{"id":349842,"date":"2026-06-22T02:52:36","date_gmt":"2026-06-22T07:52:36","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=349842"},"modified":"2026-06-25T14:36:35","modified_gmt":"2026-06-25T19:36:35","slug":"positioning-statement-template","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/","title":{"rendered":"Positioning statement template: Examples, framework, and best practices"},"content":{"rendered":"<div class=\"text-block\" id=\"text-block-1\">\n<p>Your revenue team knows what you sell. The real power comes from aligning everyone on who it&#8217;s for, why it matters, and what makes you different. A positioning statement gives your entire team that shared foundation \u2014 turning scattered messaging into conversations that convert and deals that close faster.<\/p>\n<p>This guide shows you how to build a positioning statement that actually works in practice. You&#8217;ll get 5 ready-to-use templates, the core elements every statement needs, a proven\u00a0writing process, and\u00a0practical guidance on validating and refining your positioning over time.<\/p>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-2\">\n<h2 class=\"h2 text-block__title\">Key takeaways<\/h2>\n<ul>\n<li>Get specific about who you serve\u00a0\u2014 everything else in your positioning statement gets stronger from there.<\/li>\n<li>Every effective positioning statement covers target audience, market category, key benefit, and differentiation, and skipping one element weakens the whole thing.<\/li>\n<li>Update your positioning statement when market conditions shift, new competitors emerge, or pipeline data shows your message isn&#8217;t landing.<\/li>\n<li>Translate your positioning statement into natural, conversational language your reps can actually use on calls and in emails.<\/li>\n<li>Log customer interactions, track win\/loss patterns, and use AI call summaries in monday CRM to refine your messaging based on what real buyers say.<\/li>\n<\/ul>\n<a class=\"cta-button blue-button\" aria-label=\"Try monday CRM\" href=\"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step\" target=\"_blank\">Try monday CRM<\/a>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-3\">\n<h2 class=\"h2 text-block__title\">What is a positioning statement?<\/h2>\n<p>A positioning statement is an internal strategic document that defines how you want the market to see your company or product compared to competitors. It contains these core components:<\/p>\n<ul>\n<li><strong>Target audience:<\/strong> Who you serve<\/li>\n<li><strong>Market category:<\/strong> How you define your solution space<\/li>\n<li><strong>Key benefit:<\/strong> What value you deliver<\/li>\n<li><strong>Differentiation:<\/strong> Why you&#8217;re different from alternatives<\/li>\n<\/ul>\n<p>Revenue teams use positioning statements to guide sales conversations, <a href=\"https:\/\/monday.com\/blog\/monday-campaigns\/\">marketing campaigns<\/a>, product decisions, and customer success interactions. When teams centralize customer information in one place, they can validate if their positioning matches how customers actually describe their challenges.<\/p>\n<h3>Positioning statement vs. value proposition\u00a0vs. mission statement<\/h3>\n<p>Revenue teams often confuse positioning statements with related strategic documents that address similar questions. The distinction matters, as each document serves a different purpose and audience.<\/p>\n<p>Here&#8217;s how the 3 most commonly confused documents compare.<\/p>\n\n<table id=\"tablepress-3334\" class=\"tablepress tablepress-id-3334 bold-left-column\">\n<thead>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><th class=\"column-2\">Positioning statement<\/th><th class=\"column-3\">Value proposition<\/th><th class=\"column-4\">Mission statement<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Purpose<\/td><td class=\"column-2\">Defines how you should be perceived relative to competitors<\/td><td class=\"column-3\">Communicates the value you deliver to customers<\/td><td class=\"column-4\">Declares organizational purpose and why the company exists<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Focus<\/td><td class=\"column-2\">Customer value and competitive differentiation<\/td><td class=\"column-3\">Specific benefits and outcomes<\/td><td class=\"column-4\">Long-term direction and values<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Audience<\/td><td class=\"column-2\">Internal teams who need to communicate consistently<\/td><td class=\"column-3\">Customers and prospects<\/td><td class=\"column-4\">Employees, investors, and stakeholders<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Type<\/td><td class=\"column-2\">Internal strategic document<\/td><td class=\"column-3\">Customer-facing expression<\/td><td class=\"column-4\">Public declaration<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Length<\/td><td class=\"column-2\">Typically 2\u20134 sentences<\/td><td class=\"column-3\">Adapted for specific channels and audiences<\/td><td class=\"column-4\">Usually 1\u20132 sentences<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Key question answered<\/td><td class=\"column-2\">How should customers perceive us?<\/td><td class=\"column-3\">What value do we deliver?<\/td><td class=\"column-4\">Why do we exist?<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Role<\/td><td class=\"column-2\">Strategic input<\/td><td class=\"column-3\">Tactical output<\/td><td class=\"column-4\">Foundational direction<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3334 from cache -->\n<p>Positioning statements inform value propositions, but they aren&#8217;t the same thing. The statement is the strategic foundation. The proposition is what customers actually read in your marketing copy, sales emails, and website headlines.\u00a0<a href=\"https:\/\/monday.com\/blog\/teamwork\/mission-statement\/\">Mission statements<\/a> set the broader organizational purpose that both positioning and value propositions support.<\/p>\n<p><strong>Looking for help with a mission statement?<\/strong> <a href=\"https:\/\/monday.com\/blog\/task-management\/mission-statement-template\/\">Get a mission statement template.<\/a><\/p>\n<a class=\"cta-button blue-button\" aria-label=\"Try monday CRM\" href=\"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step\" target=\"_blank\">Try monday CRM<\/a>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-4\">\n<h2 class=\"h2 text-block__title\">How to structure a positioning statement<\/h2>\n<p>Effective positioning statements follow a simple flow:<\/p>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-5\">\n<\/div>\n<div class=\"text-block\" id=\"text-block-6\">\n<p>This structure helps you move from who you&#8217;re serving to why they should choose you over alternatives. While the wording may vary, most effective positioning statements follow this same logic.<\/p>\n<p>The framework can be adapted to different goals. Brand positioning often emphasizes emotional connection and values, product positioning focuses on functional benefits and use cases, and market positioning highlights category leadership or competitive standing.<\/p>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-7\">\n<h2 class=\"h2 text-block__title\">3 positioning statement examples<\/h2>\n<p>Positioning statements work across industries and business models. The structure stays consistent, but the emphasis shifts based on what matters most to your market. Here are 3 examples for imaginary businesses that show how the same framework adapts to different contexts:<\/p>\n<h3>1. B2B SaaS example: CloudPeak Analytics<\/h3>\n<blockquote><p>For revenue operations leaders at growing B2B software companies who struggle with fragmented sales and marketing data, CloudPeak Analytics is a revenue intelligence platform that delivers a unified view of pipeline performance. Unlike traditional BI tools that require extensive setup and maintenance, CloudPeak Analytics provides ready-to-use dashboards and AI-powered insights built specifically for revenue teams.<\/p><\/blockquote>\n<h3>2. Ecommerce example: Northstar Outdoors<\/h3>\n<blockquote><p>For outdoor enthusiasts who want durable gear without premium-brand markups, Northstar Outdoors is an online retailer that offers high-performance camping and hiking equipment at accessible prices. Unlike large outdoor marketplaces, Northstar Outdoors tests every product in real-world conditions and curates its inventory around reliability rather than volume.<\/p><\/blockquote>\n<h3>3. Professional services example: BrightBridge Consulting<\/h3>\n<blockquote><p>For mid-sized manufacturing companies struggling to modernize operations, BrightBridge Consulting is a business transformation consultancy that helps teams streamline processes and improve operational efficiency. Unlike general management consulting firms, BrightBridge combines industry-specific expertise with hands-on implementation support to deliver measurable results faster.<\/p><\/blockquote>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-8\">\n<\/div>\n<div class=\"text-block\" id=\"text-block-9\">\n<h2 class=\"h2 text-block__title\">5 positioning statement templates<\/h2>\n<p>A positioning statement template gives revenue teams a structured way to define who they serve, <a href=\"https:\/\/monday.com\/blog\/project-management\/problem-statement-template\/\">what problem they solve<\/a>, and why their solution matters. Each of these templates works for a different context, from broad brand positioning to tactical sales conversations.<\/p>\n<h3>Basic positioning statement<\/h3>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-10\">\n<\/div>\n<div class=\"text-block\" id=\"text-block-11\">\n<p>This foundational template works across most positioning contexts. Use it as your starting point for more specialized positioning work. Revenue teams can adapt this structure for sales conversations, marketing campaigns, and internal alignment.<\/p>\n<h3>Brand positioning statement<\/h3>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-12\">\n<\/div>\n<div class=\"text-block\" id=\"text-block-13\">\n<p>Brand positioning focuses on long-term market identity and emotional connection, not specific product features. Use this template when defining your company&#8217;s overall market identity rather than a specific product offering.<\/p>\n<h3>Market positioning statement<\/h3>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-14\">\n<\/div>\n<div class=\"text-block\" id=\"text-block-15\">\n<p>Use this template to define where you fit within a market and how you compare to alternatives. It works especially well for establishing category leadership or creating new categories.<\/p>\n<h3>Product positioning statement<\/h3>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-16\">\n<\/div>\n<div class=\"text-block\" id=\"text-block-17\">\n<p>This template works best when launching new products, repositioning existing ones, or creating product-specific sales enablement materials.<\/p>\n<h3>Marketing positioning statement<\/h3>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-18\">\n<\/div>\n<div class=\"text-block\" id=\"text-block-19\">\n<p>This template connects strategic positioning to tactical marketing execution. It translates directly into campaign copy and content development.