{"id":4817,"date":"2016-02-10T17:49:40","date_gmt":"2016-02-10T17:49:40","guid":{"rendered":"https:\/\/staging-mondaycomblog.kinsta.cloud\/?p=4817"},"modified":"2025-03-31T08:57:07","modified_gmt":"2025-03-31T08:57:07","slug":"product-design-process","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/remote-work\/product-design-process\/","title":{"rendered":"How a team of 120 people in 6 locations manages its product design process"},"content":{"rendered":"

<\/b>Today\u00a0we’d\u00a0like to put the spotlight Parchment<\/a>\u00a0—\u00a0a revolutionary web service. Parchment allows learners, academic institutions and employers to request, verify and share credentials simply and securely.<\/p>\n

The platform has helped millions of people and thousands of schools to exchange more than 20 million transcripts and other credentials globally<\/b>.<\/p>\n

We interviewed Ken Arendt, a UX specialist<\/strong> in charge of Parchment\u2019s product development and design. We talked about the company\u2019s growth\u00a0and about how it uses monday.com to manage product design<\/a>.<\/p>\n

Question: When and how did Parchment start out?<\/b><\/p>\n

A:<\/b> Parchment began in 2003, in a small office in Los Angeles. It was initially named Docufide and it built an electronic transcript platform, allowing high schools to send student transcripts to colleges in digital format. In 2011, Matthew Pittinsky, former co-founder of Blackboard, Inc. invested in the company. He became the CEO, moved the 20+ person company to Scottsdale, AZ and changed its name to Parchment.<\/p>\n

Q: Where is the company at today?<\/b><\/p>\n

A:<\/b> Today, Parchment employs more than 120 people. We have offices in Roseville, CA, Denver, CO, Grand Rapids, MI, Washington D.C. and Toronto. Scottsdale remains the organization\u2019s corporate headquarters.<\/p>\n

Q: How did Parchment grow its business?<\/b><\/p>\n

A:<\/b> Parchment was able to grow the business<\/a> through a series of acquisitions and a strong sales force. The sales team effectively demonstrates to schools how the service empowers students. The series of acquisitions was made possible after the Pittinsky-led Parchment raised investor capital. The acquisitions grew the organization, expanded locations and increased the size of the company. With those changes, came a new focus on expanded services. Parchment was now working with high schools and colleges to send and receive transcripts electronically. This makes the transcript portion of college application available online for students.<\/p>\n

Q: How does Parchment improve the lives of its users and contributes to their success?<\/b><\/p>\n

A: <\/b>\u00a0Students using Parchment are able to track their transcript order from beginning to end. Kind of like the Domino\u2019s Pizza tracker. The college application process can be stressful, and students no longer need to call admissions offices to confirm receipt of transcript documents that often complete an application.<\/p>\n

\u201cCollege application is stressful enough without having to call admission offices. With Parchment, tracking your transcript order is as easy as using the Domino\u2019s Pizza tracker.\u201d<\/p><\/blockquote>\n

Q: How does Parchment\u00a0measure its own success?<\/b><\/p>\n

A: <\/b>Parchment measure success through three KPIs:<\/p>\n