{"id":240611,"date":"2025-08-13T09:01:48","date_gmt":"2025-08-13T09:01:48","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=240611"},"modified":"2025-08-13T09:02:44","modified_gmt":"2025-08-13T09:02:44","slug":"introducing-ai-and-service-specializations-for-mondays-partner-ecosystem","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/product\/introducing-ai-and-service-specializations-for-mondays-partner-ecosystem\/","title":{"rendered":"Introducing AI and Service Specializations for monday\u2019s Partner Ecosystem\u00a0"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":132361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"pages\/cornerstone-primary.php","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","monday_item_id":11238938712,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13906],"tags":[],"class_list":["post-240611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product"],"acf":{"parse_from_google_doc":false,"content_doc":"

Just over a year ago, we revamped our partner program to better align with the needs of our rapidly growing ecosystem and ensure that we\u2019re empowering our partners to reach their full potential.\u00a0<\/span><\/p>\n

One of the key changes in this restructuring included introducing a CRM specialization framework: an opportunity for Solution Partners to earn a product specialization badge through product-specific requirements and unlock even more benefits and an additional revenue stream.\u00a0<\/span><\/p>\n

Today, we\u2019re excited to build on this groundwork by introducing two new frameworks for our partner ecosystem: AI and Service specialization frameworks.\u00a0<\/span><\/p>\n

But before we get into these new specializations, let\u2019s take a step back and recap the CRM specialization and all the traction it\u2019s seen over the last year \u2013 and how its success inspired us to further expand the specialization frameworks we offer to our ecosystem partners.\u00a0<\/span><\/p>\n

Looking back: where specializations started<\/h2>\n

As we continued our evolution into the multi-product company that we are today, we realized internally there was an even greater opportunity for partners to be positioned inside monday and in front of customers as specific product experts, and to ensure that partners are focused on products that are key to our strategy<\/span>.\u00a0<\/span><\/p>\n

With that, the CRM specialization framework was launched to better identify and promote our top CRM Partners globally. Since launch, there\u2019s been incredible adoption and growth. In 2024, our Specialist Partners contributed 50% of the Channel CRM ARR, and they are our leading partners of CRM partner-sourced ARR and largest CRM deals. Today, we have 40 CRM Partner Specialists globally \u2013 more than double year-over-year \u2013 including Workiflow, Carbonweb, Eligeo, Ability Ops, Orange Dot, Evero, <\/span>tiilt.io<\/span><\/a>, Tryve, Omnitas, Blinno, Upstream, FullCRM, Cloudcache Consulting, Sypsoft, and simplifica.biz.<\/span><\/p>\n

Our CRM Specialist partners are also pioneering innovative initiatives, from building vertical and industry-specific solutions \u2013 from healthcare to construction and real estate management \u2013 within monday CRM to hiring dedicated CRM sellers in their monday practice and hosting CRM events and meet-ups.\u00a0<\/span><\/p>\n

The success of this launch reinforced the importance of specializations for everyone in our partner ecosystem:\u00a0<\/span><\/p>\n