Meet Chinburg Properties
Chinburg Properties is one of New England’s leading real estate developers and property managers, building and managing thousands of homes and more than two million square feet of commercial space across New Hampshire, Maine, and Vermont. From new residential communities to revitalized historic mills, the company oversees the full lifecycle — development, construction, leasing, and long-term property care.
With nearly 150 employees across construction, design, sales, and property management, Chinburg Properties manages an unusually broad operation under one roof. The company’s ethos is rooted in craftsmanship, community impact, and creating places people love to live and work — an ambition that continues to strengthen as the portfolio grows.
The challenge
As Chinburg Properties expanded its residential, commercial, and construction portfolios, the systems supporting the business couldn’t keep pace. Key workflows lived in spreadsheets, inboxes, and personal files — creating inconsistent processes across departments and making it difficult to understand what was happening across the portfolio day-to-day. Handoffs between leasing, sales, construction, and property management lacked continuity. Reporting required hours of manual effort, and critical context often lived in conversations or email threads that didn’t scale.
“We were growing quickly and operating successfully, but the way we were working behind the scenes was starting to crack,” explains Jennifer Chinburg, EVP of Corporate Development & Brand at Chinburg Properties. “What once worked when we were a much smaller company just wasn’t sustainable anymore — we needed a more unified, modern way to stay aligned as we continued to scale.”
The solution
Why monday.com?
Chinburg Properties needed more than a project management tool or a standalone CRM. They needed a platform where monday work management and monday CRM could work in harmony — connecting development, construction, leasing, sales, and long-term property care in one environment. Equally important, it had to be intuitive enough for teams across field operations, offices, and leadership to adopt with confidence.
monday.com delivered that harmony. monday work management gave Chinburg Properties the flexibility to map complex operational workflows — from construction pipelines to property maintenance. monday CRM added a structured way to manage tenant and buyer relationships, fully connected to the work happening behind the scenes. Together, they created a single operating system that eliminated silos and aligned teams across the portfolio.
“We needed a platform powerful enough to handle the complexity of our business, but intuitive enough that every team would actually embrace it,” explains Chinburg. “The combination of monday work management and monday CRM was the first solution that could do both and finally bring all of our work into one connected space.”
With this foundation, Chinburg Properties built the connected workflows that now underpin its commercial and residential operations.
Creating a real-time source of truth for the commercial portfolio
One of Chinburg Properties’ first major builds was The Beast Board — a unified portfolio view in monday work management that syncs directly with monday CRM. It houses every commercial suite, showing occupancy, lease status, tenant details, and upcoming changes in one place.
This replaced scattered spreadsheets with a single, always-current operational record. Property managers, asset managers, and executives now rely on the same real-time view to understand performance and prioritize decisions. Dashboards consolidate this information instantly, reporting that once required hours is now available in real time.
Automating vacancy workflows to accelerate leasing and protect revenue
When a unit is marked “vacating” on the Beast Board, automations immediately update availability boards, dashboards, and leasing pipelines inside monday CRM. Every upcoming vacancy is surfaced in real time, enabling leasing and marketing teams to act without delay.
This automated flow drives faster, more predictable leasing cycles, allowing teams to begin outreach earlier and make more strategic pricing decisions. With each change reflected instantly across the platform, Chinburg Properties maintains consistent occupancy and reduces downtime with zero missed vacancies since automating availability workflows.
Connecting the commercial leasing journey from inquiry to signed lease
Using monday CRM, Chinburg Properties manages the entire commercial leasing cycle in one structured pipeline. Website inquiries flow directly into CRM, communication is captured automatically, and deals progress through clear stages.
When a lease is finalized, tenant details sync back to the Beast Board in monday work management, ensuring operational teams always have accurate, up-to-date information. This integrated workflow eliminates double entry, reduces administrative work, and creates a seamless experience from first inquiry through to move-in.
Unifying the single-family home sales journey across external and internal teams
Single-family home sales require coordination between external real estate agents, Chinburg Properties’ internal sales team, construction, and design, a process once buried in emails and PDFs.
With monday CRM, external agents submit structured buyer meeting requests that automatically populate the sales pipeline. Internal teams qualify buyers, progress deals, and hand off to construction in monday work management, where project managers and designers take over with full visibility into selections, expectations, and timelines. This creates a seamless sales-to-construction handoff, keeping every buyer journey consistent and on track.
“What used to be a maze of emails is now a single, connected workflow,” says Chinburg. “Sales hands off to construction seamlessly with every detail in one place.”
The impact
monday.com is now the connected operating system behind Chinburg Properties’ commercial and residential operations bringing clarity, speed, and alignment across the full property lifecycle.
More than 900 commercial units are managed in one unified system, giving teams real-time visibility into occupancy and upcoming changes. Automated vacancy workflows have resulted in zero missed vacancies, enabling earlier outreach, smarter pricing, and faster, more predictable leasing cycles.
Leadership now has instant insight through centralized dashboards. Reporting that once required hours happens automatically, contributing to 5,850+ hours saved annually and over $200,000 in recovered productivity, delivering a 6x return on investment.
On the residential side, monday.com powers a streamlined buyer journey. What was once an email-heavy process is now a connected workflow linking external agents, internal sales, construction, and design. With selections, timelines, and updates in one place, teams deliver a consistent, transparent sales-to-construction handoff.
Communication across the business has also transformed. With 150+ emails per manager per day now captured automatically in monday CRM, teams no longer search for context, and leaders can see leasing, sales, construction, and property care activity in real time.
Behind this transformation is the effort Chinburg invested in building its system. By dedicating internal teams to shaping and refining their workflows, Chinburg created a customized environment that reflects how the business truly works. The more they put into the platform, the more value it returned.
“monday.com brought every part of our business into one connected space. The harmony between work management and CRM has become our operating system — giving us the clarity and confidence to scale,” explains Chinburg.
By unifying its commercial and residential workflows on a single platform, Chinburg Properties has gained the visibility and momentum needed to support its growing portfolio and continue creating places people love to call home.
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