What is an example of relationship marketing?<\/h3>\n
The loyalty programs of all major airlines are a great example of relationship marketing. They understand the value of winning over a customer for life.<\/p>\n
It\u2019s much more profitable to be consistently chosen for 100s of flights than to fight for price and attention with ads for each one.<\/p>\n
JetBlue\u2019s TrueBlue loyalty program puts it this way: \u201cfor your loyalty, we give you ours.\u201d<\/p>\n
![\"JetBlue](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/JetBlue-TrueBlue-loyalty-program.jpg\" "\\"JetBlue")
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(Image Source<\/a>)<\/p>\n Treating existing, loyal customers with a little extra care in order to keep them with you for the long haul, is the essence of relationship marketing.<\/p>\n Of course, you don\u2019t need to invest 1000s of dollars in an enterprise loyalty program. There are many effective relationship marketing tactics that only require a little elbow grease.<\/p>\n We\u2019ll even share some eye-popping examples of these tactics in play, but first, let\u2019s talk about why relationship marketing works so well.<\/p>\n The main benefits of relationship marketing are the low barrier to entry and the high return on investment.<\/p>\n You don\u2019t need a big budget to get started, and even earning a single loyal customer can mean significant earnings. A good customer relationship will pay dividends over the long term.<\/p>\n Here\u2019s a simple table that shows why customer retention is so crucial:<\/strong><\/p>\n Even if you\u2019re paying a smaller sum in ads or discounts to get them back, you\u2019ll still win big.<\/p>\n And that\u2019s assuming that loyal customers and one-off customers spend the same. While in fact, loyal customers spend more.<\/em><\/p>\n According to a 2019 study<\/a>, loyal customers will often choose your products over cheaper options.<\/p>\n You\u2019re probably a living example of this. Most of us have brands that we prefer to the point of paying more or shouting from the rooftops about how good they are \u2014 AKA tweeting.<\/p><\/blockquote>\n Traditional marketing is too focused on the first sale. Transactional marketing \u2014 AKA only investing in acquisition \u2014 is a losing strategy long term.<\/p>\n Not only that, you can reach and engage existing customers more efficiently than new ones. The foundation for a fundamental relationship marketing strategy<\/a> is email.<\/p>\n Email gets engagement rates 20\u201340 times higher than the average social media post or paid ad.<\/p>\n (Image Source<\/a>)<\/p>\n It\u2019s also cheaper to reach out to existing customers than potential ones. You don\u2019t need to pay for every click and conversion.<\/p>\n You can also reach existing customers through:<\/p>\n Only for SMS messages do you have to pay for each \u201cimpression.\u201d<\/p>\n When targeting a new audience of potential customers, you need to pay for ads, stunts, or invest in SEO<\/a> or inbound marketing.<\/p>\n Customer loyalty<\/a> isn\u2019t something you should take for granted. Use customer relationship marketing to create a bond that lasts \u2014 and pays.<\/p>\n If it stops at the first sale, you need to add another step to your marketing funnel<\/a>.<\/p>\n The best way to learn relationship marketing is from successful examples. Let\u2019s take a closer look at 5 world-class relationship marketers and their best tactics.<\/p>\n Zappos.com is legendary for its fast, responsive, and helpful customer service. If you visit its Twitter feed, you can easily find examples of positive interactions or even straight-up praise from customers.<\/p>\n But what\u2019s the big deal? Most companies drop the ball here and prioritize cost-cutting. That\u2019s a mistake you can\u2019t afford to make.<\/p>\n Support is a crucial part of the customer experience. It\u2019s an investment opportunity, not a cost center.<\/p>\n A 2020 study from Gartner reveals that delivering a positive \u201cvalue enhancement\u201d experience when facing a problem is crucial. It makes customers much more likely to stick around.<\/p>\n (Image Source<\/a>)<\/p>\n Not only that, but there\u2019s a 97% chance you\u2019ll get word-of-mouth recommendations and an 86% chance of increased wallet share.