{"id":7840,"date":"2019-08-28T11:53:41","date_gmt":"2019-08-28T11:53:41","guid":{"rendered":"https:\/\/staging-mondaycomblog.kinsta.cloud\/?p=7840"},"modified":"2024-12-01T11:59:40","modified_gmt":"2024-12-01T11:59:40","slug":"how-to-become-a-visionary-leader-even-if-youre-not-a-ceo","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/teamwork\/how-to-become-a-visionary-leader-even-if-youre-not-a-ceo\/","title":{"rendered":"How to become a visionary leader (even if you&#8217;re not a CEO)"},"content":{"rendered":"<p>What do today\u2019s brightest business leaders have in common? In short, they\u2019re always looking forward. Enter the era of visionary leadership, where managers rely on <a href=\"https:\/\/monday.com\/blog\/teamwork\/how-leaders-can-create-a-culture-of-innovation\/\">big ideas and innovation<\/a> to motivate their teams. And despite popular belief, visionary leadership isn\u2019t reserved for the Tim Cooks and Marc Benioffs of the world. <a href=\"https:\/\/monday.com\/blog\/teamwork\/3-management-basics-everyone-needs-know\/\">If you\u2019re in a leadership role at your company<\/a>, \u201cvision\u201d shouldn\u2019t just be a buzzword. The good news? You likely have what it takes to become a visionary leader regardless of your industry or the size of your team. Let\u2019s kick things off with a quick definition of this <a href=\"https:\/\/monday.com\/blog\/teamwork\/democratic-leadership-in-the-workplace\/\">leadership style<\/a> we can work with. <strong><em>A visionary leader is someone who communicates big-picture goals and aspirations to their colleagues. <\/em><\/strong> <strong><em>Visionary leaders actively work to motivate and inspire teams to work together toward a common mission. They\u2019re confident, proactive and seek to innovate.<\/em><\/strong> We can look at tech giants like Apple and Salesforce as prime examples of visionary leadership in action. For example, Steve Jobs\u2019 bold vision was always a trademark of Apple. But current CEO Tim Cook promised to continue pushing the envelope in the company\u2019s<a href=\"http:\/\/panmore.com\/apple-mission-statement-vision-statement\" rel=\"nofollow\"> revised vision statement<\/a> after taking the reins at Apple: <em>\u201cWe believe that we are on the face of the earth to make great products and that\u2019s not changing.\u201d<\/em> Similarly, Marc Benioffs\u2019 vision of accessible business software drove Salesforce to dominate a <a href=\"https:\/\/www.investors.com\/news\/management\/leaders-and-success\/how-salesforces-marc-benioff-revolutionized-the-software-industry\/\" rel=\"nofollow\">$120 billion market<\/a> that continues to boom. Benioff himself notes that <a href=\"https:\/\/www.inc.com\/robert-glazer\/marc-benioff-says-these-4-principles-are-key-to-salesforces-success-heres-how-to-use-them.html\" rel=\"nofollow\">vision and values<\/a> are key to Salesforces\u2019 success. And on that note, visionary leadership is directly tied to positive outcomes for businesses and their employees. Because mission-driven workplaces produce <a href=\"https:\/\/www.gallup.com\/workplace\/236279\/three-ways-mission-driven-workplaces-perform-better.aspx\" rel=\"nofollow\">highly engaged, more productive employees<\/a> versus companies without a defined vision. The takeaway here? Visionary leadership isn\u2019t just a net positive for your team\u2019s morale &#8211; it\u2019s also key for boosting your bottom line.<\/p>\n<p style=\"text-align: center;\"><a class=\"cta-button blue-button\" aria-label=\"Try monday.com\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Try monday.com<\/a><\/p>\n<h2>The Keys to Becoming a Visionary Leader<\/h2>\n<p>Below we\u2019ve outlined the key principles of visionary leadership that are actionable for managers of all shapes and sizes. No matter <a href=\"https:\/\/monday.com\/\">what your team currently looks like<\/a>, these tips are fair game.<\/p>\n<h3>1. Communicate Your Team\u2019s Narrative<\/h3>\n<p>Being a good storyteller goes hand in hand with visionary leadership. Former Google veteran and current TaskRabbit CEO Stacy Brown-Philpot cites storytelling as central to <a href=\"https:\/\/inc.com\/jeff-bercovici\/google-anniversary.leadership.html\" rel=\"nofollow\">Google\u2019s leadership style<\/a>. Specifically, she makes a point to start every weekly standup meeting with team with some sort of story. In her own words, the purpose of such a story is simple: \u201cInspire your teams and help them feel connected to the company&#8217;s mission and vision The good news? You don\u2019t need to be a master storyteller to communicate that vision. You don\u2019t need be part of a massive company like Google, either. Coming up with a company narrative starts by reflecting on the following<\/p>\n<ul>\n<li><strong>Where your company is headed<\/strong> (think: future innovations, milestones and long-term goals)<\/li>\n<li><strong>Principles and values<\/strong> (think: what your company stands for and how those values differ from your competition)<\/li>\n<li><strong>Challenges<\/strong> (think: what your company has overcome in the past and you plan on tackling in the future)<\/li>\n<\/ul>\n<p>As a visionary leader, your job is to condense these points into a narrative that your employees can act on. This again speaks to the importance of communicating your vision to your employees. According to data scientist and leadership expert Noah Zandan, there are three common threads between how the top visionary leaders communicate:<\/p>\n<ul>\n<li><strong>They speak to the present rather than the future <\/strong>(ex: \u201cWe will\u201d instead of \u201cWe plan to\u201d)<\/li>\n<li><strong>They speak simply <\/strong>(rather than get caught up in statistics or jargon, talk in plain English)<\/li>\n<li><strong>They<\/strong><strong>frequently use \u201cyou\u201d to address their audience <\/strong>(this makes your vision more immediate and tangible)<\/li>\n<\/ul>\n<p>These communication tips will make your vision easier to understand and more actionable to your employees as a result.