{"id":62061,"date":"2021-05-06T03:10:42","date_gmt":"2021-05-06T03:10:42","guid":{"rendered":"https:\/\/staging-mondaycomblog.kinsta.cloud\/?post_type=marketing&#038;p=62061"},"modified":"2025-10-19T05:10:50","modified_gmt":"2025-10-19T10:10:50","slug":"marketing-planning","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/marketing\/marketing-planning\/","title":{"rendered":"Marketing planning: A complete guide and useful templates"},"content":{"rendered":"<p>Planning is an essential activity for any <a href=\"https:\/\/monday.com\/blog\/remote-work\/so-what-is-a-project-everything-you-should-know\/\" target=\"_blank\" rel=\"noopener\">project<\/a>, including marketing.<\/p>\n<p>Without a proper plan in place, an otherwise successful campaign can turn into a chaotic mess.\u00a0With the increasing volume of tasks teams deal with, you need a plan to coordinate your efforts and maximize resources.<\/p>\n<p>Fortunately, with the help of modern project management platforms, planning your marketing activities isn\u2019t that complicated.<\/p>\n<p>Today, you\u2019ll learn exactly what marketing planning is and how to modernize the process by tapping into the right <a href=\"https:\/\/monday.com\/blog\/project-management\/marketing-planning-software\/\">marketing planning software<\/a>.<\/p>\n<h2>What is marketing planning?<\/h2>\n<p>Marketing planning is the process of strategically coordinating your organization\u2019s future marketing events to maximize results. It often involves the development of a strategic document that outlines relevant details about the plan, including:<\/p>\n<ul>\n<li>The core marketing goal<\/li>\n<li>Marketing research<\/li>\n<li>A description of each <a class=\"wpil_keyword_link \" title=\"buyer persona\" href=\"https:\/\/monday.com\/blog\/crm-and-sales\/buyer-persona-template\/\" target=\"_blank\" rel=\"noopener\" data-wpil-keyword-link=\"linked\">buyer persona<\/a><\/li>\n<li>Specific initiatives<\/li>\n<li>Team responsibilities<\/li>\n<\/ul>\n<a class=\"twitter-box\" arial-label=\"Tweet\" target=\"_blank\" onclick=\"window.open(this.href,'targetWindow','toolbar=no,location=no,status=no,menubar=no,scrollbars=yes,resizable=yes, width=800,height=450'); return false;\" href=\"https:\/\/twitter.com\/intent\/tweet?text=\">By approaching marketing like a project and spending some time planning your initiatives, you dramatically increase your chances of success.<span><\/span><\/a>\n<h3>Why does marketing planning matter?<\/h3>\n<p>First, a well-defined plan helps you determine whether your marketing goal is actually feasible. Second, it helps you figure out how you\u2019ll go from point A to point B in the most efficient way possible.<\/p>\n<p>A recent survey showed that <a href=\"https:\/\/www.guidantfinancial.com\/small-business-trends\/\" target=\"_blank\" rel=\"nofollow noopener\">15%<\/a> of businesses think marketing is their biggest challenge. That\u2019s a lot of businesses who know they need to do marketing better and want some help to get started.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-62073 size-full\" title=\"Top non-COVID challenges\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/Top-non-COVID-challenges-1.png\" alt=\"Top non-COVID challenges businesses face\" width=\"400\" height=\"372\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/Top-non-COVID-challenges-1.png 400w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/Top-non-COVID-challenges-1-300x279.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>(<a href=\"https:\/\/www.guidantfinancial.com\/small-business-trends\/\" target=\"_blank\" rel=\"nofollow noopener\">Image Source<\/a>)<\/p>\n<p>Marketing planning helps you understand the current state of your business, market, and competitors and find potential opportunity gaps you can fill. It\u2019ll also give you a roadmap of action to get better results.<\/p>\n<p>Other benefits of strategic marketing planning include:<\/p>\n<ul>\n<li><strong><strong>Increasing accountability: <\/strong><\/strong>inform your marketing team of the exact activities they\u2019re responsible for.<\/li>\n<li><strong>Minimizing risk: <\/strong>study potential threats and problems beforehand.<\/li>\n<li><strong>Measuring your progress: <\/strong>compare your actual results with your baseline plan to measure performance.<\/li>\n<li><strong>Making more informed decisions: <\/strong>get valuable insights from your market and make smarter decisions.<\/li>\n<li><strong>Getting every team member on the same page: <\/strong>keep your marketing team aligned throughout the entire process.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"cta-button blue-button\" aria-label=\"Get started with monday.com\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started with monday.com<\/a><\/p>\n<h2>The marketing planning process explained<\/h2>\n<p>Now that you understand the basics of marketing planning, the question becomes: how can you structure a strategic <a class=\"wpil_keyword_link \" title=\"marketing plan\" href=\"https:\/\/monday.com\/templates\/template\/85832\/marketing-plan\" data-wpil-keyword-link=\"linked\">marketing plan<\/a> the right way?