{"id":60670,"date":"2021-05-06T02:24:53","date_gmt":"2021-05-06T02:24:53","guid":{"rendered":"https:\/\/staging-mondaycomblog.kinsta.cloud\/?post_type=pm&#038;p=60670"},"modified":"2025-12-10T10:01:34","modified_gmt":"2025-12-10T15:01:34","slug":"social-media-management-software","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/","title":{"rendered":"How social media management software can boost sales"},"content":{"rendered":"<blockquote class=\"wp-embedded-content\" data-secret=\"Dk2knFhkMF\"><p><a href=\"https:\/\/viralspy.io\/blog\/instagram-organic-growth-strategy\/\">2024 Guide: Organic Instagram Growth Strategies<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;2024 Guide: Organic Instagram Growth Strategies&#8221; &#8212; viralspy\" src=\"https:\/\/viralspy.io\/blog\/instagram-organic-growth-strategy\/embed\/#?secret=o2eTglU8I8#?secret=Dk2knFhkMF\" data-secret=\"Dk2knFhkMF\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Whether you\u2019re a busy social media manager juggling multiple social media accounts or an entrepreneur targeting a niche market, social media management can be a headache.<\/p>\n<p>You know that social media is essential for growing your brand, but you\u2019re not sure which social media software will work best for your business.<\/p>\n<p>This article will explain what social media management is, why it\u2019s essential for your business, make clear recommendations for improving your brand\u2019s social performance, and share the top features to look for in a social media management tool.<\/p>\n<h2>What is social media management?<\/h2>\n<p>Almost <a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/?_ga=2.110047109.1408344741.1618388204-192041627.1618388204\" target=\"_blank\" rel=\"nofollow noopener\">60%<\/a> of the global population are active social media users, making a strong social media presence essential for any brand wanting to tap into that vast pool of potential customers.<\/p>\n<p>Social media management is the process of <a href=\"https:\/\/monday.com\/blog\/marketing\/social-media-plan-templates\/\" target=\"_blank\" rel=\"noopener\">planning<\/a>, creating, analyzing, and optimizing social media content in all its forms. All in all, the goal is to <a href=\"https:\/\/www.thenexthint.com\/trying-to-build-your-brand-heres-some-important-advice\/11693\/\" target=\"_blank\" rel=\"noopener\">build brand visibility<\/a> and trust \u2014 and eventually make more sales.<\/p>\n<p>Through social media content, brands attract new customers and build relationships with existing ones.<\/p>\n<p>But social media management goes beyond mere content creation.<\/p>\n<p>These days, it involves strategically managing every aspect of your social media channels \u2014 from top-of-funnel activities, such as marketing, to bottom-of-funnel services such as customer care. That&#8217;s why <a href=\"https:\/\/www.kontentino.com\/blog\/best-social-media-management-tools\/\" target=\"_blank\" rel=\"noopener\"><b>social media management tools<\/b><\/a> come in handy for organizing everything in one place.<\/p>\n<h2>Why is social media important?<\/h2>\n<p>You&#8217;re probably already sold on investing in social media, so we&#8217;ll cut to the chase and move on to management quickly.<\/p>\n<p>But let&#8217;s take a look at a few of the numbers:<\/p>\n<ul>\n<li>When it comes to brand discovery, social media is the place to be. <a href=\"https:\/\/www.globalwebindex.com\/reports\/social\" target=\"_blank\" rel=\"nofollow noopener\">27%<\/a> of internet users say they use social media to find new products to purchase.<\/li>\n<li><a href=\"https:\/\/www.globalwebindex.com\/reports\/social\" target=\"_blank\" rel=\"nofollow noopener\">47%<\/a> of all internet users discover new brands through social media, while 45% use social networks when conducting brand research.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-60682 size-full\" title=\"Users discover new brands through social media\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/04\/Users-discover-new-brands-through-social-media.png\" alt=\"An increasing number of social media users discover new brands through social media\" width=\"693\" height=\"520\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/Users-discover-new-brands-through-social-media.png 693w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/Users-discover-new-brands-through-social-media-300x225.png 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/p>\n<p>(<a href=\"https:\/\/www.globalwebindex.com\/reports\/social\" target=\"_blank\" rel=\"nofollow noopener\">Image Source<\/a>)<\/p>\n<p>But these days, <a href=\"https:\/\/www.appointedd.com\/blog\/5-ways-to-engage-customers-on-facebook-and-instagram\" target=\"_blank\" rel=\"noopener\">social media for business<\/a> goes way beyond marketing and brand-building.