<\/p>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-20\">\n<h2 class=\"h2 text-block__title\">4 core elements of a positioning statement<\/h2>\n<p>Positioning statements can include many components, but 4 core elements form the foundation of effective positioning. This simplified framework captures the essential strategic questions without getting bloated. Get these 4 right, and everything else follows.<\/p>\n<h3>1. Target audience<\/h3>\n<p>Defining the target audience is the first and most critical step. Everything else depends on knowing who you&#8217;re serving. In positioning context, &#8220;target audience&#8221; means a specific, well-defined group, not a broad market.<\/p>\n<p>Specificity matters because you can&#8217;t be everything to everyone. Consider these examples:<\/p>\n\n<table id=\"tablepress-3335\" class=\"tablepress tablepress-id-3335\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Well-defined target audience<\/th><th class=\"column-2\">Poorly-defined target audience<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Marketing leaders at B2B SaaS companies with 50\u2013500 employees<\/td><td class=\"column-2\">Businesses<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Sales managers responsible for teams of 5\u201320 reps<\/td><td class=\"column-2\">Sales professionals<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">RevOps leaders at companies using Salesforce who need forecasting improvements<\/td><td class=\"column-2\">People who want to sell more<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3335 from cache -->\n<p>The most common mistake is being too broad and confusing the total addressable market with the target audience for positioning.<\/p>\n<h3>2. Market category<\/h3>\n<p>Market category sets the context and shapes buyer expectations. How you define your solution space determines who you&#8217;re compared against and what criteria buyers use to evaluate you.<\/p>\n<p>Choosing your category is strategic:<\/p>\n<ul>\n<li><strong>Choosing an existing category<\/strong> leverages established buyer understanding but puts you in direct competition with established players.<\/li>\n<li><strong>Creating a new category<\/strong> requires educating the market but can establish leadership and change the terms of comparison entirely.<\/li>\n<\/ul>\n<p>For example, positioning as a &#8220;CRM&#8221; invites comparison with well-known players. Positioning as a &#8220;revenue operations platform&#8221; creates different expectations and a different competitive set.<\/p>\n<h3>3. Customer value<\/h3>\n<p>Customer value is the benefit you deliver. This element connects your solution to the customer need you identified in your target audience definition. Focus on outcomes, not features:<\/p>\n\n<table id=\"tablepress-3336\" class=\"tablepress tablepress-id-3336\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Feature (what you have)<\/th><th class=\"column-2\">Value (what customers get)<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Real-time dashboards<\/td><td class=\"column-2\">Visibility into pipeline health without manual reporting<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Automation workflows<\/td><td class=\"column-2\">More time selling, less time on admin work<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">AI-powered forecasting<\/td><td class=\"column-2\">Confidence in hitting targets and allocating resources<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3336 from cache -->\n<p>Your value must connect directly to target audience needs. If your audience struggles with pipeline visibility, your value statement should address visibility, not unrelated benefits.<\/p>\n<h3>4. Differentiator and proof<\/h3>\n<p>Differentiation is why customers should choose you over alternatives. Proof backs up your claims. These elements work together. Differentiation without proof is just a claim. Proof without differentiation doesn&#8217;t establish competitive advantage.<\/p>\n<p>Strong differentiators share three qualities:<\/p>\n<ul>\n<li><strong>Specific:<\/strong> Not vague claims like &#8220;we&#8217;re easier to use.&#8221;<\/li>\n<li><strong>Defensible:<\/strong> Competitors can&#8217;t easily replicate them.<\/li>\n<li><strong>Valuable:<\/strong> Customers genuinely care about the difference.<\/li>\n<\/ul>\n<p>Effective proof points include customer results, data, methodology, and third-party recognition. monday CRM helps teams validate their differentiation claims by tracking win\/loss patterns and customer feedback so positioning stays grounded in market reality.<\/p>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-21\">\n<h2 class=\"h2 text-block__title\">How to write a positioning statement<\/h2>\n<p>Writing a positioning statement doesn&#8217;t require a complex process. The goal is to move from research to a draft you can test in real\u00a0conversations.\u00a0Here&#8217;s a streamlined approach that gets you there without rehashing the framework you already know.<\/p>\n<h3>Step 1: Define your target audience with precision<\/h3>\n<p>Start by analyzing your best current customers, sales conversation patterns, and market research.\u00a0Get specific about who you serve \u2014 not just by role, but by the characteristics that make them a fit.<\/p>\n<p>Validate your audience definition by asking:<\/p>\n<ul>\n<li>Who gets the most value from our solution?<\/li>\n<li>Who has the budget and authority to buy?<\/li>\n<li>Can we reach this audience efficiently?<\/li>\n<li>Is this audience large enough to support our growth goals?<\/li>\n<\/ul>\n<h3>Step 2: Name the customer need and choose your\u00a0category<\/h3>\n<p>Articulate the specific problem your audience faces \u2014 make it real, urgent, and important enough to drive action. Use customer interviews, sales conversation analysis, and support ticket patterns to identify what actually motivates buyers.<\/p>\n<p>Then decide how you&#8217;ll define your solution space. Evaluate existing categories by asking: Do buyers understand this category? Can you compete effectively? Does it set appropriate expectations?\u00a0Consider creating a new category only when existing ones don&#8217;t capture your value and you&#8217;re willing to invest in market education.<\/p>\n<h3>Step 3: Articulate your benefit and differentiation<\/h3>\n<p>Define the primary outcome you deliver \u2014 expressed as a result, not a feature. Connect it directly to the customer need you identified. Then layer in what makes you meaningfully different: a unique approach, a specific capability competitors lack, proven results in a particular context, or integration advantages.<\/p>\n<p>Back up your differentiation with proof. Customer results, data, methodology, third-party recognition, and customer logos all work \u2014 just make sure the evidence directly supports your\u00a0claim.<\/p>\n<h3>Step 4: Test it in real sales conversations<\/h3>\n<p>Translate\u00a0your strategic positioning into language that sounds natural when a rep says it to a prospect. Test it across discovery calls, demos, and closing conversations. Gather feedback from your team on what resonates and what falls flat. Refine based on what works in actual customer conversations, not what sounds good in a strategy doc.<\/p>\n<a class=\"cta-button blue-button\" aria-label=\"Try monday CRM\" href=\"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step\" target=\"_blank\">Try monday CRM<\/a>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-22\">\n<h2 class=\"h2 text-block__title\">How to turn positioning into sales-ready messaging<\/h2>\n<p>Strategic positioning often doesn&#8217;t translate directly into sales conversations. What works in a strategy document may sound stilted when a sales rep says it to a prospect. Sales-ready positioning needs to be conversational, objection-focused, and value-driven. Here&#8217;s how to adapt your positioning across the 3 most common channels.<\/p>\n<h3>Step 1: Adapt positioning for sales calls<\/h3>\n<p>To translate positioning into sales calls, turn the strategic statement into conversation openers that feel natural. Transform each element into conversational language:<\/p>\n\n<table id=\"tablepress-3337\" class=\"tablepress tablepress-id-3337\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Strategic positioning element<\/th><th class=\"column-2\">Sales call translation<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Target audience<\/td><td class=\"column-2\">I work with sales leaders at companies like yours who...<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Customer need<\/td><td class=\"column-2\">...tell me they struggle with...<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Key benefit<\/td><td class=\"column-2\">We help them...<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Differentiation<\/td><td class=\"column-2\">What makes us different is...<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3337 from cache -->\n<p>For example, if your strategic positioning states &#8220;For revenue teams who lack pipeline visibility, monday CRM provides real-time deal insights without manual data entry,&#8221; your sales call opener becomes: &#8220;I&#8217;ve been talking to a lot of sales leaders lately who tell me the same thing: they spend hours updating their CRM, and they still don&#8217;t trust their forecast. Is that something you deal with?&#8221;<\/p>\n<h3>Step 2: Distill positioning for email outreach<\/h3>\n<p>Email positioning must be even more concise than conversation positioning. Distill your positioning into:<\/p>\n<ul>\n<li><strong>Subject lines<\/strong> that name the pain or promise the outcome.<\/li>\n<li><strong>Opening sentences<\/strong> that establish relevance immediately.<\/li>\n<li><strong>Value statements<\/strong> that are specific and outcome-focused.<\/li>\n<\/ul>\n<p>Email templates and AI-powered email composition on monday CRM help teams maintain positioning consistency and personalize messages for individual prospects.<\/p>\n<h3>Step 3: Translate positioning for your website<\/h3>\n<p>Website positioning must work for multiple audiences and use cases. Translate your positioning by:<\/p>\n<ul>\n<li>Leading with the primary benefit and target audience above the fold.<\/li>\n<li>Expanding on key benefits with proof points in the value proposition section.<\/li>\n<li>Connecting features to outcomes in feature sections.<\/li>\n<li>Reinforcing positioning with customer quotes that echo your value claims.<\/li>\n<\/ul>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-23\">\n<h2 class=\"h2 text-block__title\">How to validate and update your positioning statement<\/h2>\n<img width=\"562\" height=\"339\" src=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/04\/incoming-feedback.png\" class=\"attachment-large size-large\" alt=\"customer feedback\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/04\/incoming-feedback.png 562w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/04\/incoming-feedback-300x181.png 300w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/>\n<p>Positioning statements lose effectiveness when they drift from market reality. The gap between what your positioning claims and what customers actually experience shows up in stalled deals, inconsistent messaging, and competitive losses.