<\/p>\n<p>To develop an effective marketing plan, you must follow a strategic 5-step approach.<\/p>\n<p>Let\u2019s break it down:<\/p>\n<h3>1. Situation analysis<\/h3>\n<p>This step aims to explore the current situation of your business and spot potential opportunities and threats.<\/p>\n<p>Some of the elements you should consider at this stage include:<\/p>\n<ul>\n<li><strong><strong>SWOT analysis: <\/strong><\/strong>this framework helps you find your strengths, weaknesses, opportunities, and threats to understand your current situation.<\/li>\n<li><strong>Customer profiles: <\/strong>detailed buyer personas to understand your target audience.<\/li>\n<li><strong>Mission and vision: <\/strong>these 2 statements will help you make sure your activities are aligned with the core values of your business.<\/li>\n<li><strong>Current strategies: <\/strong>state what you\u2019re currently doing to achieve your goals and the results you\u2019ve achieved so far.<\/li>\n<\/ul>\n<h3>2. External analysis<\/h3>\n<p>In this step, your goal is to develop a solid understanding of your customers and competitors.<\/p>\n<p>Some of the elements you should consider at this stage include:<\/p>\n<ul>\n<li><strong>Macro analysis:<\/strong> describe your market\u2019s demographics and study the political, social, economic, and technological forces that influence that market.<\/li>\n<li><strong>Meso analysis:<\/strong> define your distribution model and study your competition<\/li>\n<li><strong>Porter\u2019s 5 forces model: <\/strong>threat of new entrants, competitive rivalry, supplier power, buyer power, and threat of substitution.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-62078 size-full\" title=\"Porter's 5 Forces\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/Porters-5-Forces.png\" alt=\"Image showing more detail on Porter's 5 Forces model\" width=\"1086\" height=\"583\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/Porters-5-Forces.png 1086w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/Porters-5-Forces-300x161.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/Porters-5-Forces-1024x550.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/Porters-5-Forces-768x412.png 768w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/><\/p>\n<p>(<a href=\"https:\/\/www.business-to-you.com\/porters-five-forces\/\" target=\"_blank\" rel=\"nofollow noopener\">Image Source<\/a>)<\/p>\n<h3>3. Goal setting<\/h3>\n<p>Once you\u2019ve done your initial analysis, it\u2019s time to set clear goals. What are you trying to achieve with this particular campaign?<\/p>\n<p>Some of the elements you should consider at this stage include:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/monday.com\/blog\/project-management\/kpi\/\" target=\"_blank\" rel=\"noopener\"><strong>Key Performance Indicators (KPIs):<\/strong><\/a> <\/strong>the indicators you\u2019ll use to measure the performance of your marketing activities.<\/li>\n<li><a href=\"https:\/\/monday.com\/blog\/project-management\/smart-goals\/\" target=\"_blank\" rel=\"noopener\"><strong>SMART goals<\/strong><\/a><strong>:<\/strong> a section that describes specific, measurable, attainable, relevant, and time-based goals.<\/li>\n<\/ul>\n<h3>4. Marketing strategy development<\/h3>\n<p>Now that you have a clear marketing objective in place, let\u2019s develop your strategy, as your core plan should be a subsidiary of that strategy.<\/p>\n<p>Some of the elements you should consider at this stage include:<\/p>\n<ul>\n<li><strong><strong>Initiatives: <\/strong><\/strong>the steps you\u2019ll take to achieve the goals you outlined in the previous sections.<\/li>\n<li><strong>Progression:<\/strong> a schedule that describes the order of events your team will implement.<\/li>\n<li><strong>Responsibilities: <\/strong>a description of the workload and responsibilities of each team member.<\/li>\n<li><strong><a class=\"wpil_keyword_link \" title=\"Team management\" href=\"https:\/\/monday.com\/blog\/teamwork\/team-management\/\" data-wpil-keyword-link=\"linked\">Team management<\/a>:<\/strong> the process you\u2019ll use to manage your team and measure progress.<\/li>\n<\/ul>\n<h3>5. Implementation plan<\/h3>\n<p>Finally, break down your <a href=\"https:\/\/monday.com\/blog\/project-management\/implementation-plan\/\">implementation plan<\/a> into smaller, actionable steps.<\/p>\n<p>Some of the elements you should consider at this stage include:<\/p>\n<ul>\n<li><strong><strong>Communications: <\/strong><\/strong>define clear communication channels you\u2019ll use along the way.