As a real estate professional, you likely spend most of your time on repetitive tasks like qualifying leads, scheduling viewings, or writing property descriptions. What if you could cut that workload in half? Real estate AI software helps you automate routine tasks, freeing you to spend more time on the parts of the business you love: building relationships, negotiating deals, and growing your bottom line.
This article explains how artificial intelligence in real estate works, covers powerful applications like predictive analytics and virtual staging, and introduces 15 innovative tools transforming the industry. You’ll also find practical tips for adopting AI successfully and answers to common agent questions.
What is real estate AI?
Artificial intelligence in real estate uses technology to analyze data, predict future market trends, simplify tasks, and support decisions around buying and selling properties. These tools can handle everything from property valuations and targeted marketing to virtual tours and instant customer support through chatbots. By using huge amounts of data, intelligent algorithms, and machine learning, real estate AI brings real results and helps you work smarter.
Generative AI: creating compelling real estate experiences
Generative AI creates original content like images, property descriptions, and interactive virtual experiences. In real estate, you can use generative AI for tasks like virtual staging, digital home renovations, and engaging property listings.
For instance, generative AI can quickly transform empty spaces into attractive, fully furnished rooms — helping potential buyers easily picture themselves living there. Agents can also quickly write appealing, SEO-friendly property descriptions that grab buyer attention.
Analytical AI: powering informed real estate decisions
Analytical AI focuses on analyzing data, making predictions, and spotting real estate market trends. It helps estimate property values accurately, identify investment opportunities, and pinpoint promising leads.
For example, platforms like Zillow already use analytical AI to generate accurate home valuations (known as Zestimates). Analytical AI helps agents and investors make confident, informed choices by providing clear market forecasts and actionable insights.
Examples of analytical AI in real-world use:
- Identifying high-potential buyers and sellers
- Improving the accuracy of property valuations
- Predicting market trends to support investment strategies
- Evaluating risks associated with commercial properties
How AI is reshaping real estate
AI is quickly changing the real estate industry. Recent data shows the global generative AI market for real estate reached $437.65 million in 2024 and is projected to hit around $1.3 billion by 2034, growing at over 11% per year.
JLL Research highlights AI as one of the top three technologies transforming real estate. Companies now rely heavily on AI and smart property technology to create better client experiences and quickly make smarter, data-informed decisions.
Businesses using AI effectively aren’t just becoming more productive — they’re changing the way they approach real estate entirely. McKinsey research found that companies using generative AI increased their profits by over 10% through better operations, improved tenant retention, and smarter investments.
Why real estate professionals are adopting AI now
Agents are turning to AI for real estate lead generation, smarter marketing campaigns, and predictive analytics to help them act before competitors do — all part of the growing wave of technology for real estate agents looking to scale efficiently.
But AI doesn’t replace human judgment. Instead, it supports agents by handling repetitive tasks, analyzing large amounts of information quickly, and finding market opportunities. This gives agents more time for personalized client relationships, meaningful negotiations, and thoughtful decisions, which require a personal human touch.
According to the 2024 New Delta Media Survey, 75% of top U.S. brokerages already use AI, showing that it’s quickly becoming essential in the real estate industry.
Let’s look deeper at why agents increasingly rely on AI, including how it boosts productivity, reduces costs, and increases customer satisfaction.
AI helps improve productivity
AI helps you get more done by handling daily tasks like qualifying leads, valuing properties, and analyzing market data. AI simplifies your workflow by:
- Analyzing lease documents in seconds
- Updating property data in real time
- Scheduling viewings without back-and-forth emails
The result? Quicker sales cycles, higher transaction volumes, and more time spent on meaningful interactions.
Real estate AI helps reduce operational costs
Using AI directly cuts costs for real estate businesses. Around 49% of real estate agents have seen noticeable cost savings after adopting AI, with operational savings reaching up to 15%.
AI reduces expenses by:
- Decreasing reliance on costly physical property inspections
- Running more accurate and targeted marketing campaigns
- Simplifying administrative work through automated property management software
Lower costs free up resources that you can reinvest in growth or enhancing client experiences.