\u00a0Regular evaluation keeps your positioning aligned with how buyers think, talk, and make decisions.<\/p>\n<p>Evaluate your positioning statement using these approaches:<\/p>\n<ul>\n<li><strong>Review customer conversations:<\/strong> Listen for confusion about your category, recurring objections, how customers describe your value in their own words, and how they compare you to alternatives.\u00a0Use win\/loss reviews, sales call recordings, and customer interviews to gather systematic feedback.<\/li>\n<li><strong>Compare message performance:<\/strong> Track conversion rates, A\/B test results, competitive win rates, time to close, and customer feedback scores. Data validates positioning effectiveness more objectively than opinion.<\/li>\n<li><strong>Track deal movement:<\/strong> Analyze where deals stall, where they accelerate, and why you lose to competitors.\u00a0Win\/loss analysis provides direct insight into positioning gaps.<\/li>\n<li><strong>Monitor market triggers:<\/strong> Watch for new competitors, category changes, product updates, performance data showing consistent underperformance, and recurring customer feedback signaling misalignment.<\/li>\n<\/ul>\n<p>Evaluate your positioning quarterly at minimum, with more frequent reviews when you launch new products, enter new markets, or see significant shifts in win rates.\u00a0Update positioning deliberately, not reactively\u00a0\u2014 involve stakeholders across revenue teams and communicate changes with precision.<\/p>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-24\">\n<h2 class=\"h2 text-block__title\">Put your positioning statement to work with monday CRM<\/h2>\n<img width=\"1024\" height=\"412\" src=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/02\/CRM-deal-pipline-1024x412.png\" class=\"attachment-large size-large\" alt=\"CRM deal pipline\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/02\/CRM-deal-pipline-1024x412.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/02\/CRM-deal-pipline-300x121.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/02\/CRM-deal-pipline-768x309.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/02\/CRM-deal-pipline-1536x619.png 1536w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/02\/CRM-deal-pipline-2048x825.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<p>Positioning statements only create value when revenue teams can actually use them in daily work. The challenge isn&#8217;t writing the statement \u2014 it&#8217;s embedding it into the systems and workflows where deals actually happen. <a href=\"https:\/\/monday.com\/crm\" target=\"_blank\" rel=\"noopener\">monday CRM<\/a> bridges the gap between strategic positioning and daily execution, giving teams the tools to maintain consistency while personalizing every customer interaction.<\/p>\n<p>Here&#8217;s how monday CRM keeps your positioning grounded in reality and accessible when it matters most:<\/p>\n<ul>\n<li><strong>Centralized positioning library:<\/strong> Store positioning statements, talk tracks, objection responses, and messaging guidelines in one place. Every revenue team member accesses the same strategic foundation, whether they&#8217;re drafting an email or preparing for a discovery call.<\/li>\n<li><strong>Context-rich customer records:<\/strong> See the full picture when you open a deal. Customer challenges, conversation history, and positioning guidance appear alongside contact information, so reps know exactly how to frame value for each prospect&#8217;s situation.<\/li>\n<li><strong>AI-powered conversation insights:<\/strong> Let AI summarize sales calls and surface positioning-relevant patterns. Identify common objections, track how customers describe their challenges in their own words, and spot competitive mentions that signal positioning gaps. These insights help you refine messaging based on what real buyers say, not just what sounds good in a strategy doc.<\/li>\n<li><strong>Positioning-aligned automation:<\/strong> Build email templates and sequences that reinforce your positioning across every touchpoint. Automation maintains consistency without killing personalization \u2014 reps can customize messages while staying true to your core value narrative.<\/li>\n<li><strong>Performance tracking and dashboards:<\/strong> Connect positioning to pipeline outcomes. Track which messages correlate with faster deal cycles, higher win rates, and stronger retention. <a href=\"https:\/\/monday.com\/blog\/crm-and-sales\/sales-dashboard-templates\/\" target=\"_blank\" rel=\"noopener\">Sales dashboards<\/a> reveal where your positioning accelerates deals and where it falls flat.<\/li>\n<li><strong>Win\/loss analysis:<\/strong> Understand why deals close and why they don&#8217;t. Systematic win\/loss tracking shows whether your differentiation claims hold up in competitive situations and where prospects choose alternatives instead.<\/li>\n<li><strong>Collaborative refinement:<\/strong> Share feedback across teams in real time. When a rep discovers a positioning angle that resonates, the entire team can see it, test it, and adopt what works.<\/li>\n<\/ul>\n<p>Revenue teams using <a href=\"https:\/\/monday.com\/crm\" target=\"_blank\" rel=\"noopener\">monday CRM<\/a> gain the visibility needed to continuously refine positioning based on real performance data, not just intuition or occasional feedback.\u00a0Your positioning statement becomes a living asset that evolves with your market, your customers, and your competitive landscape.<\/p>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-25\">\n<h2 class=\"h2 text-block__title\">From strategy to sales floor: Make your positioning stick<\/h2>\n<p>A positioning statement is only as valuable as the team&#8217;s ability to use it. The real work isn&#8217;t writing the statement \u2014 it&#8217;s building the habits, systems, and feedback loops that keep positioning sharp over time.<\/p>\n<p>Start with the fundamentals: define your audience precisely, choose your category deliberately, and anchor your differentiation in proof. A statement that covers all 4 core elements gives your entire revenue team a shared foundation to work from, whether they&#8217;re writing a cold email or closing a deal.<\/p>\n<p>From there, treat positioning as a living document. The teams that win consistently are the ones that test their messaging in real conversations, track what moves deals forward, and update their positioning when the data says it&#8217;s time. Gut feel has its place, but pipeline data tells the real story.<\/p>\n<a class=\"cta-button blue-button\" aria-label=\"Try monday CRM\" href=\"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step\" target=\"_blank\">Try monday CRM<\/a>\n\n<\/div>\n<div class=\"text-block\" id=\"text-block-26\">\n<div class=\"accordion faq\" id=\"faq-faqs\">\n  <h2 class=\"accordion__heading section-title text-left\">FAQs<\/h2>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-1\" aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">What are the 4 elements of a positioning statement?        \n          \n        \n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-1\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>The 4 elements of a positioning statement are target audience, market category, key benefit, and differentiation. Target audience defines who you serve. Market category establishes how you define your solution space. Key benefit articulates the primary value you deliver. Differentiation explains why customers should choose you over alternatives.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-2\" aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">What is the difference between a positioning statement and a value proposition?        \n          \n        \n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-2\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>A positioning statement is an internal strategic document that defines how a company should be perceived relative to competitors. A value proposition is a customer-facing promise of the value you deliver. Positioning statements guide internal teams while value propositions communicate directly to customers.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-3\" aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">How long should a positioning statement be?        \n          \n        \n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-3\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>A positioning statement should be 2\u20134 sentences, concise enough to memorize and reference daily. It should capture target audience, category, benefit, and differentiation without becoming unwieldy. Longer supporting documents can provide additional context and proof points.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-4\" aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">How often should you update your positioning statement?        \n          \n        \n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-4\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>Update your positioning statement when market conditions shift significantly, when you launch new products or enter new markets, when performance data shows positioning isn't working, or when customer feedback reveals consistent misalignment. Avoid reactive updates since positioning builds recognition over time.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-5\" aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">Can AI write a positioning statement?        \n          \n        \n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-5\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>AI can draft positioning statements and generate variations, but human judgment remains essential for strategic decisions. AI assists with research, drafting, and analysis. Humans approve claims, validate differentiation, and ensure tone alignment with brand identity.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-6\" aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">What is the difference between brand positioning and product positioning?        \n          \n        \n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-6\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>Brand positioning focuses on long-term market identity, values, and emotional connection. Product positioning focuses on specific use cases, functional benefits, and product-level differentiation. Brand positioning guides all brand expressions while product positioning addresses specific product benefits while connecting to overall brand positioning.<\/p>\n    <\/div>\n  <\/div>\n  {\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What are the 4 elements of a positioning statement?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>The 4 elements of a positioning statement are target audience, market category, key benefit, and differentiation. Target audience defines who you serve. Market category establishes how you define your solution space. Key benefit articulates the primary value you deliver. Differentiation explains why customers should choose you over alternatives.\\n\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What is the difference between a positioning statement and a value proposition?