{"id":56611,"date":"2021-04-03T00:49:09","date_gmt":"2021-04-03T00:49:09","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=56611"},"modified":"2025-10-29T05:21:02","modified_gmt":"2025-10-29T10:21:02","slug":"active-campaign-pricing","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/crm-and-sales\/active-campaign-pricing\/","title":{"rendered":"ActiveCampaign pricing: choosing the right plan"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>When you\u2019re running a business, it\u2019s important to find the ideal CRM platform or tool that not only helps you efficiently manage your customer relationships efficiently, but also sits within your budget.<\/p>\r\n\r\n<p style=\"text-align: center;\"><a class=\"cta-button blue-button\" aria-label=\"Get started with monday.com\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started with monday.com<\/a><\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ActiveCampaign is a well-known CRM, but will it work for your needs? And perhaps more importantly: how much does ActiveCampaign cost?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In this article, we\u2019ll take a look at the ActiveCampaign pricing structure, explore pricing plans, and see if there\u2019s a better alternative out there for your business and team.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":2} -->\r\n<h2>What is ActiveCampaign?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ActiveCampaign is an automation platform that helps businesses with customer support and management.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It offers marketing automation features, email marketing, and <a class=\"wpil_keyword_link\" title=\"CRM tools\" href=\"https:\/\/monday.com\/blog\/crm-and-sales\/crm-software\/\" target=\"_blank\" rel=\"noopener\" data-wpil-keyword-link=\"linked\">CRM tools<\/a> that can help businesses enhance the customer experience.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While ActiveCampaign comes with an advanced suite of features, it may be overwhelming for startups or those who are just beginning their marketing automation journey.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ActiveCampaign may not be the right tool for you if you\u2019re looking for simple, easy-to-use software that doesn\u2019t require a learning curve.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p>With that in mind, let\u2019s take a look at ActiveCampaign\u2019s pricing.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":2} -->\r\n<h2>What are the ActiveCampaign plans the company offers?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>There are 4 different plans to choose from when it comes to ActiveCampaign\u2019s pricing, which does not include a free plan offer. The cost of each plan varies depending on the number of contacts, the features you need, and whether you choose to be billed annually or monthly.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Lite plan<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The ActiveCampaign Lite plan begins at $15 per month for a minimum of 500 contacts<strong>.<\/strong> Depending on how many contacts you need, the price will vary.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4>What do you get with ActiveCampaign\u2019s Lite plan?<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The Lite plan works for smaller teams and businesses. It supports up to 3 users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The plan includes:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Marketing automation<\/li>\r\n<li>Email marketing<\/li>\r\n<li>Send newsletters<\/li>\r\n<li>Segmented outreach<\/li>\r\n<li>In-depth reporting<\/li>\r\n<li>Live chat and email-based support<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Plus plan<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The ActiveCampaign Plus plan starts at $70 per month for 500 contacts and can go up to $399 for up to 25,000 contacts. It supports up to 25 users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4>What do you get with ActiveCampaign\u2019s Plus plan?<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The Plus plan is geared toward larger businesses that require a more heavy-duty CRM to manage customer relationships.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here\u2019s what\u2019s included in the plan:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Everything in the Lite plan<\/li>\r\n<li>Built-in CRM with Sales automation<\/li>\r\n<li>Contact Scoring<\/li>\r\n<li><a href=\"https:\/\/dexatel.com\/sms-marketing\/\" target=\"_blank\" rel=\"noopener\">SMS Marketing<\/a><\/li>\r\n<li>Facebook custom audiences<\/li>\r\n<li>Social media tools and integrations<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Also, if you want to get the most out of ActiveCampaign\u2019s automation feature, this plan offers 1-to-1 training.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Professional plan<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The ActiveCampaign professional plan, which is also the most popular, starts at $159 per month for 500 contacts.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you need more, you\u2019ll have to pay upwards of $599 for 25,000+ contacts.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4>What do you get with ActiveCampaign\u2019s Professional plan?<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>With a monthly fee of $159, it&#8217;s a sizable hike in the price compared to their other plans.