{"id":25581,"date":"2026-01-29T07:57:50","date_gmt":"2026-01-29T07:57:50","guid":{"rendered":"https:\/\/monday.com\/elevate\/?post_type=elevate_session_25&p=25581"},"modified":"2026-02-15T09:51:31","modified_gmt":"2026-02-15T09:51:31","slug":"the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook","status":"publish","type":"elevate_session_25","link":"https:\/\/monday.com\/elevate\/2025-session\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\/","title":{"rendered":"The new impact standard: How AI is rewriting the GTM playbook"},"template":"","end_user":[83],"session_type":[50],"monday_product":[94],"session_duration":[76],"class_list":["post-25581","elevate_session_25","type-elevate_session_25","status-publish","hentry","end_user-marketer","session_type-keynote","monday_product-ai-capabilities","session_duration-10-minutes"],"acf":{"image":25582,"text":"monday.com<\/a> CMO, Harris Beber, shares how the most competitive marketing and sales teams are using AI to unify go-to-market efforts, transforming speed, collaboration, and strategy for the new age of intelligent, insight-driven execution.","speakers_select":[25195],"video_host":"","video":"rIFK8U0EjHQ","vimeo_video_id":"","time":"","teaser_url":"https:\/\/res.cloudinary.com\/dupfy9mwu\/video\/upload\/v1770902197\/videos\/elevate-2025\/teasers\/The_New_Impact_Standard_How_Ai_Is_Rewriting_The_Gtm_Playbook.mp4","video_starts_at_second":1,"video_duration_seconds":30,"additional_tags":"","show_in_must_see_section":false,"video_transcript":"I'm Harris, Monday CMO, and I'm so excited to be here at my first Elevate London. I know it's not easy to step away for two whole days and spend it here with us at Elevate, and we don't take that for granted. So, thank you. Before we get started, Legal asked me to share this fun brief note that you've seen too many times about forward-looking statements with you all. But now that we have it up there, why don't we get this out of the way and let's get to why I'm really here today. I'm here today to share a story. It's an important story with you all. You know, it's important because I found my coolest jacket to wear, so I look like a proper CMO. I put on my Monday socks. Uh but in all joking aside, this is a story that every marketer, every salesperson is familiar with. And as a marketing leader, it's a story that I have seen too many times. It's a story about sales and marketing, two teams that have the same goal. They both want to generate growth and revenue for the business, but they often find themselves at odds, struggling to work together. Marketers spend time brainstorming, developing creatives, doing research, building campaigns, generating traffic, qualifying people, only to have sales come back to them and say, \"These leads are rubbish.\" My answer to sales, maybe. But we need to fill in the data. We need to know what happened to those leads because as a marketer, I just want to win. And if the leads aren't good, I want to bring in different leads. Good leads. But to do that, the marketing team needs data. But let's all be honest. Sales teams are great at speaking, but they're not always great at entering data. So what do we do? How do we solve this? Today, we're here to bridge the gap, to change this story, to change how sales and marketing work together. But to do this, sales and marketing must have new ways of working. They need technology that can work with them. It needs to help by doing the work for you. It has to not only provide a 360 customer review in real time, it has to be there for you all the time. And none of these capabilities will matter if they're not adopted. So easy. It has to be so easy that a salesperson will actually use it. And lastly, you need to be able to not only deliver the right message at the right time, but it needs to be hyperpersonalized. And that's why we're here today, to introduce you all to something that is capable of doing all of this. Enter Monday campaigns. Monday Campaigns is going to make a huge difference for marketing and sales teams. Up until now, working with Monday was all about managing the work in your business. and your marketing or your sales operations. But today that's different. Now you can actually execute your marketing work directly connected to your CRM. You'll go from planning campaigns in Monday to actually building, executing, and optimizing them in Monday. As you saw in Daniel's our CPO session, we're now officially launching Monday campaigns. It's available for you to try. It's part of our CRM suite. It enables you to turn your MQLs into valuable leads that sales will love and ultimately customers that generate revenue for your business, which is what we're all about. It's fully integrated marketing solution that leverages actual sales data and turns them into marketing insights that deliver impact. But before we dive deeper, let's show you how AI is embedded into every part of campaign building. executing and optimizing to win each and every time. Let's play the video. Say hi to Monday Campaigns, the new AI campaign builder that runs itself. No more chasing ideas. Monday Campaigns scans your CRM, calendar, competitors