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>A positioning statement is an internal strategic document that defines how a company should be perceived relative to competitors. A value proposition is a customer-facing promise of the value you deliver. Positioning statements guide internal teams while value propositions communicate directly to customers.\\n\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How long should a positioning statement be?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>A positioning statement should be 2\\u20134 sentences, concise enough to memorize and reference daily. It should capture target audience, category, benefit, and differentiation without becoming unwieldy. Longer supporting documents can provide additional context and proof points.\\n\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How often should you update your positioning statement?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Update your positioning statement when market conditions shift significantly, when you launch new products or enter new markets, when performance data shows positioning isn't working, or when customer feedback reveals consistent misalignment. Avoid reactive updates since positioning builds recognition over time.\\n\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Can AI write a positioning statement?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>AI can draft positioning statements and generate variations, but human judgment remains essential for strategic decisions. AI assists with research, drafting, and analysis. Humans approve claims, validate differentiation, and ensure tone alignment with brand identity.\\n\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What is the difference between brand positioning and product positioning?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Brand positioning focuses on long-term market identity, values, and emotional connection. Product positioning focuses on specific use cases, functional benefits, and product-level differentiation. Brand positioning guides all brand expressions while product positioning addresses specific product benefits while connecting to overall brand positioning.\\n\"\n            }\n        }\n    ]\n}<\/div>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":268,"featured_media":349844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"pages\/cornerstone-primary.php","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Positioning Statement Template: Examples, Frameworks, & Guide","_yoast_wpseo_metadesc":"Build a positioning statement that resonates with buyers. Get templates, examples, and practical guidance for revenue teams.","monday_item_id":0,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13913],"tags":[],"class_list":["post-349842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-and-sales"],"acf":{"sections":[{"acf_fc_layout":"content_1","blocks":[{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<p>Your revenue team knows what you sell. The real power comes from aligning everyone on who it&#8217;s for, why it matters, and what makes you different. A positioning statement gives your entire team that shared foundation \u2014 turning scattered messaging into conversations that convert and deals that close faster.<\/p>\n<p>This guide shows you how to build a positioning statement that actually works in practice. You&#8217;ll get 5 ready-to-use templates, the core elements every statement needs, a proven\u00a0writing process, and\u00a0practical guidance on validating and refining your positioning over time.<\/p>\n"}]},{"main_heading":"Key takeaways","content_block":[{"acf_fc_layout":"text","content":"<ul>\n<li>Get specific about who you serve\u00a0\u2014 everything else in your positioning statement gets stronger from there.<\/li>\n<li>Every effective positioning statement covers target audience, market category, key benefit, and differentiation, and skipping one element weakens the whole thing.<\/li>\n<li>Update your positioning statement when market conditions shift, new competitors emerge, or pipeline data shows your message isn&#8217;t landing.<\/li>\n<li>Translate your positioning statement into natural, conversational language your reps can actually use on calls and in emails.<\/li>\n<li>Log customer interactions, track win\/loss patterns, and use AI call summaries in monday CRM to refine your messaging based on what real buyers say.<\/li>\n<\/ul>\n<a class=\"cta-button blue-button\" aria-label=\"Try monday CRM\" href=\"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step\" target=\"_blank\">Try monday CRM<\/a>\n"}]},{"main_heading":"What is a positioning statement?","content_block":[{"acf_fc_layout":"text","content":"<p>A positioning statement is an internal strategic document that defines how you want the market to see your company or product compared to competitors. It contains these core components:<\/p>\n<ul>\n<li><strong>Target audience:<\/strong> Who you serve<\/li>\n<li><strong>Market category:<\/strong> How you define your solution space<\/li>\n<li><strong>Key benefit:<\/strong> What value you deliver<\/li>\n<li><strong>Differentiation:<\/strong> Why you&#8217;re different from alternatives<\/li>\n<\/ul>\n<p>Revenue teams use positioning statements to guide sales conversations, <a href=\"https:\/\/monday.com\/blog\/monday-campaigns\/\">marketing campaigns<\/a>, product decisions, and customer success interactions. When teams centralize customer information in one place, they can validate if their positioning matches how customers actually describe their challenges.<\/p>\n<h3>Positioning statement vs. value proposition\u00a0vs. mission statement<\/h3>\n<p>Revenue teams often confuse positioning statements with related strategic documents that address similar questions. The distinction matters, as each document serves a different purpose and audience.<\/p>\n<p>Here&#8217;s how the 3 most commonly confused documents compare.<\/p>\n\n<table id=\"tablepress-3334\" class=\"tablepress tablepress-id-3334 bold-left-column\">\n<thead>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><th class=\"column-2\">Positioning statement<\/th><th class=\"column-3\">Value proposition<\/th><th class=\"column-4\">Mission statement<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Purpose<\/td><td class=\"column-2\">Defines how you should be perceived relative to competitors<\/td><td class=\"column-3\">Communicates the value you deliver to customers<\/td><td class=\"column-4\">Declares organizational purpose and why the company exists<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Focus<\/td><td class=\"column-2\">Customer value and competitive differentiation<\/td><td class=\"column-3\">Specific benefits and outcomes<\/td><td class=\"column-4\">Long-term direction and values<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Audience<\/td><td class=\"column-2\">Internal teams who need to communicate consistently<\/td><td class=\"column-3\">Customers and prospects<\/td><td class=\"column-4\">Employees, investors, and stakeholders<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Type<\/td><td class=\"column-2\">Internal strategic document<\/td><td class=\"column-3\">Customer-facing expression<\/td><td class=\"column-4\">Public declaration<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Length<\/td><td class=\"column-2\">Typically 2\u20134 sentences<\/td><td class=\"column-3\">Adapted for specific channels and audiences<\/td><td class=\"column-4\">Usually 1\u20132 sentences<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Key question answered<\/td><td class=\"column-2\">How should customers perceive us?<\/td><td class=\"column-3\">What value do we deliver?<\/td><td class=\"column-4\">Why do we exist?<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Role<\/td><td class=\"column-2\">Strategic input<\/td><td class=\"column-3\">Tactical output<\/td><td class=\"column-4\">Foundational direction<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3334 from cache -->\n<p>Positioning statements inform value propositions, but they aren&#8217;t the same thing. The statement is the strategic foundation. The proposition is what customers actually read in your marketing copy, sales emails, and website headlines.\u00a0<a href=\"https:\/\/monday.com\/blog\/teamwork\/mission-statement\/\">Mission statements<\/a> set the broader organizational purpose that both positioning and value propositions support.<\/p>\n<p><strong>Looking for help with a mission statement?<\/strong> <a href=\"https:\/\/monday.com\/blog\/task-management\/mission-statement-template\/\">Get a mission statement template.<\/a><\/p>\n<a class=\"cta-button blue-button\" aria-label=\"Try monday CRM\" href=\"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step\" target=\"_blank\">Try monday CRM<\/a>\n"}]},{"main_heading":"How to structure a positioning statement","content_block":[{"acf_fc_layout":"text","content":"<p>Effective positioning statements follow a simple flow:<\/p>\n"}]},{"main_heading":"","content_block":[{"acf_fc_layout":"colored_notification","text":"<p>Audience \u2192 Problem \u2192 Solution \u2192 Differentiation<\/p>\n","quote":false,"author":"","position":"","avatar":false}]},{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<p>This structure helps you move from who you&#8217;re serving to why they should choose you over alternatives. While the wording may vary, most effective positioning statements follow this same logic.<\/p>\n<p>The framework can be adapted to different goals. Brand positioning often emphasizes emotional connection and values, product positioning focuses on functional benefits and use cases, and market positioning highlights category leadership or competitive standing.<\/p>\n"}]},{"main_heading":"3 positioning statement examples","content_block":[{"acf_fc_layout":"text","content":"<p>Positioning statements work across industries and business models. The structure stays consistent, but the emphasis shifts based on what matters most to your market. Here are 3 examples for imaginary businesses that show how the same framework adapts to different contexts:<\/p>\n<h3>1. B2B SaaS example: CloudPeak Analytics<\/h3>\n<blockquote><p>For revenue operations leaders at growing B2B software companies who struggle with fragmented sales and marketing data, CloudPeak Analytics is a revenue intelligence platform that delivers a unified view of pipeline performance. Unlike traditional BI tools that require extensive setup and maintenance, CloudPeak Analytics provides ready-to-use dashboards and AI-powered insights built specifically for revenue teams.<\/p><\/blockquote>\n<h3>2. Ecommerce example: Northstar Outdoors<\/h3>\n<blockquote><p>For outdoor enthusiasts who want durable gear without premium-brand markups, Northstar Outdoors is an online retailer that offers high-performance camping and hiking equipment at accessible prices. Unlike large outdoor marketplaces, Northstar Outdoors tests every product in real-world conditions and curates its inventory around reliability rather than volume.<\/p><\/blockquote>\n<h3>3. Professional services example: BrightBridge Consulting<\/h3>\n<blockquote><p>For mid-sized manufacturing companies struggling to modernize operations, BrightBridge Consulting is a business transformation consultancy that helps teams streamline processes and improve operational efficiency. Unlike general management consulting firms, BrightBridge combines industry-specific expertise with hands-on implementation support to deliver measurable results faster.