{"id":25677,"date":"2026-02-04T09:24:55","date_gmt":"2026-02-04T09:24:55","guid":{"rendered":"https:\/\/monday.com\/elevate\/?post_type=elevate_session_25&p=25677"},"modified":"2026-02-15T10:40:36","modified_gmt":"2026-02-15T10:40:36","slug":"ai-unlocked-what-it-means-for-people-and-business","status":"publish","type":"elevate_session_25","link":"https:\/\/monday.com\/elevate\/2025-session\/ai-unlocked-what-it-means-for-people-and-business\/","title":{"rendered":"AI, unlocked: What it means for people and business"},"template":"","end_user":[77],"session_type":[63],"monday_product":[],"session_duration":[76],"class_list":["post-25677","elevate_session_25","type-elevate_session_25","status-publish","hentry","end_user-ai-deep-dives","session_type-thought-leadership","session_duration-10-minutes"],"acf":{"image":25674,"text":"Learn how insights from LinkedIn\u2019s data and tools can help you adapt, grow, and keep your human edge at the center of your career journey. Leave motivated to build new skills, embrace change, and unlock new opportunities through the age of AI.","speakers_select":[25675],"video_host":"","video":"4rM8xT4olyw","vimeo_video_id":"","time":"","teaser_url":"https:\/\/res.cloudinary.com\/dupfy9mwu\/video\/upload\/v1770902536\/videos\/elevate-2025\/teasers\/D1_Ms_06_Ai_Unlocked_Clean_Master.mp4","video_starts_at_second":1,"video_duration_seconds":30,"additional_tags":"","show_in_must_see_section":false,"video_transcript":"We are living through one of the most profound shifts in the history of work. AI isn't just changing how we work. AI is changing who we are at work. Good afternoon everyone. My name is Yuan Aran. I lead LinkedIn marketing solutions for Western Europe and Israel. In my role, I work with companies to help them build powerful brands and marketing strategies on LinkedIn. And today, I want to take you on a journey. The journey about the seismic impact AI is having not just on economies, on industries, but on careers, on companies, on people. And I want to show you how LinkedIn can help professionals like you, like us, navigate this transformation with confidence. So, let's start with some data. Every minute on LinkedIn, 9,000 people are applying for a job. 16,000 connections, network connections are being formed. And almost 2 million pieces of information are being viewed, insights, data, connections. Ultimately, 50 people are changing their careers on LinkedIn every minute. And that's not just activity, that's momentum. With more than 1.2 billion members and 70 million companies, LinkedIn captures 19 billion interactions. These touch points, we call them the economic graph. It's a digital representation of the global workforce. And it's far more than data. It's insight. It's a living, breathing representation of the world of work today. And my job is to show you how this collective intelligence can help all of us to stay ahead of the curve. AI is changing how we work, how we learn and how we grow. And this transformation is happening fast. But we don't need need to fear the pace of change. We need to embrace it with curiosity, with agility. That means for all of us staying open to new roles and understanding the skills they require. Also continuously investing in ourselves. The good news is that we are already doing it. We see it on LinkedIn. LinkedIn members are more engaged than ever in learning about AI. And that tells us something powerful. The desire to grow is stronger than ever. So with this context in mind, I want to show you the three realities of the workforce today in the age of AI. Let's start with reality number one. We are now in a skills first world. The proof. It's in our data. 20 years ago, 70% of the jobs on LinkedIn did not exist. 20 years ago, my job did not exist. I was working for a global print media company. And in my company, people believed that mobile advertising is never going to be a thing. And if we look forward in five years from now, we estimate that 70% of the skills to do our jobs will be new compared to 2015. That's huge. New jobs, new skills, and people will need to change jobs faster than ever. We estimate that the people entering the workforce today will have twice as many jobs compared to 15 years ago. They will need to change jobs fast and they will need to add new skills at record rates because staying adaptable and reinventing ourselves is today essential to career success. Let's now move into our reality number two. Online information is becoming a commodity, but your network and your expertise, that's your edge. In a world where AI can generate content in seconds, what truly stands out is your point of view, your experience, your thought leadership. And we are already seeing that on LinkedIn. 98% of the Fortune 500 CEOs are using LinkedIn as their primary social media platform. They are posting and created content much more than two years ago. And the format on the rise, it's a video. Let's take an example. So this is an example from Syra Malik. Syra Malik, she's chief investment officer with Newin. Her content on LinkedIn is consistent, low production, but also very personal and authentic. Her two topics are mentorship and market intelligence. Those two themes resonate profoundly with her audience. And this is exactly the kind of authentic leadership that builds trust. We surveyed our members. Today the vast majority of professionals are telling us that the most trusted source of information for them today is not AI or search. It's their network. And three out of four members that we surveyed say that in a world where there is AI content everywhere, what's really important is to lead with a personal and authentic point of view. We all know in this room that AI has unlocked data and scale as never before. But credibility can't be automated. Moving now into our reality number three, it's about business. The business of course is being transformed. As a companies embrace AI, they need to reinvent how they operate. Let's have a look at the Microsoft 2025 work trend index. We see two things. The first one is half of the teams are using AI to upskill themselves. And the second thing almost half of the companies