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Hibathu Naseer

Hibathu is a content marketer for B2B SaaS brands (marketing and eCommerce niches). When not writing, you can find her with her cats or working in her garden.

9 articles published by this author

How to become a senior project manager
Project management

How to become a senior project manager

The road to becoming a senior project manager is paved with skill sharpening, certifications, best practices,...

8 min read

email segmentation
CRM and Sales

How to use email segmentation to improve email...

With the large number of marketing emails we receive from brands each day, it’s almost become a habit...

8 min read

Lead nurturing definition and examples
CRM and Sales

Lead nurturing: definition and examples

Lead nurturing should be a careful balance between building trust with potential customers, but not being too...

8 min read

How to effectively manage raw leads and convert them
CRM and Sales

How to effectively manage raw leads and convert them

Raw leads are the new, unpolished leads you obtain — you’re not sure of their potential. It’s...

8 min read

B2B sales process definition and best practices
CRM and Sales

B2B sales process: definition and best practices

The B2B sales process — it’s a maze, a labyrinth. You can easily get lost while trying to wrap your...

8 min read

Customer churn common causes and how to reduce it
CRM and Sales

Customer churn: common causes and how to reduce it

Even if you’re a great salesperson with a flawless presentation, your company will lose customers —...

9 min read

warm leads
CRM and Sales

What are warm leads and how to generate them

As a sales professional, you’re constantly looking to chase the right leads and make the most out of your...

8 min read

Customer retention explained
CRM and Sales

Customer retention explained

You’ve successfully closed deals and hit your sales quota. Now what? Your first thought may be to repeat...

8 min read

8 best shared todo list tools and how to pick the best one
Teamwork

8 best shared to-do list tools and how to pick the best...

These days, personal and professional responsibilities seem to have become irrevocably entangled. It can feel...