{"id":80411,"date":"2021-08-25T22:04:27","date_gmt":"2021-08-25T22:04:27","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=80411"},"modified":"2022-08-23T12:51:31","modified_gmt":"2022-08-23T12:51:31","slug":"data-hub","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/app-developers\/data-hub\/","title":{"rendered":"The complete guide to picking the perfect data hub"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>As technology improves, we all have access to an insane amount of information. Some of it is useful, and a lot of it is confusing or downright overwhelming.<\/p>\r\n\r\n\r\n\r\n<p>Arguably the hardest part of this new dynamic is figuring out what to do with it.<\/p>\r\n\r\n\r\n\r\n<p>Research has found that 57% of data and analytics leaders invest in data warehouses, <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/the-best-ways-to-organize-your-data-structures\/\" target=\"_blank\" rel=\"nofollow noopener\">46%<\/a>\u00a0use data hubs, and 39% use data lakes.<\/p>\r\n\r\n\r\n\r\n<p>But what does all that mean, and how can you start pooling\u00a0your data to make more informed decisions?<\/p>\r\n\r\n\r\n\r\n<p>In this article, we\u2019ll define data hub and many more terms as we unpack what to look for in the perfect data hub application.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What is a data hub?<\/h2>\r\n\r\n\r\n\r\n<p>Before we can begin contrasting data hub features, it\u2019s good to be on the same page with some definitions.<\/p>\r\n\r\n\r\n\r\n<blockquote>\r\n<p>A data hub is a central service that connects your information technology (IT) systems in a way that orchestrates the storage and flow of your data in a more efficient manner.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>In plain terms, a data hub is a way to capture all your company\u2019s data in one place that\u2019s easy to use and fully accessible from anywhere in the world.<\/p>\r\n\r\n\r\n\r\n<p>They\u2019re also typically jam-packed with other useful features that make your organization more effective and efficient when it comes to processing incoming data.<\/p>\r\n\r\n\r\n\r\n<p>The better you process data, the more effective your organization is at making decisions. Everyone wins. While simple in concept, it can be challenging to pull off such a feat if you\u2019re using the wrong tool for the job or aren\u2019t familiar with the possibilities your data truly provides.<\/p>\r\n\r\n\r\n\r\n<p>For more on that, let\u2019s get into more definitions.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">What\u2019s the difference between a data hub, data lake, data warehouse, and a database?<\/h3>\r\n\r\n\r\n\r\n<p>If you\u2019ve heard of data hubs, then you\u2019ve likely heard of data warehouses, databases, and data lakes too.<\/p>\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" title=\"Data structures compared\" src=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/08\/Untitled-86.png\" alt=\"A side-by-side comparison of data warehouses, data lakes, and data hubs.\" width=\"686\" height=\"221\" \/><\/figure><\/div>\r\n\r\n\r\n<p>(<a href=\"https:\/\/www.talend.com\/wp-content\/uploads\/data-hub.png\" target=\"_blank\" rel=\"nofollow noopener\">Image Source<\/a>)<\/p>\r\n\r\n\r\n\r\n<p>To fully understand how all 3 differ, it\u2019s good to understand the difference between structured and unstructured data:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Structured data<\/strong>\u00a0is neat and fits nicely in a table. It\u2019s basically a data scientist\u2019s dream. There are titles, context, and plenty of identifiers to run algorithms on.<\/li>\r\n<li><strong>Unstructured data<\/strong>\u00a0is the exact opposite. It\u2019s dirty data that has little to no context. It\u2019s hard to feed this to any algorithm or do much with it.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>With that in mind, here\u2019s a breakdown of the 3 terms:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Database <\/strong>is\u00a0structured and organized items that fit into a set of tables with columns and rows. They\u2019re typically designed to be transactional, not to perform data analytics.<\/li>\r\n<li><strong>Data warehouse<\/strong>\u00a0sits on top of multiple databases. It consumes all the database data to create a layer optimized for data analytics.<\/li>\r\n<li><strong>Data lake <\/strong>is a central repository that stores structured and unstructured data from multiple sources. Often it stores raw data and acts as a catch-all. It\u2019s possible to extract the data later and make more sense of it.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>As you can see, all 3 have their uses and differ from a data hub. There\u2019s a good chance you\u2019ll need all of them if you process a lot of data.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What are the benefits of a data hub?