In this article, we\u2019ll cover and categorize all the tools you need to more effectively market your products and services, from analytics to CRMs, and more.<\/p>\n
What are the most useful marketing tools in 2022?<\/h2>\n
The most useful marketing tools depend on the marketing channels you focus on, the size of your company, and many other factors.<\/p>\n
In 2022, there are 1,000s of different software options out there specifically designed to help with marketing.<\/p>\n
In general, these tools fall into a few different categories:<\/p>\n
- \n
- Analytics and CRO<\/li>\n
- Personalization<\/li>\n
- Social media management tools<\/li>\n
- Automation<\/li>\n
- CRM<\/li>\n
- Content planning and management<\/li>\n
- Content creation and basic image\/video editing tools<\/li>\n
- Search engine optimization (SEO) tools<\/li>\n
- Collaboration<\/li>\n<\/ul>\n
We\u2019ve narrowed this guide down to a few options for each category to make things easier for you.<\/p>\n
Get started with monday.com<\/a><\/p>\n
Analytics and CRO (conversion rate optimization) tools<\/h2>\nThe most important thing you can do in marketing is accurately measure the results of your efforts. Otherwise, you’ll be guessing which campaigns are driving results, and guesswork doesn\u2019t lead to successful marketing campaigns.<\/span><\/a>\n
Google Analytics<\/h3>\n
Google Analytics is the most-used analytics tool on the internet for good reason. It\u2019s 100% free and includes advanced capabilities like event and conversion tracking, user experience analytics like site flow and time-on-site, plus much more.<\/p>\n
You can easily create custom events, dashboards, and more. You only need to install a tracking code \u2014 often called a pixel, since the tracking script loads a single-pixel image \u2014 on your website to make it work.<\/p>\n
Facebook Analytics<\/h3>\n
Facebook Analytics is another great analytics platform made available for free by \u2014 you guessed it \u2014 Facebook.<\/p>\n
Again, you can track events, conversions, and vital user experience metrics.<\/p>\n
Mixpanel<\/h3>\n
Mixpanel is an analytics platform that goes beyond just analytics. Of course, you can install a tracking code snippet on your website and see what your visitors get up to. But you can also run A\/B tests, automated user surveys, and more.<\/p>\n
It\u2019s one of the most established alternatives to giants like Google and Facebook.<\/p>\n
Heap<\/h3>\n
Heap is an analytics platform specifically designed to track events and interactions with an actual SaaS product, not just a static website. You can use the event visualizer to help you understand how customers are using your product and create a better solution as a result.<\/p>\n
Google Optimize<\/h3>\n
Google Optimize is Google\u2019s free A\/B testing and conversion rate optimization tool<\/a>. It lets you easily create new versions of pages with a visual editor and pit them against the original to see if improvements are working.<\/p>\n
For example, you can easily swap out headlines, content boxes, add social proof, or other elements you think might just improve your conversion rate.<\/p>\n
Optimizely<\/h3>\n
Optimizely is a conversion rate optimization and customer experience platform that includes A\/B testing functionality, user testing, research, and rollout management.<\/p>\n
You can test every potential new feature or page you\u2019re thinking of launching before investing fully in making the change.<\/p>\n
It also includes personalization functionality, giving you the option of showing unique content on web pages based on the visitor\u2019s previous activity and user profile.<\/p>\n
Hotjar<\/h3>\n
Hotjar is a user experience, analytics, and A\/B testing platform. It focuses on heat maps, a visual format that shows how customers interact with your website pages or app tabs on average.<\/p>\n
It highlights where the customers hover, where they click, how far they scroll, and much more.<\/p>\n
JetOctopus<\/h3>\n
JetOctopus<\/a> is an SEO toolkit that allows you to get a lot done \u2013 from ensuring proper crawling and indexing of your website to analyzing the logs about Googlebot\u2019s on-site activities and their in-depth analysis.
\nIt offers you in-depth website metrics defining the SEO health of your site and helps you resolve content and link-based issues such as duplicate content, 404 errors, keyword cannibalization, and much more.<\/p>\nTRACX<\/b><\/h3>\n
TRACX<\/a> is an experienced marketing and analytics platform made for “real world” businesses. It enables companies to collect in-the-moment feedback from their customers and employees, identifying areas of excellence and alerting when frustrations occur.
\nThe platform helps drive user engagement in some interesting ways, both through the conversational UI for surveys and innovative contactless feedback boards.<\/p>\nYouMap<\/h3>\n
A social mapping app<\/a> has endless benefits for your marketing goals.
