A complimentary Gartner® research report for marketing leaders evaluating work management platforms that empower marketing teams to work smarter, not harder.
Marketing work management platforms are evolving to support the full spectrum of marketing teams — from planning and resourcing to optimization.
Marketing leaders can use this report to evaluate how AI-enabled capabilities in these tools drive productivity gains while maintaining strategic alignment across teams and projects.
Download the Gartner®’ Critical Capabilities for Marketing Work Management Report to learn how to:
Gartner, Critical Capabilities for Marketing Work Management Platforms, by Rachel Dooley, Amy Jenkins, et. al., 3 December 2025 Gartner is a trademark of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product, or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements or fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
