Meet Ray White Group

Ray White Group is the largest real estate network in Australia and New Zealand — a fourth-generation, family-owned business with over 1,000 franchise offices, a 300-person corporate team, and nearly 15% market share across the region.

The corporate team supports its expansive network with technology, training, marketing, onboarding, and compliance — helping business owners grow, stay safe, and operate efficiently. With an average tenure of over five years and values rooted in curiosity and integrity, Ray White fosters a culture of shared ambition and continuous improvement.

The challenge

As Ray White Corporate scaled its support for its franchise offices, complexity increased — but internal systems didn’t evolve at the same pace. Each region managed processes differently, relying on spreadsheets, Trello, Asana, and manual checklists.

“Every market was doing their own thing in a different way,” says Jason Alford, Chief Systems Officer at Ray White. “We were chasing down six or seven versions of the same process, and there was no consistent way to track anything at a national level.”

The lack of standardization made it difficult to collaborate, scale initiatives, or proactively support the network. Teams spent time chasing information and repeating work — instead of focusing on what mattered most.

“We weren’t getting ahead of challenges,” says Brynja Berndsen, Digital Performance Specialist at Ray White. “And that’s not sustainable when you’re supporting over 1,000 offices.”

Without a flexible, integrated platform, growth and service quality were increasingly at risk.

The solution

Why monday.com?

There was no formal rollout. monday.com gained traction from the ground up. Teams needed a platform that could handle complexity at scale — and monday.com struck the right balance: intuitive, flexible, and quick to deploy.

“monday.com was moving faster than anyone else,” says Alford. “Releasing features that actually made a difference to how we work.”

“We didn’t force anyone to use monday.com,” adds Berndsen. “People saw what it could do — and wanted in.”

From one workflow to company-wide momentum

The first monday.com workflow replaced a complex internal training program — transforming what was once managed in spreadsheets into a fully trackable, automated process.

“That one project worked so well, we got curious,” says Berndsen.

Interest spread fast. Teams began building their own solutions to manage onboarding, marketing, training, compliance, and internal events — all from a shared platform.

“It just clicked,” says Alford. “People were using it because it worked — not because they were told to.”

Bringing structure and visibility to OKRs

monday.com now powers a company-wide OKR Hub — with objectives, key results, and progress tracked by department and cycle. Each quarter, teams update and score their KRs directly in-platform, giving leaders real-time visibility into alignment and performance.

“OKRs used to feel disconnected,” says Berndsen. “Now we can see how every team’s work ladders up — and track progress in real time.”

Leadership reviews are now fully data-led, and the OKR Hub has become a foundation for strategic focus across the business.

Standardizing event registrations and coordination

Whether it’s a monthly training or a large-scale event, in-person and online registrations are now managed through shared workflows and automated checklists in monday.com. Teams capture attendee details, track logistics, and manage setup tasks — all within a single system that offers built-in accountability and status tracking.

“We’ve eliminated duplication, confusion, and follow-ups,” says Berndsen. “We know what’s done, what’s next, and who’s responsible.”

The result is not just better coordination — but a smoother, more consistent experience for members across the network.

Turning curiosity into business impact

Every year, Ray White’s Market Curiosity Days generate hundreds of ideas — submitted by employees across functions. Now, each idea is tracked in monday.com’s Curiosity Hub: categorized, searchable, and visible to leadership.

“We used to lose track of good ideas,” says Alford. “Now we can see patterns, spot opportunities, and act on them.”

The Hub has transformed curiosity into a measurable pipeline of innovation — all within the same system used for day-to-day execution.

The impact

Ray White Corporate’s transformation with monday.com has been both operational and cultural.

By consolidating fragmented tools into one flexible platform, the business has saved over 44,000 hours annually and achieved a 22x return on investment. From onboarding and accreditation to OKRs and innovation tracking, monday.com now supports core workflows across 90% of the corporate team.

More importantly, it’s changed how people work. Teams build their own solutions. Visibility is embedded. Progress is tracked. And work moves forward — together.

“We used to chase problems. Now we see them coming,” says Berndsen. “If monday.com disappeared tomorrow, we’d lose our second brain. It holds our planning, our history, our workflows — everything.”

“It’s not just a project management tool,” adds Alford. “It’s how we see where things are at — and how we move forward.”