{"id":25583,"date":"2026-01-29T08:08:29","date_gmt":"2026-01-29T08:08:29","guid":{"rendered":"https:\/\/monday.com\/elevate\/?post_type=elevate_session_25&#038;p=25583"},"modified":"2026-02-16T20:47:08","modified_gmt":"2026-02-16T20:47:08","slug":"own-your-narrative-building-a-powerful-brand","status":"publish","type":"elevate_session_25","link":"https:\/\/monday.com\/elevate\/2025-session\/own-your-narrative-building-a-powerful-brand\/","title":{"rendered":"Own your narrative: Building a powerful brand"},"template":"","end_user":[89],"session_type":[50],"monday_product":[],"session_duration":[81],"class_list":["post-25583","elevate_session_25","type-elevate_session_25","status-publish","hentry","end_user-leaders","session_type-keynote","session_duration-15-minutes"],"acf":{"image":25584,"text":"Learn how to build a personal brand that accelerates your career. Gain frameworks to showcase your achievements, align with leadership goals, and leave with a 30-day action plan to immediately implement your brand-building strategy.","speakers_select":[25153,25585],"video_host":"","video":"nVvoDZbSlvk","vimeo_video_id":"","time":"","teaser_url":"https:\/\/res.cloudinary.com\/dupfy9mwu\/video\/upload\/v1771273671\/videos\/elevate-2025\/teasers\/D2_S2_Build_Your_Brand_Clean_Master.mp4","video_starts_at_second":1,"video_duration_seconds":30,"additional_tags":"","show_in_must_see_section":false,"video_transcript":"Hello everybody. Day two. How is everyone feeling? Awesome. Um, this is by far my favorite session of the day. And I'm not biased. Bias for sure. But we're talking about building a brand. And I'm not talking about Instagram followers and Tik Tok. I don't know how to do that. But I do know how to build a professional brand because I've become a team leader at 24. I've become a director at 25 and a global vice president at 26. Did I know what I was doing? Maybe. But the brand is what helped me get through my career, build an incredible following, and continue to inspire others. So, let's get into it. Why branding is key. Strong brands create immediate recognition and an emotional connection for both companies and individuals. Your brand is what people think of you before you enter the room. So, let's talk about my favorite brands. For over a hundred years, Disney really represented magic, family, imagination. Just think about Lion King, the the movie, the start of the movie. The music, the sunrise, the animals gathering to get to the Pride Rock. That is an emotional connection many of us have with our childhoods. And that really, really creates the brand of Disney to say it's magic. It is family. It is the happiest place on earth. And Disney isn't just about just a company, right? It's about a memory factory, a timeless reminder for us that it is more than life. It's something that connects us to the world, something connects us to beyond what we imagine. And uh I live in Florida, so I know the happiest place on earth. The second brand that I think about is BMW. For decades, it has made a promise about performance and precision engineering. I think of all the ads you see during the year and it's always a mountain and beautiful sunset, but for me it's the holiday and Christmas ads when a family is driving down, they're in the snow, they're weaving through the mountains, and they're on the way to see their other family members. And it's about the quietness, the precision, the engineering, the immediate promise BMW has created for their buyers, about mastery and motion. So BMW is not just creating an engineering car, it's creating an emotional connection to their craftsmanship and that turns into connection. Then if you think about Nike, um it's been, you know, from the moment that Michael Jordan laced up the Air Jordans and Nike became more than a brand. So, if you think about Nike first, you think about the swoosh, the very famous swoosh that got paid absolutely nothing, but the lady finally made money eventually. But it's about the celebrities, but also, if you think about their ads, it's about the common people that lace up that sneaker in the morning, trainers. Sorry, we're in London. Um, that lace up the trainers in the morning and get on the run before the sun is up. It's about making it human, connecting it to any average person and making them feel unstoppable. That is something that a brand creates, right? You're connected to them. You feel an emotional connection to them and you associate them with something. And it reminds us that it's not just about selling a product. It's about selling a feeling, lifestyle, and a belief. So, your personal brand, and that's what we are here for, is not really any different. It's what people think of you. It's the trust, the inspiration, and the energy your name is associated with. So, let's think of one of my favorite people. I've read all his books. Love him. Richard Branson. He really covers and embodies adventure, boldness, charisma, and an honest honest representation of a human. He's never pretended to be anyone else. So if you think about when Virgin was launched, he was going against British Airways, which was a