\nFrom analyzing the competition to understanding where you stand in comparison, this digital tool will be a huge game-changer when it comes time for you to use it.<\/p>\nNightwatch<\/h3>\n
Nightwatch<\/a><\/span> is a suite of SEO tools specializing in rank tracking. They offer highly accurate daily tracking for locations as precise as a ZIP code. In addition to Google & Youtube rankings, Nightwatch includes a\u00a0bing rank tracker<\/span><\/a>\u00a0and backlink monitoring & analysis, site auditing, and white label reporting features.<\/p>\n
<\/p>\n
Personalization and marketing automation tools<\/h2>\n
Personalization is one of the most powerful tactics within marketing and boosts the impact of your campaigns across all platforms and channels.<\/p>\n
Shoppers are more likely to buy from you and, with a more enjoyable experience, also more likely to share your product with friends.<\/p>\n
![\"Benefits](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/Personalization-Benefits.png\" "\\"Personalization")
<\/p>\n(Image Source<\/a>)<\/p>\n
But you can\u2019t manually serve a landing page to every customer who wants to access it.<\/p>\n
Which is where personalization tools come in.<\/p>\n
Adobe Target<\/h3>\n
Adobe Target offers an AI-powered personalization tool. It shows your website visitors and users the most relevant content and recommendations at the right time to make sure they\u2019re more likely to become customers.<\/p>\n
Plus, you get a testing and optimization suite along for the ride. You can test and optimize your content and app experiences over time.<\/p>\n
IBM Product Recommendations<\/h3>\n
IBM Product Recommendations is a machine-learning-powered recommendation engine that helps you show the right product to the right potential customer at the right time.<\/p>\n
It bases recommendations on previous purchases, search history, and other user activity. This isn\u2019t a free or easy-to-install solution \u2014 it\u2019s meant for large retailers with millions in revenue on the line.<\/p>\n
Barilliance<\/h3>\n
Barilliance is a personalization platform for e-commerce<\/a> that specializes in cart abandonment emails, personalized product recommendations, and other on-site personalizations.<\/p>\n
A cart abandonment email \u2014 sending a reminder when users leave a cart without purchasing \u2014 is an incredibly effective way to boost your e-commerce sales without investing big in a new campaign.<\/p>\n
Personalization is a great marketing tool<\/a>, helping you offer a better experience to your customers. If you want to take advantage, you can use any of the 3 tools mentioned above.<\/p>\n
Essence of Email<\/h3>\n
Essence of Email<\/a> is a US-based email marketing agency helping eCommerce brands sell repeatedly through innovative email marketing.<\/p>\n
Providing numerous strategic, technical, and content services, the team works with a highly disciplined, process-driven, iterative approach, adapting to customer needs as quickly as the market changes.<\/p>\n
Newoldstamp\u00a0<\/b><\/h3>\n
Newoldstamp is a top-notch\u00a0email signature generator<\/span><\/a> that lets you seamlessly create, manage, and distribute brand-consistent email signatures across your whole company. The platform helps to turn business correspondence into an effective marketing channel.<\/p>\n
It enables you to drive additional traffic to your website, upsell products and announce events by including clickable links, beautiful banners with CTAs, and interactive buttons to your business communication.<\/p>\n
EmailAnalytics<\/h3>\n
EmailAnalytics<\/a><\/span> is a web-based app that connects with your email account (or those of your employees) and visualizes your email activity. You can see how many emails each member sends and receives every day, their busiest days of the week, busiest times of day, top senders\/recipients, and each person’s average email response time.<\/p>\n
Digital Silk<\/h3>\n
Digital Silk is a creative digital agency company that provides a variety of creative services as well as software and app development, digital transformation,\u00a0custom web development<\/span><\/a>, and branding. It offers services like web design and development, digital marketing including social media, email marketing, and more.<\/p>\n
Obviously AI<\/h3>\n
Obviously AI is a no-code machine learning platform<\/a> that enables non-technical users to accurately predict business outcomes in minutes – without writing code. In just a few clicks, you can predict which leads are likely to convert, which customer is expected to churn soon, or even how much someone is willing to pay for your product. Obviously AI can be integrated into your everyday apps and services to automatically take action in real-time. All without writing a single line of code.\u00a0<\/span><\/p>\n
Viral Solutions<\/h3>\n
Viral Solutions is a marketing agency that can help achieve the objectives you’ve set for your organization. Viral Solutions delivers results for clients through a holistic approach. With its ability to offer a unique marketing strategy backed by data and a team of obsessed marketers to implement it, clients enjoy new leads, increasing sales, and reaching new heights.<\/p>\n
Customer relationship management (CRM)<\/h2>\n
A customer relationship management (CRM) platform is a powerful tool to better understand where your leads are in the potential buying cycle and how customers are interacting with your product.<\/p>\n
You can, for example, see all previous interactions with customers, know if they\u2019ve experienced similar issues before, and get unique insights that will help you close leads and retain their business.<\/p>\n
PhoneBurner<\/h3>\n
The telephone remains one of the most powerful tools for outreach and closing deals. Using a monday.com integrated dialer like PhoneBurner, you can rapidly create and power through call lists, and automate workflows for various call outcomes.<\/p>\n
Appointy<\/h3>\n