<\/h2>\r\n\r\n\r\n\r\n<p>Data hubs bring everything together and, more importantly, make the data work for your organization. They enable you to access everything you need with ease.<\/p>\r\n\r\n\r\n\r\n<p>A full-featured data hub like monday.com:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Aids with avoiding sparsity, so your data is cleaner<\/li>\r\n<li>Helps curate or filter data more easily to show you exactly what you\u2019re looking for<\/li>\r\n<li>Helps maintain consistent hierarchies, which helps greatly with searching and scanning<\/li>\r\n<li>Accelerates future builds and provides greater agility, so using your data is faster<\/li>\r\n<li>Makes data more easily accessible via indexing and searching, which makes your organization more efficient<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The list of benefits is endless, and if nothing else, a strong data hub platform will make it easier for your teams to collaborate since everything is centrally located.<\/p>\r\n<p style=\"text-align: center;\"><span><a class=\"cta-button blue-button\" aria-label=\"Get started with monday.com\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started with monday.com<\/a><\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Common data hub use cases<\/h2>\r\n\r\n\r\n\r\n<p>If the idea of deploying a data hub sounds technical and confusing, you\u2019re not alone.<\/p>\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" title=\"monday.com CRM\" src=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/08\/Untitled-87.png\" alt=\"As a data hub, monday.com stores all sorts of customer and internal data.\" width=\"865\" height=\"671\" \/><\/figure><\/div>\r\n\r\n\r\n<p>A lot of people assume it\u2019s only for computer scientists or analysts, but a good data hub can connect your company in ways you never thought possible.<\/p>\r\n\r\n\r\n\r\n<p>Of the countless use cases, it can:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Serve as systems of record to keep up with actions and transactions<\/li>\r\n<li>Feed other downstream systems with pertinent information<\/li>\r\n<li>Provide a trusted center point for software integrations<\/li>\r\n<li>Sort incoming data manually or via automation<\/li>\r\n<li>Help process reporting and analytics functions<\/li>\r\n<li>Provide real-time data insights<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>There\u2019s a strong chance your organization needs some or all of those features, and if a platform like monday.com \u2014 shown above \u2014 can simplify what feels complex, it\u2019s definitely worth a <a href=\"https:\/\/monday.com\/pricing\" target=\"_blank\" rel=\"noopener\">free trial<\/a>\u00a0to find out for yourself.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">5 essential features to look for in a data hub<\/h2>\r\n\r\n\r\n\r\n<p>Looking for new software is hard. For starters, you have to find one that checks all the \u201cmust-have\u201d boxes and is scalable enough to grow with you. When it comes to picking the right data hub, you\u2019ll obviously want one with central cloud-based storage that syncs in real-time, but what else?<\/p>\r\n\r\n\r\n\r\n<p>Here are 5 critical features to consider when looking for the perfect data hub for your organization.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Customization<\/h3>\r\n\r\n\r\n\r\n<p>When possible, you should always lead with a flexible solution. A modern data hub shouldn\u2019t be rigid. It should bend and flex to your company\u2019s unique needs. Ideally, it will not only capture, organize, and serve up the data you need, but it\u2019ll integrate into your existing workflow.<\/p>\r\n\r\n\r\n\r\n<p>Here\u2019s one place monday.com truly shines. You can create an infinite number of boards for every department, team, and process at your organization. These boards are fully customizable because of the 30+ column types that help you build the perfect workflow.<\/p>\r\n\r\n\r\n\r\n<p>Here are just a few that you\u2019re sure to love:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>File columns allow you to easily attach items to your boards<\/li>\r\n<li>Email Columns make it easy to send emails to people with 1 click<\/li>\r\n<li>People columns make it quick and easy to assign someone a task<\/li>\r\n<li>Status columns give a real-time indication of the task\u2019s progress<\/li>\r\n<li>Tag columns make it easier to organize and filter your boards<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The <a href=\"https:\/\/support.monday.com\/hc\/en-us\/articles\/115005310285-What-are-the-column-choices-\" target=\"_blank\" rel=\"noopener\">list of columns<\/a>\u00a0goes on and on, and so do the possibilities.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Integrations<\/h3>\r\n\r\n\r\n\r\n<p>A major part of what makes a data hub truly magical is its ability to play nicely with multiple applications simultaneously. Many know that as an open API, data integration, or even apps.