Meet Jamf

Deploying new technology in a business, school, or hospital requires careful planning and seamless execution. From connecting new users to managing devices to protecting against threats, there’s a lot to navigate. This is where Jamf can help.

Jamf is a software company that enables organizations of all sizes to succeed with Apple. Its platform offers a complete management and security solution for every Mac, iPad, iPhone, and Apple TV — no matter where each device is located.

Founded in 2002 and headquartered in Minneapolis, Minnesota, Jamf has expanded rapidly, launching its IPO in 2020. As of September 2022, more than 69,000 customers trust Jamf to maximize their Apple initiatives.

The challenge

In most cases, scalability isn’t a mandatory platform capability at first. But as you add people and complexity to your business, you might find that your tech stack doesn’t meet your needs anymore. This is what happened at Jamf.

Rhiannon Owen Jones leads field marketing and demand generation for Jamf within the EMEA region. Her team is responsible for events, paid social, partnerships, and more. When she joined the company in 2018, there were only four marketing employees outside the U.S.

“We were a small team,” Rhiannon says. “Initially, we used a simple project management tool to facilitate collaboration between the different marketing teams—field, content, email automation, design, and so on. In EMEA, three out of four of us sat in the same office, so we primarily used the tool to collaborate on U.S. projects. The main use cases were event prep and content management.”

Before long, headcount was increasing at breakneck speed, and the marketing team ballooned in size. Rhiannon and her colleagues quickly discovered that the tool had two primary limitations.

“It wasn’t scalable, and it didn’t have all the features we needed as a growing global team,” Rhiannon says.

There was another issue too. With new team members spread across EMEA, Rhiannon found it difficult to get a clear view of everything the larger marketing team was working on: “I couldn’t open our tool and see ‘OK, this is happening in France; this is happening in the UK; this is happening in Germany.’” And since other departments didn’t use the tool, leadership couldn’t easily hop into the tool and open up a dashboard to see what marketing was working on.

It was evident: Jamf needed to replace their project management tool with a work operating system that provided the robust capabilities they needed.

The solution

Why monday.com?

Why monday.com? In search of a new solution that could better support collaboration across a 2,500-person company, Jamf assembled a cross-functional group to research and evaluate solutions.

The group was clear on what they needed. Working efficiently across time zones while in a period of hypergrowth would require Jamf to adopt a work operating system with a few key capabilities:

Scalability: Jamf needed the ability to add additional team members and workflows with minimal administrative effort. Dashboards: Jamf needed to pull data into dashboards to give leadership visibility into status and resourcing.

Automations: Jamf needed to automate steps within workflows.

Customizable: Jamf needed to accommodate a variety of different use cases and workflows across different departments and teams.After speaking with several vendors, Jamf selected monday.com Work OS.

“In the end, monday.com was the clear frontrunner due to how customizable it is,” Rhiannon says. “You start from a blank canvas and build the boards to be exactly what you need. With some other platforms, the format was too set and structured. Also, the automations were another key feature that led us to choose monday.com”

Templated boards provide scalability

One of the first steps Rhiannon’s team took after implementing monday.com was to move all of their field marketing initiatives into the platform.

Field marketing activities, such as events, happen in different countries throughout EMEA. This means Rhiannon’s team must create a new board for each location: France field marketing, Germany field marketing, etc.

Since monday.com offers templated boards, as shown below, this is quick and easy rather than time-consuming and painful.

With different teams managing their different workflows within boards, it became possible to get an aggregated view of field marketing initiatives.

“We can pull everything to do with events from different boards into one single dashboard,” Rhiannon says. “Dashboards give visibility into what’s happening in different locations — we lacked that visibility before monday.com,” Rhiannon says.

Dashboards provide needed visibility

With different teams managing their different workflows within boards, it became possible to get an aggregated view of field marketing initiatives.

“We can pull everything to do with events from different boards into one single dashboard,” Rhiannon says. “Dashboards give visibility into what’s happening in different locations — we lacked that visibility before monday.com,” Rhiannon says.

“Since each region uses the same templated boards, we can cross and pull data from multiple boards into one dashboard, like our commercial activities dashboard, for a broader overview,” Rhiannon says. “Then we can easily share the dashboard with leadership.”

And with the click of a button, leaders can see if people are working on the right initiatives.

Automation allows for efficiency

“Our use cases previously had been quite small,” Rhiannon says. “By introducing monday.com, we had a solution that allowed us to digitize and expand our workflows. This helped us to become more efficient, even within our own team.”

The email schedule helps Jamf keep track of all of the full-funnel emails that are going out.

“We have an email request board with a form that the team submits on a monthly basis with descriptions, send date, email type, etc.,” Rhiannon says. “The form responses automatically populate into the calendar so that our email team can add comments or request more information,” Rhiannon says. “Then the responses get migrated into the larger email schedule.”

Automations and dependencies, as shown below, have been set up along the process to update boards so that employees are free to do more impactful work.

Customizing workflows across departments and teams

monday.com started out as a core platform for marketing at Jamf. Now, many other departments have gotten onboard.

“Sales leadership and certain regional teams are using monday.com to track active pilot projects,” Rhiannon says. “Even our engineering team has started using it!”

The sales team has benefited greatly from having a clear line of sight into the initiatives their counterparts in marketing are working on. “Each field marketing specialist works with a team of between 20-40 salespeople,” Rhiannon says.

Jamf even set up a non-native integration that allows reps to access monday.com from within Atlassian Confluence, as shown below.

“Simplicity is key when working with Sales Teams,” Rhiannon says. “You especially want to keep things all in one place for them. We use an iframe to pull boards from monday.com into Confluence. From there, reps can click into the monday.com board to see projects — or use calendar view to see all events by month.”

Marching ahead with monday.com

What’s next for Jamf’s and monday.com? Rhiannon says they have two goals for the upcoming year, as well an internal enablement initiative. “Now that we’ve rolled out the platform to teams outside marketing, our goal is to align on nomenclature and colors for all the different labels,” Rhiannon says. “This will allow us to create more powerful integrations between the different boards and also pull in the data.”

“We also want to find areas where we can be more efficient by adding automations,” she adds. “And then we could see what other integrations we can incorporate.”

Rhiannon’s also excited to be a part of the set up an internal group so that monday.com champions in different departments can cross share knowledge.

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