<\/li>\n<li><strong>Feedback analysis: <\/strong>describe how you\u2019ll analyze performance and how you\u2019ll deal with potential problems and changes.<\/li>\n<\/ul>\n<h2>How to plan 6 different types of marketing campaigns with monday.com<\/h2>\n<p>Now that you understand what marketing planning is and why it matters, let\u2019s explore how to implement the marketing planning process in 6 different types of campaigns.<\/p>\n<p>We\u2019ll cover how to streamline and automate your marketing planning process by tapping into some of our templates.<\/p>\n<p>But first, let\u2019s answer a major question.<\/p>\n<h3>What is monday.com?<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-62083 size-full\" title=\"monday.com's marketing plan template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-marketing-plan-template-1.png\" alt=\"monday.com's marketing plan template in action\" width=\"1999\" height=\"1157\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-marketing-plan-template-1.png 1999w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-marketing-plan-template-1-300x174.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-marketing-plan-template-1-1024x593.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-marketing-plan-template-1-768x445.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-marketing-plan-template-1-1536x889.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p>monday.com is a powerful Work Operating System (Work OS) that helps teams of all sizes work more efficiently. That is, a platform where you can build custom digital workspaces to plan, organize, execute, and streamline any type of workflow.<\/p>\n<p>From the start, you get access to multiple \u201cbuilding blocks\u201d you can move around at will to design a platform that feels perfect for your team.<\/p>\n<p>Now, let\u2019s talk about how you can use some of our templates to improve your marketing planning process.<\/p>\n<h3>How to plan, organize, and coordinate your marketing projects with monday.com<\/h3>\n<p>At monday.com, we provide you with over 200 templates for different types of tasks. These templates are fully customizable, and you can install them with a single click.<\/p>\n<p>Let\u2019s break down some of our most popular templates based on their different functions.<\/p>\n<p><strong>Content marketing<\/strong><\/p>\n<p>With the increasing speed markets evolve with, your content production planning process shouldn\u2019t be long-term based. Instead, we suggest you take an Agile approach and work in sprints (e.g., 2-week time blocks).<\/p>\n<p>This way, you\u2019ll be able to adapt to any market change much faster and optimize your workflows accordingly.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-62088 size-full\" title=\"monday.com's content marketing template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-content-marketing-template.png\" alt=\"monday.com's content marketing template screenshot\" width=\"1414\" height=\"788\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-content-marketing-template.png 1414w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-content-marketing-template-300x167.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-content-marketing-template-1024x571.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-content-marketing-template-768x428.png 768w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/p>\n<p>To do it, some of these templates might be helpful:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/monday.com\/template-center\/template\/65396\" target=\"_blank\" rel=\"noopener\"><strong>Content calendar<\/strong><\/a><strong>: <\/strong><\/strong>plan and coordinate all your upcoming content with the help of a visual and interactive calendar.<\/li>\n<li><a href=\"https:\/\/monday.com\/template-center\/template\/113127\" target=\"_blank\" rel=\"noopener\"><strong>Blog planning<\/strong><\/a><strong>: <\/strong>ideate and organize new content and track everything related to your blog planning process.<\/li>\n<li><a href=\"https:\/\/monday.com\/template-center\/template\/71895\" target=\"_blank\" rel=\"noopener\"><strong>Digital asset management<\/strong><\/a><strong>: <\/strong>store relevant files and keep all your digital assets handy for every team member.<\/li>\n<\/ul>\n<p><strong>Social media marketing<\/strong><\/p>\n<p>Social media requires a deep understanding of the current trends in the industry, as well as the most relevant influencers. To get good results, you must approach social media strategically and develop a solid planning process.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-62093 size-full\" title=\"monday.com's social media planner template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-social-media-planner-template.png\" alt=\"monday.com's social media planner template screenshot\" width=\"1999\" height=\"1094\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-social-media-planner-template.png 1999w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-social-media-planner-template-300x164.