{"id":8601,"date":"2019-10-23T09:20:45","date_gmt":"2019-10-23T09:20:45","guid":{"rendered":"https:\/\/staging-mondaycomblog.kinsta.cloud\/?p=8601"},"modified":"2025-11-19T07:30:34","modified_gmt":"2025-11-19T12:30:34","slug":"streamline-marketing-ops-agile-marketing","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/marketing\/streamline-marketing-ops-agile-marketing\/","title":{"rendered":"Agile marketing: a great option for your teams"},"content":{"rendered":"

Marketing is a fast-paced field that is saturated with the need for efficient problem-solving\u2014 an Agile marketing approach is best-suited to address it.<\/span><\/p>\n

Most teams have only heard Agile when it comes to Agile software development, but it\u2019s actually an incredibly impactful approach to marketing that any marketing department can benefit from. Instead of a team that works and is likely frustrated by slow processes and inefficient collaboration with cross-functional teams, an <\/span>agile <\/span><\/a>approach can lead to more productive teams, faster release times, and improved team alignment.\u00a0<\/span><\/p>\n

In this piece, we\u2019re going to dive deep into agile marketing with key insights from <\/span>Olga Mykhoparkina<\/a>, the CMO of <\/span>Chanty<\/span><\/a> where they use an agile framework for all of their daily tasks and projects.<\/span><\/p>\n

What is Agile Marketing?<\/h2>\n

\u00a0<\/span>\u201cAgile\u201d as a term and process was <\/span>born in the software development world<\/span><\/a>. The agile process worked so well for developers that marketers began to adapt the framework to their needs, and to see amazing results as the benefit.<\/span><\/p>\n

Agile marketing is an approach to marketing that utilizes the principles and practices of agile methodologies. <\/span>The process involves a team of trained and skilled individuals working together on small experiments that are implemented quickly, tested, and adapted or changed to better fit the customer\u2019s needs.\u00a0<\/span><\/p>\n

Agile marketing requires a framework that works best for the individuals on the team, which is probably why <\/span>CoSchedule and AgileSherpas<\/span><\/a> found that 54% of agile marketing teams say they use a <\/span>hybrid approach<\/span><\/a> to their agile framework.<\/span><\/p>\n

In more simple terms, Olga defined agile marketing as \u201cthe process where a team of marketers works quickly, collaborates together, focuses on smaller goals over larger bets, and continuously improves their work based on the feedback they get.\u201d<\/span><\/p>\n

These qualities make it a great fit for marketing, planning, and execution, whether it\u2019s for digital marketing agencies, a freelance content marketer, or someone who runs social media activity for an enterprise. In fact, many teams are starting to ditch the traditional <\/span>waterfall project management<\/span><\/a> approach, which requires long-term planning and detailed execution, with each step building upon the last.<\/span><\/p>\n

Agile Marketing vs. Traditional Marketing<\/h2>\n

If you are considering transitioning from traditional to agile marketing, it\u2019s important to understand the difference. In their annual report, <\/span>State of Agile Marketing Report<\/span><\/a>, AgileSherpas defined the two terms as:<\/span><\/p>\n