Meet Knight Frank

Knight Frank is a global property consultancy firm, with a rich heritage spanning more than a century in luxury residential and commercial real estate. The marketing department has recently embraced a digital shift to stay at the forefront of its traditional industry.

The challenge

As a global company, Knight Frank’s marketing team supports four different divisions: residential, commercial, global, and corporate. Each operated in silos, with no consistent way to plan or record activities across departments. Campaigns were managed through email and spreadsheets, creating duplicated work, limited visibility, and inefficiencies.

“We had teams across four divisions all doing things their own way,” says Natasha Woolfe, Associate, Strategic Planning and Insights Lead at Knight Frank. "There was no consistent way of planning and no easy way to track it all. Great work was happening but there was just no way to see the full picture. Too many systems, too little clarity.”

Without a central platform, the marketing team struggled to align efforts or collaborate effectively. Connecting strategy to execution became difficult, and the team lacked the agility to pivot quickly in response to market needs.

The solution

Why monday.com?

Knight Frank’s marketing team needed a single platform to unite its four divisions and serve as a shared source of truth. It also had to be flexible enough to accommodate each team’s unique needs while still enforcing a consistent structure.

“What we needed was a system to help us create a streamlined, consistent workflow for our teams, enabling us to plan consistently and deliver our initiatives straight from our marketing plans,” says Woolfe. 

Knight Frank took a collaborative approach to rolling out monday.com, creating a group of “super users” - representatives from each division who became the go-to experts for the platform. Working closely with Woolfe, these super users co-designed boards tailored to their teams, shared best practices, and guided colleagues through the transition, helping to increase buy-in and adoption across the department. 

“Everyone is working from the same space, but I can customise it to whatever I need,” says Georgia Ring, Social Media Executive, Knight Frank. “It's made my job so much easier.”

A single platform for marketing-wide alignment

With monday.com, Knight Frank introduced integrated, automated workflows that brought all divisions onto a single platform. This included standardized campaign templates and mandatory fields to create consistency in the way teams plan and report.

“We needed to be able to collaborate not only between our divisions, making sure the process worked for each team, but also to have the agility and governance to work with our external partners,” says Sophie Steer, Head of Marketing Channels at Knight Frank.

Now, all campaign plans and deliverables live in one central hub. Internal teams and external agencies alike can access the same updates, eliminating endless email chains and follow-ups and making collaboration faster and more transparent.

Data-driven decisions with a single source of truth

With all campaign data consolidated in monday.com, the Knight Frank marketing team now has a comprehensive view of all their activities. They can see which campaigns are coming up, what resources are needed, and where potential risks lie. This visibility allows them to be more proactive and make agile, data-backed decisions.

“We’ve gone from working in different ways with no consistent way of planning to monthly reports that are comprehensive and data led,” says Woolfe “The insights we can get allow us to be a more effective and efficient marketing team.”

The impact

The adoption of monday.com has transformed the marketing department at Knight Frank. It has brought consistency and clarity to a complex and fragmented workflow, making collaboration easier and more efficient. By providing a single, customizable platform, monday.com has empowered Knight Frank to manage resources more effectively. Its detailed reporting, meanwhile, has enabled the marketing team to make the data-driven decisions necessary to derisk their campaigns.

“We’ve got more visibility, we’re working smarter, and we’re actually able to connect strategy to execution,” says Woolfe. “Monday.com makes something quite complex rather simple. It just works and it works for everyone.”

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