<\/p>\n<blockquote><p>The COVID-19 pandemic changed the way people shop and led to a huge increase in online purchases.<\/p><\/blockquote>\n<p>The knock-on effect of this is that the number of people seeking customer care through social media has also increased.<\/p>\n<p>And this trend is set to continue, as digital customer service interactions are expected to increase by <a href=\"https:\/\/go.forrester.com\/blogs\/customer-service-predictions-2021\/\" target=\"_blank\" rel=\"nofollow noopener\">40%<\/a> by the end of 2021.<\/p>\n<p>What\u2019s more, customer support is a key factor in people\u2019s purchase decisions, with <a href=\"https:\/\/www.emarketer.com\/content\/customer-always-right-reason-why-60-of-internet-users-hesitate-shopping-online\" target=\"_blank\" rel=\"nofollow noopener\">60%<\/a> of internet users hesitating to purchase from a new brand because they are afraid of bad customer service.<\/p>\n<p>This means social media managers should consider strengthening their social media presence at the top and bottom of the funnel by supporting social media marketers and customer service teams.<\/p>\n<p>But which social network should you invest in?<\/p>\n<p style=\"text-align: center;\"><a class=\"cta-button blue-button\" aria-label=\"Get started with monday.com\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started with monday.com<\/a><\/p>\n<h2>Which is the best social media platform for your business?<\/h2>\n<p>As you can see from the image below, the main social platforms are a huge source of untapped potential customers.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-60687 size-full\" title=\"The biggest social media platforms 2021\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/04\/The-biggest-social-media-platforms-2021.png\" alt=\"Number of active users on the biggest social media platforms in 2021\" width=\"903\" height=\"1015\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/The-biggest-social-media-platforms-2021.png 903w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/The-biggest-social-media-platforms-2021-267x300.png 267w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/The-biggest-social-media-platforms-2021-768x863.png 768w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/p>\n<p>(<a href=\"https:\/\/www.socialbakers.com\/blog\/social-media-management-guide\" target=\"_blank\" rel=\"nofollow noopener\">Image Source<\/a>)<\/p>\n<p>The best social media platform for your business depends on who your target audience is, since different demographics are more active on different platforms.<\/p>\n<p>Let\u2019s take a look at the pros and cons of each social network in more detail.<\/p>\n<h3>Facebook \u2014 the oldest and biggest social media platform<\/h3>\n<p><strong>What it\u2019s good for:\u00a0<\/strong><\/p>\n<p>Since Facebook is one of the oldest and largest social networks, most social media users have a Facebook profile.<\/p>\n<p>Setting up a business account is easy, and groups allow you to create a community of clients and potential customers.<\/p>\n<p><strong>Drawbacks:\u00a0<\/strong><\/p>\n<p>Because of the high levels of interaction with followers that Facebook requires, you\u2019ll need a dedicated team to manage your Facebook account.<\/p>\n<h3>Twitter \u2014\u00a0the platform to engage with current events<\/h3>\n<p><strong>What it\u2019s good for:\u00a0<\/strong><\/p>\n<p>Most brands have a Twitter account to <a href=\"https:\/\/kicksta.co\/instagram-engagement-calculator\" target=\"_blank\" rel=\"noopener\">keep followers engaged<\/a> with snappy tweets and stay relevant by joining trending conversations.<\/p>\n<p>Although it has fewer active users than other platforms, a well-thought-out tweet can easily go viral and help you gain visibility.<\/p>\n<p><strong>Drawbacks:<\/strong><\/p>\n<p>Since tweets are limited to 280 characters, you have limited space to get your message across to your followers.<\/p>\n<h3>LinkedIn \u2014 the platform for professionals<\/h3>\n<p><strong>What it\u2019s good for:\u00a0<\/strong><\/p>\n<p>LinkedIn is a social media network that focuses on professional and business networking, which makes it the platform of choice for many B2B companies.<\/p>\n<p>It\u2019s more formal than other social networks, and people expect you to promote your business there.<\/p>\n<p>Since industry influencers often have LinkedIn accounts, it\u2019s a great place to land high-profile clients.