<\/p><\/blockquote>\n"}]},{"main_heading":"","content_block":[{"acf_fc_layout":"colored_notification","text":"<p>While these examples show how positioning statements look in practice, most teams start with a template and customize it to fit their audience, market, and competitive landscape.<\/p>\n","quote":false,"author":"","position":"","avatar":false}]},{"main_heading":"5 positioning statement templates","content_block":[{"acf_fc_layout":"text","content":"<p>A positioning statement template gives revenue teams a structured way to define who they serve, <a href=\"https:\/\/monday.com\/blog\/project-management\/problem-statement-template\/\">what problem they solve<\/a>, and why their solution matters. Each of these templates works for a different context, from broad brand positioning to tactical sales conversations.<\/p>\n<h3>Basic positioning statement<\/h3>\n"}]},{"main_heading":"","content_block":[{"acf_fc_layout":"colored_notification","text":"<p>For <strong>[target audience]<\/strong> who <strong>[need or problem]<\/strong>, <strong>[product\/brand]<\/strong> is a <strong>[market category]<\/strong> that <strong>[key benefit]<\/strong>. Unlike <strong>[alternative or competitor]<\/strong>, we <strong>[differentiator]<\/strong>.<\/p>\n","quote":false,"author":"","position":"","avatar":false}]},{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<p>This foundational template works across most positioning contexts. Use it as your starting point for more specialized positioning work. Revenue teams can adapt this structure for sales conversations, marketing campaigns, and internal alignment.<\/p>\n<h3>Brand positioning statement<\/h3>\n"}]},{"main_heading":"","content_block":[{"acf_fc_layout":"colored_notification","text":"<p><strong data-pm-slice=\"0 0 []\">[Brand name]<\/strong> exists for <strong>[target audience]<\/strong> who believe <strong>[shared value or worldview]<\/strong>. We are the <strong>[category]<\/strong> that <strong>[emotional benefit]<\/strong>, because <strong>[brand differentiator and proof]<\/strong>.<\/p>\n","quote":false,"author":"","position":"","avatar":false}]},{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<p>Brand positioning focuses on long-term market identity and emotional connection, not specific product features. Use this template when defining your company&#8217;s overall market identity rather than a specific product offering.<\/p>\n<h3>Market positioning statement<\/h3>\n"}]},{"main_heading":"","content_block":[{"acf_fc_layout":"colored_notification","text":"<p>In the <strong>[market category]<\/strong> market, <strong>[company\/product]<\/strong> serves <strong>[target market segment]<\/strong> who face <strong>[market-specific challenge]<\/strong>. We establish <strong>[category position: leader, challenger, specialist]<\/strong> by <strong>[competitive positioning approach]<\/strong>.<\/p>\n","quote":false,"author":"","position":"","avatar":false}]},{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<p>Use this template to define where you fit within a market and how you compare to alternatives. It works especially well for establishing category leadership or creating new categories.<\/p>\n<h3>Product positioning statement<\/h3>\n"}]},{"main_heading":"","content_block":[{"acf_fc_layout":"colored_notification","text":"<p>For <strong>[target user role]<\/strong> who need to <strong>[achieve a primary goal]<\/strong>, <strong>[product name]<\/strong> is a <strong>[product category]<\/strong> that delivers <strong>[key functional benefit]<\/strong>. Unlike <strong>[competitive alternative]<\/strong>, <strong>[product name]<\/strong> offers <strong>[specific capability or approach]<\/strong> that <strong>[measurable outcome]<\/strong>.<\/p>\n","quote":false,"author":"","position":"","avatar":false}]},{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<p>This template works best when launching new products, repositioning existing ones, or creating product-specific sales enablement materials.<\/p>\n<h3>Marketing positioning statement<\/h3>\n"}]},{"main_heading":"","content_block":[{"acf_fc_layout":"colored_notification","text":"<p><strong data-pm-slice=\"0 0 []\">Audience:<\/strong> [specific segment] <strong>Core message:<\/strong> [primary value statement] <strong>Proof points:<\/strong> [3 supporting evidence points] <strong>Call-to-action framework:<\/strong> [desired next step]<\/p>\n","quote":false,"author":"","position":"","avatar":false}]},{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<p>This template connects strategic positioning to tactical marketing execution. It translates directly into campaign copy and content development.<\/p>\n"}]},{"main_heading":"4 core elements of a positioning statement","content_block":[{"acf_fc_layout":"text","content":"<p>Positioning statements can include many components, but 4 core elements form the foundation of effective positioning. This simplified framework captures the essential strategic questions without getting bloated. Get these 4 right, and everything else follows.<\/p>\n<h3>1. Target audience<\/h3>\n<p>Defining the target audience is the first and most critical step. Everything else depends on knowing who you&#8217;re serving. In positioning context, &#8220;target audience&#8221; means a specific, well-defined group, not a broad market.<\/p>\n<p>Specificity matters because you can&#8217;t be everything to everyone. Consider these examples:<\/p>\n\n<table id=\"tablepress-3335\" class=\"tablepress tablepress-id-3335\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Well-defined target audience<\/th><th class=\"column-2\">Poorly-defined target audience<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Marketing leaders at B2B SaaS companies with 50\u2013500 employees<\/td><td class=\"column-2\">Businesses<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Sales managers responsible for teams of 5\u201320 reps<\/td><td class=\"column-2\">Sales professionals<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">RevOps leaders at companies using Salesforce who need forecasting improvements<\/td><td class=\"column-2\">People who want to sell more<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3335 from cache -->\n<p>The most common mistake is being too broad and confusing the total addressable market with the target audience for positioning.<\/p>\n<h3>2. Market category<\/h3>\n<p>Market category sets the context and shapes buyer expectations. How you define your solution space determines who you&#8217;re compared against and what criteria buyers use to evaluate you.<\/p>\n<p>Choosing your category is strategic:<\/p>\n<ul>\n<li><strong>Choosing an existing category<\/strong> leverages established buyer understanding but puts you in direct competition with established players.<\/li>\n<li><strong>Creating a new category<\/strong> requires educating the market but can establish leadership and change the terms of comparison entirely.<\/li>\n<\/ul>\n<p>For example, positioning as a &#8220;CRM&#8221; invites comparison with well-known players. Positioning as a &#8220;revenue operations platform&#8221; creates different expectations and a different competitive set.<\/p>\n<h3>3. Customer value<\/h3>\n<p>Customer value is the benefit you deliver. This element connects your solution to the customer need you identified in your target audience definition. Focus on outcomes, not features:<\/p>\n\n<table id=\"tablepress-3336\" class=\"tablepress tablepress-id-3336\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Feature (what you have)<\/th><th class=\"column-2\">Value (what customers get)<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Real-time dashboards<\/td><td class=\"column-2\">Visibility into pipeline health without manual reporting<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Automation workflows<\/td><td class=\"column-2\">More time selling, less time on admin work<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">AI-powered forecasting<\/td><td class=\"column-2\">Confidence in hitting targets and allocating resources<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3336 from cache -->\n<p>Your value must connect directly to target audience needs. If your audience struggles with pipeline visibility, your value statement should address visibility, not unrelated benefits.<\/p>\n<h3>4. Differentiator and proof<\/h3>\n<p>Differentiation is why customers should choose you over alternatives. Proof backs up your claims. These elements work together. Differentiation without proof is just a claim. Proof without differentiation doesn&#8217;t establish competitive advantage.<\/p>\n<p>Strong differentiators share three qualities:<\/p>\n<ul>\n<li><strong>Specific:<\/strong> Not vague claims like &#8220;we&#8217;re easier to use.&#8221;<\/li>\n<li><strong>Defensible:<\/strong> Competitors can&#8217;t easily replicate them.<\/li>\n<li><strong>Valuable:<\/strong> Customers genuinely care about the difference.<\/li>\n<\/ul>\n<p>Effective proof points include customer results, data, methodology, and third-party recognition. monday CRM helps teams validate their differentiation claims by tracking win\/loss patterns and customer feedback so positioning stays grounded in market reality.<\/p>\n"}]},{"main_heading":"How to write a positioning statement","content_block":[{"acf_fc_layout":"text","content":"<p>Writing a positioning statement doesn&#8217;t require a complex process. The goal is to move from research to a draft you can test in real\u00a0conversations.\u00a0Here&#8217;s a streamlined approach that gets you there without rehashing the framework you already know.<\/p>\n<h3>Step 1: Define your target audience with precision<\/h3>\n<p>Start by analyzing your best current customers, sales conversation patterns, and market research.\u00a0Get specific about who you serve \u2014 not just by role, but by the characteristics that make them a fit.<\/p>\n<p>Validate your audience definition by asking:<\/p>\n<ul>\n<li>Who gets the most value from our solution?<\/li>\n<li>Who has the budget and authority to buy?<\/li>\n<li>Can we reach this audience efficiently?<\/li>\n<li>Is this audience large enough to support our growth goals?<\/li>\n<\/ul>\n<h3>Step 2: Name the customer need and choose your\u00a0category<\/h3>\n<p>Articulate the specific problem your audience faces \u2014 make it real, urgent, and important enough to drive action. Use customer interviews, sales conversation analysis, and support ticket patterns to identify what actually motivates buyers.<\/p>\n<p>Then decide how you&#8217;ll define your solution space. Evaluate existing categories by asking: Do buyers understand this category? Can you compete effectively? Does it set appropriate expectations?\u00a0Consider creating a new category only when existing ones don&#8217;t capture your value and you&#8217;re willing to invest in market education.<\/p>\n<h3>Step 3: Articulate your benefit and differentiation<\/h3>\n<p>Define the primary outcome you deliver \u2014 expressed as a result, not a feature. Connect it directly to the customer need you identified. Then layer in what makes you meaningfully different: a unique approach, a specific capability competitors lack, proven results in a particular context, or integration advantages.