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You can assign up to 50 users, personalize the message content based on your users&#8217; behavior, and analyze conversion metrics in close detail. You can then optimize all your marketing campaigns.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here\u2019s what\u2019s included in the plan:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Everything from the Lite and Plus plans<\/li>\r\n<li>Website Personalization<\/li>\r\n<li>Marketing Attribution<\/li>\r\n<li>Personalized Product Experiences<\/li>\r\n<li>Conversion Reporting<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Enterprise plan<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The ActiveCampaign Enterprise plan begins at $279 per month for 500 contacts and starts at $499 for 10,000+ contacts.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4>What do you get with ActiveCampaign\u2019s Enterprise plan?<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Large companies with big budgets usually prefer the Enterprise plan because of its advanced functionality. \u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This includes unlimited user accounts and several sophisticated features, including the ability to customize your own email domain.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here\u2019s what\u2019s included in the plan:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Everything from the previous plans<\/li>\r\n<li>Custom reporting for Marketing<\/li>\r\n<li>Custom Domain<\/li>\r\n<li>Social Data Enrichment<\/li>\r\n<li>Unlimited Email Design Testing<\/li>\r\n<li>Dedicated account rep<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":2} -->\r\n<h2>Is ActiveCampaign the best software for you?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/marketing-automation\/\" target=\"_blank\" rel=\"nofollow noopener\">77%<\/a>\u00a0of users found their conversions increased after using marketing automation software to generate leads.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>That means you\u2019ll definitely want to take time to consider the automation software options and undertake a cost-benefit analysis to find the right solution.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Is ActiveCampaign the best option?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Well, it boils down to key features such as the kind of automation capabilities you\u2019re looking for, as well as the unique needs of your team.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you\u2019re looking for an intuitive and flexible system that\u2019s guaranteed to give you the best value, why not take a look at monday.com?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" class=\"aligncenter\" title=\"monday.com multiple dashboard views\" src=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/monday.comdashboard.png\" alt=\"multiple dashboard views in monday.com\" width=\"651\" height=\"397\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h2 class=\"h2 text-block__title\">monday.com Work OS: the ActiveCampaign alternative for 2023\u00a0<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"http:\/\/monday.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">monday.com<\/a> is a Work OS that allows you to manage your entire business\u2014including your entire marketing and sales pipeline\u2014in one place.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<blockquote>\r\n<p>monday.com isn\u2019t just a CRM, it\u2019s a powerful, intuitive platform that allows you to <a class=\"wpil_keyword_link\" title=\"build your own customized CRM\" href=\"https:\/\/monday.com\/blog\/crm-and-sales\/build-your-own-crm\/\" target=\"_blank\" rel=\"noopener\" data-wpil-keyword-link=\"linked\">build your own customized CRM<\/a>, no matter the size or requirements of your team and business.<\/p>\r\n<\/blockquote>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>With monday.com, you can view, track, and manage all sales and marketing activities at a glance.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>From stunning visual sales dashboards that paint the bigger picture to robust sales and marketing automation capabilities that handle the mundane stuff, monday.com can be designed to fit your needs.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you\u2019re looking for a centralized sales CRM solution that can address <em>all<\/em> your needs, whether you&#8217;re a small business or a large corporation, then monday.com may just be your best bet.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" class=\"aligncenter\" title=\"monday.com integrated CRM solution\" src=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-8.png\" alt=\"integrated sales and CRM solution monday.com\" width=\"1553\" height=\"620\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While we\u2019re on the subject, we also have a brilliant library of ready-to-use and fully customizable templates\u00a0that can get your team up and running in no time.<\/p>\r\n<p style=\"text-align: center;\"><a class=\"cta-button blue-button\" aria-label=\"Get started with monday.com\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started with monday.com<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<p class=\"p1\">When choosing a platform to help in managing projects, you probably want to make sure it can help you keep track of due dates, monitor multiple projects at once, create task lists, and grow along with your team.