<\/p>\n<p><strong>Drawbacks:<\/strong><\/p>\n<p>LinkedIn tends to have less interaction than other platforms and has less potential reach as there are fewer users.<\/p>\n<h3>Instagram \u2014 the platform for visual brands<\/h3>\n<p><strong>What it\u2019s good for:<\/strong><\/p>\n<p>Instagram is the social platform for you if your target audience is primarily young and urban. And with over 1 billion active users \u2014 most of whom are 34 or under \u2014 the potential reach is huge.<\/p>\n<p>Short videos, lives, stories, and photos are all popular forms of <a href=\"http:\/\/viralspy.io\/blog\/instagram-organic-growth-strategy\/\" target=\"_blank\" rel=\"noopener\">content on Instagram<\/a>.<\/p>\n<p><strong>Drawbacks:<\/strong><\/p>\n<p>With so much competition, success on Instagram requires some advanced social media skills, including <a href=\"https:\/\/shotkit.com\/types-of-photography\/\" target=\"_blank\" rel=\"noopener\">photography<\/a> and photo editing, which means you\u2019ll need a dedicated team to execute your Instagram marketing strategy.<\/p>\n<h3>YouTube\u00a0\u2014 the platform for video content<\/h3>\n<p><strong>What it\u2019s good for:<\/strong><\/p>\n<p>YouTube is the 2nd biggest search engine after Google, and the advantage of creating content on this platform is that your videos will also show up in Google search results.<\/p>\n<p>Companies can build a relationship with their customers and strengthen their brand through creating content such as product <a class=\"wpil_keyword_link \" title=\"reviews\" href=\"https:\/\/monday.com\/reviews\" data-wpil-keyword-link=\"linked\">reviews<\/a> or educational videos \u2014 think how-tos and tutorials.<\/p>\n<p><strong>Drawbacks:<\/strong><\/p>\n<p>To do well on YouTube, you need to make high-quality videos, which will require a budget and possibly hiring a video specialist.<\/p>\n<h3>Pinterest \u2014 the platform for eCommerce and consumer brands<\/h3>\n<p><strong>What it\u2019s good for:<\/strong><\/p>\n<p>This is the platform that social media users go-to for inspiration, whether it\u2019s for a wedding or where to go on vacation.<\/p>\n<p>As an aesthetically pleasing social network, Pinterest is a good option for e-commerce businesses \u2014 such as home decoration retailers \u2014 to connect with potential customers. Using a <a href=\"https:\/\/planable.io\/blog\/pinterest-scheduler\/\" target=\"_blank\" rel=\"noopener\">Pinterest scheduler<\/a> would make it easier to plan and schedule all the aesthetic content for your business.<\/p>\n<p><strong>Drawbacks:\u00a0<\/strong><\/p>\n<p>Pinterest has relatively few active users, making potential reach limited. Interaction is also fairly low on this platform.<\/p>\n<h3>TikTok \u2014 the platform for young people<\/h3>\n<p><strong>What it\u2019s good for:\u00a0<\/strong><\/p>\n<p>This is where Gen Z hangs out, so if your target audience is primarily young people, TikTok is the place to be.<\/p>\n<p>The short videos are popular with a younger demographic, who consume tutorials on everything from cooking to makeup to photography, as well as comedy and choreographed dances.<\/p>\n<p>TikTok has now become one of the main go-to destinations for users seeking inspiration, ranging from restaurant recommendations, and fashion advice all the way to <a href=\"https:\/\/rezdy.com\/blog\/how-tiktok-trends-increase-direct-bookings\/\" target=\"_blank\" rel=\"noopener\">TikTok travel<\/a> suggestions. The platform&#8217;s impact has been significant in influencing people&#8217;s decisions.<\/p>\n<p><strong>Drawbacks:<\/strong><\/p>\n<p>Large companies are already leveraging the power of TikTok with production-level content, so you\u2019ll need to dedicate resources to creating TikTok videos if you want to compete with them. Also, If you make a request to TikTok, they can provide you with information about your account, including your entire <a href=\"https:\/\/tokmatik.com\/blog\/how-to-see-your-tiktok-history\/\" target=\"_blank\" rel=\"noopener\">watch history<\/a> leading up to the date of the request. This information can be examined to gain a competitive advantage.<\/p>\n<h2>Social media management: 7 tips for maximizing your social performance<\/h2>\n<p>Now that you\u2019re familiar with the main social media platforms, here are 7 ways to get the most out of your social accounts.