Appointy<\/a> is an online scheduling software that can help you eliminate back and forth communication & automate appointment booking for your business.\u00a0 In addition to advanced scheduling, it can also help you market & manage your business with features like social-media booking integration, client & staff management, online payments, gift certificates, intake forms, & more!<\/p>\n
InEvent<\/h3>\n
InEvent<\/a> provides an all-in-one solution for large-scale virtual and hybrid events. The platform can embed Youtube videos in the virtual lobby, live streaming, upload pre-recorded videos, and video conferencing, going beyond your usual expectation of virtual and hybrid events.<\/p>\n
Heymarket<\/h3>\n
Heymarket<\/a> is an intuitive business texting platform that helps you create personalized conversations with customers. You can read and respond to messages from SMS, Facebook Messenger, Google’s Business Messages, and other popular channels all from one shared inbox.<\/p>\n
It also has integrations that let you text customers right from your CRM and eCommerce platforms, including Salesforce, HubSpot, and Shopify.<\/p>\n
Bloom.io<\/b><\/h3>\n
Bloom.io is a management tool for freelancers and small business owners looking to use one tool to manage their clients.\u00a0As an all in one software, Bloom has all the client management tools any business owner would need and easily integrates with Gmail,\u00a0Quickbooks, and more.<\/p>\n
You can book, invoice, and sign contracts within minutes with the software’s instant booking feature.\u00a0The modern design makes it easy to dive into the features and build your own so you never have to be limited in the way you streamline your business.<\/p>\n
Build your own tailor-made CRM with monday.com<\/h3>\n
Most CRM solutions are anything but tailor-made for your own needs and use cases. They\u2019re designed to fit multiple industries, workflows, environments, and team structures.<\/p>\n
As a result, they can often do more harm than good. Teams can struggle to get any actual benefits that a CRM is supposed to deliver, including better insight into customers or potential customers.<\/p>\n
With monday.com, you can build a custom CRM solution<\/a> that will solve everything your team needs without writing a single line of code.<\/p>\n
Our platform offers fully customizable templates, an automation builder, and more, making it easy to create the experience your team dreams of.<\/p>\n
You can add as much or as little information as your team wants \u2014 for example, keep track of leads in your sales pipeline<\/a>.<\/p>\n
![\"monday.com](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.com-sales-pipeline-CRM-template.png\" "\\"monday.com")
<\/p>\nThe best part? monday.com isn\u2019t only<\/em> a CRM platform. It\u2019s a robust Work OS that lets you manage every aspect of how your teams work and collaborate.<\/p>\n
So not only will you get more information on your customers, but you can also create and manage custom workflows directly related to each lead or customer at every stage.<\/p>\n
Content creation tools<\/h2>\n
Content marketing is one of the most popular marketing strategies across all industries. In 2020, 86%<\/a> of B2C marketing teams and 91%<\/a> of B2B marketing teams used content marketing as part of their overall marketing strategy.<\/p><\/blockquote>\n
A large part of a winning content marketing plan<\/a> is how you approach social media. Of course, you can\u2019t succeed in social media marketing without engaging visual content.<\/p>\n
But consistently creating engaging visual content for social media platforms isn\u2019t easy. If you run a small business and don\u2019t have a full-scale creative team, you might benefit from one of the following content creation tools.<\/p>\n
Canva<\/h3>\n
Canva is a simple online graphic editor and content creation tool. It offers 1,000s of templates and icons in the free version, and you can quickly customize the template in the online editor.<\/p>\n
It offers templates based on the ideal sizes and dimensions for each platform, for example, Instagram or Snapchat stories.<\/p>\n
You can also create short videos for social media in a presentation-style format to help boost engagement and liven up profiles.<\/p>\n
With the paid version, you get access to a lot more templates, icons, and stock photos.<\/p>\n
Adobe Spark<\/h3>\n
Adobe Spark is another free tool that lets you create a variety of visual content for social media. You can create everything from basic social media graphics to engaging short video clips.<\/p>\n
Again, the tool offers a lot of plug-and-play templates where you only need to edit the text and some background images. It adds animations automatically, so voila, you\u2019ve created a video.<\/p>\n
And since in 2022, video is a crucial part of successful digital marketing, it\u2019s the perfect time to give it a try.<\/p>\n
Pablo (by Buffer)<\/h3>\n
Pablo (by Buffer) is a free social graphic creation tool that lets you choose from 1,000s of free stock images and quickly add eye-catching text before you share it on social media.<\/p>\n
It doesn\u2019t offer any video creation functionality \u2014 it\u2019s just a tool for creating static social images.<\/p>\n
Aritic Pinpoint<\/strong><\/h3>\n
Aritic PinPoint<\/span><\/a> is a full-stack marketing automation software platform for marketing operations teams or SMEs. It helps you build relationships with leads, automate marketing campaigns and convert leads to paying customers easily. It integrates with Salesforce, SugarCRM, Zoho CRM, and Social platforms like Facebook, Twitter, LinkedIn.<\/span><\/p>\n
Get started<\/a><\/p>\n
Content planning and management tools<\/h2>\n
Of course, content marketing isn\u2019t so simple that you can just randomly create content and hope for the best.<\/p>\n
Without the right content marketing strategy<\/a> and plan, you won\u2019t get anywhere. No one\u2019s going to follow your corporate social media accounts if you just post and share some new, random graphic once a week.<\/p>\n
You need to plan out how you can build a meaningful relationship with your potential customers over time.<\/p>\n
Content planning at scale with monday.com<\/h3>\n