<\/p>\r\n<h2>Standout monday.com features for a better workflow<\/h2>\r\n<p class=\"p1\">Here are some of the features that we think set monday.com apart from other project planning tools out there:<\/p>\r\n<p class=\"p1\">1.\u00a0<b>Setup in minutes<\/b>\u00a0\u2013 monday.com is a Work OS that allows you to create and customize whatever tools you need to run all your projects and collaborate with your entire team in real-time.<\/p>\r\n<p class=\"p1\">We offer plenty of different views including timelines,\u00a0Gantt charts, and more, and make the platform super easy to use so you can get started in minutes.<\/p>\r\n<p class=\"p1\">2.\u00a0<b>Automate the mundane tasks<\/b>\u00a0\u2013 using monday.com\u2019s custom automation builder, you can easily create customizable workflows to automate reminders, mundane tasks, and even send out notifications and emails on your behalf.<\/p>\r\n<p class=\"p1\">3.\u00a0<b>Integrate with the tools you already use (and love)<\/b>\u00a0\u2013 you can seamlessly integrate monday.com with your favorite tools to finally have all your work and data in one place.<\/p>\r\n<p class=\"p1\">With monday.com, you can set up integrations in just a few clicks and choose from a variety of CRM, marketing, and software development integrations, including Gmail, Outlook, Excel, and dozens of others!<\/p>\r\n<p class=\"p1\">4.\u00a0<b>Always here for you, whenever wherever<\/b>\u00a0\u2013\u00a0 in addition to our 24\/7 customer support, monday.com also offers a self-serve knowledge base and webinar that help users get the most out of our platform at any time.<\/p>\r\n<p>If you want to see if it lives up to the hype, we offer a free trial for 14 days!<\/p>\r\n<blockquote>\r\n<p class=\"p1\"><b>Don\u2019t just take our word for it: monday.com has a rating of 4.6 \/5 on G2 from more than 1,200 users. In fact, more than 7,000 people ranked monday.com 4.6\/5 or above on review sites, including G2, Capterra, Trustpilot, TrustRadius, and GetApp.<\/b><\/p>\r\n<\/blockquote>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:heading {\"level\":2} -->\r\n<h2>Ready to supercharge your workflow and CRM?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ActiveCampaign is a nice option for sales automation, but if you want a platform that integrates with the rest of your business and can be adapted to the needs and wants of your unique team, then check out monday.com.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>monday.com\u2019s integrated sales and CRM solution is designed to grow with your company and business needs, whatever they may be.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Why not give monday.com a go by signing up for free, no credit card required!<\/p>\r\n<p style=\"text-align: center;\"><a class=\"cta-button blue-button\" aria-label=\"Get started with monday.com\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">Get started with monday.com<\/a><\/p>\r\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>When you\u2019re running a business, it\u2019s important to find the ideal CRM platform or tool that not only helps you efficiently manage your customer relationships efficiently, but also sits within your budget. ActiveCampaign is a well-known CRM, but will it work for your needs? And perhaps more importantly: how much &#8230;<\/p>\n","protected":false},"author":45,"featured_media":59437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"ActiveCampaign Pricing: Choosing The Right Plan","_yoast_wpseo_metadesc":"Learn about ActiveCampaign pricing, offers, and what you get for each plan. Compare and contrast to find the right fit for your team.","monday_item_id":0,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13913],"tags":[],"class_list":["post-56611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-and-sales"],"acf":{"lobby_image":false,"post_thumbnail_title":"","hide_post_info":false,"hide_bottom_cta":false,"hide_from_blog":false,"cluster":"","banner_url":"","main_text_banner":"","sub_title_banner":"","sub_title_banner_second":"","banner_button_text":"","below_banner_line":"","display_dates":"updated","landing_page_layout":false,"featured_image_link":"","use_customized_cta":false,"display_subscribe_widget":false,"custom_schema_code":"","post_date":"20230101","sidebar_color_banner":"","custom_tags":false,"disclaimer":[{"ID":145596,"post_author":"246","post_date":"2023-12-06 07:48:09","post_date_gmt":"2023-12-06 07:48:09","post_content":"<i>The content in this article is provided for informational purposes only and, to the best of monday.com\u2019s knowledge, the information provided in this article\u00a0 is accurate and up-to-date at the time of publication. That said, monday.com encourages readers to verify all information directly.<\/i>","post_title":"Competitor disclaimer","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"competitor-disclaimer","to_ping":"","pinged":"","post_modified":"2024-10-15 07:24:02","post_modified_gmt":"2024-10-15 07:24:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/monday.com\/blog\/?post_type=disclaimer&#038;p=145596","menu_order":0,"post_type":"disclaimer","post_mime_type":"","comment_count":"0","filter":"raw"}],"faqs":false,"activate_cta_banner":false,"hide_time_to_read":false,"cornerstone_hero_cta_override":{"label":"","url":""},"show_contact_sales_button":"0","custom_header_banner":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ActiveCampaign Pricing: Choosing The Right Plan<\/title>\n<meta name=\"description\" content=\"Learn about ActiveCampaign pricing, offers, and what you get for each plan. 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