<\/p>\n<h3>#1. Know your target audience<\/h3>\n<p>Effective social media management starts with knowing who you\u2019re talking to, so analyze your target audience to find out:<\/p>\n<ul>\n<li>What they\u2019re interested in<\/li>\n<li>How they use social media \u2014 including which platforms they use most<\/li>\n<li>Which influencers they follow<\/li>\n<\/ul>\n<p>A great way to do this is to use <a href=\"https:\/\/support.monday.com\/hc\/en-us\/articles\/360000358700-Forms-Powered-by-monday-com-\" target=\"_blank\" rel=\"noopener\">forms<\/a> to collect data and create ideal customer profiles, then use this information to create targeted social media marketing campaigns.<\/p>\n<h3>#2. Conduct a social media audit<\/h3>\n<p>Carrying out a social media audit will allow you to see which of your social channels and social media posts are performing well, as well as where you\u2019re wasting resources.<\/p>\n<p>Analyze metrics such as engagement, <a href=\"https:\/\/earthweb.com\/instagram-growth-services\/\" target=\"_blank\" rel=\"noopener\">follower growth<\/a>, posting frequency, and post quality to identify potential areas for improvement. <a href=\"https:\/\/blog.fanpagekarma.com\/2021\/11\/17\/how-to-conduct-a-social-media-audit-in-5-steps\/?utm_source=blog&amp;utm_medium=referral&amp;utm_content=en&amp;utm_campaign=monday\" target=\"_blank\" rel=\"noopener\">Here<\/a> you can learn more about conducting social media audits to discover whether your brand has a consistent presence across all networks.<\/p>\n<h3>#3. Choose the right social platform<\/h3>\n<a class=\"twitter-box\" arial-label=\"Tweet\" target=\"_blank\" onclick=\"window.open(this.href,'targetWindow','toolbar=no,location=no,status=no,menubar=no,scrollbars=yes,resizable=yes, width=800,height=450'); return false;\" href=\"https:\/\/twitter.com\/intent\/tweet?text=\">Knowing who your audience is, where they hang out online, and what kind of content performs well with them will help you determine which social channel is best for you.<span><\/span><\/a>\n<p>To choose the right platform(s), you also want to think about what your goals are.<\/p>\n<p>Some objectives might include:<\/p>\n<ul>\n<li>Brand awareness<\/li>\n<li>Lead generation<\/li>\n<li>Website traffic<\/li>\n<li>Conversions<\/li>\n<\/ul>\n<h3>#4. Create a content calendar for your social media content<\/h3>\n<p>A successful social media marketing campaign requires planning, which is why you need a <a href=\"https:\/\/monday.com\/templates\/content-calendar\" target=\"_blank\" rel=\"noopener\">content calendar<\/a>.<\/p>\n<p>A <a class=\"wpil_keyword_link \" title=\"content calendar\" href=\"https:\/\/monday.com\/templates\/template\/65396\/content-calendar\" target=\"_blank\" rel=\"noopener\" data-wpil-keyword-link=\"linked\">content calendar<\/a> allows you to map out content across all your channels, including blog posts, social media posts, and website content.<\/p>\n<p>The image below shows an example of a content calendar from monday.com:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-60692 size-full\" title=\"monday.com content calendar template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-content-calendar-template.png\" alt=\"monday.com content calendar template\" width=\"1999\" height=\"1158\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-content-calendar-template.png 1999w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-content-calendar-template-300x174.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-content-calendar-template-1024x593.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-content-calendar-template-768x445.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-content-calendar-template-1536x890.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p>Once you\u2019ve planned your content, schedule posts using a social media scheduling <a href=\"https:\/\/support.monday.com\/hc\/en-us\/articles\/360001222900-monday-com-Automations\" target=\"_blank\" rel=\"noopener\">automation<\/a>.<\/p>\n<h3>#5. Use social listening to get feedback<\/h3>\n<p>Carrying out social media monitoring across all your brand\u2019s accounts is key to understanding how your audience is engaging with your content, as well as the impact of your campaigns. To get more feedback you can also <a href=\"https:\/\/blog.wishpond.com\/post\/115675438351\/how-to-go-live-on-tiktok\" target=\"_blank\" rel=\"noopener\">go live<\/a>\u00a0or host Q&amp;As.<\/p>\n<p>Social listening is the act of observing social media trends and identifying topics and queries that are relevant to your brand, as well as what people are saying about the brand itself.<\/p>\n<p>You can also create Google alerts to keep an eye on online conversations around your topic or brand. With <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\">social listening<\/a>, you can take your brand awareness and recognition to a brand new level.