monday.com isn\u2019t just a basic content planning or content calendar tool where you can attach some ideas to a date.<\/p>\n
We offer fully customizable templates within our larger Work OS platform. This means you get access to features like assigned writers, project visualization, automated notifications, and much more.<\/p>\n
Our content calendar<\/a> template makes it easy to plan and manage your content production efforts.<\/p>\n
By default, it includes categories like blog posts, tweets, live sessions, and more. You can easily edit it to make sure it suits your team\u2019s workflow and approval processes.<\/p>\n
![\"Content](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.com-Content-Calendar-1.png\" "\\"monday.com")
<\/p>\nAny savvy digital marketer knows the importance of strategy and staying consistent over time. The best way to implement it isn\u2019t to write down a vague plan during a one-off meeting.<\/p>\n
You need to create a system where everyone consistently follows that plan over the long term. That\u2019s where we come in.<\/p>\n
With advanced project management<\/a> functionality and integrations with other platforms, your team can easily stay the course.<\/p>\n
CrossCap<\/h3>\n
Crosscap<\/a> has a suite of tools that focus on marketing performance, strategic planning, and execution adopting automation through machine learning and AI. Their platform is a single solution for planning multi-channel marketing campaigns.<\/p>\n
Huckleberry Branding<\/b><\/h3>\n
Don’t have time to create content yourself? Outsource content creation and marketing management to a professional instead.\u00a0Huckleberry Branding\u00a0works with business owners, marketing directors, and sales teams to create, curate, and publish custom content, including branded graphics and powerful copy, for use across multiple marketing channels for you.<\/div>\nReclaim.ai<\/h3>\n
Reclaim.ai<\/a><\/span> is a free time blocking app for Google Calendar that automatically schedules time for your tasks, routines, breaks, and 1:1 meetings. Designed for busy professionals with slammed calendars, Reclaim analyzes your existing schedule to find the best time for your priorities, and allows you to reprioritize your entire week in a single click. (monday.com integration coming soon!) So whether you’re a manager just trying to defend focus time between meetings, or an individual contributor trying to make time for all your task work, Reclaim helps you reduce context switching, say no to more meetings, and improve your capacity planning every week.<\/p>\n
Search engine optimization<\/h2>\n
Search engine optimization (SEO) is one of the areas with the highest long-term potential for growth in all of marketing.<\/p>\n
The power of showing up on the front page of Google for questions customers have about problems related to your product is unlike any other organic traffic source.<\/p>\n
Even as a local business, you can get 100s of leads and customers per month without needing to pay a cent if you can do things right.<\/p>\n
Ahrefs<\/h3>\n
Ahrefs is an all-in-one SEO platform with keyword research, content testing and optimization, and competitor analysis tools.<\/p>\n
You can easily find potential keywords and backlink opportunities by exploring competitor articles that are already ranking for your chosen keywords.<\/p>\n
You can also explore content trends using the content explorer.<\/p>\n
SEMrush<\/h3>\n
SEMrush is another SEO tool that includes everything you need to start conquering the search results.<\/p>\n
Do competitor analysis, research keywords from a list, or optimize content for semantic keywords \u2014 SEMrush has it all.<\/p>\n
It also includes a few social media marketing tools. For example, there\u2019s a scheduling tool you can use to schedule future posts on a variety of social media platforms.<\/p>\n
Moz<\/h3>\n
Moz is another complete package in the SEO category, giving you everything you need for keyword, competitor, and search engine research.<\/p>\n
Get unique insights on exactly what\u2019s required to increase your page authority and start ranking in Google.<\/p>\n
Social media management tools<\/h2>\n
Want to stand out on Twitter, Facebook, LinkedIn, Snapchat, or YouTube? Finding the right tools is a good place to start.<\/p>\n
Buffer<\/h3>\n
Buffer is a social media management tool that lets you plan and schedule social media posts in advance across all platforms. It also includes social analytics tools to help you analyze the efficiency of your campaigns.<\/p>\n
You can also manage comments and mentions with Buffer\u2019s specialized tool.<\/p>\n
Sprout Social<\/h3>\n
Sprout Social is a suite of social media marketing tools that include scheduling, social listening, analytics, and more.<\/p>\n
It even includes a special tool for identifying potential collaborators, so you can organically build your audience.<\/p>\n
Buzzsumo<\/h3>\n
Buzzsumo is primarily a content marketing research tool that includes a useful influencer search tool for Twitter. You can use this feature to find potential influencers or collaborators to work with.<\/p>\n
One interesting aspect is that it also includes the domain authority of the influencer\u2019s website in the results. In a sense, it\u2019s a combined SEO and social media research tool.<\/p>\n
Planable<\/h3>\n
Planable<\/a><\/span> is a social media collaboration tool that includes planning, scheduling, and feedback functionalities. With Planable, social media managers can plan and create content for platforms such as Instagram, TikTok, Facebook, Twitter, LinkedIn, and YouTube. Planable’s core features revolve around feedback and approval. Social media teams can collaborate in real-time on their social media content via comments and replies, which are displayed next to the post. Content can be integrated into one of five approval workflows, meaning assigned approvers always green light the posts before they go live.<\/p>\n
BrandCrowd<\/h3>\n
BrandCrowd<\/a> is a graphic design platform for logos, business cards, flyers, and social media posts.
