Where to find and how to validate your next monday app idea

The monday marketplace presents a great opportunity for developers and entrepreneurs – whether you’re already a partner or just getting started – to build apps that extend the platform’s capabilities and grow a business.

These apps aren’t just about tackling technical challenges – they’re about creating real, measurable value that users find essential enough to pay for. But how do you determine which apps are worth building? The key is to identify opportunities where an app can deliver strong value to customers – whether by solving significant pain points, streamlining workflows, or unlocking new efficiencies that companies are willing to pay for.

To help you find your next great monday app idea, we’ve compiled some of the best ways to research and identify high-potential opportunities. These methods can also help validate your existing ideas by assessing demand, user interest, and feasibility before investing time and resources into development.

1. Engage with the monday.com user communities

One of the best ways to understand user needs is to go where monday.com customers are actively discussing their challenges. If multiple users are complaining about the same issue, they’ve identified a market for you.

Some key places to explore include:

• Facebook groups: monday.com manages several official groups where users ask questions, share best practices, and discuss frustrations. Observing recurring issues in these groups can help identify gaps that an app could solve.
• monday.com community forums: The official community is where power users live and discuss workflows, troubleshooting, and share best practices. Look for common problems that could be addressed with an app.
• Reddit (r/mondaydotcom): The subreddit is another valuable space where you can look for the raw, unfiltered truth – users share their experiences, seek advice, and discuss limitations they encounter with the platform.

2. Leverage feature requests for validation and inspiration

monday.com users regularly post requests for features, and these can be a goldmine for app ideas.

By exploring the Feature Requests section, you can:

• Identify popular needs – Look at upvoted requests to see what users want most. The more votes, the bigger the pain point.
• Measure demand – Requests with significant traction indicate a strong market need.
• Check roadmap alignment – The monday.com product team reviews requests and updates when features are added to the roadmap. If a high-demand feature isn’t planned, this could be your opportunity to build an app around it.

3. Analyze automation & integration trends

Businesses will duct tape together whatever it takes to get work done. And if they can’t do it natively, they turn to third-party integration platforms like Zapier and Make.com to connect monday.com with other tools they use.

By examining popular integrations in these platforms, you can:

• Identify external tools that are frequently integrated with monday.com but lack a deep, more sophisticated integration – this might be your next app.
• Spot workflows that are being automated over and over. If a process needs constant workarounds, a native app could save users time – and make you money.
• Discover custom workflows that are complex and could be simplified with an app.

4. Review monday.com feedback on G2 & Capterra

Software review platforms like G2 and Capterra provide unfiltered user feedback on monday.com.

What to look for:

• Recurring complaints topics – If a pain point keeps showing up in reviews, it’s not a fluke – it’s a business opportunity.
• Feature expectations vs. reality – What are users expecting but not getting? Maybe you’ll be the one to address it.
• Industry-specific gaps – Are certain sectors struggling more than others? That’s your niche market.

Want to see these strategies in action? Learn how a solo-entrepreneur built a $30K MRR business on the monday marketplace by identifying real user pain points, validating demand, and scaling fast.

Ready to build? Use these insights to explore opportunities, validate your ideas, and develop an app that drives real value for users, helps you scale your business, and maximizes your success in the marketplace. Sign up for a free developer account and start exploring the possibilities.