420+ shopping centres, 2,000+ screens, 100+ ad campaigns — all streamlined using monday.com
Meet Shopper Media
Meet Shopper Media
Shopper is Australia’s fastest growing out of home retail media business with a portfolio of over 450+ shopping centres nationally.
As innovative technology leaders, they offer 100% digital out of home media screens, complimentary Wi-Fi networks, shopper research and data-led analytics that deliver value for shopping centre partners, media agencies, and brands.
With a wide range of Smartlite and large format screens displayed on walls, walkways, car parks, and escalators, Shopper runs advertising at local, regional, and metro locations Australia-wide. .
As innovative technology leaders, they offer 100% digital out of home media screens, complimentary Wi-Fi networks, shopper research and data-led analytics that deliver value for shopping centre partners, media agencies, and brands.
With a wide range of Smartlite and large format screens displayed on walls, walkways, car parks, and escalators, Shopper runs advertising at local, regional, and metro locations Australia-wide. .
The challenge
The challenge
From humble beginnings at the kitchen table, Shopper has enjoyed several years of rapid growth in their advertising network, campaigns, staff, and revenue.
Today, the Shopper team manages 450+ shopping centres, 2000+ interactive advertising screens, 30-40 campaigns per week, 10-15 Shopper studies per month, 20+ photographers, and dozens of media agencies and advertisers.
While they lead the industry in terms of innovative adtech and analytics, their internal systems and manual processes were not dynamic enough to keep up with their exponential growth.
Karissa Fletcher, Chief Marketing Officer, looks after brand, marketing, sales, and insights at Shopper, and is passionate about driving innovation and the retail out of home category.
“Due to rapid growth we were in search of innovative technology and tools that provided greater transparency, ease and efficiency across multiple teams.”
The marketing and insights briefing process was not automated. The team was relying on emails, phone calls, face-to-face meetings, and text messages. Reporting was manual and time-consuming.
Today, the Shopper team manages 450+ shopping centres, 2000+ interactive advertising screens, 30-40 campaigns per week, 10-15 Shopper studies per month, 20+ photographers, and dozens of media agencies and advertisers.
While they lead the industry in terms of innovative adtech and analytics, their internal systems and manual processes were not dynamic enough to keep up with their exponential growth.
Karissa Fletcher, Chief Marketing Officer, looks after brand, marketing, sales, and insights at Shopper, and is passionate about driving innovation and the retail out of home category.
“Due to rapid growth we were in search of innovative technology and tools that provided greater transparency, ease and efficiency across multiple teams.”
The marketing and insights briefing process was not automated. The team was relying on emails, phone calls, face-to-face meetings, and text messages. Reporting was manual and time-consuming.
“As the business expanded so quickly, we were pulling our hair out knowing we needed something much better to run the operations. We had outgrown our old systems and they were holding us back.”
The marketing team lacked a systemised process for taking client briefs and running campaigns. The process was an ad-hoc mix of emails, phone calls, face-to-face meetings, and text messages. Reporting was manual and time-consuming.
“As head of marketing I’d get copied in on so many emails, chats, documents, calls, and meetings. Our inboxes were overflowing!”
The growing sales team – often working onsite and interstate – were using documents and spreadsheets to manually track and manage pipelines. Only one person could access master documents at a time which made collaboration difficult to say the least.
Digital assets like photography, designs, and brand collateral were managed via emails and a range of separate folders and tools without a centrally accessible repository.
With opportunities to better manage briefing requests, event management, and sales pipelines, Shopper’s objective was to use technology to boost efficiency across the business by automating operations and team communications.
The marketing team lacked a systemised process for taking client briefs and running campaigns. The process was an ad-hoc mix of emails, phone calls, face-to-face meetings, and text messages. Reporting was manual and time-consuming.
“As head of marketing I’d get copied in on so many emails, chats, documents, calls, and meetings. Our inboxes were overflowing!”
The growing sales team – often working onsite and interstate – were using documents and spreadsheets to manually track and manage pipelines. Only one person could access master documents at a time which made collaboration difficult to say the least.
Digital assets like photography, designs, and brand collateral were managed via emails and a range of separate folders and tools without a centrally accessible repository.
With opportunities to better manage briefing requests, event management, and sales pipelines, Shopper’s objective was to use technology to boost efficiency across the business by automating operations and team communications.
The solution
The solution
The business was committed to deploying a better digital platform for marketing and insights. They started the search focusing on the marketing team, with a goal to collate information into one place, rather than across several email chains and attachments.
“Initially our priority was to streamline the day-to-day team management and communications. That’s why we were first referred to monday.com. But after a demo and a few discussions, it was clear that it could be applied much more broadly.”
“Initially our priority was to streamline the day-to-day team management and communications. That’s why we were first referred to monday.com. But after a demo and a few discussions, it was clear that it could be applied much more broadly.”