<\/p>\n<h3>#6. Use social media analytics for reporting<\/h3>\n<p>It goes without saying that analyzing your social media performance is crucial for improving it.<\/p>\n<p>A tool such as Google Analytics can help you understand which social media platforms perform best for you. For more data, you can use dedicated social media analytics tools such as <a href=\"https:\/\/napoleoncat.com\/blog\/track-instagram-follower-growth\/\" target=\"_blank\" rel=\"noopener\">Instagram follower trackers.<\/a><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3>#7. Give stellar customer support<\/h3>\n<p>People are tired of poor customer service.<\/p>\n<p>In fact, <a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"nofollow noopener\">90%<\/a> of customers in the US say good customer service is a determining factor in whether they decide to do business with a company.<\/p>\n<p>With many people now turning to social media for customer support, organizations that strengthen their social media customer care will come out on top.<\/p>\n<p style=\"text-align: center;\"><a class=\"cta-button blue-button\" aria-label=\"Get started\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started<\/a><\/p>\n<h2>How to choose a social media management software for your business \u2014 6 top features<\/h2>\n<p>Now you know how to maximize your performance on social media, you\u2019re going to need software that makes your social media management system run seamlessly.<\/p>\n<p>Here are the top 6 features to look for when choosing a social media management solution.<\/p>\n<h3>#1. Social media campaign management<\/h3>\n<p>Look for a tool that allows you to plan, schedule, and track your social media marketing campaigns.<\/p>\n<p>With monday.com, you can <a href=\"https:\/\/support.monday.com\/hc\/en-us\/articles\/360014863259-monday-com-for-Social-Media-Marketing\" target=\"_blank\" rel=\"noopener\">centralize<\/a> campaign tasks, as well as monitoring the progress and success of your campaigns through dashboards and board views.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-60697 size-full\" title=\"monday.com social media planner template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-social-media-planner-template.png\" alt=\"monday.com social media planner template\" width=\"1999\" height=\"1158\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-social-media-planner-template.png 1999w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-social-media-planner-template-300x174.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-social-media-planner-template-1024x593.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-social-media-planner-template-768x445.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-social-media-planner-template-1536x890.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3>#2. Sales and CRM<\/h3>\n<p>Selling online these days often means having multiple channels through which you sell your products or services.<\/p>\n<p>Look for a platform that allows you to manage your entire sales pipeline across all your channels and nurture your customers through customer relationship management.<\/p>\n<p>With monday.com, you can store all your contacts in one place and visualize your entire <a class=\"wpil_keyword_link\" title=\"sales funnel\" href=\"https:\/\/monday.com\/blog\/crm-and-sales\/sales-funnel\/\" target=\"_blank\" rel=\"noopener\" data-wpil-keyword-link=\"linked\">sales funnel<\/a>.<\/p>\n<p>Since sales and customer service teams both have access to this information, they can work together to provide a flawless customer experience.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-60702 size-full\" title=\"monday.com contacts template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-contacts-template.png\" alt=\"monday.com contacts template\" width=\"1999\" height=\"1157\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-contacts-template.png 1999w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-contacts-template-300x174.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-contacts-template-1024x593.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-contacts-template-768x445.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-contacts-template-1536x889.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3>#3. Automations<\/h3>\n<p>Automations are essential in any social media management tool \u2014 they\u2019re what will make your social media campaigns run like clockwork.<\/p>\n<p>With monday.com, you can create custom automation recipes that trigger specific actions, saving you and your team time on menial tasks.