AI helps real estate agents understand markets better
AI gives you deeper insights into market trends, buyer behaviors, and historical patterns. It helps you anticipate changes and confidently spot opportunities.
For instance, predictive models accurately forecast market shifts, enabling proactive strategy adjustments. Companies like CAPE Analytics improved property valuation accuracy by 7.7%, giving clearer market insights.
AI tools help deliver outstanding customer experiences
Today’s buyers and sellers expect intuitive, technology-driven interactions. AI helps your business meet these expectations with personalized communications, quick responses, and engaging digital experiences.
Examples of AI improving customer experiences:
- Chatbots providing instant client support, 24/7
- Virtual staging offering realistic digital home tours
- Custom property recommendations tailored to buyer interests
Using AI positions your real estate business as modern, responsive, and client-focused — making it easier to attract and keep happy customers.
To further enhance client interactions, many agencies pair AI solutions with dedicated tools like monday.com’s real estate CRM template.
This easy-to-use template lets your team effortlessly capture new leads, match them to suitable properties, store detailed listing information and property details, and quickly visualize each agent’s workload to keep operations running smoothly.
15 game-changing AI tools for real estate professionals at a glance
Let’s take a look at 15 of the most powerful AI tools built for every segment of real estate — from residential sales to commercial investments, visual staging, and workflow management.
| Software name | Best for | Noteworthy feature | Price (starting from) |
|---|---|---|---|
| TopProducer | Nurturing leads and improving client relationships | Personalized predictive lead follow-up sequences | $179/month |
| Offrs | Identifying potential home sellers early | Neighborhood-level predictive seller analytics | $399/month |
| Ylopo | Automated marketing and retargeting | AI-powered ad campaigns and 24/7 chatbot | Custom pricing |
| Virtual Staging AI | Cost-effective digital property staging | Realistic AI-generated staging photos | $16/month |
| REimagineHome | Visualizing property renovation possibilities | AI-generated renovation visuals | $14/month |
| HouseCanary | Precise property valuations and market analytics | Accurate AI-powered property forecasts | $19/month |
| Structurely | Fast lead follow-up and automated client engagement | Conversational AI chatbot for instant lead qualification | $499/month |
| Reonomy | Commercial real estate insights | Comprehensive commercial property analysis | $400/month |
| Sidekick | Smarter task management and daily workflows | AI-generated email/text follow-ups and scheduling | $25/month |
| Midjourney | Eye-catching virtual tours and 3D visuals | Text-to-image AI property visualizations | $10/month |
| Deal Machine’s Alma | Simplified prospect discovery for investors | Intelligent lead scoring and automated outreach | $99/month |
| RealGrader | Boosting online presence and reputation management | AI-powered online visibility analysis | $81/month |
| Scout | Simplified lead capture and management | Automatic lead segmentation and CRM connectivity | $200/month |
| Write.homes | Rapid, SEO-friendly property listing creation | Instant AI-generated property descriptions | $17.50/month |
| monday work management | Integrated workflow and intelligent task automation | AI-powered task automation and real-time dashboards | $9/user/month |
Each tool brings real results to your daily activities, helps you connect better with potential clients, and can transform your marketing strategy.
1. TopProducer
Best for: Agents and brokerages focused on nurturing leads and improving client relationships
TopProducer helps agents convert more leads by handling daily CRM activities automatically and managing client interactions based on specific buyer behaviors. It stands apart by recommending personalized touchpoints, boosting your chances of closing deals.
Key features
- Personalized, predictive lead follow-up sequences
- Intelligent lead prioritization with behavioral scoring
- Seamless CRM and workflow integrations
Pricing
- Demo available; no free trial
- Plans starting at $179 per month
What users think
G2 rating: 3.1/5
“Keeps you in touch with your network without lifting a finger. This means people come to me to get their homes sold or when they’re looking to buy even sometimes when I forgot I had automated touchpoints being sent periodically to them!” — Jennifer C.
