads

One way to ensure your company is targeting the right people is by using the BANT sales methodology. This...

6 min read

Our guide to customer tracking the right way
CRM and sales

Our guide to customer tracking the right way

When companies track and analyze their customer’s data, it helps them identify possible opportunities and...

9 min read

Sales qualified leads SQL  what you need to know
CRM and sales

Sales qualified leads (SQL) — what you need to know

Research shows sales reps need to average 8-10 meaningful conversations per day to fulfill their monthly...

7 min read

What is a webbased CRM and why does it matter
CRM and sales

What is a web-based CRM, and why does it matter?

Setting up an on-premise customer relationship management (CRM) system requires a significant investment of...

6 min read

What is CRM automation benefits and how to
CRM and sales

What is CRM automation? [benefits and how to]

CRM automation provides a time-saving solution that teams will love.

7 min read