\nIt provides starting business owners and non-designers the ability to craft beautiful marketing materials without the need for expensive and intricate software.<\/p>\nCollaboration tools<\/h2>\n
You can\u2019t have a great marketing campaign without creativity, and you can\u2019t have a creative team without healthy collaboration.<\/p>\n
But in this new age of remote and distributed teams, that can be hard to facilitate.<\/p>\n
monday.com offers a whole suite of features and apps that can help your team collaborate more creatively in spite of physical distance.<\/p>\n
Help your team collaborate better with monday.com<\/h3>\n
Not only can you use our diverse set of templates to manage your workflows easily, our platform inherently has a lot of features that facilitate smooth collaboration.<\/p>\n
- \n
- All work items are color-coded by status, which helps the right person contribute at the right time.<\/li>\n
- With smart automations, you can change responsibilities automatically and notify creative directors and editors when their input is needed.<\/li>\n
- Threaded discussions directly featured on work items mean nothing gets lost in a constantly expanding Slack thread or overfilled email inbox.<\/li>\n<\/ul>\n
Not only that, but we also have a fully functioning virtual whiteboard app. Want to spice up your next marketing campaign brainstorming session? Look no further.<\/p>\n
![\"monday.com](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.com-Virtual-Whiteboard-App-1.png\" "\\"monday.com")
<\/p>\nEvery cursor is color-coded, and you can easily add, edit, move around, or delete text, shapes, and images in real-time.<\/p>\n
You can, for example, quickly create mockups for social images or Facebook and Instagram ads live on a call.<\/p>\n
It doesn\u2019t matter if they\u2019re B2C or B2B marketers \u2014 your team needs to work together to succeed. monday.com makes that not just possible but easy.<\/p>\n
Arm yourself with the marketing tools for success in 2022<\/h2>\n
There are a lot of marketing tools out there, enough to be completely overwhelming for any manager or team.<\/p>\n
So it\u2019s often better to utilize tools with multiple purposes. For instance, monday.com gives you access to CRM, collaboration, content planning, and project and campaign management tools, all in one platform.<\/p>\n
Plus, you have the power to fully customize each to your workflow.<\/p>\n
If you\u2019re curious about our customer relationship management<\/a> functionality, you can try it out with our 14-day free trial.<\/p>\n
We\u2019re confident that you\u2019ll enjoy a user interface designed to be used and understood by human beings.<\/p>\n
Get started<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
In 2022, you need a variety of marketing and business tools if you want to effectively market and grow your business. But trying to choose the right one can feel like a full-time job in itself. With more and more software tools on the market \u2014 in 2020, industry experts …<\/p>\n","protected":false},"author":4,"featured_media":97461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"pages\/cornerstone-primary.php","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"20+ Must-Have Startup Tools","_yoast_wpseo_metadesc":"We\u2019ve gathered the best online tools for your startup, ranging from marketing, analytics, social media, project management and more.","monday_item_id":10028393270,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13907],"tags":[],"class_list":["post-63543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":{"lobby_image":{"ID":97461,"id":97461,"title":"enterprise-img","filename":"enterprise-img.jpeg","filesize":1046559,"url":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/enterprise-img.jpeg","link":"https:\/\/monday.com\/blog\/project-management\/enterprise-project-management\/attachment\/enterprise-img\/","alt":"The role of enterprise project management in strategic execution","author":"4","description":"","caption":"","name":"enterprise-img","status":"inherit","uploaded_to":34127,"date":"2022-05-23 14:18:08","modified":"2022-05-23 14:18:08","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/monday.com\/blog\/wp-includes\/images\/media\/default.png","width":2400,"height":1200,"sizes":{"thumbnail":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/enterprise-img-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/enterprise-img-300x150.jpeg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/enterprise-img-768x384.jpeg","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/enterprise-img-1024x512.jpeg","large-width":1024,"large-height":512,"1536x1536":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/enterprise-img-1536x768.jpeg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/enterprise-img-2048x1024.jpeg","2048x2048-width":2048,"2048x2048-height":1024}},"post_thumbnail_title":"","hide_post_info":false,"hide_bottom_cta":false,"hide_from_blog":false,"cluster":"","banner_url":"","main_text_banner":"","sub_title_banner":"","sub_title_banner_second":"","banner_button_text":"","below_banner_line":"","display_dates":"updated","post_date":"20230829","use_customized_cta":false,"display_subscribe_widget":false,"custom_schema_code":"","sections":[{"acf_fc_layout":"content_1","blocks":[{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"
