When you think of a monday.com marketplace partner, you might imagine a team of developers building polished apps behind the scenes. But for Hilla Vaknin, Product Manager at BOOST by Moveo, that’s only half the story. BOOST shows how marketplace apps can be more than a product strategy – they can be a business growth engine.
Originally known for their consulting and implementation services, BOOST by Moveo is a Platinum channel partner, an Advanced Delivery partner, and now a Gold Marketplace Partner. Their app Autoboost is one of the top-selling apps in the monday.com marketplace, and they’ve since expanded their portfolio to include Dashboost, Boost Gmail, and Voicer.
But the real story is what came next: a global reach, a scalable model, and a new kind of hybrid services + product business – all made possible by apps.
From implementation to product: why BOOST entered the marketplace
BOOST didn’t set out to become an app builder. Like many monday.com partners, their work began with helping organizations implement, customize, and adopt monday.com.
Hilla didn’t start her career in tech. She began as a licensed pharmacist before transitioning into Customer Success and Implementation Consulting at BOOST – working hands-on with monday.com customers across EMEA. That frontline experience gave her a close-up view of the recurring challenges teams face when adopting monday.com at scale.
According to Hilla, they noticed the same customer needs coming up repeatedly. Instead of solving them individually each time, they saw an opportunity to turn those solutions into apps and reach more users through the marketplace.
“Selling apps gave us the option to not focus only on implementations and reselling monday.com,” Hilla shares. “Joining the marketplace helped us expand our business and get to more customers – globally.”
Expanding reach through a hybrid model
By adding apps to their offering, BOOST created a hybrid approach that combines scalable products with high-touch services. This helped them package their consulting expertise into repeatable tools – while continuing to offer custom implementations. It also gave them visibility among a global audience of monday.com users, opening doors to markets they couldn’t reach through services alone.
“The marketplace apps helped us reach businesses in new regions we couldn’t access before,” says Hilla. “That opened the door to offer more tailored services and deepen relationships.”
For other partners, this approach highlights how apps can be more than a revenue stream – they can be a lead generator, a credibility boost, and a scalable gateway to more service work.
BOOST’s work has also been recognized within the monday.com ecosystem. In 2024, they were awarded Best Professional Services Partner in EMEA, and their app Autoboost was named a Best Seller on the marketplace for the second year in a row.
Simplifying app hosting with monday code
While BOOST’s success is rooted in their deep understanding of customer needs, tools like monday code made it easier to manage the technical side of app delivery. “It gave us the opportunity to host our app very easily,” Hilla explains.
As a native infrastructure, monday code allowed their team to host apps directly within the monday.com environment – reducing overhead and simplifying deployment.
By handling hosting and infrastructure within the platform, monday code helped the team stay focused on improving their apps while also giving customers peace of mind around security and data privacy.
Advice for other partners: start small and solve real needs
BOOST’s early apps were shaped by the needs they consistently encountered in client work. By building around familiar workflows, they were able to grow their app portfolio while maintaining the same level of quality in their consulting projects.
Expanding what partnership can mean
BOOST by Moveo shows what’s possible when marketplace strategy builds on deep product knowledge and trusted client relationships. Their expansion into app development didn’t replace their services – it multiplied their impact.
By turning repeatable solutions into apps, they found a way to serve more customers, in more regions, without losing the personalized approach that made them successful in the first place. It’s a reminder that for monday.com partners, building apps isn’t just a tech play – it’s a way to grow more deliberately, more scalably, and on your own terms.
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