2. Offrs
Best for: Agents aiming to identify potential home sellers early
Offrs uses advanced analytics to identify homeowners likely to sell before their properties officially hit the market. Unlike typical analytics platforms, Offrs provides highly targeted seller data down to neighborhood specifics, giving you the advantage of engaging early.
Key features
- Predictive data for identifying likely sellers
- Neighborhood-level seller insights
- Integrations with popular CRM tools
Pricing
- Demo available; no free trial
- Plans starting at $399 per month
What users think
The Close rating: 4.7/5
“I got my first listing with Offrs. Lead Feed is very cool. All types of seller leads in one place. The automated email marketing system has allowed me to reach out to quality leads without having to spend hours manually researching and crafting emails.” — Christina M.
3. Ylopo
Best for: Brokerages and agencies that want to run smarter, hands-free marketing campaigns
Ylopo offers YlopoAI, an intelligent marketing engine designed to automate ad targeting, lead retargeting, and real-time prospect engagement. It stands out for its advanced AI chatbot that nurtures leads 24/7, delivering high-converting conversations while your team focuses on closing deals.
Key features:
- AI-powered ad and remarketing campaigns
- Automated lead qualification, scheduling, and follow up
- Integrations with major CRM platforms
Pricing
- Free trial of YlopoAI available
- Customized pricing available after demo
What users think
G2 rating: 3.0/5
“I like that my service rep makes us feel like we’re their only clients. I also love all the AI integration.” — Jessica F.
4. Virtual Staging AI
Best for: Agents looking for attractive listings without high staging expenses
Virtual Staging AI transforms empty spaces into beautifully furnished rooms using generative AI. It delivers quick, budget-friendly, and realistic results compared to traditional staging tools.
Key features
- Instant and realistic digital staging
- Multiple style templates to match various homes
- Staged image upload for property sites
Pricing
- Free trial available
- Plans starting at $16 per month for 6 photos per month (billed annually)
What users think
Trustpilot rating: 4.4/5
“I really like the style choices for each of the rooms. I was able to virtually stage just about every room.” — Michele
5. REimagineHome
Best for: Professionals highlighting renovation opportunities clearly and effectively
REimagineHome generates vivid renovation images that help buyers visualize a property’s true potential. Unlike basic staging tools, it specifically emphasizes renovation possibilities and design variations.
Key features
- AI-generated renovation concepts
- Customizable finishes and styles
- Client-ready visual presentation tools
Pricing
- Free trial available
- Plans starting at $14 per month
What users think
Product Hunt rating: 5/5
“One of the pioneers in Interior design AI tools. REimagineHome.AI was one of the path breakers and leaders in this domain. It generates a human-centric design and is suitable for commercial uses.” — Bedanta Gogoi
6. HouseCanary
Best for: Real estate pros needing accurate valuation data and precise market forecasting
HouseCanary gives you reliable property valuations and in-depth forecasts using analytical AI. Distinct from standard market analytics tools, it excels at delivering precise predictions, helping you confidently set pricing strategies.
Key features
- Accurate AI-powered property valuations
- Detailed forecasts and clear market trends
- External data source integrations
Pricing
- No free trial available
- Plans starting at $19 per month
What users think
G2 rating: 4.2/5
“HouseCanary does all of the research for you! The best feature is the ranking of comparable properties on a scale of 1 to 100. No more sifting through bad comps!” — Cheri C.
7. Structurely
Best for: Real estate agents who want faster lead follow-up and 24/7 client engagement
Structurely uses conversational AI to qualify leads, follow up instantly, and keep the conversation going until a prospect is ready to talk to an agent. Unlike generic chatbot tools, Structurely is purpose-built for real estate, with scripts and automations designed to sound natural and build trust.