Managing or creating a successful startup<\/a> is no easy feat. A relatively small team needs to cover every aspect of the business \u2013 from social media to marketing, analytics, and everything in between. <\/span><\/p>\n
You may even be familiar with the well-known statistic that nearly <\/span>90%<\/span><\/a> of all startups fail.\u00a0<\/span>While this statistic can be disheartening, the good news is that we have access to some of the most advanced technology right at our fingertips. There are plenty of business tools startups can use to simplify each specific aspect of their business.\u00a0<\/span><\/p>\n
But with more and more marketing management software<\/a> tools on the market, it can be hard to know where to start. So we made it easy for you. We covered and categorized all the best tools to arm your company with so you can be in the 10% of startups that succeed.\u00a0<\/span><\/p>\n"}]},{"main_heading":"What are the types of tools available?","content_block":[{"acf_fc_layout":"text","content":"
The most useful tools depend on a multitude of factors \u2013 the size of your company, the goals you are looking to achieve, and much more. There are thousands of specific software options created to help with each different need. These are the general categories they fall into:\u00a0<\/span><\/p>\n
- \n
- Analytics\u00a0<\/span><\/li>\n
- Social media<\/span><\/li>\n
- Business and management\u00a0\u00a0<\/span><\/li>\n
- Content management and planning<\/span><\/li>\n
- CRM and Sales\u00a0<\/span><\/li>\n
- Marketing<\/span><\/li>\n
- Search engine optimization (SEO)<\/span><\/li>\n
- Collaboration & Project management\u00a0<\/span><\/li>\n<\/ol>\n
Get started<\/a><\/span><\/p>\n"}]},{"main_heading":"1. Analytics","content_block":[{"acf_fc_layout":"text","content":"
Analytics allow you to gain invaluable insights into the performance of your business. <\/span>Take advantage of these tools to learn more about your audience and see where your efforts are successful.<\/span><\/p>\n
Google Analytics<\/b><\/h3>\n
Google Analytics<\/a> is the most used analytics tool on the internet for good reason. It\u2019s 100% free and includes advanced capabilities like event and conversion tracking, user experience analytics like site flow and time-on-site, plus much more.<\/span><\/p>\n
You can easily create custom events, dashboards, and more. You only need to install a tracking code \u2014 often called a pixel, since the tracking script loads a single-pixel image \u2014 on your website to make it work.<\/span><\/p>\n
Mixpanel<\/b><\/h3>\n
Mixpanel<\/a> is an analytics platform that goes beyond just analytics. Of course, you can install a tracking code snippet on your website and see what your visitors get up to. But you can also run A\/B tests, automated user surveys, and more. It\u2019s one of the most established alternatives to giants like Google and Facebook.<\/span><\/p>\n
Heap<\/b><\/h3>\n
Heap<\/a> is an analytics platform specifically designed to track events and interactions with an actual SaaS product, not just a static website. You can use the event visualizer to help you understand how customers are using your product and create a better solution as a result.<\/span><\/p>\n
Google Optimize<\/b><\/h3>\n
Google Optimize<\/a> is Google\u2019s free A\/B testing and conversion rate optimization tool. It lets you easily create new versions of pages with a visual editor and pit them against the original to see if improvements are working. F<\/span>or example, you can easily swap out headlines, content boxes, add social proof, or other elements you think might just improve your conversion rate.<\/span><\/p>\n
Optimizely<\/b><\/h3>\n
Optimizely<\/a> is a conversion rate optimization and customer experience platform that includes A\/B testing functionality, user testing, research, and rollout management. <\/span>You can test every potential new feature or page you\u2019re thinking of launching before investing fully in making the change. I<\/span>t also includes personalization functionality, giving you the option of showing unique content on web pages based on the visitor\u2019s previous activity and user profile.<\/span><\/p>\n
Hotjar<\/b><\/h3>\n
Hotjar<\/a> is a user experience, analytics, and A\/B testing platform. It focuses on heat maps, a visual format that shows how customers interact with your website pages or app tabs on average. <\/span>It highlights where the customers hover, where they click, how far they scroll, and much more.<\/span><\/p>\n
TRACX<\/b><\/h3>\n
TRACX<\/span><\/a> is an experienced marketing and analytics platform made for “real world” businesses. It enables companies to collect in-the-moment feedback from their customers and employees, identifying areas of excellence and alerting when frustrations occur.<\/span><\/p>\n
The platform helps drive user engagement in some interesting ways, both through the conversational UI for surveys and innovative contactless feedback boards.<\/span><\/p>\n