moves, market trends, and even your social networks. AI analyzes and extracts insights and suggests the best campaign ideas on a silver platter. Then it builds your campaign, creates stunning designs, writes subject lines that captivate your leads, and crafts perfect emails they will actually read. All created in seconds. Timing done for you. Our AI knows exactly when your audience is ready to engage and sends your campaign right then. Qualified leads flow straight from campaigns into your sales pipeline. They turn into calls and eventually customers. When your team closes deals, our AI analyzes the data, capturing winning lines, key phrases, and strategies, turning the best insights into powerful campaign fuel, so you can constantly optimize your marketing and land better results every single time. Monday campaigns, marketing just got smarter and way easier every single time. Monday Campaigns is designed to streamline and optimize marketing campaign processes for teams of all sizes. AI helps you run your email marketing automatically. It suggests the best campaign ideas, writes the copy, designs the email, picks the timing, it just runs the campaigns. No more guessing or need for additional tools. You leverage your data to drive the top, middle, and most importantly, the bottom of your funnel efforts that will support your business growth. It's exciting, right? All right. When I joined Monday a few months ago, they told me they go big here, but I thought to myself, that's what everyone says. And you know, it was truly truly different here. Let me show you what this means with an actual use case. This is Vitalcore. It's not a real company, but the challenges they face are very, very real. They're a vitamin company that sells product to huge distributors across all the US. They're launching a brand new immunity product. It's an immunity boosting multivitamin called immunity boost. Uh, and it's the first product of its kind in vital cores catalog. Let's take a look at how they're going to launch this product differently now that they have Monday campaigns and it's going to help them accelerate sales and business for the company with AI woven directly into the campaigns. It not only suggests intelligent and creative campaign ideas, but it also sets the campaign up for vital call marketers within minutes, not weeks, not months. You can now run campaigns from first touch to final sale. You can make memorable marketing campaigns in minutes. You can start with a template or you can build your own creative. No coding necessary. Yes, you now have the power to launch campaigns faster than ever before. And Vital Core wants to use this power for a campaign promoting their new product, immunity boost. And it's right before the winter. Using campaigns, they'll get suggested key messages on brand, on design, a segmented audience to send right in the right moment just with a simple few clicks. And that's the best part. The CRM data is built into the product. It's fully updated in real time, working just as a marketer needs to it with the creative and launch all as part of the loop. But it's not only the creative itself or when it sends. Sometimes the bigger question is who do you have to send it to? How do you as a marketing team know the right person to send it to? And you want to make sure that the targeting is right because let's be honest, I was just talking with our CEO. I think I have a 3,000 unread emails in my inbox as does everyone. We have an overload of inbox uh messages and we want to get it right. So, if you have the right message to the right person at the right time, that's what magic is. And in the past year, Vital Cor's wholesale sellers have missed a lot of deals. And they missed it because they didn't have this key product in their suite of products to offer customers. But Monday Campaigns knows about it. They've been tracking this for a while. And because of it, they suggested a campaign uh for that has just that. They're going to re-engage the lost opportunities with customers who wanted this product but they didn't have it available for them. So you see they have the suggestion right here. Monday campaigns is there already ahead of the marketer ready to go. Let's take another example. A big part of Vitto call strategy in 2025 is joining and sponsoring lots of industry events. We do that here. That's what Elevate's all about. And the field marketing team is different than the wholesale marketing team. Monday campaigns AI already detected that there was an upcoming event in the calendar and it automatically builds a nurturing flow for this event. The best part, the marketing lists are dynamic. So every interaction at the event that comes in that they speak to a customer, it's automatically updated into the CRM tool. If people spoke to someone, set up a follow-up meeting, there's no more frustration trying to get salespeople to update the tool. It's done dynamically in real time. Now that we've shared two different examples that were based on our planned activities, what about when things happen that are unplanned? How do we handle that? Monday campaigns is there