“As a manager, I can drill down into real-time details and see a bird's eye view of campaigns, so I can identify gaps in resourcing, delays, or spare capacity and quickly move the team around,” says Rebecca. “Rather than sending another email asking where a particular project is up to, I can just jump in and see for myself.”
“Since our department moved to monday.com, we have been able to effectively coordinate the integrated campaign brief process, strategically assign the work to the right expert, and then efficiently track and manage it across the production workflow.”
While it is one of the largest business units at the Opera House, the Marketing team also liaises closely with a variety of internal and external stakeholders including show producers, creative media and production agencies, freelancers, product managers, and tour operators to promote their performances and experiences.
The Marketing team grants external parties guest accounts, which allows them to plug directly into existing Opera House team workflows without accessing sensitive information.