{"id":346383,"date":"2026-05-31T02:37:49","date_gmt":"2026-05-31T07:37:49","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=346383"},"modified":"2026-05-31T03:24:08","modified_gmt":"2026-05-31T08:24:08","slug":"crm-with-social-media-integration","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/crm-and-sales\/crm-with-social-media-integration\/","title":{"rendered":"Social CRM software: 15 tools to capture social leads and grow revenue"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":268,"featured_media":346385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"pages\/cornerstone-primary.php","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"15 Best Social CRM Software Platforms for 2026","_yoast_wpseo_metadesc":"Explore 15 social CRM software platforms for capturing social leads, managing customer conversations, and connecting engagement to revenue.","monday_item_id":0,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13913],"tags":[],"class_list":["post-346383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-and-sales"],"acf":{"sections":[{"acf_fc_layout":"content_1","blocks":[{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"

When a prospect comments on a LinkedIn ad or sends a DM, you’re looking at a potential revenue signal \u2014 not just engagement. Social CRM software captures those conversations and connects them directly to contact records, follow-up workflows, and pipeline activity, so your team can act on every comment, mention, or message as a real sales opportunity.<\/p>\n

Below, you’ll discover what social CRM software actually does, how it\u00a0differs from standard CRM and social tools, and 15 platforms built to turn engagement into revenue. You’ll also learn which features matter most, who gets the most value from them, and how to choose a platform that fits the way your team already sells.<\/p>\n"}]},{"main_heading":"What is social CRM software?","content_block":[{"acf_fc_layout":"text","content":"

Your next customer just commented on a LinkedIn post. Can your CRM software<\/a> see it? Social CRM software captures those conversations, questions, and buying signals and feeds them straight into your sales pipeline, so your team can stop guessing and start acting.<\/p>\n

Social engagement stops living in a marketing dashboard and starts driving revenue. A LinkedIn ad comment or a message on Instagram can appear inside a customer record, giving sales, marketing, and support shared context without forcing anyone to bounce between tools.<\/p>\n

Social CRM vs. traditional CRM<\/h3>\n

A traditional CRM<\/a> depends on the information your team enters: call notes, meeting logs, emails, and manually updated records. A social CRM adds another layer by listening beyond your own systems. It brings in public comments, DMs, and ad interactions, then connects those signals directly to the contact record.<\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t
Dimension<\/th>Traditional CRM<\/th>Social CRM<\/th>\n<\/tr>\n<\/thead>\n
Primary data source<\/td>Internal: emails, calls, notes, manually entered data<\/td>External + internal: social messages, comments, mentions, plus traditional CRM data<\/td>\n<\/tr>\n
Channel focus<\/td>One-to-one communication: email, phone, meetings<\/td>Public conversations and community engagement<\/td>\n<\/tr>\n
Team that uses it most<\/td>Sales, account management, customer success<\/td>Sales, marketing, support, community management<\/td>\n<\/tr>\n
Core goal<\/td>Track and close deals, manage customer lifecycle<\/td>Convert social engagement into pipeline, monitor brand health<\/td>\n<\/tr>\n
Lead capture method<\/td>Web forms, manual entry, email, referrals<\/td>Social ad campaigns, DMs, comments, brand mentions<\/td>\n<\/tr>\n
Customer interaction style<\/td>Private, direct, formal<\/td>Public, conversational, informal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

Social CRM vs. social media management<\/h3>\n"},{"acf_fc_layout":"image","image_type":"normal","image":346393,"image_link":""},{"acf_fc_layout":"text","content":"

Social media management tools<\/a> are useful for scheduling posts and measuring engagement. The problem appears when a high-intent prospect comments on an ad or sends a message and that interaction stays trapped as a social metric. Unless someone copies it into the CRM by hand, the opportunity stalls there.<\/p>\n

Social CRM closes that gap. It converts social interactions into active leads<\/a> inside the pipeline, automatically. Once you understand that difference, it becomes much easier to focus on revenue instead of vanity metrics. You\u2019re no longer just managing posts; you\u2019re managing relationships.<\/p>\nTry monday CRM<\/a>\n"}]},{"main_heading":"15 best social CRM software platforms","content_block":[{"acf_fc_layout":"text","content":"

