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Bani Kaur

4 articles published by this author

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SugarCRM Vs. Salesforce: Use cases, differences,...

SugarCRM and Salesforce are two globally acclaimed customer management tools with millions of users. Both...

8 min read

A guide to building customer retention with Voice of the Customer VoC data
CRM and Sales

A guide to building customer retention with Voice of...

Customer data is the essence of strategic planning and customer relationship building. To execute successful...

8 min read

A person checking out his inbox for important mails.

Email conversion rate: importance, tips, and FAQs

Customer attention is fleeting at best. With a sea of new brands vying for your customer’s attention via...

7 min read

Customer lifetime value 8211 how to calculate track 038 increase
CRM and Sales

Customer lifetime value – how to calculate,...

When inflation is high, it’s important to double down on the customers you already have — both for...

6 min read