<\/p>\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" title=\"monday.com integrations\" src=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/08\/Untitled-88.png\" alt=\"monday.com showing dozens of integrations\" width=\"1200\" height=\"688\" \/><\/figure><\/div>\r\n\r\n\r\n<p>Data comes from a million different directions, and a great data hub will do its best to open up possibilities.<\/p>\r\n\r\n\r\n\r\n<p>monday.com has dozens of integrations. If you get data from Dropbox, Slack, Google Drive, Excel, One Drive, or countless others, then monday.com will make that process much easier thanks to direct integrations.<\/p>\r\n\r\n\r\n\r\n<p>Arguably the greatest integration is the one with Zapier, which connects monday.com to 3,000+ apps and broadens the possibilities even further.<\/p>\r\n\r\n\r\n\r\n<p>Beyond integrations, monday.com has an <a href=\"https:\/\/monday.com\/marketplace\" target=\"_blank\" rel=\"noopener\">apps marketplace<\/a>\u00a0that has 100\u2019s of custom integrations, widgets, templates, and more that are sure to extend your reach even further.<\/p>\r\n\r\n\r\n\r\n<p>There are apps for reporting and analytics, CRM, and much more.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Collaboration<\/h3>\r\n\r\n\r\n\r\n<p>A major component to getting the most out of your data is its accessibility to real people. Your people are your company\u2019s greatest asset, and chances are they\u2019re the ones gathering, processing, and using this data to reach your company\u2019s strategic objectives.<\/p>\r\n\r\n\r\n\r\n<p>Sounds easy enough, right?<\/p>\r\n\r\n\r\n\r\n<a class=\"twitter-box\" arial-label=\"Tweet\" target=\"_blank\" onclick=\"window.open(this.href,'targetWindow','toolbar=no,location=no,status=no,menubar=no,scrollbars=yes,resizable=yes, width=800,height=450'); return false;\" href=\"https:\/\/twitter.com\/intent\/tweet?text=\">Breaking through collaborative silos in your organization is hard. One way to get everyone on the same page is to have a data hub that stores data and makes it easy for your team to discuss it.<span><\/span><\/a>\r\n\r\n\r\n\r\n<p>How monday.com solves this problem is by putting people at the forefront of all features. We know you need a space to brainstorm and collaborate virtually in real-time, so we created <a href=\"https:\/\/monday.com\/developers\/apps-whiteboard\" target=\"_blank\" rel=\"noopener\">monday whiteboards<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Shared boards give everyone a granular view of each project, and dashboards provide that high-level perspective needed by management and senior leaders.<\/p>\r\n\r\n\r\n\r\n<p>If you&#8217;re collaborating on text-based data, you have <a href=\"https:\/\/www.youtube.com\/watch?v=4hKt_vZf3Xs\" target=\"_blank\" rel=\"nofollow noopener\">monday workdocs<\/a>, which bring doc creation in-house. You also can comment on images to give or get feedback using the image annotation features.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Task management<\/h3>\r\n\r\n\r\n\r\n<p>All the data in the world is worthless without action.<\/p>\r\n\r\n\r\n\r\n<p>Unless you\u2019re literally in the data storage game, you\u2019re likely trying to do something with that data. With data sharing capabilities, each user in your database should access the source system anywhere and anytime.<\/p>\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" title=\"monday.com tasks\" src=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/08\/Untitled-89.png\" alt=\"Weekly to-do's filtered by owner, status, and priority\" width=\"1200\" height=\"766\" \/><\/figure><\/div>\r\n\r\n\r\n<p>That means they can collaborate together or assign tasks out for completion. monday.com makes it feel effortless to divvy out tasks to your team, check on each other\u2019s status, and communicate in real-time about task details. That means fewer meetings and emails and more getting things done.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. Automations<\/h3>\r\n\r\n\r\n\r\n<p>Arguably the greatest feature of a data hub is the ability to automate your processes at scale. Relying on an individual user to do every little task is cumbersome and a waste of precious human capital.<\/p>\r\n\r\n\r\n\r\n<p>When it comes to capturing data, assigning tasks, or communicating about data, it\u2019s best to leave it to the robots so you can focus on more important work.<\/p>\r\n\r\n\r\n\r\n<p>In essence, an automation recipe is just a pre-defined\u00a0combination of trigger and action.<\/p>\r\n\r\n\r\n\r\n<p>The trigger is anything that could set an automation in motion, such as a status changing, while an action results from a trigger, like notifying someone.<\/p>\r\n\r\n\r\n\r\n<p>You can set specific time periods for automations as well, which are based on date and time specifications. That means you can set recurring tasks or conditional tasks, which both remove items from your to-do list.