<\/p>\n<p>Back up your differentiation with proof. Customer results, data, methodology, third-party recognition, and customer logos all work \u2014 just make sure the evidence directly supports your\u00a0claim.<\/p>\n<h3>Step 4: Test it in real sales conversations<\/h3>\n<p>Translate\u00a0your strategic positioning into language that sounds natural when a rep says it to a prospect. Test it across discovery calls, demos, and closing conversations. Gather feedback from your team on what resonates and what falls flat. Refine based on what works in actual customer conversations, not what sounds good in a strategy doc.<\/p>\n<a class=\"cta-button blue-button\" aria-label=\"Try monday CRM\" href=\"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step\" target=\"_blank\">Try monday CRM<\/a>\n"}]},{"main_heading":"How to turn positioning into sales-ready messaging","content_block":[{"acf_fc_layout":"text","content":"<p>Strategic positioning often doesn&#8217;t translate directly into sales conversations. What works in a strategy document may sound stilted when a sales rep says it to a prospect. Sales-ready positioning needs to be conversational, objection-focused, and value-driven. Here&#8217;s how to adapt your positioning across the 3 most common channels.<\/p>\n<h3>Step 1: Adapt positioning for sales calls<\/h3>\n<p>To translate positioning into sales calls, turn the strategic statement into conversation openers that feel natural. Transform each element into conversational language:<\/p>\n\n<table id=\"tablepress-3337\" class=\"tablepress tablepress-id-3337\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Strategic positioning element<\/th><th class=\"column-2\">Sales call translation<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Target audience<\/td><td class=\"column-2\">I work with sales leaders at companies like yours who...<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Customer need<\/td><td class=\"column-2\">...tell me they struggle with...<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Key benefit<\/td><td class=\"column-2\">We help them...<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Differentiation<\/td><td class=\"column-2\">What makes us different is...<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3337 from cache -->\n<p>For example, if your strategic positioning states &#8220;For revenue teams who lack pipeline visibility, monday CRM provides real-time deal insights without manual data entry,&#8221; your sales call opener becomes: &#8220;I&#8217;ve been talking to a lot of sales leaders lately who tell me the same thing: they spend hours updating their CRM, and they still don&#8217;t trust their forecast. Is that something you deal with?&#8221;<\/p>\n<h3>Step 2: Distill positioning for email outreach<\/h3>\n<p>Email positioning must be even more concise than conversation positioning. Distill your positioning into:<\/p>\n<ul>\n<li><strong>Subject lines<\/strong> that name the pain or promise the outcome.<\/li>\n<li><strong>Opening sentences<\/strong> that establish relevance immediately.<\/li>\n<li><strong>Value statements<\/strong> that are specific and outcome-focused.<\/li>\n<\/ul>\n<p>Email templates and AI-powered email composition on monday CRM help teams maintain positioning consistency and personalize messages for individual prospects.<\/p>\n<h3>Step 3: Translate positioning for your website<\/h3>\n<p>Website positioning must work for multiple audiences and use cases. Translate your positioning by:<\/p>\n<ul>\n<li>Leading with the primary benefit and target audience above the fold.<\/li>\n<li>Expanding on key benefits with proof points in the value proposition section.<\/li>\n<li>Connecting features to outcomes in feature sections.<\/li>\n<li>Reinforcing positioning with customer quotes that echo your value claims.<\/li>\n<\/ul>\n"}]},{"main_heading":"How to validate and update your positioning statement","content_block":[{"acf_fc_layout":"image","image_type":"normal","image":322924,"image_link":""},{"acf_fc_layout":"text","content":"<p>Positioning statements lose effectiveness when they drift from market reality. The gap between what your positioning claims and what customers actually experience shows up in stalled deals, inconsistent messaging, and competitive losses.\u00a0Regular evaluation keeps your positioning aligned with how buyers think, talk, and make decisions.<\/p>\n<p>Evaluate your positioning statement using these approaches:<\/p>\n<ul>\n<li><strong>Review customer conversations:<\/strong> Listen for confusion about your category, recurring objections, how customers describe your value in their own words, and how they compare you to alternatives.\u00a0Use win\/loss reviews, sales call recordings, and customer interviews to gather systematic feedback.<\/li>\n<li><strong>Compare message performance:<\/strong> Track conversion rates, A\/B test results, competitive win rates, time to close, and customer feedback scores. Data validates positioning effectiveness more objectively than opinion.<\/li>\n<li><strong>Track deal movement:<\/strong> Analyze where deals stall, where they accelerate, and why you lose to competitors.\u00a0Win\/loss analysis provides direct insight into positioning gaps.<\/li>\n<li><strong>Monitor market triggers:<\/strong> Watch for new competitors, category changes, product updates, performance data showing consistent underperformance, and recurring customer feedback signaling misalignment.<\/li>\n<\/ul>\n<p>Evaluate your positioning quarterly at minimum, with more frequent reviews when you launch new products, enter new markets, or see significant shifts in win rates.\u00a0Update positioning deliberately, not reactively\u00a0\u2014 involve stakeholders across revenue teams and communicate changes with precision.<\/p>\n"}]},{"main_heading":"Put your positioning statement to work with monday CRM","content_block":[{"acf_fc_layout":"image","image_type":"normal","image":301312,"image_link":""},{"acf_fc_layout":"text","content":"<p>Positioning statements only create value when revenue teams can actually use them in daily work. The challenge isn&#8217;t writing the statement \u2014 it&#8217;s embedding it into the systems and workflows where deals actually happen. <a href=\"https:\/\/monday.com\/crm\" target=\"_blank\" rel=\"noopener\">monday CRM<\/a> bridges the gap between strategic positioning and daily execution, giving teams the tools to maintain consistency while personalizing every customer interaction.<\/p>\n<p>Here&#8217;s how monday CRM keeps your positioning grounded in reality and accessible when it matters most:<\/p>\n<ul>\n<li><strong>Centralized positioning library:<\/strong> Store positioning statements, talk tracks, objection responses, and messaging guidelines in one place. Every revenue team member accesses the same strategic foundation, whether they&#8217;re drafting an email or preparing for a discovery call.<\/li>\n<li><strong>Context-rich customer records:<\/strong> See the full picture when you open a deal. Customer challenges, conversation history, and positioning guidance appear alongside contact information, so reps know exactly how to frame value for each prospect&#8217;s situation.<\/li>\n<li><strong>AI-powered conversation insights:<\/strong> Let AI summarize sales calls and surface positioning-relevant patterns. Identify common objections, track how customers describe their challenges in their own words, and spot competitive mentions that signal positioning gaps. These insights help you refine messaging based on what real buyers say, not just what sounds good in a strategy doc.<\/li>\n<li><strong>Positioning-aligned automation:<\/strong> Build email templates and sequences that reinforce your positioning across every touchpoint. Automation maintains consistency without killing personalization \u2014 reps can customize messages while staying true to your core value narrative.<\/li>\n<li><strong>Performance tracking and dashboards:<\/strong> Connect positioning to pipeline outcomes. Track which messages correlate with faster deal cycles, higher win rates, and stronger retention. <a href=\"https:\/\/monday.com\/blog\/crm-and-sales\/sales-dashboard-templates\/\" target=\"_blank\" rel=\"noopener\">Sales dashboards<\/a> reveal where your positioning accelerates deals and where it falls flat.<\/li>\n<li><strong>Win\/loss analysis:<\/strong> Understand why deals close and why they don&#8217;t. Systematic win\/loss tracking shows whether your differentiation claims hold up in competitive situations and where prospects choose alternatives instead.<\/li>\n<li><strong>Collaborative refinement:<\/strong> Share feedback across teams in real time. When a rep discovers a positioning angle that resonates, the entire team can see it, test it, and adopt what works.<\/li>\n<\/ul>\n<p>Revenue teams using <a href=\"https:\/\/monday.com\/crm\" target=\"_blank\" rel=\"noopener\">monday CRM<\/a> gain the visibility needed to continuously refine positioning based on real performance data, not just intuition or occasional feedback.\u00a0Your positioning statement becomes a living asset that evolves with your market, your customers, and your competitive landscape.<\/p>\n"}]},{"main_heading":"From strategy to sales floor: Make your positioning stick","content_block":[{"acf_fc_layout":"text","content":"<p>A positioning statement is only as valuable as the team&#8217;s ability to use it. The real work isn&#8217;t writing the statement \u2014 it&#8217;s building the habits, systems, and feedback loops that keep positioning sharp over time.<\/p>\n<p>Start with the fundamentals: define your audience precisely, choose your category deliberately, and anchor your differentiation in proof. A statement that covers all 4 core elements gives your entire revenue team a shared foundation to work from, whether they&#8217;re writing a cold email or closing a deal.<\/p>\n<p>From there, treat positioning as a living document. The teams that win consistently are the ones that test their messaging in real conversations, track what moves deals forward, and update their positioning when the data says it&#8217;s time. Gut feel has its place, but pipeline data tells the real story.<\/p>\n<a class=\"cta-button blue-button\" aria-label=\"Try monday CRM\" href=\"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step\" target=\"_blank\">Try monday CRM<\/a>\n"}]},{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<div class=\"accordion faq\" id=\"faq-faqs\">\n  <h2 class=\"accordion__heading section-title text-left\">FAQs<\/h2>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-1\"\n      aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">What are the 4 elements of a positioning statement?        <svg class=\"angle-arrow angle-arrow--down\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.5303 20.8839C16.2374 21.1768 15.7626 21.1768 15.4697 20.8839L7.82318 13.2374C7.53029 12.9445 7.53029 12.4697 7.82318 12.1768L8.17674 11.8232C8.46963 11.5303 8.9445 11.5303 9.2374 11.8232L16 18.5858L22.7626 11.8232C23.0555 11.5303 23.5303 11.5303 23.8232 11.8232L24.1768 12.1768C24.4697 12.4697 24.4697 12.9445 24.1768 13.2374L16.5303 20.8839Z\" fill=\"black\"\/>\n        <\/svg>\n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-1\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>The 4 elements of a positioning statement are target audience, market category, key benefit, and differentiation. Target audience defines who you serve. Market category establishes how you define your solution space. Key benefit articulates the primary value you deliver. Differentiation explains why customers should choose you over alternatives.