Key features
- Real-time chat and SMS responses
- Natural-sounding, AI-generated conversations for lead nurturing
- CRMs integrations with Follow Up Boss, kvCORE, and BoomTown
Pricing
- Free trial of Structurely Text + Call AI available
- Plans starting at $499 per month
What users think
Capterra rating: 4.2/5
“We love Structurely! We often start the day with a few solid conversations! If you’re looking for a way to engage the lead quickly, Structurely is the way to go!” — Crystal G.
8. Reonomy
Best for: Commercial investors and agents seeking deeper property insights
Reonomy simplifies access to comprehensive commercial property data, including ownership history, investment opportunities, and valuations. Different from residential-focused analytics, Reonomy specializes in commercial real estate insights.
Key features
- Detailed commercial property analyses
- Extensive ownership and valuation records
- CRM and management app integrations
Pricing
- 7-day free trial
- Plans starting at $400/month per user
What users think
G2 rating: 4.0/5
“Easy to use and can plug in any address and get all the county information and contact information. The analytics are fantastic. Reonomy lets you know when a property is highly likely to sell.” — Becky J.
9. Sidekick
Best for: Real estate agents who want smarter task management and smoother daily workflows
Sidekick simplifies your workflow with AI-powered scheduling, timely email follow-ups, and automated lead engagement. Unlike traditional CRMs, it actively manages daily activities so you can focus on valuable client interactions.
Key features
- Creating personalized email and text follow-ups through AI
- Using an intelligent chatbot to instantly engage new leads
- Linking seamlessly with your current CRM platform
Pricing
- Prices vary depending on MLS membership
- Plans starting at $25 per month
What users think
G2 rating: 4.9/5
“I love the layout of the scheduling pages section. I prefer to have many custom scheduling pages, and with sidekick, I can create them easily using my domain and matching URL extensions. I like to have questions answered before my scheduled calls, and with Sidkickai, this is a simple task I now have for all of my appointments.” — Daron S.
10. Midjourney
Best for: Agents and brokers who want eye-catching virtual tours and property visuals
Although not custom built for real estate agents, Midjourney is a powerful tool for quickly creating stunning, detailed 3D property images using simple text descriptions. It sets itself apart by turning basic ideas into realistic staging and interactive virtual experiences that draw buyers in.
Key features
- Text-to-image 3D property visuals
- Virtual walkthroughs and staging generation
- Marketing and web asset integrations
Pricing
- Free trial available
- Plans starting at $10 per month
What users think
G2 rating: 4.4/5
“Midjourney consistently produces visually stunning, high-resolution images that often exceed expectations in terms of detail and quality. Its ability to interpret prompts creatively makes it a fantastic tool for concept art, mood boards, and experimental designs. The outputs have a realistic and professional finish, making it invaluable for generating visuals that can inspire or enhance creative projects.” — Axel N.
11. Deal Machine’s Alma
Best for: Residential investors looking for faster, smarter ways to find prospects
Alma simplifies prospect discovery by identifying promising deals using smart lead scoring and targeted outreach. Unlike standard prospecting methods, Alma quickly pinpoints high-potential opportunities, making the deal flow smoother and faster.
Key features
- AI-powered prospect discovery
- Automated personalized outreach
- CRM deal tracking integrations
Pricing
- 7-day free trial
- Plans starting at $99/month
What users think
G2 rating: 3.3/5
“Alma allows a library good access to their own data – the Alma Analytics tool is pretty accessible for all staff to use and can let us create most of the reports we want. The implementation team that we worked with was excellent.” — G2 reviewer
12. RealGrader
Best for: Agents and brokers wanting to boost their online presence and attract more clients
RealGrader helps you improve your digital reputation using AI-powered assessments and clear, actionable recommendations. It differs from other reputation tools by providing quick wins for greater visibility across social and professional platforms.
Key features
- AI-powered digital presence analysis
- Online visibility improvement tips
- Social and professional account integrations
Pricing
- Free Google audit of your online process
- Plans starting at $81 per month (billed annually)
What users think
Trustpilot rating: 3.6/5
“Their optimization of my online presence was great! — Kim L.