massive brand. They had a huge standing and there were delays and there were things that were broken. So he personally made the calls to his customers apologizing for the delays and also asking how he could improve the experience. So for all of those who love to watch movies on the planes, Virgin was actually the first airline that took the pledge to bring that to their customers. They brought in those I don't know if I think this is age appropriate, the DVD players on the plane that died after an hour. So nobody could finish a movie, but it was the experience that they brought forward and tried. The second one that I loved that he came up with, remember if you flew Virgin, they had these plastic air um flights, like a little airplane and people started stealing them. They were they were so cute. So instead of getting mad at their customers, that became an extension of their brand that they took home. So that is something that comes from a personal brand, personal belief, authenticity, just being yourself and turned into his global brand. And my second favorite person is of course Arena Williams. She defines, you know, resilience, excellence, sportsmanship, unstoppable, uh, perseverance to reach 23 grand slams. But I think so many people, and I myself connected to her the most when she showed the vulnerable side of having a child and trying to come back to compete at that level. She didn't hide away of saying, you know, I have enough grand slams. I'm just going to wait it out and hide behind a year until I recover. She showed us her experience of coming back, still breastfeeding, still trying to raise a child, and still trying to be a champion. That connected us to her personal brand and made us think of her as a human. That is the biggest part. She's unforgettable and she let people see the humanity behind the 23 Grand Slam legend. This one is actually a recent story I learned which was very very cute and I'll explain why. Theodore Roosevelt still a man that carries a big brand in many rooms century later. But it wasn't about a brand he thought of. It was about his valleys that created a brand for him. So sometimes when you're thinking s sitting there and thinking okay this is what I stand for but what are your values what do you represent is it family is it something you believe in being uh honest and open to with people for him he was a reformer he was a strong politician but there was a story that made his brand something that's was completely unthinkable so they were on a hunting trip with his team in 1902. And during that trip, his team capt captures a bear. And they go, \"Okay, we got him. Shoot him.\" And he goes, \"No, that's unethical. I can't do that. You're holding him.\" And that story made to the news. And that story made to the Brooklyn toy shop. And the Brooklyn toy shop decided to create a bear name him name him Teddy. So teddy bears that we continue to buy for our kids. I just bought one at Starbucks. It was very cute. Can't wait for Christmas. Teddy bear came from Theodore Roosevelt not wanting to shoot a bear for his morals. How amazing is that? That's trust built on his morals and his brand. So, how do we do this? It's about understanding what you stand for, but also being consistent and maintaining visual and messaging consistency. So all the brands we talked about, it's a consistent recognition of what they stand for. A 100red years of Disney, a 100red years of promise that they will create that imaginary space, that magical space. It's the same for your personal brand. So I'll be honest with you. Three years ago, if you asked me to do this, I would black out. I would not remember a word I said, and I would hope it'd be over. And then I said, you know what? Let me push through it because I for the last 11 years wanted to give give back to people. I'm an immigrant. Don't let the American accent fool you. I was born in Ukraine. I came to the US when I was 12. For my parents, it was you become a math teacher, a doctor, an engineer. No other options. So, what is head of partnerships? My parents still don't know. But three years ago, I said, you know what? We're going to push through this. And what do I represent? There's three topics I deeply care about. Number one, leveraging partnerships to build revenue streams. Very techy, very standard. This is why we're here. Number two is create an actionable blueprint for people to follow because if we inspire others, we create the new leaders. And number three is new. So I still have no idea what I'm talking about, but I'm trying is going from zero to 100 in AI space. So we're trying there. And when I did this three years ago, what I was able to achieve is consistency in my brand completely randomly being named as a top speaker and created my own podcast with no funding in three years. And I did nothing. I didn't pay for this. I went from 5,000 followers on LinkedIn to 11,000 followers on LinkedIn. And that was all about visual and message consistency. So, why is branding key to career development? I'll pass it all over to my partner in crime, Leia Bowman, to talk about some really practical