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-2\"\n      aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">What is the difference between a positioning statement and a value proposition?        <svg class=\"angle-arrow angle-arrow--down\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.5303 20.8839C16.2374 21.1768 15.7626 21.1768 15.4697 20.8839L7.82318 13.2374C7.53029 12.9445 7.53029 12.4697 7.82318 12.1768L8.17674 11.8232C8.46963 11.5303 8.9445 11.5303 9.2374 11.8232L16 18.5858L22.7626 11.8232C23.0555 11.5303 23.5303 11.5303 23.8232 11.8232L24.1768 12.1768C24.4697 12.4697 24.4697 12.9445 24.1768 13.2374L16.5303 20.8839Z\" fill=\"black\"\/>\n        <\/svg>\n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-2\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>A positioning statement is an internal strategic document that defines how a company should be perceived relative to competitors. A value proposition is a customer-facing promise of the value you deliver. Positioning statements guide internal teams while value propositions communicate directly to customers.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-3\"\n      aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">How long should a positioning statement be?        <svg class=\"angle-arrow angle-arrow--down\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.5303 20.8839C16.2374 21.1768 15.7626 21.1768 15.4697 20.8839L7.82318 13.2374C7.53029 12.9445 7.53029 12.4697 7.82318 12.1768L8.17674 11.8232C8.46963 11.5303 8.9445 11.5303 9.2374 11.8232L16 18.5858L22.7626 11.8232C23.0555 11.5303 23.5303 11.5303 23.8232 11.8232L24.1768 12.1768C24.4697 12.4697 24.4697 12.9445 24.1768 13.2374L16.5303 20.8839Z\" fill=\"black\"\/>\n        <\/svg>\n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-3\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>A positioning statement should be 2\u20134 sentences, concise enough to memorize and reference daily. It should capture target audience, category, benefit, and differentiation without becoming unwieldy. Longer supporting documents can provide additional context and proof points.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-4\"\n      aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">How often should you update your positioning statement?        <svg class=\"angle-arrow angle-arrow--down\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.5303 20.8839C16.2374 21.1768 15.7626 21.1768 15.4697 20.8839L7.82318 13.2374C7.53029 12.9445 7.53029 12.4697 7.82318 12.1768L8.17674 11.8232C8.46963 11.5303 8.9445 11.5303 9.2374 11.8232L16 18.5858L22.7626 11.8232C23.0555 11.5303 23.5303 11.5303 23.8232 11.8232L24.1768 12.1768C24.4697 12.4697 24.4697 12.9445 24.1768 13.2374L16.5303 20.8839Z\" fill=\"black\"\/>\n        <\/svg>\n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-4\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>Update your positioning statement when market conditions shift significantly, when you launch new products or enter new markets, when performance data shows positioning isn't working, or when customer feedback reveals consistent misalignment. Avoid reactive updates since positioning builds recognition over time.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-5\"\n      aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">Can AI write a positioning statement?        <svg class=\"angle-arrow angle-arrow--down\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.5303 20.8839C16.2374 21.1768 15.7626 21.1768 15.4697 20.8839L7.82318 13.2374C7.53029 12.9445 7.53029 12.4697 7.82318 12.1768L8.17674 11.8232C8.46963 11.5303 8.9445 11.5303 9.2374 11.8232L16 18.5858L22.7626 11.8232C23.0555 11.5303 23.5303 11.5303 23.8232 11.8232L24.1768 12.1768C24.4697 12.4697 24.4697 12.9445 24.1768 13.2374L16.5303 20.8839Z\" fill=\"black\"\/>\n        <\/svg>\n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-5\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>AI can draft positioning statements and generate variations, but human judgment remains essential for strategic decisions. AI assists with research, drafting, and analysis. Humans approve claims, validate differentiation, and ensure tone alignment with brand identity.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"accordion__item\">\n    <a class=\"accordion__button d-block\" data-toggle=\"collapse\" data-parent=\"#faq-faqs\" href=\"#q-faqs-6\"\n      aria-expanded=\"false\">\n      <h3 class=\"accordion__question\">What is the difference between brand positioning and product positioning?        <svg class=\"angle-arrow angle-arrow--down\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.5303 20.8839C16.2374 21.1768 15.7626 21.1768 15.4697 20.8839L7.82318 13.2374C7.53029 12.9445 7.53029 12.4697 7.82318 12.1768L8.17674 11.8232C8.46963 11.5303 8.9445 11.5303 9.2374 11.8232L16 18.5858L22.7626 11.8232C23.0555 11.5303 23.5303 11.5303 23.8232 11.8232L24.1768 12.1768C24.4697 12.4697 24.4697 12.9445 24.1768 13.2374L16.5303 20.8839Z\" fill=\"black\"\/>\n        <\/svg>\n      <\/h3>\n    <\/a>\n    <div id=\"q-faqs-6\" class=\"accordion__answer collapse collapse--md\" data-parent=\"#faq-faqs\">\n      <p>Brand positioning focuses on long-term market identity, values, and emotional connection. Product positioning focuses on specific use cases, functional benefits, and product-level differentiation. Brand positioning guides all brand expressions while product positioning addresses specific product benefits while connecting to overall brand positioning.<\/p>\n    <\/div>\n  <\/div>\n  <script type='application\/ld+json'>{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What are the 4 elements of a positioning statement?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>The 4 elements of a positioning statement are target audience, market category, key benefit, and differentiation. Target audience defines who you serve. Market category establishes how you define your solution space. Key benefit articulates the primary value you deliver. Differentiation explains why customers should choose you over alternatives.<\\\/p>\\n\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What is the difference between a positioning statement and a value proposition?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>A positioning statement is an internal strategic document that defines how a company should be perceived relative to competitors. A value proposition is a customer-facing promise of the value you deliver. Positioning statements guide internal teams while value propositions communicate directly to customers.<\\\/p>\\n\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How long should a positioning statement be?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>A positioning statement should be 2\\u20134 sentences, concise enough to memorize and reference daily. It should capture target audience, category, benefit, and differentiation without becoming unwieldy. Longer supporting documents can provide additional context and proof points.<\\\/p>\\n\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How often should you update your positioning statement?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Update your positioning statement when market conditions shift significantly, when you launch new products or enter new markets, when performance data shows positioning isn't working, or when customer feedback reveals consistent misalignment. Avoid reactive updates since positioning builds recognition over time.<\\\/p>\\n\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Can AI write a positioning statement?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>AI can draft positioning statements and generate variations, but human judgment remains essential for strategic decisions. AI assists with research, drafting, and analysis. Humans approve claims, validate differentiation, and ensure tone alignment with brand identity.<\\\/p>\\n\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What is the difference between brand positioning and product positioning?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Brand positioning focuses on long-term market identity, values, and emotional connection. Product positioning focuses on specific use cases, functional benefits, and product-level differentiation. Brand positioning guides all brand expressions while product positioning addresses specific product benefits while connecting to overall brand positioning.<\\\/p>\\n\"\n            }\n        }\n    ]\n}<\/script><\/div>\n\n"}]}]}],"faqs":[{"faq_title":"FAQs","faq_shortcode":"faqs","faq":[{"question":"What are the 4 elements of a positioning statement?","answer":"<p>The 4 elements of a positioning statement are target audience, market category, key benefit, and differentiation. Target audience defines who you serve. Market category establishes how you define your solution space. Key benefit articulates the primary value you deliver. Differentiation explains why customers should choose you over alternatives.<\/p>\n"},{"question":"What is the difference between a positioning statement and a value proposition?","answer":"<p>A positioning statement is an internal strategic document that defines how a company should be perceived relative to competitors. A value proposition is a customer-facing promise of the value you deliver. Positioning statements guide internal teams while value propositions communicate directly to customers.<\/p>\n"},{"question":"How long should a positioning statement be?","answer":"<p>A positioning statement should be 2\u20134 sentences, concise enough to memorize and reference daily. It should capture target audience, category, benefit, and differentiation without becoming unwieldy. Longer supporting documents can provide additional context and proof points.<\/p>\n"},{"question":"How often should you update your positioning statement?","answer":"<p>Update your positioning statement when market conditions shift significantly, when you launch new products or enter new markets, when performance data shows positioning isn't working, or when customer feedback reveals consistent misalignment. Avoid reactive updates since positioning builds recognition over time.<\/p>\n"},{"question":"Can AI write a positioning statement?","answer":"<p>AI can draft positioning statements and generate variations, but human judgment remains essential for strategic decisions. AI assists with research, drafting, and analysis. Humans approve claims, validate differentiation, and ensure tone alignment with brand identity.<\/p>\n"},{"question":"What is the difference between brand positioning and product positioning?","answer":"<p>Brand positioning focuses on long-term market identity, values, and emotional connection. Product positioning focuses on specific use cases, functional benefits, and product-level differentiation. Brand positioning guides all brand expressions while product positioning addresses specific product benefits while connecting to overall brand positioning.