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-social-media-planner-template-1024x560.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-social-media-planner-template-768x420.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-social-media-planner-template-1536x841.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p>Some of these templates can help you do it effectively:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/monday.com\/template-center\/template\/113007\" target=\"_blank\" rel=\"noopener\"><strong>Social media planner<\/strong><\/a><strong>: <\/strong><\/strong>organize your social media publications by platform, publish date, status, and more.<\/li>\n<li><a href=\"https:\/\/monday.com\/template-center\/template\/69567\" target=\"_blank\" rel=\"noopener\"><strong>Creative team planner<\/strong><\/a><strong>: <\/strong>manage your creative team, assign tasks, and measure the performance of your social media campaigns.<\/li>\n<li><strong>Video production management<\/strong><strong>: <\/strong>streamline your video production planning process with the help of an interactive template like our <a href=\"https:\/\/monday.com\/templates\/post-production-schedule\" target=\"_blank\" rel=\"noopener\">Production Calendar<\/a>.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"cta-button blue-button\" aria-label=\"Get started\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started<\/a><\/p>\n<p><strong>Paid media<\/strong><\/p>\n<blockquote><p>Paid media campaigns can be extremely profitable but also dangerous if you don\u2019t execute them well. Lack of planning can turn an otherwise successful campaign into a revenue leak.<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-62098 size-full\" title=\"monday.com's campaign planning template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-campaign-planning-template.png\" alt=\"monday.com's campaign planning template screenshot\" width=\"1423\" height=\"750\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-campaign-planning-template.png 1423w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-campaign-planning-template-300x158.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-campaign-planning-template-1024x540.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-campaign-planning-template-768x405.png 768w\" sizes=\"(max-width: 1423px) 100vw, 1423px\" \/><\/p>\n<p>Some of these templates won\u2019t only improve your paid media planning but also help you measure performance and keep everything organized.<\/p>\n<ul>\n<li><strong><strong>Campaign planning<\/strong><strong>: <\/strong><\/strong>bring in all your copywriters, designers, and creatives to collaborate in a single place.<\/li>\n<li><a href=\"https:\/\/monday.com\/template-center\/template\/113512\" target=\"_blank\" rel=\"noopener\"><strong>A\/B testing<\/strong><\/a><strong>: <\/strong>plan your next A\/B test campaign and keep everyone aligned with test results.<\/li>\n<li><a href=\"https:\/\/monday.com\/template-center\/template\/72611\" target=\"_blank\" rel=\"noopener\"><strong>Facebook Ads integration<\/strong><\/a><strong>: <\/strong>integrate Facebook ads with monday.com and use this template to track your campaigns.<\/li>\n<\/ul>\n<p><strong>Product launches<\/strong><\/p>\n<p>Every product-focused business deals with a product launch at some point.<\/p>\n<p>To get the most out of your product launches, make sure you have a clear understanding of your audience and the progression of your initiatives.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-62103 size-full\" title=\"monday.com's product marketing launch template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-product-marketing-launch-template.png\" alt=\"monday.com's product marketing launch template screenshot\" width=\"1999\" height=\"1092\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-product-marketing-launch-template.png 1999w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-product-marketing-launch-template-300x164.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-product-marketing-launch-template-1024x559.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-product-marketing-launch-template-768x420.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-product-marketing-launch-template-1536x839.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p>These templates can help you plan your next launch more efficiently:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/monday.com\/template-center\/template\/85832\" target=\"_blank\" rel=\"noopener\"><strong>Marketing plan<\/strong><\/a><strong>: <\/strong><\/strong>plan your goals, marketing budget, team responsibilities, and everything related to your product launch.