<\/p>\nGood support can turn a disgruntled customer into a loyal one in one fell swoop<\/em>. A sizable piece of future revenue hangs in the balance every time a customer calls \u2014 make it count.<\/span><\/a>\n A relationship marketing campaign coupled with poor service won\u2019t be nearly as effective.<\/p>\n Consumers stay loyal to brands that involve them in designing new products or services.<\/p>\n Lego took this concept and ran with it, creating a dedicated online community for people to submit their product ideas. It\u2019s a great example of a relationship marketing program.<\/p>\n (Image Source<\/a>)<\/p>\n Just look at some of those awesome designs!<\/p>\n No wonder Lego has some of the most loyal customers in the world, regardless of their prices or the inherent danger from those \u2014 surprisingly sharp-edged \u2014 feet stabbers.<\/p>\n Do you give your customers a chance to contribute? Can you create an online platform \u2014 even a Facebook group<\/a> works \u2014 for them to interact with each other?<\/p>\n Create an ecosystem where a new customer has every reason to become a repeat customer. Even if they can\u2019t find something they like, they can give you the design to create it.<\/p>\n This tactic is equally effective in B2B marketing<\/a>, although you can approach individual companies directly instead.<\/p>\n 52%<\/a> of consumers say that standing for something bigger than just the products, something which aligns with their personal values, impacts their brand choice.<\/p>\n Knowing that their dollars are making a difference contributes to customer satisfaction.<\/p>\n Tyson Foods engages the community and builds brand loyalty with its hunger relief and other charity programs.<\/p>\n (Image Source<\/a>)<\/p>\n It\u2019s especially effective when done in the local community of core customer groups. You can also combine it with a social media marketing campaign to drive the point home.<\/p>\n Get started<\/a><\/p>\n Grammarly\u2019s weekly writing updates are the perfect examples of this. With usage statistics and streaks, it makes it feel like using the products equals progress.<\/p>\n It also highlights the number of mistakes Grammarly helped you fix. And that reminds you why you\u2019re using the product in the first place.<\/p>\n And it isn\u2019t just a thing for SaaS companies. Physical products can also take advantage.<\/p>\n Fitbit created a whole new marketplace by using this tactic. By becoming a crucial part of a healthy habit, many people couldn\u2019t live without it.<\/p>\n My mom is no fitness freak by any means, but she gets super excited about her daily step count.<\/p>\n If you can build in a positive reminder into your product, do so.<\/p>\n Starbucks is one of the biggest brands on Instagram, yet it\u2019s not afraid to lend out that stage to its customers.<\/p>\n Starbucks often \u201cregrams\u201d pictures from loyal customers, creating a positive interaction. It also gives everyone an incentive to share their most picturesque shots of them drinking a latte.<\/p>\n Customer interaction is the key to a relationship marketing strategy on social media. Instead of generic giveaways, focus on letting your actual customers shine.<\/p>\n The first step towards loyal customers is actively keeping track of them. If you don\u2019t know your customers and their history, how can you take the right action?<\/p>\n A crucial piece of the puzzle is customer relationship management (CRM) software. The monday.com CRM offers all the features you need in a uniquely easy-to-use package.<\/p>\n Plus, use our integrations and automations to build a platform for a better customer experience.<\/p>\n The monday.com CRM connects data from multiple sources to create a unified view of your customers.<\/p>\n See the journey from marketing campaign to prospect, to lead, to repeat customer.<\/p>\n With Shopify and WooCommerce integrations, you can automatically log new purchases. Our API and Apps Framework makes it easy to create integrations for custom solutions.<\/p>\n We also integrate with marketing platforms like Facebook Ads and MailChimp. So you can track the effectiveness of various campaigns.<\/p>\n Track the real customer lifetime value (LTV), and compare it to your marketing costs.<\/p>\n 91%<\/a> of consumers suggest that omnichannel experiences are either important or critical. And it\u2019s not enough to be on every platform. You need to offer a consistent experience.