Customer Marketing Manager, APAC
MarketingFull-time
monday.com is looking for a Customer Marketing Manager to oversee campaigns and initiatives with a focus on driving customer upsell, cross-sell and expansion in the APAC region. The role will be a part of our growing APAC marketing team and have a meaningful impact on building the region's end to end customer marketing strategy and execution.
About The Role
monday.com is looking for a Customer Marketing Manager to oversee campaigns and initiatives with a focus on driving customer upsell, cross-sell and expansion in the APAC region. The role will be a part of our growing APAC marketing team and have a meaningful impact on building the region's end to end customer marketing strategy and execution.
- Partner with regional account management and customer success teams to develop targeted marketing programs that drive customer upsell, cross-sell and expansion.
- Develop and execute on strategic programs, such as cross sell/upsell campaigns with the global lifecycle team and execute events including workshops, masterclasses, roundtables, webinars and customer roadshows.
- Build the user community group in the region and monitor community engagement metrics and provide insights to the marketing, sales and product teams.
- Partner with internal teams to develop the Executive community to build and nurture relationships with executive customers.
- Drive account-based marketing campaigns for the enterprise segment in the region collaborating with the global demand generation marketing team.
- Collaborate with the customer marketing lifecycle team to understand segmentation strategies, providing additional marketing touchpoints as needed.
- Utilise data-driven insights to identify and understand customer behaviour, preferences and needs to support customer marketing plans.
- Monitor and analyse marketing campaign performance metrics and KPIs, providing actionable insights and recommendations for optimisation and continuous improvement.
- Drive innovative customer marketing efforts, always leveraging industry best practices
Your Experience & Skills
- 5+ years of B2B SaaS experience as a customer marketing manager
- Strong knowledge of customer marketing tactics and best practices
- Experience in managing budget and reporting pipeline and revenue impact from B2B marketing programs.
- Track record of success delivering pipeline and revenue outcomes
- Prior experience organising customer events and campaigns
- Prior experience working with account management and customer success organisations.
- Prior experience on developing user community groups is preferred.
- You are passionate about creating delightful and impactful customer experiences. You believe in a customer-first approach to creating campaigns and your north star is helping customers succeed.
- Self-starter with the ability to use data and industry insights to make strategic decisions.
- Experience with Salesforce.com, Hubspot and other marketing automation tools for reporting analytics and campaign execution.
- Strong customer-facing and presentation skills with the ability to establish credibility with executives.
- Positive attitude, empathy, high energy and thrives in a fast paced environment.
- Please note that this is a hybrid position of 3 days/week in our Sydney office.
If you’re having trouble submitting this form, please send us an email with your CV and a link to the position at: jobs@monday.com
If you’re having trouble submitting this form, please send us an email with your CV and a link to the position at: jobs@monday.com
We believe in equal opportunity.
monday.com is an equal opportunity employer and bans discrimination and harassment of any kind. monday.com is committed to the standard of equal employment opportunity for all employees and to creating and maintaining a workplace free of discrimination and harassment.
All qualified applicants will be considered for employment regardless of any personal characteristic. We encourage candidates from all backgrounds to apply, regardless of their race, religion, national origin, ethnicity, sexual orientation, gender identity, age, marital status, family or parental status, physical or mental disability or any other status protected by the laws or regulations in the locations where monday.com operates.
monday.com is committed to working with and providing access and reasonable accommodation to applicants with any disabilities. If you think you may require accommodation for any part of the recruitment process, please send a request to accommodations@monday.com.
All requests for accommodation are treated confidentially , as practical and permitted by law.
monday.com is an equal opportunity employer and bans discrimination and harassment of any kind. monday.com is committed to the standard of equal employment opportunity for all employees and to creating and maintaining a workplace free of discrimination and harassment.
All qualified applicants will be considered for employment regardless of any personal characteristic. We encourage candidates from all backgrounds to apply, regardless of their race, religion, national origin, ethnicity, sexual orientation, gender identity, age, marital status, family or parental status, physical or mental disability or any other status protected by the laws or regulations in the locations where monday.com operates.
monday.com is committed to working with and providing access and reasonable accommodation to applicants with any disabilities. If you think you may require accommodation for any part of the recruitment process, please send a request to accommodations@monday.com.
All requests for accommodation are treated confidentially , as practical and permitted by law.
Meet the Marketing team
The Marketing team is the growth engine of monday.com! With every kind of marketer using every possible offline and online channel, the sky's our limit. We are bold, unconventional and on a mission to reach as many potential customers that we can.
