The retail AI playbook

A practical guide to AI use cases for every corner of your retail operation, from marketing to supplier management. Built for leaders ready to move from AI ambition to adoption and beyond.

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What’s inside?

Retail isn't like other industries: there is no off switch. Floors stay open, carts keep moving, campaigns keep shipping. That makes AI transformation harder than in any other sector — and creates a growing gap between what leaders want and what’s actually possible.

This playbook is built for that reality.
Inside, you'll find real-world AI use cases for every function across your retail operation — from GenAI campaigns to vibe-coded internal tools to agents that orchestrate work in the background. Each one designed to slot into the work you're already doing.

Gartner, Critical Capabilities for Marketing Work Management Platforms, by Rachel Dooley, Amy Jenkins, et. al., 3 December 2025 Gartner is a trademark of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product, or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements or fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

Download The retail AI playbook to learn how to:

Find the highest-impact use cases for every retail function

Match the right AI to the right problem — from GenAI to vibe coding to agents

Connect AI across departments to scale value beyond individual pilots