Meet Nutrition Warehouse

Nutrition Warehouse is the largest sports nutrition retailer in Australia and New Zealand, serving athletes and everyday customers through a nationwide network of more than 120 stores and a fast-growing ecommerce channel. Alongside global brands, the company has built long-standing private labels — a core part of its identity and a distinct competitive differentiator.

With more than 600 employees across retail, supply chain, and support operations, the business is guided by an entrepreneurial culture and customer-first ethos — scaling by blending speed, consistency, and a seamless multichannel experience.

The challenge

As Nutrition Warehouse expanded, keeping campaigns and communications consistent across such a large network became increasingly difficult. The business prides itself on delivering WOW — one of its core values — by creating extraordinary and consistent customer experiences. But without the right systems in place, promotions sometimes launched unevenly, signage was missed, and discounting varied by store — leading to an unpredictable customer experience.

“The CEO would talk to an area manager, who’d tell a store manager, who’d tell their sales assistant,” recalls Duncan McHugh, Chief Operations Officer at Nutrition Warehouse. “By the time the weekend sale came around, signage often wasn’t up — or stores had no idea it was happening.”

These inconsistencies reflected deeper operational challenges. Behind the scenes, teams relied on emails, spreadsheets, and conversations to manage approvals, follow-ups, and operations — workable in the early years, but unsustainable at scale. Without structured reporting or visibility, accountability was uneven and leaders struggled to make timely, confident decisions.

“We were strong on sales data, but everything else lacked structure,” says McHugh. “Processes were scattered, information was hard to find, and that just wasn’t sustainable as we scaled.”

The solution

Why monday.com?

monday.com adoption began in one department, but quickly spread as other teams saw its potential. What started with simple workflows has since become the foundation for how Nutrition Warehouse runs.

For the business, the appeal was clear: a flexible, intuitive platform that could handle retail complexity, scale with growth, and connect head office, stores, and partners in one place. Confidence came from monday.com’s continuous product innovation and partner ecosystem, which gave Nutrition Warehouse the assurance that the platform would evolve alongside the business.

With the support of Work Perfect, a monday.com partner, Nutrition Warehouse designed and rolled out solutions that streamlined operations and guided the business on scaling effectively.

“Every new workflow opened people’s eyes to what else was possible. monday.com isn’t just another platform — it’s the system that gives us the clarity to grow with confidence,” says McHugh.

Driving campaign consistency across the network

Campaigns that once relied on emails and handoffs now run end-to-end on monday.com. Briefs flow into tasks for design, email, SMS, and in-store signage, while printers and third-party vendors update delivery dates and tracking directly in shared boards.

“When a store promotion is approved, the team sees it instantly on monday.com. There’s no chasing, no confusion — just clarity from head office through to every store,” says McHugh.

The result: campaigns are executed consistently, activation is faster, and customers experience the brand the same way everywhere.

Saving write-offs and streamlining retail operations

Stock adjustments and write-offs were once paper-based and email-heavy, creating delays and missed opportunities. With monday.com, requests and approvals are automated, and notifications go to store teams and finance simultaneously.

This shift has delivered measurable impact: over $200,000 saved from expiry-related write-offs in the first year alone — even as Nutrition Warehouse expanded its footprint.

Protecting partner relationships with a centralized hub

Staff turnover once meant starting from scratch with local partner relationships. To fix this, Nutrition Warehouse built a partner hub on monday.com tailored to its retail model, capturing history and engagement with gyms and partners nationwide.

Now, when managers change, their successors inherit a complete view of contacts, activations, and communication — ensuring continuity and protecting the business’s most valuable relationships.

“Before, when a manager left, the relationship left with them. Now everything lives on monday.com — and new managers can step in with full context from day one,” says McHugh.

Empowering teams with monday AI

monday AI has become a practical enabler across Nutrition Warehouse, helping teams build structure without needing technical expertise. The People & Culture team uses it to generate summaries and build formula columns for probation tracking and performance reviews. Marketing and ecommerce apply AI to extract and structure supplier inputs into product boards, and to draft campaign briefs from store requests.

Crucially, it’s easy for any team to use. With AI-powered prompts and formula suggestions, staff who aren’t technical can create boards, formulas, summaries, and briefs in just a few clicks — unlocking value without needing specialists.

“monday AI gives every team the ability to build structure into their work — from HR staying on top of probations to marketing launching campaigns with confidence — ensuring nothing slips through the cracks,” says McHugh.

For Nutrition Warehouse, monday AI isn’t experimental — it’s now part of how the business maintains speed and consistency at scale.

The impact

monday.com has transformed how Nutrition Warehouse operates day to day — campaigns are consistent, stock processes streamlined, and leaders have visibility they can trust.

These improvements have also translated into measurable results: an 11x ROI, more than 43,000 hours saved annually (worth over $1.5 million), and over $200,000 saved from expiry-related write-offs. Most importantly, it enables in-store teams to focus on delivering the extraordinary, unforgettable customer experience the business is known for.

“monday.com is the link that holds our business together — connecting our support office and stores with the visibility to move fast, stay consistent, and understand the impact on revenue,” says McHugh.

The platform has also influenced how people work. Leaders now rely on data-led insights rather than gut feel, while frontline teams are better connected to head office. Engagement has steadily improved too — with staff recently rating 4.1 out of 5 for having access to the tools and technology they need to do their jobs well.

“With monday.com, we’re not just moving faster — we’re building the structure and visibility to scale sustainably and keep growing with confidence. It’s a reflection of our commitment to being stronger every day,” says McHugh.