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-60670-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/dapulse-res.cloudinary.com\/video\/upload\/f_auto,q_auto\/mondayhomepage\/template-store\/feature_videos\/template_store_automations.mp4?_=1\" \/><a href=\"https:\/\/dapulse-res.cloudinary.com\/video\/upload\/f_auto,q_auto\/mondayhomepage\/template-store\/feature_videos\/template_store_automations.mp4\">https:\/\/dapulse-res.cloudinary.com\/video\/upload\/f_auto,q_auto\/mondayhomepage\/template-store\/feature_videos\/template_store_automations.mp4<\/a><\/video><\/div>\n<h3>#4. Integrations<\/h3>\n<p>Not only should your social media management software integrate with your social media platforms \u2014 you also need integrations with the other tools you use to collaborate with your team.<\/p>\n<p>monday.com has integrations with all your favorite software platforms so you can centralize your work in one place.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-60670-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/dapulse-res.cloudinary.com\/video\/upload\/f_auto,q_auto\/mondayhomepage\/template-store\/feature_videos\/template_store_integrations.mp4?_=2\" \/><a href=\"https:\/\/dapulse-res.cloudinary.com\/video\/upload\/f_auto,q_auto\/mondayhomepage\/template-store\/feature_videos\/template_store_integrations.mp4\">https:\/\/dapulse-res.cloudinary.com\/video\/upload\/f_auto,q_auto\/mondayhomepage\/template-store\/feature_videos\/template_store_integrations.mp4<\/a><\/video><\/div>\n<h3>#5. Reporting and analytics<\/h3>\n<p>Data is the key to analyzing the performance of your social media management efforts, and you need to be able to visualize it in a way that makes sense to you.<\/p>\n<p>monday.com\u2019s multiple dashboard views allow for easy reporting and data visualization that help you make data-driven decisions.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-60707 size-full\" title=\"monday.com visual dashboard\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-visual-dashboard.png\" alt=\"Visualize your data with monday.com's visual dashboards\" width=\"623\" height=\"362\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-visual-dashboard.png 623w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.com-visual-dashboard-300x174.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<h2>Cure your social media management headache with monday.com<\/h2>\n<p>Social media management can be overwhelming, but with the right strategy and software, it can skyrocket your business.<\/p>\n<p>The best way to successfully run your social media campaigns is with a social media management platform that adapts to your needs.<\/p>\n<p>monday.com is a <a href=\"https:\/\/monday.com\/blog\/product\/work-os\/\" target=\"_blank\" rel=\"noopener\">Work OS<\/a> that can not only help you manage your social media more effectively but also improve your company\u2019s overall performance.<\/p>\n<p style=\"text-align: center;\"><a class=\"cta-button blue-button\" aria-label=\"Get started\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024 Guide: Organic Instagram Growth Strategies Whether you\u2019re a busy social media manager juggling multiple social media accounts or an entrepreneur targeting a niche market, social media management can be a headache. You know that social media is essential for growing your brand, but you\u2019re not sure which social media &#8230;<\/p>\n","protected":false},"author":5,"featured_media":88889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"What is social media management software? %%page%% %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Learn what social media management is, why it matters for your business, and what to look for in social media management software.","monday_item_id":0,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13907],"tags":[],"class_list":["post-60670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":{"lobby_image":false,"post_thumbnail_title":"","hide_post_info":false,"hide_bottom_cta":false,"hide_from_blog":false,"cluster":"","banner_url":"","main_text_banner":"","sub_title_banner":"","sub_title_banner_second":"","banner_button_text":"","below_banner_line":"","display_dates":"updated","post_date":"20220828","use_customized_cta":false,"display_subscribe_widget":false,"custom_schema_code":"","landing_page_layout":false,"featured_image_link":"","activate_cta_banner":false,"hide_time_to_read":false,"sidebar_color_banner":"","custom_tags":false,"disclaimer":"","cornerstone_hero_cta_override":{"label":"","url":""},"show_contact_sales_button":"default","override_contact_sales_label":"","override_contact_sales_url":"","custom_header_banner":false,"faqs":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is