tools. Hello. Hello. Second day of Elevate. Thank you guys for being here. Um, my name is Leia Bowman and I'm the head of customer product innovation at Monday. Um, and about a month ago, I celebrated my 8-year anniversary at Monday. Um, and I've learned a lot of lessons in the past eight years that I and even going way further back, further back than we're going to talk about, but um, I'm going to share some of the learnings with you and I hope that you'll be able to take them with you. So, let's start with raising our hand. If we work hard, you work hard, raise your hand. Now, I want you to keep your hand up if you think that your results speak for themselves. Okay? They do not. Yes, I'm like really going to burst that bubble. We're going to talk about some hard truths. Um, your results don't speak for yourself. Career development is not a straight line. Organizations are leaner, promotions are fewer, and competition for big roles is fierce. Work is happening remotely across geographies. And the truth is a lot of effort goes unseen. That's why personal branding matters. It makes sure that your impact is visible even when you're not in the room. Here's the thing. Leaders don't just promote skills. They promote people. They promote people that they trust. People they see as adding strategic value. That's what your brand does. It helps you build that credibility, build influence, and it helps you expand your impact. The fact is, promotions do not just happen. They are the result of exceeding expectations time and time again. And here's the catch. Again, there's quite a bit of competition to get to the top. Everyone's working hard and everyone wants to get to their next role. And that's why building your brand is not optional. It's how you stand out in the crowd. We all like to think that our work speaks for itself and we're going to be recognized for it. But it does not. The truth is that your manager probably doesn't even know 50% of what you're doing. They don't know how much effort it takes and they don't always know how it impacts the business. That's why it's on you to be intentional, to be persistent, and to showcase your success. And not just any success, but the kind that connects directly to what your manager cares about. And if you don't know how the work you're doing or the projects you're taking on connects to what your manager cares about, then that is your first job is to figure it out and define what success looks like for you and make sure that they see it. You don't need new tools to showcase success. You already have them. You use them every day at work. the reports, the dashboards, the updates. It doesn't matter what platform it is. You are using these things somewhere and you can use them to highlight impact and not just activity. Here's the key. When you design your processes with success in mind, the data is going to help you tell the story about your impact and it will do the bragging so that you don't have to. Many of us are not comfortable speaking up about our own success. It feels uncomfortable. But when you build the correct processes, you are able to show your impact in a way that makes it clear without you being loud about it. Too many people make the mistake of assuming that your manager will map out your future and they will not. You own that conversation. Anything you're not discussing with your manager is happening only in your head. Uh yes, it's uncomfortable and yes, it gets buried in the day-to-day and it's not always the first thing you're going to want to talk about and maybe it's not the thing your manager always wants to talk about either. And sometimes you're waiting for your manager to give you answers when really they're questions that only you can answer for yourself. And it's on you to prioritize thinking about your next five years and having or three years or two years and speaking with your manager about how you're going to get there and to ask the hard questions. Am I meeting expectations? What gaps are going to hold me back from getting to the next role? What do I need to do in order to move forward? And remember, promotions are competitive. And if you're not having these conversations with your manager, someone else on your team is. At the end of the day, your brand is going to be the story people tell about you when you're not in the room. And if you don't shape that story, someone else will. So decide what you want to be known for. Make your actions match it because promotions, opportunities, big roles, they don't just go to the hardest workers, although we like to think that they will. Uh they go to people who are seen, trusted, and remembered. And that's the power of building your brand. And that's how you can take control of your career. So let's get practical. You want to build your brand, say yes to more things at work. Not everything, okay? Not everything, um, but the right things. Say yes to joining task forces. Say yes to building new workflows instead of waiting for someone else to do it or complaining about it in a corner somewhere. See a problem? Fix it. Present, pilot, run a retro. Create something that people