Meet Giant Group

Giant Group is the largest bicycle manufacturer in the world, known for building high-performance bikes, gear, and cycling technology. With brands like Giant, Liv, Momentum, and CADEX, the company supports everyone from everyday riders to elite athletes across the globe.

Giant works with over 15 regional sales offices to reach riders around the world.  Each market operates with a high degree of autonomy—but still depends on the global team for digital strategy, campaign infrastructure, and brand consistency.

A key driver of that support is the Global Digital Experience Team, a lean, six-person group that acts as an internal agency—helping markets execute campaigns, manage email communications, and launch digital features on time.

“We get requests for everything from e-commerce functionality to Black Friday campaign support,” says Chris Degenaars, Associate Manager of Global Digital Experience. “Our job is to help local teams get things out the door—without losing alignment across the company.”

The challenge

Supporting local markets while maintaining global alignment across a global portfolio of brands is never easy. For Giant Group’s Digital Experience Team, the reality is especially demanding.

In each location, two or three individuals might be submitting requests for support. On top of that, the team supports four to five global functions—including CRM, audience research, and website development.

In short, a small six-person team is responsible for enabling 30 to 50 active stakeholders—each expecting timely support.

The Digital Experience Team explored many ways to streamline operations—such as Google Sheets, Word documents, and email threads—but the sheer volume of incoming requests made it impossible to scale effectively. 

There was no centralized system, no visibility across projects, and no easy way to prioritize or manage overlapping requests. This led to frequent issues with lost information, duplicated efforts, and hours spent just trying to track down who was responsible for what.

Making things even harder: the time zone spread. With key teams based in the U.S., Europe, and Taiwan, real-time collaboration was nearly impossible. Teams were either planning three months ahead—or asking for same-day turnarounds.

“With teams spread across the U.S., Europe, and Taiwan, aligning in real time wasn’t always possible,” says Chris. “We needed a way to stay on the same page and keep projects moving forward—without relying on constant check-ins or late-night meetings.”

The solution

With a bit of bandwidth available, Chris volunteered to assess the platforms to streamline operations.

Giant Group was first introduced to monday.com through a third-party vendor already using the platform to manage shared projects. After seeing it in action, a member of the team suggested Chris include it in his evaluation of new tools.

“What stood out was how easy it was to get started,” he says. “It was flexible without being overwhelming, and it actually felt like something our team would want to use.”

Giant launched monday.com with just their six-person Digital Experience Team, but it didn’t stay small for long. As other teams saw the value of the platform, interest grew organically—eventually expanding to around 150 users across the company. In fact, demand grew so quickly that it began to exceed the team’s license budget.

Beyond ease of use, the onboarding experience played a major role in the choice to move forward with monday.com. 

“Every time I had a question, someone from monday.com was there to help,” says Chris. Internally, we have a motto: We don’t look for platforms—we look for partners. And that’s exactly what this felt like.”

Collaborating across teams and time zones

With monday.com, Giant’s Digital Experience Team created a centralized system where every regional or global marketing request—whether it’s an email campaign, web update, or product launch—comes in through a structured form and lands in a shared project board. From there, tasks are assigned, tracked, and updated in real time.

This setup gives stakeholders across markets full visibility into the status of their requests—without needing to schedule early-morning or late-night meetings. Everyone can check progress, leave comments, and get the answers they need, on their own time.

For a team operating across functions, brands, and time zones, this has been a game changer. It’s allowed them to stay aligned and responsive without interrupting workflows—or relying on constant back-and-forth communication to keep projects on track.

‍Doing more with less—at a global scale

In some cases at Giant, fewer than five people are managing an entire brand, spanning multiple markets, channels, and campaign types.

With monday.com, the Digital Experience Team has built a workflow that helps them stay in control—even while juggling dozens of active requests at any given time. From campaign briefs and email builds to web feature launches, every project is tracked in one place, with clearly defined owners and deadlines.

Dashboards help the team allocate resources based on real demand, and everyone involved—across teams and time zones—can see exactly what’s happening and what’s next.

Standardizing brand execution across markets

With dozens of regional teams operating independently, maintaining a consistent brand voice across campaigns was a constant challenge. Each market needed flexibility to localize content—but without a clear, shared system, workflows varied widely and brand consistency was difficult to enforce.

Now, with monday.com, the Global Marketing Team has a centralized space to manage every aspect of campaign execution. Templates, brand assets, timelines, and creative briefs are all housed in one place, making it easy for local teams to access what they need while following a standardized process.

This structure helps ensure that campaigns stay true to the brand across markets, channels, and teams.

Even Giant’s external paid media agency is plugged into the platform, managing translations, localizations, and launch coordination directly within shared boards. No more chasing updates or juggling documents—everything is visible, trackable, and aligned from the start.

‍The impact

Following a successful rollout with the Digital Experience Team, monday.com has become a model for operational efficiency across Giant Group. What started with one lean team is now driving alignment, consistency, and execution across global brands and regional teams alike.

As more departments experience the value of the platform, internal demand continues to grow. The momentum has sparked new conversations around how monday.com can be scaled even further to support additional functions and workflows.