User ratings and reviews are more than just feedback – they are a critical ingredient in the success of any SaaS app. In fact, Gartner reports that 98% of software buyers rely on user reviews when making purchasing decisions. This statistic underscores the power of reviews to build trust – this isn’t just a nice-to-have but a significant method to build credibility and drive growth, making reviews a crucial factor in your app’s success.
On the monday marketplace, leveraging user feedback is not only a best practice but a strategic advantage.
The role of ratings and reviews in driving app success
Reviews serve as social proof that reassures potential users about the quality and reliability of your app. When an app consistently receives positive feedback, it builds credibility and helps it stand out in a crowded marketplace. This enhanced reputation directly translates into increased installs and conversions.
Here’s how of ratings and reviews contribute to app growth:
- Building trust and credibility: Positive reviews are social currency that instantly builds trust and slashes hesitation. Consistently high ratings signal that your app is a reliable and quality solution.
- Boosting marketplace visibility: High ratings can boost your app’s visibility, as apps are sorted by their rating in each category.
- Increasing installs and conversions: Detailed, positive feedback not only attracts attention but also drives higher conversion rates. Users are more likely to install an app when they see that others have found significant value in your app.
- Driving product improvements: Feedback from reviews offers actionable insights. It helps you identify strengths to amplify and weaknesses to address, fueling iterative product development.
These factors combined create a cycle where positive reviews lead to more installs, which in turn generate even more feedback, driving ongoing improvement and growth.
How to ask for reviews for your monday marketplace app
Getting users to leave reviews isn’t about waiting and hoping – it’s about making it easy, timely, and natural. On the monday marketplace, you have multiple ways to encourage users to share their experiences. Here’s how to do it effectively.
1. Use a custom URL to make leaving a rating and review effortless
One of the simplest and most effective ways to ask for reviews is by providing users with a direct link to your app’s rating page. This custom URL opens the review popup instantly, removing friction and making it easy for users to leave feedback.
The format for the custom URL is: <account_slug>.monday.com/apps/installed_apps/<app_id>?openRatingDialog=true
Where to use this URL:
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- Support conversations – If a user reaches out for help and has a positive experience, include the review link in your follow-up message.
- Email signatures – Add a line in your support or success team’s email signatures so every interaction becomes an opportunity for feedback.
By promoting the review request in multiple touchpoints, you increase the chances of users sharing their experiences.
2. Trigger in-app review prompts at the right moment
Users are most likely to leave a review when they are actively using and benefiting from your app. With the monday SDK, you can prompt them to leave a review directly within the app, without requiring them to visit the marketplace manually.
Use this function to open the review popup inside your app: monday.execute('openAppRatingPopup');
Best times to trigger an in-app review:
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- When users complete a key workflow or experience an “aha” moment
- After users engage frequently with a high-value feature
Timing your in-app review requests strategically helps capture users when they are most engaged and likely to leave a positive review.
For more details on how to implement these strategies in your monday app, check out the developer documentation article about ratings and reviews.
3. Ask for reviews in direct customer interactions
If you have direct conversations with customers – whether for onboarding, implementation, or support – use these moments to ask for a review. Users who receive great service are often the most willing to leave positive feedback. Learn more about this approach in the interview with Snit Alayof, a micro-SaaS entrepreneur and marketplace partner, who scaled his monday apps to $30K MRR.
Best practices for collecting ratings and reviews
Ensuring a steady flow of reviews requires both strategic timing and the right execution. Here’s how you can maximize your review collection efforts without annoying users:
- Ask at the right time: Identify and target moments of peak satisfaction – after setup, during feature discovery, or post-successful use.
- Make it easy: Simplify the process with clear, unobtrusive calls-to-action. A user-friendly design minimizes friction and encourages more users to leave their feedback.
- Respond to reviews: Engage promptly with users by thanking them for positive feedback and addressing any concerns raised in negative reviews. This shows that you value user input and are committed to continuous improvement.
The ability to respond to reviews will become available during Q2 2025, allowing partners to engage directly with user feedback and build stronger relationships with their customers.
Make review collection part of your strategy
Successful apps don’t get reviews by accident. They actively encourage them through clear, well-placed requests at the right moments. Whether it’s through custom URLs, in-app prompts, or direct conversations, the key is to remove friction and make it as easy as possible for users to leave a review.
If you’re not already implementing these strategies, now is the time. Start collecting reviews today by embedding the rating popup, adding a custom URL to your emails, and engaging with users who love your app.
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