<\/p>\n"}]}],"parse_from_google_doc":false,"lobby_image":false,"post_thumbnail_title":"","hide_post_info":false,"hide_bottom_cta":false,"hide_from_blog":false,"landing_page_layout":false,"hide_time_to_read":false,"sidebar_color_banner":"","custom_tags":false,"disclaimer":"","cornerstone_hero_cta_override":{"label":"","url":""},"menu_cta_override":{"label":"","url":""},"show_contact_sales_button":"default","override_contact_sales_label":"","override_contact_sales_url":"","show_sidebar_sticky_banner":false,"cluster":"","display_dates":"default","featured_image_link":"","activate_cta_banner":false,"banner_url":"","main_text_banner":"","sub_title_banner":"","sub_title_banner_second":"","banner_button_text":"","below_banner_line":"","custom_header_banner":false,"use_customized_cta":false,"custom_schema_code":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Positioning Statement Template: Examples, Frameworks, &amp; Guide<\/title>\n<meta name=\"description\" content=\"Build a positioning statement that resonates with buyers. Get templates, examples, and practical guidance for revenue teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positioning statement template: Examples, framework, and best practices\" \/>\n<meta property=\"og:description\" content=\"Build a positioning statement that resonates with buyers. Get templates, examples, and practical guidance for revenue teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/\" \/>\n<meta property=\"og:site_name\" content=\"monday.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T07:52:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T19:36:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/06\/positioning-statement-tempalte.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chaviva Gordon-Bennett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chaviva Gordon-Bennett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/\"},\"author\":{\"name\":\"Chaviva Gordon-Bennett\",\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/#\\\/schema\\\/person\\\/b8084e7f6bd2d1c37229112fd3b63f89\"},\"headline\":\"Positioning statement template: Examples, framework, and best practices\",\"datePublished\":\"2026-06-22T07:52:36+00:00\",\"dateModified\":\"2026-06-25T19:36:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monday.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/positioning-statement-tempalte.png\",\"articleSection\":[\"CRM and sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/\",\"url\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/\",\"name\":\"Positioning Statement Template: Examples, Frameworks, & Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monday.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/positioning-statement-tempalte.png\",\"datePublished\":\"2026-06-22T07:52:36+00:00\",\"dateModified\":\"2026-06-25T19:36:35+00:00\",\"description\":\"Build a positioning statement that resonates with buyers. Get templates, examples, and practical guidance for revenue teams.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/#primaryimage\",\"url\":\"https:\\\/\\\/monday.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/positioning-statement-tempalte.png\",\"contentUrl\":\"https:\\\/\\\/monday.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/positioning-statement-tempalte.png\",\"width\":1344,\"height\":768,\"caption\":\"Positioning statement template Examples framework and best practices\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/positioning-statement-template\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/monday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRM and sales\",\"item\":\"https:\\\/\\\/monday.com\\\/blog\\\/crm-and-sales\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Positioning statement template: Examples, framework, and best practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/monday.com\\\/blog\\\/\",\"name\":\"monday.com Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/monday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/#organization\",\"name\":\"monday.com Blog\",\"url\":\"https:\\\/\\\/monday.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/res.cloudinary.com\\\/monday-blogs\\\/fl_lossy,f_auto,q_auto\\\/wp-blog\\\/2020\\\/12\\\/monday.com-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/monday-blogs\\\/fl_lossy,f_auto,q_auto\\\/wp-blog\\\/2020\\\/12\\\/monday.com-logo-1.png\",\"width\":200,\"height\":200,\"caption\":\"monday.com Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/#\\\/schema\\\/person\\\/b8084e7f6bd2d1c37229112fd3b63f89\",\"name\":\"Chaviva Gordon-Bennett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monday.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Headshot-2020-150x150.jpeg\",\"url\":\"https:\\\/\\\/monday.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Headshot-2020-150x150.jpeg\",\"contentUrl\":\"https:\\\/\\\/monday.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Headshot-2020-150x150.jpeg\",\"caption\":\"Chaviva Gordon-Bennett\"},\"description\":\"Chaviva is an experienced content strategist, writer, and editor. With two decades of experience as an editor and more than a decade of experience leading content for global brands, she blends SEO expertise with a human-first approach to crafting clear, engaging content that drives results and builds trust.\",\"url\":\"https:\\\/\\\/monday.com\\\/blog\\\/author\\\/chaviva-gordon-bennett\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Positioning Statement Template: Examples, Frameworks, & Guide","description":"Build a positioning statement that resonates with buyers. Get templates, examples, and practical guidance for revenue teams.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/","og_locale":"en_US","og_type":"article","og_title":"Positioning statement template: Examples, framework, and best practices","og_description":"Build a positioning statement that resonates with buyers. Get templates, examples, and practical guidance for revenue teams.","og_url":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/","og_site_name":"monday.com Blog","article_published_time":"2026-06-22T07:52:36+00:00","article_modified_time":"2026-06-25T19:36:35+00:00","og_image":[{"width":1344,"height":768,"url":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/06\/positioning-statement-tempalte.png","type":"image\/png"}],"author":"Chaviva Gordon-Bennett","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chaviva Gordon-Bennett","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/#article","isPartOf":{"@id":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/"},"author":{"name":"Chaviva Gordon-Bennett","@id":"https:\/\/monday.com\/blog\/#\/schema\/person\/b8084e7f6bd2d1c37229112fd3b63f89"},"headline":"Positioning statement template: Examples, framework, and best practices","datePublished":"2026-06-22T07:52:36+00:00","dateModified":"2026-06-25T19:36:35+00:00","mainEntityOfPage":{"@id":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/"},"wordCount":8,"publisher":{"@id":"https:\/\/monday.com\/blog\/#organization"},"image":{"@id":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/#primaryimage"},"thumbnailUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/06\/positioning-statement-tempalte.png","articleSection":["CRM and sales"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/","url":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/","name":"Positioning Statement Template: Examples, Frameworks, & Guide","isPartOf":{"@id":"https:\/\/monday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/#primaryimage"},"image":{"@id":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/#primaryimage"},"thumbnailUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/06\/positioning-statement-tempalte.png","datePublished":"2026-06-22T07:52:36+00:00","dateModified":"2026-06-25T19:36:35+00:00","description":"Build a positioning statement that resonates with buyers. Get templates, examples, and practical guidance for revenue teams.","breadcrumb":{"@id":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/#primaryimage","url":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/06\/positioning-statement-tempalte.png","contentUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2026\/06\/positioning-statement-tempalte.png","width":1344,"height":768,"caption":"Positioning statement template Examples framework and best practices"},{"@type":"BreadcrumbList","@id":"https:\/\/monday.com\/blog\/crm-and-sales\/positioning-statement-template\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/monday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"CRM and sales","item":"https:\/\/monday.com\/blog\/crm-and-sales\/"},{"@type":"ListItem","position":3,"name":"Positioning statement template: Examples, framework, and best practices"}]},{"@type":"WebSite","@id":"https:\/\/monday.com\/blog\/#website","url":"https:\/\/monday.com\/blog\/","name":"monday.com Blog","description":"","publisher":{"@id":"https:\/\/monday.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/monday.com\/blog\/#organization","name":"monday.com Blog","url":"https:\/\/monday.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monday.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/12\/monday.com-logo-1.png","contentUrl":"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/12\/monday.com-logo-1.png","width":200,"height":200,"caption":"monday.com Blog"},"image":{"@id":"https:\/\/monday.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/monday.com\/blog\/#\/schema\/person\/b8084e7f6bd2d1c37229112fd3b63f89","name":"Chaviva Gordon-Bennett","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2025\/08\/Headshot-2020-150x150.jpeg","url":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2025\/08\/Headshot-2020-150x150.jpeg","contentUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2025\/08\/Headshot-2020-150x150.jpeg","caption":"Chaviva Gordon-Bennett"},"description":"Chaviva is an experienced content strategist, writer, and editor. With two decades of experience as an editor and more than a decade of experience leading content for global brands, she blends SEO expertise with a human-first approach to crafting clear, engaging content that drives results and builds trust.","url":"https:\/\/monday.com\/blog\/author\/chaviva-gordon-bennett\/"}]}},"auth_debug":{"user_exists":false,"user_id":0,"user_login":null,"roles":[],"authenticated":false,"get_current_user_id":0},"_links":{"self":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts\/349842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/users\/268"}],"replies":[{"embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/comments?post=349842"}],"version-history":[{"count":5,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts\/349842\/revisions"}],"predecessor-version":[{"id":350302,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts\/349842\/revisions\/350302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/media\/349844"}],"wp:attachment":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/media?parent=349842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/categories?post=349842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/tags?post=349842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}