are actually gonna use. Say yes to helping to onboard new team members. It's not about being loud. It's about being visible, trusted, remembered. That's how you build your brand from the inside out. You can also amplify your brand beyond your company, positioning yourself as a visible, credible voice. You want to build your brand beyond your team, beyond your company. You have to start showing up outside the four walls of your company. And by the way, being here is a great step. Uh say yes to opportunities. Say yes to speaking, panels, podcasts, whatever you have access to. I know that it can be a little bit uncomfortable to step out of your comfort zone, but this is how you move forward. Say yes to going to meetups. You never know who you're going to meet or what's going to come out of it and you are definitely gonna learn something. Write the LinkedIn post. Make it part of your routine. It doesn't need to go viral. It just needs to be real and authentic, something you've learned, something you've built, something that was hard for you. Say yes to sharing how you work and how you get results. Say yes to mentoring someone outside of your company or finding someone who will mentor you. Get your name in a story, in a case study, in a conversation that lives outside your day job. Because when people outside of your company start knowing who you are, that's when opportunities start finding you, right? And I'm not talking about getting a new job. I'm talking about speaking opportunities and collaboration opportunities and side projects. These are the things that keep us going, that keep us inspired, and keep us learning. And lastly, crushing it at your job is important, but here's the truth. Again, it's not enough. The relationships that you build inside and outside your company are going to be critical to your success. For some people, relation relationships come naturally. For others, it takes more work. But for everyone, it takes time. Usually, your personal time goes into building relationships. If you're serious about building a career and building a b a brand, you do have to invest in relationships. There are three roles that are going to be key to your development. You have mentors, champions, and then you've got colleagues and peers, and they matter more than most people realize. They can completely shift the trajectory of your career. Whether you get promoted, tapped for a big project, or even just seen in the right light often depends on whether these seats are filled and who is sitting in them. So, let's break it down. A mentor. A mentor is someone who's been there. They've done it before. They help you zoom out, make smarter moves, maybe stop you from making bad decisions, and stop spinning out in your own head. Champion is somebody who um speaks up for you in rooms that you're not in. And they are can be colleagues, they can be somebody on another team, but they are people who help open doors by advocating for you and speaking nicely about you and promoting your achievements when you are not there to do it yourself. And colleagues and peers obviously inside and outside of your company are people at your level that help you uh manage the perception of how other people see you because it really matters how your colleagues and peers speak about you. So invest in those relationships. Treat everybody with respect. The same respect that you would treat upward, you treat around you. Um and it makes a huge huge difference. Be intentional. Know who your people are. Uh the champions, mentors, peers and colleagues that you invest in will become your support bench, right? And everybody needs a support bench. Everybody needs people who are championing them in rooms that they're not in and speaking about them and speaking about their achievements. That's what helps drive us forward. So, make sure that you know who's filling these seats and that you invest in building those relationships because nobody grows alone. Let's make this practical. We're going to do one exercise to get a preview into what build your brand is. And I'm going to call Olga back up on the stage to lead that. Thank you very much. Thank you. Okay. Did everyone get scared and said when we said go speak somewhere? Yeah. Okay. Do we want to make it practical? Yes. Think about schools you went to. They're kids coming up and being absolutely scared about what the next opportunity is in the market. Go tell them about your career journey. You can reach out to previous professors, principles, and say, \"I want to come in and tell the kids about my journey.