Meet Grill'd

Grill’d redefined what fast food could be — founded on a mission to liberate burgers and give people permission to enjoy them in a healthier, guilt-free, and progressive way. With more than 175 restaurants across Australia, the brand pairs its purpose of positively impacting people and communities with a culture built on passion, leadership, ownership, and trust.

Marketing and the PMO (Project Management Office) partner to deliver bold, high-velocity campaigns that capture culture and drive growth. Recent highlights include the high-speed Oscar Piastri F1 partnership and the Australia’s Favorite Nugget campaign — each executed end to end with precision, pace, and collaboration.

The challenge

As Grill’d grew, so did the complexity behind every campaign. Product launches, partnerships, and brand activations demanded tighter coordination across marketing, new product development, finance, and operations — but the systems in place weren’t built for that pace.

Without a connected platform, campaign delivery relied on manual tracking, scattered updates, and individual know-how. Work still got done, but visibility was limited — and sustaining speed and consistency at scale became harder with every launch.

“There was no shortage of great ideas — but connecting all the moving parts was the hard bit,” says Emily Clifton-Bligh, Head of Marketing Campaigns at Grill’d. “Without visibility, even the best plans felt like a juggling act.”

To stay true to its challenger mindset, Grill’d needed a single, transparent way to plan, execute, and measure — enabling teams to move fast without losing focus.

The solution

Why monday.com?

Grill’d needed a unified platform that could match its ambition — bringing marketing, PMO, and cross-functional teams together under one shared system. monday work management offered the perfect balance of structure and speed: flexible enough for creative workflows, powerful enough for company-wide coordination.

“monday became the linchpin that connects every department so we can actually deliver,” says Clifton-Bligh. “Marketing might be the face of a campaign, but success depends on every team moving in sync.”

“From a PMO perspective, monday gives us full visibility — from the campaign level up to the strategic roadmap,” adds Kyle Williamson, PMO Manager at Grill’d. “It connects every moving part without slowing teams down.”

The rollout began with marketing and quickly expanded across the business — creating an integrated campaign environment that connects ideas to execution and strategy to results.

Connecting marketing and PMO for cross-functional clarity

At Grill’d, creativity and discipline now move as one.

The PMO uses monday to map company-wide initiatives, manage capacity, and track dependencies, while marketing runs briefs, approvals, and delivery in the same system. The result is shared visibility, faster alignment, and accountability at every level.

“We use monday to bridge creative vision with operational execution,” says Williamson. “It gives us the clarity to run fast — but never blind.”

Scaling campaign delivery — and winning awards doing it

To bring order to speed, Grill’d created standardized campaign templates reflecting its full go-to-market lifecycle — from scoping to launch. Each framework defines owners, timelines, and dependencies, with automations ensuring nothing slips through the cracks.

These reusable templates now power the Grill’d marketing engine, allowing teams to deliver more campaigns, faster, and with greater consistency. The Oscar Piastri F1 partnership — concept to launch in under three months — proved how monday enables multiple teams to move in sync at full speed.

That campaign went on to win the 2025 QSR Award for Best Brand Collaboration — a recognition that reinforces how structure and creativity together can drive performance and industry-leading impact.

Real-time visibility for faster, smarter decisions

With monday’s portfolio view, Grill’d leadership now sees every active project in one place — what’s tracking, what’s delayed, and how campaigns ladder up to business goals.
This visibility allows the PMO to prioritize initiatives, sequence work strategically, and reallocate resources before bottlenecks arise. What once required countless meetings now happens in real time.

Turning meetings into momentum with monday docs

Campaign reviews and steering meetings now run through monday docs, where agendas, notes, and decisions feed directly into project boards. Actions are captured and assigned instantly, removing the lag between discussion and execution.

“It’s a simple but powerful shift,” says Williamson. “monday docs keep everyone accountable — no more chasing updates or wondering what was agreed.”

The impact

Grill’d transformation with monday.com has been both operational and cultural — uniting teams, improving visibility, and giving structure to the brand’s creative momentum.

Since adopting monday work management, the business has achieved a 3x ROI, saved over 5,680 hours annually, and accelerated campaign delivery by 2x through automation, shared workflows, and clearer alignment.

The biggest shift, however, is how teams now work together. Marketing, PMO, and cross-functional partners collaborate in real time — aligning on priorities, tracking progress, and making faster, data-led decisions.

“We’ve gone from managing campaigns in silos to delivering them as one connected team,” says Williamson. “Everyone can see what’s next, what’s critical, and how their work drives the bigger picture.”

That clarity has redefined how fast Grill’d can move. The Oscar Piastri F1 partnership — conceived and launched in under three months — showed what’s possible when every team is aligned. The Australia’s Favorite Nugget campaign, turned around in weeks, proved how framework enables agility — taking ideas from concept to market without friction.

“It’s changed how we deliver,” says Clifton-Bligh. “We’ve kept our creative energy, but now it’s powered by structure and clarity — monday.com has turned teamwork into a competitive advantage.”

More than a platform, monday.com has helped Grill’d build a new rhythm for growth — one that keeps its campaigns bold, its teams aligned, and its mission moving forward at pace.