Trusted by leading companies

Common CRM problems in Public Relations and Communications

Why most CRMs
don't work for
Public Relations and Communications

Most CRMs lack the workflow flexibility, automation, and adaptability needed for PR’s complex, multi-step processes, making them ineffective for handling non-linear tasks, multi-channel communication, and compliance-heavy workflows.

Illustration showing common CRM problems and frustrations

Common frustrations seen across the Public Relations and Communications field

"We can't customize workflows to match our campaign processes."

"Managing fragmented data across teams is frustrating and time-consuming."

"There’s no easy way to automate multi-step media outreach or reporting tasks."

"The CRM doesn’t accommodate the back-and-forth nature of media relationships."

Monday.com CRM solution for Public Relations and Communications

So, What makes monday CRM
perfect for Public Relations and Communications?

All Communications in One Place

Effortlessly centralize media contacts, client information, and campaign details for easy access anytime.

Automate Repetitive Tasks

Handle follow-ups and updates automatically so the team can focus on high-impact PR activities.

Custom Workflows for Every Project

Tailor boards and dashboards to match the team’s unique workflow, from pitching to reporting.

Track Performance in Real Time

Quickly view campaign results and team progress to make smarter decisions on the go.

Use cases for Public Relations and Communications

Key use cases

Teams in the public relations and communications industry use monday CRM to streamline contact management, centralize communications, and automate workflows for more effective client relations.

📇

Centralized Contact Management

Store and manage all client, journalist, and stakeholder contacts in one searchable, organized platform for easy access and collaboration.

📢

Campaign Tracking

Monitor and manage PR campaigns, pitches, and media outreach efforts with customizable dashboards and real-time status updates.

🤝

Relationship Building

Log calls, meetings, and emails to maintain a complete history of interactions, enabling personalized and consistent communications.

⏰

Automated Reminders & Follow-Ups

Set automated reminders for timely follow-ups with media, clients, and stakeholders so no opportunity or deadline is missed.

📊

Performance & Coverage Reporting

Track coverage KPIs, analyze results, and generate reports to demonstrate campaign effectiveness and share outcomes with clients.

🌐

Social Media Integration

Centralize social media messaging and campaign management by integrating platforms like Facebook Ads, Hootsuite, and Slack.

Integrations and FAQ

Everything
integrated

Frequently
asked
questions

monday CRM lets you organize all your media and journalist contacts in one centralized space, making it easy to track conversations, pitches, and follow-ups.

Yes, monday CRM allows you to capture incoming leads or media inquiries through web forms or manual entry, ensuring no request goes unnoticed.

You can use customizable templates to plan, assign, and monitor PR campaigns, track each stage of your outreach, and easily visualize timelines with built-in calendars.

monday CRM lets you send out email campaigns and mass emails, and track responses, all from within the platform, keeping your team aligned and informed.

monday CRM detects and alerts you to duplicate contacts so you can merge them, helping keep your media lists clean and updated.

The platform’s visual calendars and workload boards let you see who is working on what, track deadlines, and ensure timely follow-up on every opportunity.

Yes, monday CRM has a mobile experience so your team can access contact details, log calls, and update campaign progress from anywhere.

Ready to grow your business?

An AI-first CRM that's easy to use, quick to set up, and cost-effective, thousands of businesses like yours are turning to monday CRM.

Get started