\" Very easy. We have an existing relationship. Less scary. Yeah. All right. We made it inspiring. We're not Disney. We don't have a hundred years of a brand. We might be just starting out. So, I want you to take out your phones. I want you to create scan the barcode. And as you're doing this, I want you to think of very simple three traits that you want to describe you in a professional setting. If people did not have enough coffee, we have some for inspiration. Three traits and feel free to submit them. I'll give you 20 seconds. It could be anything from I want to be recognized as someone who is persuasive. I want to be recognized as someone who is a leader in the room. I want to be someone who is knowledgeable and trusted. I want to be an amazing manager. Anything that really means the world to you. So, think about Theodore Roosevelt. He didn't write them down. He didn't have maybe. But think about his values. He represented them. He stood behind them. So, what represents you as a human, as a professional? All right. Part two. Think of a friend that you trust that knows you really well. Think of a co-orker that you love working with. Think of a manager. Yes, scary. And an executive that you'd love to think to know what they think of you. We're going to make it very easy. You can take a picture of this. The exercise is, yes, you thought of your three traits. Very wo woo, very creative. But how do we make this practical? So what I would like you to do is take a picture, copy paste it, and think of those three people. You can go more. I know a lot of overachievers that have done this exercise that message more than 10 people um to get their feedback, but you can tell them, I'm doing a leadership workshop and I would love to hear and get your help on an exercise I'm working on. What do you think of me when you think of me? How do you describe me in three words? It's a really fun exercise to get to know what other people think of you without any additional prompts. Still woo woo, right? So, how do we make this practical? If you said, \"I want to be a leader.\" And out of the three responses you get, no one mentions this. What does that tell you? This is something you can start working on today. How do you become a leader? It's not the next promotion. It's not the negotiation in the next cycle. It is stepping up, leading a team meeting. It's when someone's coming to you for help, saying, \"Hey, let's turn this into a coffee dates.\" Dates. That sounds a little uh let's turn it into coffee meets every two weeks. I'm here to help you grow. Find a junior person. Start building yourself as a leader. If someone said it's a trusted person and none of that was mentioned, how do you build trust? How do you make sure you're represented as a knowledgeable person in the room? Think about weekly updates on the projects you're working on. Think about being visible. Think about sharing information that you know and you assume others know, but most likely they don't. Think about consistency. Think about being present. So you got a little bit of a preview today, a half an hour preview of what we do with Leia when we build your help people build build their brands. We will actually do workshops in person. They're about two hours long that get more practical than this and we're doing one in London December 2nd. So if you'd like to join us, feel free to sign up. So to wrap this session up, if you remember any thing from what we said today, branding is key to your career development. You want the next title, branding is key. You want that next promotion, branding is key. You want more money, your brand is key. Building your brand is important. It's not a one-off. It's not a one-off conversation with your manager. It's about consistency and staying present. So if that overwhelms you, make it what means what it means for yourself. I I'll give you an example. Three years ago, I posted once a month. I took a picture at a conference, post it, and then I said, what is my consistency? What feels comfortable to me? And that was half an hour in the weekend putting together three to four posts, scheduling them in advance and sticking to my three things that I care about. Talking about revenue and partnerships, talking about blueprints, and talking about AI half an hour commitment, four to five posts. That was comfortable to me. You do not need to be online every five seconds, but create what's what's comfortable to you. And number three, build your support bench. The best advice I've heard from a person who spent 10 years in film industry and then switched to HR. How do you do that? She said she went to her family members, all of them, cousins, brothers, aunts, very far aunts, and said, \"Hey, let's go grab a coffee.\" And what she did in that one hour of a coffee and is she said, \"Tell me about your day at work. I'm in film industry and I want to switch my careers. What does your life look like? And after having multiple of those conversations, not only she found something that interested her, she found her mentor. That mentor in turn after a while turned into a sponsor who helped her find a job and she now is working for LBMH, which is the biggest brand in the world as a head of HR for Amy. So yes, it's overwhelming, but it's very possible and very digestible. And hopefully you learned something from today and we'll start building your brand. Thank you for joining us."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elevate Online 2025 On Demand | Watch Top AI Sessions Anytime<\/title>\n<meta name=\"description\" content=\"Catch up on Elevate Online 2025 with full on demand access. 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