Integrating sales and campaign management
Integrating sales and campaign management
With monday.com, Shopper set up a digital workflow that spans across sales, marketing, and campaign management.
The sales teams can efficiently manage and track campaign opportunities through the pipeline, request support from the data and insights team, and manage design and events pertaining to clients.
The traffic department’s management of campaigns is now more visible to sales teams, allowing them to manage creative assets and easily view campaigns in the market as required.
Once a campaign is signed off, the sales rep now has a transparent view of the progress, delivery dates, and performance. This is not only more efficient internally, but it improves client communication and lays the groundwork for future opportunities.
The sales teams can efficiently manage and track campaign opportunities through the pipeline, request support from the data and insights team, and manage design and events pertaining to clients.
The traffic department’s management of campaigns is now more visible to sales teams, allowing them to manage creative assets and easily view campaigns in the market as required.
Once a campaign is signed off, the sales rep now has a transparent view of the progress, delivery dates, and performance. This is not only more efficient internally, but it improves client communication and lays the groundwork for future opportunities.
Better business alignment
Better business alignment
“Our primary goal was to drive efficiency, and monday.com has 100% delivered on that. But another massive benefit is that we now have visibility across the whole team,” says Karissa.
Visual analytics dashboards are embedded within the platform. Team members can easily create personalised reports, slice and dice the data, and present the results in a range of intuitive outputs.
“As a manager, I can see at a glance what's happening in the business, and clearly see what campaigns are coming to market.”
“For example, I have a dashboard for my monthly board report that pulls in all the key stats on Shopper studies and briefs by industry, and client. I can easily manipulate the data to monitor trends and compare periods.”
Visual analytics dashboards are embedded within the platform. Team members can easily create personalised reports, slice and dice the data, and present the results in a range of intuitive outputs.
“As a manager, I can see at a glance what's happening in the business, and clearly see what campaigns are coming to market.”
“For example, I have a dashboard for my monthly board report that pulls in all the key stats on Shopper studies and briefs by industry, and client. I can easily manipulate the data to monitor trends and compare periods.”
Tracking sales pipeline from lead to sale
Tracking sales pipeline from lead to sale
A major improvement has been setting up tracking from new leads through to sales. Individual salespeople can track their own contacts, pipelines, and personal KPIs as well as viewing team performance against targets. Sales can be viewed by industry, agency, client, and team.
Migrating from spreadsheets and emails to a shared platform allows all team members to collaborate and edit information in real time on any device. Alerts are also set up to flag changes and actions as the status of the opportunity changes.
Migrating from spreadsheets and emails to a shared platform allows all team members to collaborate and edit information in real time on any device. Alerts are also set up to flag changes and actions as the status of the opportunity changes.
Lock in process improvements with automations
Lock in process improvements with automations
Beyond making day-to-day work more productive, monday.com unlocks the long-term benefits of automating repetitive tasks such as reporting and communicating a status change of a sales opportunity.
Previously, requests or sales updates would be required to be managed manually. Now everyone can see what’s in progress, the status, and expected due dates.
Previously, requests or sales updates would be required to be managed manually. Now everyone can see what’s in progress, the status, and expected due dates.
Digital asset management made easy
Digital asset management made easy
Managing photography is a crucial part of the advertising process.
Before monday.com, the job of managing 20+ external photographers to source images and juggling approval from brands involved a complex trail of emails, spreadsheets, and folders.
Now, using a secure, central cloud-based repository to manage the process and communicate with photographers has streamlined the process significantly.
Before monday.com, the job of managing 20+ external photographers to source images and juggling approval from brands involved a complex trail of emails, spreadsheets, and folders.
Now, using a secure, central cloud-based repository to manage the process and communicate with photographers has streamlined the process significantly.
From little things, big things grow
From little things, big things grow
“We started off with just the data and insights briefs, but now the entire Shopper team uses monday.com across multiple business functions. It has become integral to managing our day to day over the last 18 months,” says Karissa.
Today, Shopper uses monday.com to streamline their marketing, analytics, sales pipeline, campaign management, design briefs, and photography delivery.
The team has set up a shared social media calendar to capture ideas, schedule posts, and run content marketing. They have also recently created an events management platform to organise events and capture registrations, and there’s more to come.
Today, Shopper uses monday.com to streamline their marketing, analytics, sales pipeline, campaign management, design briefs, and photography delivery.
The team has set up a shared social media calendar to capture ideas, schedule posts, and run content marketing. They have also recently created an events management platform to organise events and capture registrations, and there’s more to come.
“We’re using monday.com Work OS to drive efficiency and collaboration at Shopper. And there's much more we could tap into - the possibilities are endless!”
“We’re using monday.com Work OS to drive efficiency and collaboration at Shopper. And there's much more we could tap into - the possibilities are endless!”
Karissa Fletcher
Chief Marketing Officer, Shopper Media
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