13. Scout
Best for: Agents who prefer simplified lead management without manual entry
Scout makes lead capture straightforward by automatically organizing and segmenting new prospects. Compared to traditional CRMs, it’s faster, easier, and more effective at targeting exactly who you should contact first.
Key features
- Automated lead capture
- AI-driven lead segmentation
- CRM platform connectivity
Pricing
- Free trial available
- Plans starting at $200/month
What users think
G2 rating: 4.8/5
“This is one of the simpler and cleaner software tools out there, and it comes with a lot of useful features. It helps us easily collect leads from LinkedIn and automatically send messages. The whole process is pretty straightforward, so even if you’re not super tech-savvy, you can still figure it out quickly. It’s great for saving time because it handles the hard work of reaching out to people for you.” — G2 reviewer
14. Write.homes
Best for: Agents who want to quickly create standout listings without extra effort
Write.homes generates appealing, SEO-friendly property descriptions instantly using generative AI. Unlike traditional content tools, it helps you produce high-quality listings in minutes, not hours.
Key features
- Instant AI-generated property descriptions
- SEO optimization suggestions
- Real estate listing site integrations
Pricing
- Freemium plan available
- Plans starting at $17.50 per month
What users think
There’s an AI for That rating: 5/5
“Great templates for a real estate agent. This AI is way more convenient than ChatGPT.” — There’s an AI for That reviewer
15. monday work management
Best for: Real estate professionals looking for smooth integrations, smarter task handling, and clearer workflow management
Real estate agents use monday work management’s smart AI tools to simplify tasks, prioritize leads clearly, and quickly summarize important reports. Different from typical workflow platforms, its intuitive interface means your team can start using it immediately without extensive training.
Key features
- AI-powered task automation
- Team performance dashboards
- Report summarizations with AI-generated recommendations
- Real estate CRM system integrations
- Secure data with robust enterprise-level security
Pricing
- Free plan available
- Plans starting at $9 per user per month
What users think
G2 rating: 4.7/5
“The productivity of the time we gain, along with the ability to automate processes, reduces execution time for tasks while also enhancing ease of understanding and autonomy within the platform.” — Luisa N.
Want to learn more? See what’s possible with monday AI.
AI chatbots driving real estate interactions
AI chatbots are quickly gaining popularity, making up around 29% of the real estate AI market in 2023. Chatbots can immediately respond to client questions, handle repetitive conversations efficiently, and smoothly manage leads without extra effort from your team.
Some popular real estate chatbot tools include:
- Roof: Engages website visitors, qualifies leads, and quickly schedules viewings.
- Structurely: Intelligently manages conversations and books appointments from online leads.
- Tidio: Provides fast customer support around the clock.
With tools like Ylopo and Sidekick, chatbot features go beyond FAQs to qualify leads, book showings, and boost engagement without manual follow-up.
Real estate AI best practices and trends
Getting great results from AI in real estate takes thoughtful planning, careful deployment, and ongoing improvement. Industry leaders like CAPE Analytics recommend starting small, trying AI tools in pilot programs first. In turn, they cut down manual inspections by half during their pilot tests. Starting small lets your team quickly see benefits without taking big risks.
Best practices for smooth AI adoption include:
- Preparing data: Make sure your data is accurate, organized, and easy to access.
- Training staff: Clearly explain AI tools, show how they’re useful, and demonstrate specific examples your team can follow.
- Setting benchmarks: Define key performance indicators (KPIs) like time saved, valuation accuracy, or reduced costs, so you know exactly how well your AI is working.
To support these best practices, many agencies also pair their AI initiatives with intuitive management tools like monday.com’s real estate agency management template.
Using this system, you can easily manage all your property listings, track leads, send automatic task reminders, and keep your entire team updated instantly whenever deal statuses change. Combining AI tools with a straightforward management template ensures your adoption is smooth, effective, and impactful.
Find even more customizable templates in our free template center.
Staying compliant and protecting data
Real estate involves sensitive client and transaction data, so you’ll want AI tools prioritizing data security. Choose providers who comply with GDPR, SOC 2 standards, and local real estate laws. This helps keep client trust strong and protects your business.