with you every step of the way. Like what happens if their biggest competitor decided to do a price increase? This could be a huge opportunity for their new product, but Monday campaigns is already ahead of it. The AI built into campaigns is searching for industry insights. They detected that there was a price increase, and they're able to build a campaign directly to compete against this, offering competitive pricing, one deals, and more revenue on their new product that they just launched. In record time, the AI has built amazing Monday campaigns, but most importantly, it helped the marketing team set up each of the three campaigns. It gave the vital core marketers an opportunity to make adjustments that they wish because they're in full control. So, they never hit schedule or send before checking it. But all the heavy lifting was taken care of for them. Each campaign launched starts nurturing leads. ability to generate revenue in minutes, not weeks, not months. With every send, the AI in Monday campaigns is getting smarter and smarter. It's learning with you, just as marketers learn, but it's doing it in real time instantly, and it makes each new information and new campaign more informed and more performative. It learns from all the metrics. It learns from what worked and didn't work. and that drives results. But it's not only about the campaign executions that really matter. It's not only about developing more creative ideas. It's not about building more audience. It's about ensuring that every opportunity that is created is translated into a customer win. It's about creating a shared language between marketing and sales, which even though Casey, our CRO, and I share this language, our teams don't always. And that's why we're coming together to build a product that helps every company get the same shared love language that Casey and I have. And now that we've aligned all this funnel data, we understand how leads interact with Vital Core's marketing assets. All this information helps sellers stay up to speed. It helps them win deals. All this data is automatically updated within the core CRM platform. Sales could see every detail in real time, making them more informed and more productive. There's no more manual exports, no more updating heavy spreadsheets, no more duplication errors. It's just simply works. Once sales starts interacting with those leads, the new information is also updated into the CRM. So, it's continually being leveraged by the marketing team to build new campaigns. So each new one is iterative and better. So the marketing team at Vitalcore can see what worked, what can be improved. The campaign performance is connected directly into sales results which enables us all to grow better together. Marketing operates faster, more efficiently, and more effectively. Sales receives higher quality leads and therefore closes more deals. Marketing efforts are directly tied to business impact. And of course, what gets me up in the morning and every other CMO up in the morning, sales is finally happy. Because when AI is built into the products you use, you'll always be confidently ahead. And that's what we all care about, getting ahead, delivering business impact. Thank you all for attending Elevate with Monday. We're really, really excited to have you here. We want to share more about how this could work for you uniquely. Every business is different. So, come by the CRM booth, learn, see how easy it is. It's not just me on stage clicking buttons. It's genuinely easy. We use it internally. Each of our teams is trying our new tools. I've built several of our AI agents. In fact, I had an idea for a new product. I asked Daniel to help me build it. He said, \"Just go try it in Agent Factory. Prove to me it works.\" And within an hour last Friday, I had something that was mind-blowing. That is what makes Monday different because the best AI out there isn't the best latest model. It's the AI that you and your teams will actually use to deliver results. And that's why we're here today. So, thank you all. See you at at the rest of the events."},"yoast_head":"\nElevate Online 2025 On Demand | Watch Top AI Sessions Anytime<\/title>\n<meta name=\"description\" content=\"Catch up on Elevate Online 2025 with full on demand access. Explore top AI sessions, keynotes, and monday.com product deep-dives to transform how your team works, all on your time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monday.com\/elevate\/2025-session\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevate Online 2025 On Demand | Watch Top AI Sessions Anytime\" \/>\n<meta property=\"og:description\" content=\"Catch up on Elevate Online 2025 with full on demand access. Explore top AI sessions, keynotes, and monday.com product deep-dives to transform how your team works, all on your time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monday.com\/elevate\/2025-session\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Elevate by monday.com\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-15T09:51:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monday.com\/elevate\/wp-content\/uploads\/2026\/04\/Meta-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monday.com\\\/elevate\\\/2025-session\\\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\\\/\",\"url\":\"https:\\\/\\\/monday.com\\\/elevate\\\/2025-session\\\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\\\/\",\"name\":\"Elevate Online 2025 On Demand | Watch Top AI Sessions Anytime\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monday.com\\\/elevate\\\/#website\"},\"datePublished\":\"2026-01-29T07:57:50+00:00\",\"dateModified\":\"2026-02-15T09:51:31+00:00\",\"description\":\"Catch up on Elevate Online 2025 with full on demand access. Explore top AI sessions, keynotes, and monday.com product deep-dives to transform how your team works, all on your time.