Obviously AI<\/b><\/h3>\n
Obviously AI<\/a> is a<\/span> no-code machine learning platform<\/span> that enables non-technical users to accurately predict business outcomes in minutes – without writing code. In just a few clicks, you can predict which leads are likely to convert, which customer is expected to churn soon, or even how much someone is willing to pay for your product. <\/span><\/p>\n
Obviously AI can be integrated into your everyday apps and services to automatically take action in real-time. All without writing a single line of code.\u00a0<\/span><\/p>\n
Adobe Target<\/strong><\/h3>\n
Adobe Target<\/a> offers an AI-powered personalization tool. It shows your website visitors and users the most relevant content and recommendations at the right time to make sure they\u2019re more likely to become customers. Plus, you get a testing and optimization suite along for the ride. You can test and optimize your content and app experiences over time.<\/p>\n
IBM Product Recommendations<\/h3>\n
IBM Product Recommendations<\/a> is a machine-learning-powered recommendation engine that helps you show the right product to the right potential customer at the right time. It bases recommendations on previous purchases, search history, and other user activity. This isn\u2019t a free or easy-to-install solution \u2014 it\u2019s meant for large retailers with millions in revenue on the line.<\/p>\n
Logikfx<\/h3>\n
While not exactly a tool for managers to grow their business, Logikfx<\/a> helps investors understand what businesses<\/em> to invest in. With Logikfx, busy investors save time on research, market updates and financial literacy. Offering a wide range of bite-size courses, trading tools and daily newsletters, Logikfx has amassed over 40,000 monthly readers worldwide.<\/p>\n
AskCody analytics<\/h3>\n
AskCody analytics<\/a> is a tool that helps you understand employees\u2019 utilization of the workspace when it comes to the use of meeting rooms and desks. Dig deeper into workplace analytics with weekly reporting of key metrics built with Microsoft Power BI to e.g. identify meeting rooms that are rarely used or often not occupied to full capacity. Data about utilization can help optimize <\/span>available spaces across the entire organization and help make data-driven decisions<\/span>\u00a0to enhance your office spaces and downscaling real estate footprint.<\/p>\n
Databricks<\/h3>\n
Databricks<\/a> offers an all-in-one analytics platform that combines the reliability and control of data warehouses and the machine learning support and agility of data lakes. Databricks also provides online\u00a0training for platform administrators<\/span><\/a>\u00a0and many other\u00a0instructor-led training activities<\/span><\/a>.<\/p>\n
Vazoola<\/h3>\n
Vazoola<\/a><\/span> is a link-building service that makes it easy for your website to secure high-quality backlinks. They specialize in partnering with all-size businesses from startups to full-scale marketing agencies and offer custom link-building services that can match any scale, budget, and workflow. Track progress in real-time from your dashboard and take full control over your campaigns. Vazoola<\/span> provides expert guidance so you can build quality backlinks and improve search rankings!<\/p>\n
Whatagraph<\/h3>\n
Whatagraph<\/a> is a marketing reporting tool built for marketers who work in agencies and in-house settings. It lets you create beautiful marketing reports with over 40 data sources<\/span><\/a>, such as Facebook Ads, Google Analytics, LinkedIn Ads, Tiktok Ads, and many others. All you have to do is connect your data sources, grab a report template and your next marketing report can be done in a matter of minutes.<\/p>\n"}]},{"main_heading":"2. Social media","content_block":[{"acf_fc_layout":"text","content":"
Building a social media presence is a great opportunity for your startup to gain attention and recognition. These tools will help you stand out on Twitter, Facebook, LinkedIn, Snapchat, Instagram, YouTube, or any social media channel you’re using.\u00a0<\/span><\/p>\n
Buffer<\/b><\/h3>\n
Buffer<\/a> is a social media management tool that lets you plan and schedule social media posts in advance across all platforms. It also includes social analytics tools to help you analyze the efficiency of your campaigns. <\/span>You can also manage comments and mentions with Buffer\u2019s specialized tool.<\/span><\/p>\n
Sprout Social<\/b><\/h3>\n
Sprout Social<\/a> is a suite of social media marketing tools that include scheduling, social listening, analytics, and more. <\/span>It even includes a special tool for identifying potential collaborators, so you can organically build your audience.<\/span><\/p>\n
Planable<\/span><\/h3>\n
Planable<\/a> is a social media collaboration tool that lets you plan and manage content across multiple social media accounts. With its recent Pinterest integration, you can schedule Pins<\/a> and collaborate on them with your team, in one place. So besides reliable scheduling features, you also get an overview of all the feedback and content changes easily, leaving hundreds of emails and messages behind.<\/span><\/p>\n
