{"id":80488,"date":"2021-08-26T10:38:15","date_gmt":"2021-08-26T10:38:15","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=80488"},"modified":"2025-12-07T07:31:39","modified_gmt":"2025-12-07T12:31:39","slug":"how-to-turbocharge-email-marketing-productivity-with-automation","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/marketing\/how-to-turbocharge-email-marketing-productivity-with-automation\/","title":{"rendered":"How to turbocharge email marketing productivity"},"content":{"rendered":"

When was the last time you optimized your email workflows? While your email marketing strategy might be effective, you could be missing out on ways to work faster and more efficiently. Enter email automation.<\/p>\n

In this article, we\u2019ll look at five lesser-known ways to use email automation that will help you become a more productive email marketer while also improving overall campaign performance.<\/p>\n

Why automation is an important part of your email strategy<\/b><\/h2>\n

According to \u201cThe State of Email Marketing in 2021<\/span><\/a>\u201d by Liana Technologies, 77% of the 240 email marketers surveyed say that maintaining communication with customers is their biggest email marketing objective, followed by upsells, cross-sells, and lead generation (56%). These goals can be achieved much more easily with email automation.<\/p>\n

Despite this, only 18% of 1,500 marketers worldwide use automation in their email marketing strategy, according to the Not Another State of Marketing Report 2021<\/span><\/a> from HubSpot, Litmus & Wistia. That means 82% of these marketers are spending too much time and money managing aspects of their email marketing manually.<\/p>\n

Enough convincing! Let\u2019s look at five examples of how you can use email automation<\/span><\/a> to save time and improve your email performance.<\/p>\n

5 ways to use email automation for next-level productivity<\/b><\/h2>\n

1. Automated welcome series<\/b><\/h3>\n

Chances are, you already have a welcome email in place for new subscribers to your email list. It\u2019s a great way to make a first impression and introduce people to your product or persona.<\/p>\n

A welcome email series<\/a> rather than just one email is a great way to lay the foundation for\u00a0 lasting relationships with new signups (aka potential leads) from the start\u2014without starting from scratch for every correspondence.<\/p>\n

An example of an interactive welcome series could be an educational mini-course that teaches the recipient something new. If your content is valuable, you can guide people through your marketing funnel<\/span><\/a> from awareness to consideration with just one email series.<\/p>\n

Some ideas for inspiration:<\/p>\n