social media management software? | monday.com Blog<\/title>\n<meta name=\"description\" content=\"Learn what social media management is, why it matters for your business, and what to look for in social media management software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How social media management software can boost sales\" \/>\n<meta property=\"og:description\" content=\"Learn what social media management is, why it matters for your business, and what to look for in social media management software.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/\" \/>\n<meta property=\"og:site_name\" content=\"monday.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T02:24:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T15:01:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/social-media-management-software.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"monday.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"monday.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/\"},\"author\":{\"name\":\"monday.com\",\"@id\":\"https:\/\/monday.com\/blog\/#\/schema\/person\/002eeffbafc08d763cb24e64dd45cae4\"},\"headline\":\"How social media management software can boost sales\",\"datePublished\":\"2021-05-06T02:24:53+00:00\",\"dateModified\":\"2025-12-10T15:01:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/\"},\"wordCount\":2270,\"publisher\":{\"@id\":\"https:\/\/monday.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/social-media-management-software.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/\",\"url\":\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/\",\"name\":\"What is social media management software? | monday.com Blog\",\"isPartOf\":{\"@id\":\"https:\/\/monday.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/social-media-management-software.jpg\",\"datePublished\":\"2021-05-06T02:24:53+00:00\",\"dateModified\":\"2025-12-10T15:01:34+00:00\",\"description\":\"Learn what social media management is, why it matters for your business, and what to look for in social media management software.\",\"breadcrumb\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#primaryimage\",\"url\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/social-media-management-software.jpg\",\"contentUrl\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/social-media-management-software.jpg\",\"width\":2400,\"height\":1200,\"caption\":\"How social media management software can boost sales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/monday.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/monday.com\/blog\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How social media management software can boost sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/monday.com\/blog\/#website\",\"url\":\"https:\/\/monday.com\/blog\/\",\"name\":\"monday.com Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/monday.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/monday.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/monday.com\/blog\/#organization\",\"name\":\"monday.com Blog\",\"url\":\"https:\/\/monday.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/monday.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/12\/monday.com-logo-1.png\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/12\/monday.com-logo-1.png\",\"width\":200,\"height\":200,\"caption\":\"monday.com Blog\"},\"image\":{\"@id\":\"https:\/\/monday.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/monday.com\/blog\/#\/schema\/person\/002eeffbafc08d763cb24e64dd45cae4\",\"name\":\"monday.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/monday.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/monday.com-logo-1-150x150.png\",\"contentUrl\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/monday.com-logo-1-150x150.png\",\"caption\":\"monday.com\"},\"url\":\"https:\/\/monday.com\/blog\/author\/the-monday-com-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is social media management software? | monday.com Blog","description":"Learn what social media management is, why it matters for your business, and what to look for in social media management software.