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Common CRM problems in VP of Marketing

Why most CRMs
don't work for
VP of Marketing

Most CRMs lack the workflow flexibility, deep automation, and adaptability needed by VPs of Marketing to manage non-linear, collaborative, and highly regulated marketing processes effectively.

Illustration showing common CRM problems and frustrations

Common frustrations seen across the VP of Marketing field

"I can’t customize workflows to match our complex campaign processes."

"There’s not enough automation for multi-step, cross-team initiatives."

"The system feels too rigid—it doesn’t support our non-traditional marketing cycles."

"I struggle to meet compliance needs because the CRM doesn’t adapt to regulatory requirements."

Monday.com CRM solution for VP of Marketing

So, What makes monday CRM
perfect for VP of Marketing?

Centralized Campaign Visibility

All marketing activities, leads, and results are organized in one place for clear, strategic oversight.

Time-Saving Automations

Automate routine marketing and reporting tasks, so you can focus on driving growth and innovation.

Seamless Collaboration

Easily collaborate with sales, content, and creative teams on campaigns without switching tools.

Actionable Insights Fast

Real-time dashboards and reports deliver up-to-the-minute results to inform data-backed decisions.

Use cases for VP of Marketing

Key use cases

VPs of Marketing use monday CRM to centralize campaign planning, automate workflows, and gain real-time visibility into performance and team alignment.

📊

Campaign Performance Tracking

Monitor real-time marketing metrics and KPIs on customizable dashboards to quickly assess impact and ROI.

🤝

Lead & Contact Management

Centralize and segment leads, track communications, and automate follow-up for better conversion throughout the funnel.

⏱️

Workflow Automation

Automate repetitive marketing tasks like email sends, notifications, and status updates to improve efficiency and save time.

📣

Multi-Channel Campaign Coordination

Plan, schedule, and track multi-channel campaigns—including email, social, and SMS—from a single platform.

👀

Team Collaboration & Visibility

Use shared boards, @mentions, and comments to maintain transparent communication and ensure team alignment on all campaigns.

📈

Revenue & Pipeline Forecasting

Analyze marketing-sourced deals in the pipeline and forecast revenue impact to inform strategy and budget allocation.

Integrations and FAQ

Everything
integrated

Frequently
asked
questions

monday CRM centralizes your leads, campaigns, and activities on customizable dashboards so you can track progress and performance at a glance.

Yes, monday CRM lets you build no-code automations to handle repetitive tasks like status updates, notifications, or follow-ups, freeing your team for higher-value work.

monday CRM easily connects with tools like Gmail, Outlook, and Mailchimp, allowing you to manage emails and sync campaign data all in one place.

You can automatically capture leads from web forms or integrations, segment them, and send personalized outreach using built-in automation.

monday CRM offers customizable reports and dashboards so you can see up-to-date campaign results and sales team metrics anytime.

The system alerts you to possible duplicates and lets you identify and merge overlapping entries, keeping your database clean.

Yes, monday CRM is cloud-based with mobile access so your team can track activities, manage contacts, and stay aligned from anywhere.

Ready to grow your business?

An AI-first CRM that's easy to use, quick to set up, and cost-effective, thousands of businesses like yours are turning to monday CRM.

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