\u201cSocial CRM\u201d has become an umbrella term for wildly different products. Sometimes it refers to a basic social inbox. Other times it means a listening platform or a complete sales system. That ambiguity trips up buyers \u2014 teams either overbuy or miss the features that actually close deals.<\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Platform<\/th>Use case<\/th>Free trial*<\/th>Notable feature<\/th>Starting price*<\/th>\n<\/tr>\n<\/thead>\n
monday CRM<\/td>Teams that want social inquiries to become structured pipeline automatically<\/td>Yes<\/td>AI-powered sentiment detection and lead enrichment<\/td>$12\/seat\/month<\/td>\n<\/tr>\n
Zoho CRM<\/td>Teams that want social listening and lead capture in the CRM, not a separate platform<\/td>Yes (15 days)<\/td>Native Social Tab for Facebook and X<\/td>$14\/user\/month<\/td>\n<\/tr>\n
Sprout Social<\/td>Social-first teams handling high volumes of customer conversations and escalating issues into structured cases<\/td>Yes (30 days)<\/td>Case management with automation<\/td>$79\/seat\/month<\/td>\n<\/tr>\n
Salesforce<\/td>Enterprise service teams handling social and messaging interactions at scale with AI assistance<\/td>Yes (30 days)<\/td>Omnichannel routing with Einstein AI-assisted responses<\/td>$25\/user\/month<\/td>\n<\/tr>\n
HubSpot<\/td>Teams that want social activity tied directly to contact records and pipeline reporting<\/td>Yes<\/td>CRM-linked social monitoring<\/td>$20\/seat\/month<\/td>\n<\/tr>\n
Agorapulse<\/td>Marketing teams and agencies managing high volumes of social engagement with lightweight CRM functionality<\/td>Yes<\/td>ROI dashboard with GA4 integration<\/td>$69\/user\/month<\/td>\n<\/tr>\n
Hootsuite<\/td>Enterprise social and customer care teams that need unified inbox and CRM\/helpdesk integrations<\/td>Yes (30 days)<\/td>Unified social inbox (Inbox 2.0) with AI classifiers<\/td>$99\/user\/month<\/td>\n<\/tr>\n
Zendesk<\/td>Customer service teams that need to handle large volumes of social messages within a ticket-based workflow<\/td>Yes (30 days)<\/td>Social messaging integrations that convert to support tickets<\/td>$55\/agent\/month<\/td>\n<\/tr>\n
Nimble<\/td>Small teams and solopreneurs that want to turn social interactions into structured sales relationships<\/td>Yes (14 days)<\/td>Social profile enrichment from LinkedIn, Twitter\/X, and Facebook<\/td>$24.90\/seat\/month<\/td>\n<\/tr>\n
Pipedrive<\/td>SMB sales teams that want a clean, pipeline-first CRM with native Facebook Messenger support<\/td>Yes (14 days)<\/td>Facebook Messenger integration with unified inbox<\/td>$14\/seat\/month<\/td>\n<\/tr>\n
Planable<\/td>Marketing and content teams that need structured approval and publishing workflows at scale<\/td>Yes<\/td>Multi-level approval workflows with internal comments<\/td>$33\/workspace\/month<\/td>\n<\/tr>\n
Breakcold<\/td>B2B reps that need one inbox for social engagement and email outreach<\/td>Yes (14 days)<\/td>Social activity feed for LinkedIn and X\/Twitter<\/td>$59\/user\/month<\/td>\n<\/tr>\n
folk<\/td>Small and mid-sized teams running relationship-based sales with social contact capture<\/td>Yes (14 days)<\/td>folkX Chrome extension for one-click contact capture<\/td>$24\/user\/month<\/td>\n<\/tr>\n
Sendible<\/td>Agencies and social media teams that need client-ready engagement and reporting across many accounts<\/td>Yes (14 days)<\/td>Client Connect for secure account linking<\/td>$29\/month<\/td>\n<\/tr>\n
Bitrix24<\/td>Growing teams that want omnichannel social messaging, CRM, and collaboration in one system<\/td>Yes (30 days)<\/td>Open Channels for Facebook, Instagram, WhatsApp, Telegram, and Viber<\/td>$49\/month<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

*Prices may vary based on plan, billing cycle, or region.\u00a0Free trial availability is subject to change.<\/em><\/p>\n

1. monday CRM<\/h3>\n

monday CRM turns scattered social inquiries into a structured pipeline that runs itself. This gives your team a reliable, automated way to manage social inquiries. The system keeps moving without admin drag. Stop juggling ad forms, inbox threads, and ownership disputes. Run lead management, deals, and customer communication in one place. One place for everything, with automations and AI that cut the repetitive work slowing your deals.<\/p>\n"}]},{"main_heading":"","content_block":[{"acf_fc_layout":"image","image_type":"normal","image":346263,"image_link":""}]},{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"

Use case:<\/strong> Revenue teams that want to capture social leads, route them automatically, and manage follow-up inside a customizable CRM pipeline<\/span><\/p>\n

Key features<\/h4>\n