<\/p>\n<p style=\"text-align: center;\"><span><a class=\"cta-button blue-button\" aria-label=\"Get started\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started<\/a><\/span><\/p>\n<h3>2. Keep Your Vision Within the Scope of Your Team\u2019s Work<\/h3>\n<p>Here\u2019s a sobering statistic: only <a href=\"https:\/\/news.gallup.com\/businessjournal\/195491\/few-employees-believe-company-values.aspx\" rel=\"nofollow\">23% of employees<\/a> can tie their companies mission to their goals at work. Think about it. Telling an IT team that they\u2019re going to \u201cchange the world\u201d isn\u2019t going to do much to motivate them. In fact, doing so could feel downright cynical. Instead, you should tie your teams contributions to the larger narrative of your company. For example, <a href=\"https:\/\/www.themuse.com\/advice\/10-behaviors-make-great-google-manager\" rel=\"nofollow\">Google\u2019s Stephanie Davis<\/a> notes that she would take on the task of interpreting the company\u2019s higher-level vision on behalf of her team. Specifically, she would attend earnings calls and focus on specific details that applied to the people she managed. Downsizing your vision like this doesn\u2019t mean minimizing your workers\u2019 roles and goals. If anything, it means doing the exact opposite. Let\u2019s say you have a team of four analysts among a massive enterprise. If earnings and productivity are on upswing, consider their individual projects and milestones that made it happen. Ask yourself: how are they contributing to the big picture of your company? Communicating your vision clearly and effectively will ultimately make your team feel like they\u2019re making a legitimate difference rather than cogs in the machine.<\/p>\n<h3>3. Take Your Vision Beyond Just Talking Points<\/h3>\n<p>When it comes to visionary leadership, talk is cheap. Your team needs to be aware of how they\u2019re <em>specifically<\/em> making your vision a reality. For example, look at a company such as Nordstrom whose vision is straightforward: give customers the most compelling shopping experience possible. And in an era where <a href=\"https:\/\/www.officevibe.com\/employee-engagement-solution\/employee-feedback\" rel=\"nofollow\">two-thirds of employees<\/a> crave more input from their managers, it\u2019s important to acknowledge individual teams for their efforts in achieving innovations that build toward bigger goals. Frequent praise and feedback is yet another way to help employees understand their contributions toward your vision.<\/p>\n<h3>4. Align Your Vision with Greater Company Goals<\/h3>\n<p>Remember: conveying your vision isn\u2019t just a back-and-forth between you and your team. Consider also your own responsibility to communicate with C-level employees and your own higher-ups, too. \u201cThe positive impact of visionary leadership breaks down when middle managers aren\u2019t aligned with top management\u2019s strategic vision,\u201d notes Nufer Yasin Ates in his research for <a href=\"https:\/\/hbr.org\/2019\/02\/why-visionary-leadership-fails\" rel=\"nofollow\">Harvard Business Review<\/a>. \u201cThis can cause strategic change efforts to slow down or even fail.\u201d Your ability to succeed as a visionary leader is only as good as your understanding of what top management expects. Bridge the gap between what <em>your<\/em> managers want and your team\u2019s day-to-day tasks. The takeaway? Make sure that your team\u2019s individual vision isn\u2019t siloed from the rest of your organization. As you can probably tell by now, so much of being a visionary leader boils down to the ability to clearly communicate expectations.<\/p>\n<h2>Are You Embracing Visionary Leadership?<\/h2>\n<p>At a glance, visionary leadership might seem like something beyond your grasp. The reality, though? Being a visionary leader doesn\u2019t mean being a C-level executive. It doesn\u2019t mean setting lofty, pie-in-the-sky goals, either. Embracing visionary leadership means <a href=\"https:\/\/monday.com\/blog\/teamwork\/motivating-employees-5-easy-steps\/\">motivating your colleagues<\/a> with a mission and tying that mission to your team\u2019s goals. The steps above can serve as your roadmap for doing exactly that.<\/p>\n<p style=\"text-align: center;\"><a class=\"cta-button blue-button\" aria-label=\"Get started\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do today\u2019s brightest business leaders have in common? In short, they\u2019re always looking forward. Enter the era of visionary leadership, where managers rely on big ideas and innovation to motivate their teams. And despite popular belief, visionary leadership isn\u2019t reserved for the Tim Cooks and Marc Benioffs of the &#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How to Become a Visionary Leader | monday.com Blog","_yoast_wpseo_metadesc":"How do you become a visionary leader, like Tim Cook? Learn how no matter the role or size of your company, embracing these key principles can get you there!","monday_item_id":0,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13903],"tags":[],"class_list":["post-7840","post","type-post","status-publish","format-standard","hentry","category-teamwork"],"acf":{"lobby_image":false,"post_thumbnail_title":"","main_text_banner":"","sub_title_banner":"","sub_title_banner_second":"","hide_post_info":false,"hide_bottom_cta":false,"hide_from_blog":false,"cluster":"","banner_url":"","banner_button_text":"","below_banner_line":"","display_dates":"default","landing_page_layout":false,"hide_time_to_read":false,"sidebar_color_banner":"","custom_tags":false,"disclaimer":"","cornerstone_hero_cta_override":{"label":"","url":""},"featured_image_link":"","faqs":false,"activate_cta_banner":false,"use_customized_cta":false,"custom_schema_code":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Become a Visionary Leader | monday.com Blog<\/title>\n<meta name=\"description\" content=\"How do you become a visionary leader, like Tim Cook? 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