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/monday.com\\\/elevate\\\/2025-session\\\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/monday.com\\\/elevate\\\/2025-session\\\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/monday.com\\\/elevate\\\/2025-session\\\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/monday.com\\\/elevate\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The new impact standard: How AI is rewriting the GTM playbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/monday.com\\\/elevate\\\/#website\",\"url\":\"https:\\\/\\\/monday.com\\\/elevate\\\/\",\"name\":\"Elevate by monday.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/monday.com\\\/elevate\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Elevate Online 2025 On Demand | Watch Top AI Sessions Anytime","description":"Catch up on Elevate Online 2025 with full on demand access. Explore top AI sessions, keynotes, and monday.com product deep-dives to transform how your team works, all on your time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monday.com\/elevate\/2025-session\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\/","og_locale":"en_US","og_type":"article","og_title":"Elevate Online 2025 On Demand | Watch Top AI Sessions Anytime","og_description":"Catch up on Elevate Online 2025 with full on demand access. Explore top AI sessions, keynotes, and monday.com product deep-dives to transform how your team works, all on your time.","og_url":"https:\/\/monday.com\/elevate\/2025-session\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\/","og_site_name":"Elevate by monday.com","article_modified_time":"2026-02-15T09:51:31+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/monday.com\/elevate\/wp-content\/uploads\/2026\/04\/Meta-Image.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/monday.com\/elevate\/2025-session\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\/","url":"https:\/\/monday.com\/elevate\/2025-session\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\/","name":"Elevate Online 2025 On Demand | Watch Top AI Sessions Anytime","isPartOf":{"@id":"https:\/\/monday.com\/elevate\/#website"},"datePublished":"2026-01-29T07:57:50+00:00","dateModified":"2026-02-15T09:51:31+00:00","description":"Catch up on Elevate Online 2025 with full on demand access. Explore top AI sessions, keynotes, and monday.com product deep-dives to transform how your team works, all on your time.","breadcrumb":{"@id":"https:\/\/monday.com\/elevate\/2025-session\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monday.com\/elevate\/2025-session\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/monday.com\/elevate\/2025-session\/the-new-impact-standard-how-ai-is-rewriting-the-gtm-playbook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/monday.com\/elevate\/"},{"@type":"ListItem","position":2,"name":"The new impact standard: How AI is rewriting the GTM playbook"}]},{"@type":"WebSite","@id":"https:\/\/monday.com\/elevate\/#website","url":"https:\/\/monday.com\/elevate\/","name":"Elevate by monday.com","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monday.com\/elevate\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"speakers":[{"id":25195,"name":"Harris Beber","position":"Chief Marketing Officer","company_name":"monday.com"}],"_links":{"self":[{"href":"https:\/\/monday.com\/elevate\/wp-json\/wp\/v2\/elevate_session_25\/25581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monday.com\/elevate\/wp-json\/wp\/v2\/elevate_session_25"}],"about":[{"href":"https:\/\/monday.com\/elevate\/wp-json\/wp\/v2\/types\/elevate_session_25"}],"acf:post":[{"embeddable":true,"href":"https:\/\/monday.com\/elevate\/wp-json\/wp\/v2\/speaker_2025\/25195"}],"wp:attachment":[{"href":"https:\/\/monday.com\/elevate\/wp-json\/wp\/v2\/media?parent=25581"}],"wp:term":[{"taxonomy":"end_user","embeddable":true,"href":"https:\/\/monday.com\/elevate\/wp-json\/wp\/v2\/end_user?post=25581"},{"taxonomy":"session_type","embeddable":true,"href":"https:\/\/monday.com\/elevate\/wp-json\/wp\/v2\/session_type?post=25581"},{"taxonomy":"monday_product","embeddable":true,"href":"https:\/\/monday.com\/elevate\/wp-json\/wp\/v2\/monday_product?post=25581"},{"taxonomy":"session_duration","embeddable":true,"href":"https:\/\/monday.com\/elevate\/wp-json\/wp\/v2\/session_duration?post=25581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}