Buzzsumo<\/b><\/h3>\n
Buzzsumo<\/a> is primarily a content marketing research tool that includes a useful influencer search tool for Twitter. You can use this feature to find potential influencers or collaborators to work with.<\/span><\/p>\n
One interesting aspect is that it also includes the domain authority of the influencer\u2019s website in the results. In a sense, it\u2019s a combined SEO and social media research tool.<\/span><\/p>\n
Sociality.io<\/strong><\/h3>\n
Sociality.io<\/a> is a social media analytics tool that allows you to measure the performance of your social media campaigns and monitor brand health. It is a great solution to track competitors’ paid and organic engagement and filter their top-performing content. It supports all social media channels, including TikTok.<\/p>\n
Voice Crafters<\/h3>\n
Voicecrafters.com<\/a> offers companies self-produced broadcast-quality audio at fast turnaround times. With over 80 languages, you can choose a voice actor to voice over your social media content. Voice Crafters also provides post-production services such as captioning, audio sync to picture, mixing, mastering and more.<\/p>\n
Social Status<\/h3>\n
Social Status<\/a> is a dedicated social media analytics tool perfect for agencies and digital marketers who need multi-channel reporting and the ability to white label and customize their reports to suit different clients. The dashboard contains all the metrics you need in real-time.\u00a0<\/span><\/p>\n
Fanpage Karma<\/h3>\n
Fanpage Karma<\/a> is an all-in-one social media tool where you can analyze unlimited number of profiles and create reports according to your design. You can also track how the profiles, post types, hashtags, and topics rank by various metrics. Using Fanpage Karma, you can also automate the workflows for community management & cross-network publishing and find influencers for collaboration.<\/p>\n"}]},{"main_heading":"3. Business and management ","content_block":[{"acf_fc_layout":"text","content":"
To effectively run any business, you need the right tools to manage your team. Whether it has to do with legal matters, company security, or even event planning, the following tools have you covered.<\/p>\n
Sortd<\/h3>\n
Sortd <\/a><\/span>is rated the #1 App for Gmail-based teams. It transforms Gmail into an organized workspace for keeping track of email in a team, with assignments, follow-up reminders, and status reports. Use it to manage all your customer-facing workflows, like emails, inquiries, and orders, or use it as a customer support helpdesk, without ever leaving your Inbox! It eliminates missed emails, dropped balls, and lost revenue opportunities, and helps teams to delight their customers.<\/p>\n
With Sortd\u2019s new Team Mailbox capabilities, you can collaborate better as a team to deliver an exceptional service experience for your customers.<\/p>\n
Docracy<\/h3>\n
Docracy<\/a><\/b>\u00a0is an open-source website that curates legal documents for individuals and companies. The website allows for the sharing and signing of documents such as NDAs, wills, employment, and business contracts, trusts, and all other basic service agreements.<\/p>\n
Spokeo<\/b><\/h3>\n
Spokeo provides <\/span>Identity Theft Protection<\/span><\/a> plans that secure and monitor your personal data to help avoid identity theft. It monitors prospective thieves and fraudsters on the dark web to prevent the leaking and sale of its clients\u2019 personal information. If suspicious activity related to the monitored data is detected, Spokeo will notify its client immediately. In addition, Spokeo provides identity theft resolution services of US-based consultants who can manage your paperwork, calls, and refund procedures 24\/7.<\/span><\/p>\n
InEvent<\/b><\/h3>\n
InEvent<\/span><\/a> provides an all-in-one solution for large-scale virtual and hybrid events. The platform can embed Youtube videos in the virtual lobby, live streaming, upload pre-recorded videos, and video conferencing, going beyond your usual expectation of virtual and hybrid events.<\/span><\/p>\n
Appy Pie Connect<\/h3>\n
Appy Pie Connect<\/a> is an automation tool, that allows you to link different apps, and facilitate direct data sharing. With this tool, you can automate workflows by connecting the apps and services you use daily. The most popular feature of the platform is Notion integrations<\/a> which make it possible for users to connect Notion with other applications.
\nAppy Pie Connect is a no-code platform, so you can easily implement and deploy the integrations yourself.<\/p>\nHubstaff<\/span><\/h3>\n
Hubstaff<\/a> provides tools to create online timesheets, track invoices, payroll, etc. Moreover, you can also use agile project management, sprint management, and time tracker tools. Hubstaff is meant to help businesses improve their team\u2019s productivity, bring more results, and faster business growth.
\n<\/span><\/p>\nSloneek
\n<\/span><\/h3>\n - Social media<\/span><\/li>\n
- Analytics\u00a0<\/span><\/li>\n