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/","og_locale":"en_US","og_type":"article","og_title":"How social media management software can boost sales","og_description":"Learn what social media management is, why it matters for your business, and what to look for in social media management software.","og_url":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/","og_site_name":"monday.com Blog","article_published_time":"2021-05-06T02:24:53+00:00","article_modified_time":"2025-12-10T15:01:34+00:00","og_image":[{"width":2400,"height":1200,"url":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/social-media-management-software.jpg","type":"image\/jpeg"}],"author":"monday.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"monday.com","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#article","isPartOf":{"@id":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/"},"author":{"name":"monday.com","@id":"https:\/\/monday.com\/blog\/#\/schema\/person\/002eeffbafc08d763cb24e64dd45cae4"},"headline":"How social media management software can boost sales","datePublished":"2021-05-06T02:24:53+00:00","dateModified":"2025-12-10T15:01:34+00:00","mainEntityOfPage":{"@id":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/"},"wordCount":2270,"publisher":{"@id":"https:\/\/monday.com\/blog\/#organization"},"image":{"@id":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#primaryimage"},"thumbnailUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/social-media-management-software.jpg","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/","url":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/","name":"What is social media management software? | monday.com Blog","isPartOf":{"@id":"https:\/\/monday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#primaryimage"},"image":{"@id":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#primaryimage"},"thumbnailUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/social-media-management-software.jpg","datePublished":"2021-05-06T02:24:53+00:00","dateModified":"2025-12-10T15:01:34+00:00","description":"Learn what social media management is, why it matters for your business, and what to look for in social media management software.","breadcrumb":{"@id":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#primaryimage","url":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/social-media-management-software.jpg","contentUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/05\/social-media-management-software.jpg","width":2400,"height":1200,"caption":"How social media management software can boost sales"},{"@type":"BreadcrumbList","@id":"https:\/\/monday.com\/blog\/marketing\/social-media-management-software\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/monday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/monday.com\/blog\/marketing\/"},{"@type":"ListItem","position":3,"name":"How social media management software can boost sales"}]},{"@type":"WebSite","@id":"https:\/\/monday.com\/blog\/#website","url":"https:\/\/monday.com\/blog\/","name":"monday.com Blog","description":"","publisher":{"@id":"https:\/\/monday.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/monday.com\/blog\/#organization","name":"monday.com Blog","url":"https:\/\/monday.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monday.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/12\/monday.com-logo-1.png","contentUrl":"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/12\/monday.com-logo-1.png","width":200,"height":200,"caption":"monday.com Blog"},"image":{"@id":"https:\/\/monday.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/monday.com\/blog\/#\/schema\/person\/002eeffbafc08d763cb24e64dd45cae4","name":"monday.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monday.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/monday.com-logo-1-150x150.png","contentUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/monday.com-logo-1-150x150.png","caption":"monday.com"},"url":"https:\/\/monday.com\/blog\/author\/the-monday-com-team\/"}]}},"auth_debug":{"user_exists":false,"user_id":0,"user_login":null,"roles":[],"authenticated":false,"get_current_user_id":0},"_links":{"self":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts\/60670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/comments?post=60670"}],"version-history":[{"count":24,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts\/60670\/revisions"}],"predecessor-version":[{"id":127458,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts\/60670\/revisions\/127458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/media\/88889"}],"wp:attachment":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/media?parent=60670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/categories?post=60670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/tags?post=60670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}