Customer relationship management (CRM) is an integral part of every business.

Happy customers are loyal customers. Plus, you need an efficient system to track and convert new leads.

Organizations have come to rely on online CRM software to track their entire sales pipeline and contact lists — and is among the best CRM platforms out there.’s CRM is flexible, easy to use, and grows with your company. Plus, it offers hundreds of other features that can help bring your entire workspace onto one platform.

This article will explain how the CRM works and why it just might be leagues above every other CRM software currently on the market.

What is isn’t just a CRM — it’s an all-in-one work OS.

Anything you could want in a workspace, be it project management, task management, or analytics, we’ve got it all in one easy-to-use platform. is a dynamic Work OS with many features and views

We prioritize collaboration, integration, and automation so that teams across all niches and industries can make the most of our Work OS. has the functionality to cater to projects and workflows in marketing, IT, software development, sales and CRM, HR, and any other department your business has.

Essentially, any organization can bring different departments together into one workspace and streamline the project management process while also boosting teamwork.

Team leads, project managers, and leadership can quickly get an overview of different projects, processes, workflows, tasks, and more.

What is a CRM?

CRM stands for customer relationship management. It refers to all the processes involved in ensuring that existing customers are satisfied and provided support when needed.

CRM also simultaneously enables sales teams to nurture leads and extend the client base.

These days, the term CRM tends to be used interchangeably with online CRM software.'s CRM dashboard showcasing different widget options and automations

With, you can create a CRM platform that is fully customized for your organization and use it to:

  • Create a centralized customer database with relevant profile information
  • Group leads according to their status in the customer journey
  • Track your entire sales pipeline
  • Get valuable insights to improve work processes
  • Build cohesive lead generation and marketing campaigns
  • Record and monitor customer complaints until they are resolved
  • And more

A comprehensive and intuitive CRM system makes it easier for your sales, marketing, and customer support teams to quickly get the information they need to assist your clients better.

And we designed with these needs top of mind.

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5 CRM must-haves

Your CRM software must have the following features to be effective:

#1. Quick setup

Transitioning from one platform to another or from analog CRM to digital shouldn’t take days. Your CRM should have the features to have you fully set up in a few hours. does this by providing a customizable CRM template with a few predefined groups and columns.

a sales pipeline on

You can change the groups and columns however you please. Plus, there are 30+ different types of columns for you to pick from.

You can add a flag column to indicate the nationality of a lead, a status column that has 3-4 predefined options (‘Lead,’ ‘Negotiation,’ ‘Closed’), a numeric column where lead phone numbers can be stored, and more.

Other information you can add to each lead includes client notes, estimated deal value, related files, and planned due dates for follow-ups or next steps.

#2. Centralized management

The main advantage of an online CRM is that all the information your team needs is in one place. There’s no need to sift through emails or flip through your notebooks and file drives.’s Contacts template, for example, shows all your contacts and their information in a single window. It’s also extremely easy to edit.

contact management on

What’s even better is that you can link your Contacts board to your CRM, so when a sales rep needs details of a specific client, it’s a click away.

When all your leads, contacts, and relevant data are stored on a centralized platform, your teams have an easier time catering to customers. Conversely, a scattered CRM is likely to frustrate them more.

#3. Automation

Anything that slows down your sales and support staff needs to be eliminated from the workflow. The biggest culprit here would be mundane, repetitive tasks.

example of an automation formula in CRM lets you create automation rules that follow the “if this, then that” logic.

They’re very easy to create, require no technical skills, and can help you effortlessly streamline your entire CRM workflow.

Let’s say you have a new lead. In, you can add them as a task or item in the Sales Pipeline.

You can then set up an automation rule that when the task’s status is changed to “Won” or “Closed,” a task is automatically created on the Projects board, with all the deal details and send automatic notifications to the other team members.

#4. Improved collaboration

If your sales team members are collaborating using Slack, Gmail, a sales management app, and a bunch of other tools, you need to centralize — and optimize — your collaboration.

With a CRM set up in, you can integrate your apps, data, and communication into one workspace. example of comments and notifications inside CRM

This boosts collaboration immensely.

Updates on a lead can be tracked using the Notes column or via the Updates section.

Team members can communicate with each other within a task using comments, and their colleagues will be instantly notified.

There’s even a discussion board for every project for general updates.

