Sandbox Network cuts data duplication by nearly 70% and accelerates monthly reporting with monday CRM

Meet Sandbox Network

Founded in 2015, Sandbox Network is one of South Korea’s leading digital entertainment companies — a pioneer at the center of the creator economy. What began as a four-person startup supporting a single YouTube creator has grown into a powerhouse of more than 250 employees, partnering with hundreds of creators and brands across video, publishing, licensing, merchandise, and gaming.

As the business scaled, so did its complexity. Today, Sandbox uses monday CRM to unify workflows, centralize data, and empower teams to make faster, data-driven decisions — keeping creators, advertisers, and internal teams aligned, informed, and growing together.

The challenge

In its early days, Sandbox operated lean and fast — with each team managing its own creators and advertisers through Excel files, Notion boards, and Slack threads.

But as the network expanded, these tools couldn’t keep up. Data became scattered, collaboration broke down, and when key team members left, critical files were often lost.

“We lost important information just because it wasn’t centralized,” says Hyunghan Lee, Team Lead at Sandbox Network.

A later attempt to implement a traditional enterprise CRM promised structure but created new friction — it was too complex, too rigid, and too slow to adapt to Sandbox’s fast-moving, creator-first operations. The result: duplicated data, disconnected systems, and constant over-communication to fill the gaps.

Facing growing complexity and rising operational risk, Sandbox set out to find a unified, flexible platform that could evolve with its business.

The solution

Why monday CRM?

Sandbox needed a scalable platform to connect teams, centralize advertiser and creator data, and provide real-time visibility across every project. As the network grew, managing hundreds of creators and campaigns required a system that could adapt — not constrain.

After evaluating several options, Sandbox chose monday CRM, partnering with IFIED, a certified monday.com partner, to support implementation and optimization. Together, they built an intuitive, visual solution to manage everything from lead tracking and advertiser pipelines to creator partnerships — all in one place.

“We were immediately impressed by how customizable monday CRM is,” says Lee. “It was clear it could solve our data fragmentation challenges and bring everything together in one place.”

With monday CRM, Sandbox centralized its data, automated contract and settlement workflows, and built unified processes that each department could tailor to its own needs. Teams could design workflows that mirrored their exact processes — without relying on developers.

“Each team now owns its process — and we all see how it fits into the bigger picture,” says Kibbeum Oh, Project Manager at Sandbox Network. “monday CRM gave us the flexibility other systems couldn’t. We build what we need, when we need it.”

A single source of truth for faster decisions

Before monday CRM, data lived in silos — spread across spreadsheets, Notion boards, and chat threads. Now, every advertiser, creator, and campaign is managed in a single connected system.

Sales, operations, and finance teams can instantly view the status of each project — from proposal to settlement — without waiting for updates or manual reports.

“We used to wait days for reports — now insights are immediate and actionable,” says Lee. “If you want to know August’s revenue, you can see it instantly — along with projected revenue for better planning.”

This real-time visibility has eliminated blind spots and given leadership a reliable, always-on view of performance — enabling faster, data-backed decisions across the business.

“Everyone — from leadership to frontline teams — sees the same data at the same time,” adds Oh. “It keeps us aligned and accountable.”

Automation that empowers every team

monday CRM’s no-code automations have become a cornerstone of Sandbox’s operations. Manual, repetitive tasks like assigning leads, sending reminders, and generating reports are now automated — reducing delays and improving accuracy.

“monday.com is intuitive and connects easily across systems, so simple automations can now be built and refined directly by planners — without waiting on the development team,” says Oh. “As a result, our team, which used to be managed by four operators and two automation developers, now runs efficiently with just two operators and flexible developer support — a nearly 70% reduction in resourcing for this function.”

These automations have streamlined collaboration, reduced reporting lead times from 30 days to real time, and freed teams to focus on strategy and creative innovation. Workflows that once required multiple check-ins now run seamlessly, keeping everyone efficient, aligned, and responsive at every stage.

“We used to spend hours managing updates across teams,” adds Lee. “Now, monday CRM keeps everyone connected — it’s the backbone of how we work.”

The impact

Since adopting monday CRM, Sandbox Network has transformed how it operates — moving from fragmented, manual workflows to a single, connected system that powers every part of the business.

Teams that once worked in silos now collaborate in real time across sales, operations, finance, and partnerships — all within one connected workspace. Visibility is instant, communication is streamlined, and decisions that once took days now happen in moments.

By centralizing project data and automating updates, monday CRM transformed reporting from a 30-day manual cycle to real-time visibility — enabling faster decisions, earlier issue detection, and more confident planning.

Sandbox also consolidated information previously scattered across five tools — including Slack, Excel, and Notion — into a single workspace, reducing data duplication by nearly 70%.

These gains go far beyond efficiency — they’ve reshaped how the business operates at scale.

“monday.com gives us development flexibility, operational efficiency, and complete data transparency — all in one place,” says Lee.

“Now we can focus on growth instead of catching up,” adds Oh. “monday CRM gives us the structure to move fast — and the flexibility to keep evolving.”

monday CRM has given Sandbox the clarity and control it needs to manage hundreds of creators and campaigns at speed — with the flexibility to evolve as the business grows. What began as a search for structure has become the foundation for scalable, connected growth across the entire organization.