are using AI to gain efficiencies while maintaining headcounts. So we see that AI is an amplifier today for business transformation and different businesses have very different needs. When we look at small companies, they are using AI to boost creativity. Medium companies are using AI to automate tasks and large businesses are using AI to rework, reinvent their processes. There is not a onesizefits all approach but there is a common theme and that theme is that AI is today amplifying business capabilities and skills. So with this context in mind with this realities how can LinkedIn help? For today I chosen to talk to you about three things free tools that all of us can use to get better at our jobs to be more efficient. With these realities in mind, the first tool is our AI solution to help you hiring for the right skills within within your company. The second tool is about to leadership. I talked about expertise about network. And the third tool is our brand link program to help B2B brands build credibility in an AI era. Let's have a look together. So the first tool is our first AI powered hiring assistant. We call it LinkedIn hiring assistant. Let's have a look. The world of work isn't just changing. It's being rewritten. You need more than AI tools to help you hire faster. You need enterprisegrade solutions to help you hire better. Meet Hiring Assistant, the only recruiting agent powered by the world's most dynamic talent network. Builds on trusted realtime data from over 1 billion members. Hiring Assistant delivers higher quality short lists and uncovers candidates you'd otherwise miss. Based on your hiring goals, it runs dozens of searches across LinkedIn and your own data, sourcing top talent even while you're away. Plus, hiring assistant learns from your feedback, getting smarter with every search. It helps elevate your outreach, drafting personalized messages and handling basic screening questions so you can connect with qualified candidates. Ready for the next step, the results? Better matches, more responses, and in less time, which means you'll have more time to focus on the human side of hiring. and the work that drives the most impact. Hiring assistant, the only recruiting agent powered by the world's most dynamic talent network. And well, this is huge. It's saving you hours of work to get access to better skills, better candidates, better hires, and ultimately better business outcomes. And it's here for all of us today. LinkedIn hiring assistant is available in English but in the coming months we'll add new language capabilities. Moving now to the second tool I talked to you about that's about thought leadership. It's about expertise about network. Our thought leader ad format allows B2B brands to tell authentic humanled stories from your sea levels, your employees, your clients, your your experts. It will allow them to get in contact with people that really matter for their businesses to get beyond the firstderee connections to expand their network and to share their expertise. We have here a powerful example from Daniel Laa.com chief product and technology officer and the results they speak for themselves. Twice click rate compared to other ad formats. Because today, more than ever, people want to hear and to learn from people. The last tool I wanted to talk to you about is our brand link program. At LinkedIn, we are partnering with premium publishers like The Economist, the BBC, the Wall Street Journal, Bloomberg, Forbes, but also with creators. And we created this program to help brands get in contact with their audiences in a highly expert and relevant context. We have examples here on the screen like ACP who is sponsoring Ellie K Miller in our AI at work show. also service now sponsoring the CEO playbook with Steven Bartlett because the voice their expertise and the network are our most powerful assets. Let's have a look together at brand link. The most influential and trusted voices in the world are uniting around the topics that are top of mind for professionals in one place. LinkedIn is literally where business begins. LinkedIn. Was there ever a day where you doubted that decision? 2025 is the year of AI agents. Introducing Shows by LinkedIn, a new video experience that will get your B2B audiences talking around topics your audience needs to know about today to upskill. Hey everybody, I want to show you three really cool things that you probably didn't know you could do with AI. Catalyze conversation. Five fails a day. That's my philosophy. And inspire action. Then you have an opportunity to hone an incredible skill that separates the great leaders from the rest. Shows by LinkedIn put business influence in motion. Are you in? So let's recap. The first thing today knowledge is abundant. What sets us apart is our expertise and our network. The second thing in the coming years many of us will have to reimagine our paths to start something new. So we need to keep learning. We need to upskill ourselves. And third thing for businesses success means welcoming change. Rethinking how they work, how they operate, thinking about new roles and new processes. Together these realities define how we shape the future with confidence and through all of this one things remains constant. LinkedIn is the network that works for you because to stay competitive what makes you stay competitive is your network is who you know what they know and what you know. I might be a little biased by saying that, but LinkedIn is and will always be the place to do that. Before I leave, I wanted to share one last thing with you. In the last weeks, we had our AI in work event. It's a global event to help professionals build the skills and networks to thrive. So whether you are rethinking about your career or just looking to invest into a new AI skill, it's a great place to start. Thank you everybody and let's network and let's connect on LinkedIn. Thank you."},"yoast_head":"\nElevate Online 2025 On Demand | Watch Top AI Sessions Anytime<\/title>\n<meta name=\"description\" content=\"Catch up on Elevate Online 2025 with full on demand access. 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