We believe that features like these are essential for better work communication that will happen within context and keep everyone on the same page.

#5. Analytics

Any sales team requires data on their completed deals, as well as those still in the pipeline. The more data you have on forecasted values, actual sales, and other valuable performance metrics, the more you can improve.

An online CRM must enable your team leads and managers to get analytics instantly.

Rather than manually compiling data in, you can simply add a dashboard that visualizes all project or sales team data in real-time.

This provides a clear overview of project progress, sales numbers, expected revenue, and more.

Get real-time sales analytics using's Dashboard

Plus, you can use 20+ different visual widgets to manage your sales team and CRM process in one place.

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What makes’s CRM special?

We just covered how includes all of the must-haves of a CRM solution.

But there are 100s of options on the market that can meet those criteria. So, why choose

Because including your must-haves is only the beginning.

Check out how the CRM goes above and beyond the competition:

#1. Scalability will grow with you. Whether you’re a small or medium-sized business or running a gigantic enterprise, has the features to support growing teams.

You can create as many project boards as you like on most of our plans, with as many tasks or items as necessary.

Whether your sales team currently has 5 leads or 500, can help track and manage them all with ease. The same goes for contacts, projects, and operations.

You decide when a project board is too full or when your contacts list is over-run and act accordingly.

There are no limitations placed on your team by the platform itself. You get everything you signed up for with your plan.

#2. Flexibility will adapt to your needs, not the other way around. You can build a CRM however you want to.

Our templates are just a starting point; you can add, remove, and edit every element.

You want a stars column to indicate lead priority? Go for it! You want to change the automation for a board? Done in a few clicks!

Plus, your team’s CRM comes with 9 different board views, including Kanban board, Gantt chart, and Timeline, to promote a better understanding of the leads and deals in progress. Kanban board view example

#3. Ease of use

Even the most technologically challenged team can use Our platform has everything right where you need it, so everyone on your team can efficiently operate on the CRM you’ve built.

Most functions are easy to find, and boards are dynamic and easy to navigate.

You can edit lead information by simply clicking on a contact and changing the fields. To make it easier, we’ve even created predetermined fields that you can just fill out.

Every contact also has their deals listed on the contact card, so, essentially, your sales funnel is an inter-linked and easy-to-follow web with all the relevant information right where you need it. easy-to-use interface

#4. Ability to collaborate with other teams

Many basic CRM solutions let you collaborate on a project or sales deal. takes it to the next level.

You can collaborate within your team easily, and inter-team collaboration is equally seamless. There’s no need for separate collaboration tools.

example of inviting team members to collaborate in

For example, if a deal requires legal approval, the project manager can assign the legal representative to the relevant item or deal.

They immediately get a notification and access to all the deal details. Any questions can easily be cleared up right in the platform in the comments.

Once they’ve approved the deal, the legal rep can be unassigned, and the deal can move to the next stage.

This streamlined inter-team collaboration model can boost productivity and organizational cohesion.

On other platforms, you’d be stuck with email and Slack messages to relay data that was processed using other tools.

#5. “Beyond sales” component’s flexibility extends well beyond sales management. We provide you with a full-fledged, cohesive work environment. is excellent for more than your CRM needs

Not only can you create an extremely detailed and cohesive CRM workflow in, but you can also bring your marketing, content, design, HR, and any other departments into our platform.

So you don’t just get a standalone CRM. Instead, you get a platform that lets all your teams flourish.

How CRM impacts companies: a case study

To get an idea of how effective’s CRM is, let’s take a look at Parvenu.

Parvenu is an organization that helps companies raise money for charity through personalization.

They use as a CRM to manage all their email outreach efforts and have integrated their project board with platforms like Zendesk, MailChimp, and LinkedIn.

They’ve also used automation for smooth data collection and management across different apps.

“We use as a CRM and we have 150 automations and 52 integrations on a single board,” says CEO and co-founder Patrick Hoban.

Still not convinced?

We have hundreds of other happy customers, and you can read their stories here.

Get started with the CRM template

The CRM template in is an efficient way to capture leads, track sales pipelines, and manage contacts.

With visual project boards to track every step of the sales funnel, all with their own dynamic columns, there’s no easier way to optimize your CRM.

Don’t forget, if your needs go beyond CRM, we have hundreds of other templates as well. No matter what your business needs — is here for you.

Try out the CRM today.

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