<\/li>\n<li><a href=\"https:\/\/monday.com\/template-center\/template\/120519\" target=\"_blank\" rel=\"noopener\"><strong>Product marketing launch<\/strong><\/a><strong>: <\/strong>plan and manage each phase in the product launch process.<\/li>\n<\/ul>\n<p><strong>Lead generation<\/strong><\/p>\n<p>Lead generation is one of the most important processes of any business. Without a constant flow of new prospective clients coming into your pipeline, your organization won\u2019t survive very long.<\/p>\n<p>To design a successful lead generation campaign, you need to have solid customer profiles and a well-designed pipeline structure to manage each interaction.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-62108 size-full\" title=\"monday.com's contact management template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-contact-management-template.png\" alt=\"monday.com's contact management template screenshot\" width=\"1999\" height=\"1157\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-contact-management-template.png 1999w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-contact-management-template-300x174.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-contact-management-template-1024x593.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-contact-management-template-768x445.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/monday.coms-contact-management-template-1536x889.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p>The following templates can help you strengthen your lead generation planning process:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/monday.com\/template-center\/template\/75754\" target=\"_blank\" rel=\"noopener\"><strong>Contact management:<\/strong><\/a> <\/strong>store and manage all your contacts into a single source of truth.<\/li>\n<li><a href=\"https:\/\/monday.com\/template-center\/template\/108190\" target=\"_blank\" rel=\"noopener\"><strong>Pipeline management<\/strong><\/a><strong>: <\/strong>structure and oversee your pipeline and visualize how your deals are progressing.<\/li>\n<li><a href=\"https:\/\/monday.com\/template-center\/template\/81773\" target=\"_blank\" rel=\"noopener\"><strong>CRM<\/strong><\/a><strong>: <\/strong>capture new leads, forecast revenue, get valuable insights, and manage your customer relationships with ease.<\/li>\n<\/ul>\n<h2>Ready to improve your marketing planning efforts?<\/h2>\n<p>Marketing planning comes down to understanding your processes and coordinating your efforts with a strategic approach.<\/p>\n<p>Hopefully, the ideas we outlined today help you start on the right foot and get the most out of your marketing department.<\/p>\n<p>And if you\u2019re looking for a platform that helps you plan, organize, execute, and even automate any type of marketing campaign, then monday.com might be a good fit for you.<\/p>\n<p>To decide for yourself, why don\u2019t you try our fully customizable <a href=\"https:\/\/monday.com\/templates\/template\/85832\/marketing-strategy\" target=\"_blank\" rel=\"noopener\">marketing plan template<\/a>? It\u2019ll make your job much easier.<\/p>\n<p style=\"text-align: center;\"><a class=\"cta-button blue-button\" aria-label=\"Get started\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planning is an essential activity for any project, including marketing. Without a proper plan in place, an otherwise successful campaign can turn into a chaotic mess.\u00a0With the increasing volume of tasks teams deal with, you need a plan to coordinate your efforts and maximize resources. Fortunately, with the help of &#8230;<\/p>\n","protected":false},"author":5,"featured_media":63383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"What is marketing planning? (A complete guide)","_yoast_wpseo_metadesc":"Learn what marketing planning is and get a specific approach to plan your next campaign more effectively.","monday_item_id":10016786386,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13907],"tags":[],"class_list":["post-62061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":{"lobby_image":false,"post_thumbnail_title":"","hide_post_info":false,"hide_bottom_cta":false,"hide_from_blog":false,"cluster":"","banner_url":"","main_text_banner":"","sub_title_banner":"","sub_title_banner_second":"","banner_button_text":"","below_banner_line":"","display_dates":"updated","post_date":"20230305","landing_page_layout":false,"featured_image_link":"","use_customized_cta":false,"display_subscribe_widget":false,"custom_schema_code":"","sidebar_color_banner":"","custom_tags":false,"faqs":false,"activate_cta_banner":false,"disclaimer":"","hide_time_to_read":false,"cornerstone_hero_cta_override":{"label":"","url":""},"show_contact_sales_button":"0","custom_header_banner":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is marketing planning? 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