Blending AI with human expertise
AI works best when combined thoughtfully with human experience. Real estate depends heavily on trust, relationships, and intuitive strategies — things that technology alone can’t provide. Instead of replacing agents, AI acts as a helpful assistant that boosts productivity and guides informed decision-making. This frees agents to spend more time building meaningful relationships, navigating tricky negotiations, and truly understanding client needs.
Combining human skills with smart AI helps your business:
- Give clients more personalized experiences
- Respond quickly to new market opportunities
- Strengthen client relationships through timely and thoughtful interactions
- Stand out from competitors still relying on traditional methods
Emerging AI roles and prompt engineering
Adopting AI opens new opportunities for specialized roles in your real estate business. Encouraging your team to develop these skills early will help your business use AI more effectively.
Some important emerging AI-related roles include:
- Prompt engineers: These team members help refine AI instructions to make outputs more accurate and relevant.
- Data specialists: They manage and organize data specifically to enhance your AI performance.
- Compliance managers: They keep tabs on responsible use of AI, including data privacy, security, and fair practices.
Preparing your staff now will lead to a smoother transition and stronger long-term results from your AI tools.
Work less and sell faster with real estate AI tools
Ready to start with AI? Begin with a small, focused pilot project. Choose one AI tool — maybe for CRM, valuation accuracy, or generating leads — and see exactly how it benefits your business. Once your team feels confident, gradually add more AI tools.
AI technology for real estate is always improving. Expect exciting developments soon, including smarter home integrations, advanced IoT features, and highly personalized client experiences driven by AI. Regularly evaluating and thoughtfully adding these new technologies will keep your business agile and prepared for the future.
Ready to move forward? Try monday work management to get started quickly and easily today.
FAQs
Can AI replace a real estate agent?
No, AI won’t replace real estate agents. AI works best alongside real estate agents, taking care of repetitive tasks, analyzing data quickly, and qualifying leads. This leaves agents free to focus on building relationships, handling negotiations, and offering personal client support. AI enhances but doesn’t replace the essential human touch.
Can AI automate property valuations accurately?
AI-driven property valuations have become highly accurate, especially with quality data. Platforms like HouseCanary and Zillow provide dependable estimates, though local market expertise from real estate agents remains key when making final decisions.
How can I use AI to generate real estate leads?
AI helps you generate leads by analyzing market behaviors to identify potential buyers or sellers, running targeted ads automatically, capturing and organizing web-based leads, and qualifying prospects through chatbot interactions.
What is the best AI tool for real estate?
The best AI tool for real estate depends on your specific needs. If your focus is automated workflows and easier task management, solutions like monday work management are great. For CRM and relationship-focused needs, platforms like TopProducer fit well. Analytical tools like HouseCanary and Reonomy are excellent choices for precise valuations and market analytics.
What skills do real estate professionals need to effectively use AI?
Real estate agents should develop skills in basic data analysis, understanding AI prompts, and familiarity with common AI tools. Staff training in these areas makes AI easier to adopt and boosts overall returns.
Are there privacy concerns when using AI in real estate?
There are privacy concerns when using AI in real estate because AI typically manages sensitive client and transaction data. Always choose providers compliant with GDPR, SOC 2, and local privacy laws to ensure you’re protecting client information effectively.
Does using AI require special technical knowledge or training?
Most real estate AI tools are intuitive and user-friendly and don't require deep technical expertise. However, basic training on using the tools and interpreting results will help your team maximize the value of your AI investment.
What are common mistakes real estate businesses make when adopting AI?
Common mistakes include poor data preparation, inadequate staff training, and unclear success metrics. Avoid these by carefully planning your AI implementation strategy right from the start.
How quickly can real estate businesses expect to see results after implementing AI?
Many businesses start seeing measurable benefits, such as saved time, increased conversions, or reduced costs within a few months of using AI. Beginning with small-scale pilots helps you quickly assess the impact before expanding your AI toolkit.
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