<\/p>\r\n<p style=\"text-align: center;\"><span><a class=\"cta-button blue-button\" aria-label=\"Get started\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started<\/a><\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">How monday.com provides the data hub outcomes you\u2019re seeking<\/h2>\r\n\r\n\r\n\r\n<p>By now, you realize that monday.com is a data hub that provides a single source of data for your company\u2019s sales, marketing, HR, customer service, and more.<\/p>\r\n\r\n\r\n\r\n<p>A sales and marketing team might use the <a class=\"wpil_keyword_link\" href=\"https:\/\/monday.com\/crm\/features\" target=\"_blank\" rel=\"noopener\" title=\"CRM features\" data-wpil-keyword-link=\"linked\">CRM features<\/a> of its data hub to verify a lead or follow up to schedule a demo. A customer service rep might use that same data 8 months later to cross-reference <em>why<\/em>\u00a0they bought your product and make relevant recommendations.<\/p>\r\n\r\n\r\n\r\n<p>With monday.com\u2019s boards, you can store data on an unlimited number of boards, which all connect with the right columns or dashboard combinations.<\/p>\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" title=\"monday.com dashboards\" src=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/08\/Untitled-90.png\" alt=\"monday.com dashboards showing high-level data insights\" width=\"1200\" height=\"676\" \/><\/figure><\/div>\r\n\r\n\r\n<p>In the end, that\u2019s what it\u2019s all about.<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s connecting your employees to the data you\u2019ve spent precious time and resources collecting or creating. It\u2019s about using that data to extract valuable knowledge that you can use to better the world and grow your business.<\/p>\r\n\r\n\r\n\r\n<p>The reason monday.com fits so perfectly into that equation is that it\u2019s a complete Work OS that eliminates the silos from your business and brings a level of collaboration you never thought was possible.<\/p>\r\n\r\n\r\n\r\n<p>Plus, you get added features most data hubs don\u2019t provide, like:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>24\/7 customer support, so you always have the confidence knowing someone is a phone call away<\/li>\r\n<li>200+ templates that will kickstart your data hub\u2019s effectiveness by giving each department their own space<\/li>\r\n<li>8+ data visualizations that let you see all your data from fresh and unique perspectives<\/li>\r\n<li>Unlimited automation recipes so your team can focus less on admin work and more on what they do best<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The feature list is impressive, and so are the results you\u2019ll get from using a monday.com data hub.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Choosing the right platform<\/h2>\r\n\r\n\r\n\r\n<p>As time goes on, your company has more data at its fingertips and needs a solution that\u2019ll keep track of it all and make it useful. In short, you need a data hub that stores data but also integrates with your organization\u2019s unique workflow.<\/p>\r\n\r\n\r\n\r\n<p>We believe monday.com is the no-brainer solution, but don\u2019t take our word for it. Give our <a href=\"https:\/\/monday.com\/templates\/template\/81773\/crm-\" target=\"_blank\" rel=\"noopener\">CRM template<\/a>\u00a0a shot and see the difference for yourself. It may be the best thing you do all week.<\/p>\r\n<p style=\"text-align: center;\"><span><a class=\"cta-button blue-button\" aria-label=\"Get started\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started<\/a><\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>As technology improves, we all have access to an insane amount of information. Some of it is useful, and a lot of it is confusing or downright overwhelming. Arguably the hardest part of this new dynamic is figuring out what to do with it. Research has found that 57% of &#8230;<\/p>\n","protected":false},"author":5,"featured_media":80454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Choosing the best data hub %%page%% %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Learn what a data hub is, including its benefits, use cases, and which features to look for when picking the right one for your business.\u200b\u200b","monday_item_id":0,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13908],"tags":[],"class_list":["post-80411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-developers"],"acf":{"lobby_image":false,"post_thumbnail_title":"","hide_post_info":false,"hide_bottom_cta":false,"hide_from_blog":true,"cluster":"","display_dates":"default","banner_url":"","main_text_banner":"","sub_title_banner":"","sub_title_banner_second":"","banner_button_text":"","below_banner_line":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choosing the best data hub | monday.com Blog<\/title>\n<meta name=\"description\" content=\"Learn what a data hub is, including its benefits, use cases, and which features to look for when picking the right one for your business.\u200b\u200b\" \/>\n<meta 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