<\/p>\n For example, you can use our Zendesk<\/a> integration to sync the customer data between platforms automatically.<\/p>\n Don\u2019t let a disconnect cause a bad experience.<\/p>\n Marketing can\u2019t be effective if it happens in a vacuum.<\/p>\n In 2020, LinkedIn surveyed sales and marketing leaders on the importance of alignment. A whopping 85%<\/a> said alignment was the best opportunity for boosting performance.<\/p>\n With monday.com, you can create a platform that integrates data and communication from all your different teams.<\/p>\n You can also use smart automations to reduce information gaps. For example, sending a Slack message after a crucial task status change.<\/p>\n Do you have a remote or distributed marketing team? The interactive whiteboard app is perfect for brainstorming new campaign ideas.<\/p>\n You can also create shared Kanban boards where everyone \u2014 regardless of team \u2014 can contribute ideas.<\/p>\n A core tenet of growth hacking is that marketing doesn\u2019t have a monopoly on good ideas. Sometimes the best ideas come from people directly interacting with customers.<\/p>\n With monday.com, you can also create suggestion forms that feed directly into a structured database.<\/p>\n Empower your product team with suggestions directly from your customers. Make your customers feel like they matter. It\u2019s a great 2-for-1 deal.<\/p>\n In marketing, bringing in new customers gets all the fanfare while delivering worse results.<\/p>\n Loyal customers spend more, and it\u2019s cheaper to convince an existing customer to buy, so you can\u2019t afford to ignore the customer relationship.<\/p>\n So make full use of our CRM<\/a> and project management capabilities to turn your existing customers into loyal ones.<\/p>\nWhat are the benefits of relationship marketing?<\/h2>\n
![\"why](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/why-customer-retention-is-so-crucial.png\" "\\"importance")
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![\"Email](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/Email-vs.-social-media-engagement.png\" "\\"Email")
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5 inspiring relationship marketing examples and tactics<\/h2>\n
1. Using positive customer service interactions as a social media strategy<\/h3>\n
![\"Zappos](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/Zappos-customer-service-tweet.jpg\" "\\"Zappos")
<\/p>\n![\"Chances](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/Chances-of-customers-staying-after-support-interaction.jpg\" "\\"Chances")
<\/p>\n2. Actively recruiting customers to help develop the best product for them<\/h3>\n
![\"Lego](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/Lego-Ideas.jpg\" "\\"Lego")
<\/p>\n3. Actively giving back to the community<\/h3>\n
![\"Tyson](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/Tyson-Foods.jpg\" "\\"Tyson")
<\/p>\n4. Turning using your product\/service into a habit that feels productive<\/h3>\n
![\"Grammarly](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/Grammarly-writing-update-email.jpg\" "\\"Grammarly")
<\/p>\n5. Giving your customers a platform on social media<\/h3>\n
![\"Starbucks](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/Starbucks-Instagram-regram.jpg\" "\\"Starbucks")
<\/p>\nHow to implement a customer relationship marketing strategy with monday.com<\/h2>\n
Use our CRM to get full control of your customer relationships<\/h3>\n
![\"monday.com](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/monday.com-CRM-2.png\" "\\"monday.com")
<\/p>\nOffer consistent service across platforms by centralizing your data<\/h3>\n
![\"monday.com](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/monday.com-Zendesk-integration-automations.png\" "\\"monday.com")
<\/p>\nImprove collaboration with customer service and sales<\/h3>\n
Use the interactive whiteboard to brainstorm and create better relationship marketing campaigns<\/h3>\n
![\"monday.com](\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2021\/03\/monday.com-interactive-whiteboard-app.png\" "\\"monday.com")
<\/p>\nCreate product improvement suggestion forms to inspire your product team<\/h3>\n
A bigger impact on your bottom line with a smaller investment<\/h2>\n